Between the Lines: It's been a bad week at WPP
campaignlive.co.uk, Friday, 28 October 2005 12:00AM
It's not been a good PR week for WPP. First Neil French, then details of Sir Martin Sorrell's divorce, and, for JWT and Berlin Cameron United, the hefty Samsung and Coca-Cola blows (page 1).
The Samsung review was one of those much-vaunted global holding company pitches that became so fashionable last year. As has so often been the case, Sorrell played a masterstroke to land the business, despite Publicis Groupe being a fierce contender. But already the global creative account is defecting; while the rest of the WPP Samsung business remains intact, JWT (which handled account management) and Berlin Cameron (which handled strategy and creative) are being dumped from key international creative assignments.
It's bad timing for JWT and its global chief, Bob Jeffrey, following hot on the heels of the agency's failure on the British Airways and Omo pitches.
Having benefited from some nice wins through WPP, JWT now desperately needs to prove it has the creative nous to win - and keep - business itself.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Project Manager Red Sofa London £28000 - £35000 per annum + Benefits, East London
- Email Marketing Assistant Stopgap £20000 per annum, City of London
- Head of Partnerships Maternity Cover 9-12 Months Fixed-Term Sport England £45,650, Bloomsbury, London
- Digital Manager (contract) Direct Recruitment £45-50k, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency