The A List: (Part 3 of 11)

campaignlive.co.uk, Monday, 05 December 2005 12:00AM

C Cadman, Mark Job: Managing director, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7520. Born: 30 December 1963. Place of birth: Farnborough, Kent. Lives: Fulham, London. Family: Wife Ayesha; daughters Molly, Grace. What's been your best career move?: Ammirati Puris Lintas being acquired by Lowe and then having the good fortune to work on some great accounts with some great people. And returning to JWT following a seven-year absence. Describe yourself in three words: Competitive, demanding, decent. Where is your favourite place for lunch?: Zafferano, closely followed by Zuma. What is your media diet?: The Times, The Sunday Times, The Mail on Sunday ( my wife's paper of choice), Business Week, Gardens Illustrated, lots of mainstream TV (again, courtesy of my wife). What is your favourite brand?: Nike. Name a recent ad that worked on you: Vodafone roaming commercial featuring abrupt conversations from abroad. What objects do you always carry with you?: BlackBerry, ink pens. Who in the industry do you most admire?: Paul Weinberger, because he has always focused on the quality of the creative work and is unreasonable in his pursuit of excellence. Nice man, too, once you get to know him. What are the initials of the most loathsome person you have worked with?: RB. What makes you angry?: Too many things, but most of all people who are political and divisive and who fuel inter-departmental rivalry. If you weren't you, who would you be?: John McEnroe. Where will you be in ten years' time?: No idea. What would you like the inscription on your gravestone to read?: He enjoyed the journey as much as the destination and always travelled with friends. Lowdown: After months of rumours that he would be leaving Lowe to go to JWT, Cadman left Lowe to go to JWT. Apparently, Garry Lace had nothing to do with it. Cadman has a tough job as he tries to modernise the agency but his presence will help bolster its attempts to win Tesco, should it ever review out of Lowe. Calcraft, Helen Job: Managing director, Miles Calcraft Briginshaw Duffy. Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 6900. Born: To shop. Place of birth: St Albans, Hertfordshire. Lives: St John's Wood, London. Family: Delicious daughters Rosa (four), Maya (three). What's been your best career move?: Saying "yes" when Jeremy Miles asked me to start an agency with him. Describe yourself in three words: Passionate, loyal, late. Where is your favourite place for lunch?: The terrace at Hotel Sirenuse, Positano. What is your media diet?: Blakes 7. What is your favourite brand?: Sergio Rossi. Name a recent ad that worked on you: Hellmann's mayo and chips poster. What objects do you always carry with you?: Nespresso coffee machine (if I could). Who in the industry do you most admire?: Jeremy Miles. What are the initials of the most loathsome person you have worked with?: Yeah, right. What makes you angry?: Laziness. If you weren't you, who would you be?: I'd like to be Gabriel Byrne. Where will you be in ten years' time?: Setting up MCBD Antigua. What would you like the inscription on your gravestone to read?: Here lieth the late Helen Calcraft. Lowdown: Not only is Calcraft one of the best-looking operators in the business, she is now minted, too. She will have collected more than £1 million as a first instalment on the sale of MCBD. She deserves it. Calcraft, Stef Job: Partner, Mother. Company: Mother, Biscuit Building, 10 Redchurch Street, London E2. Work tel: +44 (0)20 7012 1999. Born: London. Place of birth: London. Lives: South Kensington, London. Family: Wife. What's been your best career move?: Founding Mother. Describe yourself in three words: Infuriatingly positive. Where is your favourite place for lunch?: Smiths of Smithfields. What is your media diet?: The Times, 24, Antiques Roadshow. What is your favourite brand?: Aman. Name a recent ad that worked on you: Lost (TV programme). What objects do you always carry with you?: My wallet with a picture of Tara in it, too many receipts, my mobile phone. Who in the industry do you most admire?: All my old bosses. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Laziness, dishonesty. If you weren't you, who would you be?: Maximus Decimus Meridius, commander of the armies of the North, general of the Felix Legions, loyal servant to the true Emperor Marcus Aurelius. Where will you be in ten years' time?: On holiday. What would you like the inscription on your gravestone to read?: Onwards and upwards. Lowdown Mother's most approachable and press-friendly founder, Calcraft's position defies pigeonholing. Part-account man, part-strategist, managing big accounts such as Orange while consistently coming up with new ideas for the brands his agency mothers. Cameron, Hugh Job: Joint managing director, DFGW. Company: DFGW, 10 Floor, Berkshire House, 168-173 High Holborn, London WC1. Work tel: +44 (0)20 7632 5208. Born: 1968. Place of birth: London. Lives: South London. Family: Linzi, Harvey. What's been your best career move?: Working at McCann Erickson,where I met Lee Daley; working with the BBC at DFGW. Describe yourself in three words: Thin, restless, hungry. Where is your favourite place for lunch?: Morris of Bond Street, Clifford Street. What is your media diet?: BBC News 24, Time Out, Fashion TV, Elle Decoration. What is your favourite brand?: Wedgwood. Name a recent ad that worked on you: Camper, "walk don't run" (hay bales). What objects do you always carry with you?: Panadol Extra. Who in the industry do you most admire?: The PHD founders; Dr Nick Southgate at DFGW;Goodby Silverstein & Partners; Adam Morgan. What are the initials of the most loathsome person you have worked with?: She will know. What makes you angry?: Self-righteous cyclists in London. If you weren't you, who would you be?: Charlie Croker, played by Michael Caine in The Italian Job. Where will you be in ten years' time?: In California more. What would you like the inscription on your gravestone to read?: Londoner. Lowdown DFGW has been the centre of speculation galore this year and Cameron has not been exempt. Despite being associated with a job at Coca-Cola, Cameron has remained loyal to the agency. He's a capable and popular manager. Campbell, Robert Job: UK executive creative director and vice-president EMEA, McCann Erickson. Company: McCann Erickson, 7-11 Herbrand Street, London WC1. Work tel: +44 (0)7802345086. Born: 7 October 1958. Place of birth: Wembley, Middlesex. Lives: Notting Hill, London. Family: One lover; one child. What's been your best career move?: Joining McCann Erickson. Describe yourself in three words: Don't suffer fools. Where is your favourite place for lunch?: The Ivy. What is your media diet?: The Sopranos, Country Life, the internet, The Week. What is your favourite brand?: Coca-Cola. Name a recent ad that worked on you: Apple: iPod. What objects do you always carry with you?: Wallet, keys, cyanide pill. Who in the industry do you most admire?: Frank Leiberman. What are the initials of the most loathsome person you have worked with?: RS. What makes you angry?: Cowardice, dishonesty, grandiosity. If you weren't you, who would you be?: My son. Where will you be in ten years' time?: On a beach. What would you like the inscription on your gravestone to read?: Now wash your hands. Lowdown The charismatic Campbell gave up smoking and became a father this year. Anyone would think that sorting out McCann Erickson's creative reputation wasn't a big enough challenge for him. Candy, Lorraine Job: Editor, Elle. Company: Hachette Filipacchi, 64 North Row, London W1. Work tel: +44 (0)20 7150 7000. Born: 8 July 1968. Place of birth: Guildford, Surrey. Lives St Johns Wood, London. Family Two daughters (three and two); husband James (36). What is the best career move you have ever made? Taking a £10K pay cut to get a better, more enjoyable job. Describe yourself in three words Blonde 5' 3" (nearly). Where is your favourite place for lunch? I don't do lunch but love breakfast at Claridge's. What's your media diet? All the tabloids, all the monthly glossies (UK and US), The Times. What is your favourite brand? The BBC. Name a recent ad that worked on you Cillit Bang - the one with the clean coin. I bought it and have never used it! What objects do you always carry with you? Flip-flops, picture of my girls on holiday, chewing gum, mobile phone, Elizabeth Arden eight-hour cream. Who in the business do you most admire? Helen Gurley Brown (Cosmopolitan founder), Roger Alton (The Observer's editor). What are the initials of the most loathsome person you have worked with? VB. What makes you angry? Lateness, fakeness, sexism, articles about working mothers ruining their children's lives. If you weren't you, who would you be? Madonna in the early 80s. Where will you be in ten years' time? Running a florist by the beach in my home county Cornwall still wearing heels and drinking red wine. What would like the inscription on your gravestone to read? Black is back. Lowdown Don't be fooled by her sugar-sweet name and pint-sized stature - Candy is a shrewd operator. Over the past year, the former Cosmo editor has edged Elle away from its fashion focus and been rewarded with a circulation increase. Carroll, Jim Job: UK chairman, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 7453 4110. Born: 29 April 1964. Place of birth: Romford, Essex. Lives: Islington, London. Family: Wife Dycella. What's been your best career move?: Staying put. Describe yourself in three words: Grey, tired, polite. Where is your favourite place for lunch?: Vasco & Piero's Pavilion. What is your media diet?: The Guardian, The Sunday Times, The Week, The Economist, Radio 4, Radio 5 Live, Westhamonline, TV hard drive. What is your favourite brand?: Tunnock's. Name a recent ad that worked on you: Jack Hargreaves DVD collection. What objects do you always carry with you?: Handkerchief (clean),Bic biro (fine),comb (just in case). Who in the industry do you most admire?: John, Nigel and John. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Demise of the Routemaster, cellophane at the theatre, mint in the peas. If you weren't you, who would you be?: Leroy Hutson. Where will you be in ten years' time?: Islington. What would you like the inscription on your gravestone to read?: Not too bad. Lowdown Bartle Bogle Hegarty's softly spoken chairman has such a large music collection, he has to hide his new purchases from his wife. He's a true culture junkie, able to proffer advice on the best plays, concerts and films on offer. Carruthers, Rooney Job: Founding partner, VCCP. Company: VCCP, Greencoat House, Francis Street, London SW1. Work tel: +44 (0)20 7592 9331. Born: 27 December 1958. Place of birth: North-west London. Lives: Chelsea, London. Family: None. What's been your best career move?: Going to bed with Ian, Adrian and Charles. Describe yourself in three words: Vivacious, energetic, unique. Where is your favourite place for lunch?: The Regency Cafe, Pimlico. What is your media diet?: The Guardian, talkSPORT. What is your favourite brand?: Marmite. Name a recent ad that worked on you: Sancerre Rose for under £10 at Oddbins. What objects do you always carry with you?: Alfred Dunhill messenger bag. Who in the industry do you most admire?: John Webster. What are the initials of the most loathsome person you have worked with?: A to Z. What makes you angry?: Meanness. If you weren't you, who would you be?: Bob Hoskins. Where will you be in ten years' time?: Somewhere unpredictable. What would you like the inscription on your gravestone to read?: 75+. Lowdown As well as cultivating creative teams, Carruthers likes to cultivate the flowers in his garden and work on his golf handicap. He'll be able to afford some rare plant species, having made good from his agency's sale to Chime this year. Carter, Carolyn Job: President and chief executive, Grey EMEA. Company: Grey, 215-227 Great Portland Street, London W1. Work tel: +44 (0)20 7636 3399. Born: 2 November 1955. Place of birth: Louisville, Kentucky. Lives: London; New York. Family: Fabulous husband. What's been your best career move?: Making the move to international in 1996 - gaining a global view for global brands. Describe yourself in three words: Results-driven blonde. Where is your favourite place for lunch?: The Orrery, London; Aureole, New York. What is your media diet?: CNBC Squawk Box, The Wall Street Journal and Financial Times are a daily must. The Economist a weekly must. Private Eye for fun. The trades - Campaign, of course. What is your favourite brand?: Chanel. Name a recent ad that worked on you: No question - Honda "grrr". Sheer brilliance all round. What objects do you always carry with you?: My Nokia, my BlackBerry, my Amex (brand junkie). Who in the industry do you most admire?: Too many to single one out. What are the initials of the most loathsome person you have worked with?: Don't believe in "loathe and tell". What makes you angry?: Bad work, bad character, bad taste. If you weren't you, who would you be?: Some days Hillary Clinton, some days Angelina Jolie. Where will you be in ten years' time?: Chilled in Aspen. What would you like the inscription on your gravestone to read?: Been there, done that. Lowdown Carter's legendary poise has not wavered for an instant this year, even after missing out on the Grey Global job that eventually went to Jim Heekin. Now five years in at Grey Europe, her next move will be watched with keen interest. Carter, Stephen Job: Chief executive, Ofcom. Company: Ofcom, Riverside House, 2a Southward Bridge Road, London SE1. Work tel: +44 (0)20 7981 3000. Born: 12 February 1964. Place of birth: Falkirk, Scotland. Lives: London; Devon. Family: Wife Anna; one son; one daughter. What is your media diet?: In my current job, I am not allowed to have preferences. What is your favourite brand?: In my current job, I am not allowed to have preferences. Other details: Not supplied. Lowdown: The industry regulator's man at the top is held in high esteem by ad agencies and clients alike. He may have a reputation as a workaholic, but he's also one of the country's highest-paid civil servants, trousering more than £400,000 last year. Carty, Tom Job: Director, Gorgeous. Company: Gorgeous Enterprises, 23-24 Greek Street, London W1. Work tel: +44 (0)20 7287 4060. Details: Not supplied. Lowdown: Carty went from agency postroom to creative on the best ad ever made (Guinness "surfer", if the viewers of Channel 4 are any kind of barometer of advertising greatness). He's now firmly ensconced in the Gorgeous roster, whose ranks of former creatives also include Frank Budgen and Vince Squibb. Cavers, Mike Job: Executive creative director, Publicis Dialog. Company: Publicis Dialog, 82 Baker Street, London W1. Work tel: +44 (0)20 7935 7744. Born: 11 September 1954. Place of birth: Chubua, India. Lives: Nontron, France; Reading, England. Family: Wife Artist; son Ben; daughter Ailsa; thankfully, no pets. What's been your best career move?: Moving into the direct marketing industry. Describe yourself in three words: Passionate, determined, driven. Where is your favourite place for lunch?: Hardy's, Dorset Street. What is your media diet?: I read a different daily paper every day, surf the web and watch loads of sport on TV. What is your favourite brand?: Nike. Name a recent ad that worked on you: Renault, "safety zone". What objects do you always carry with you?: Mobile phone, BlackBerry, Nectar card. Who in the industry do you most admire?: John Hegarty. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Lazy people who say it can't be done. If you weren't you, who would you be?: David Sole (Scotland's last Grand Slam-winning captain, not the rather dodgy ageing singer/actor David Soul). Where will you be in ten years' time?: With all this modern technology, 50 per cent France, 50 per cent UK. What would you like the inscription on your gravestone to read?: Je ne regrette rien. Lowdown: Cavers is so passionate about rugby that he went to New Zealand for the weekend to watch the Lions. He's obsessively tidy and splits his time between France, where his wife lives, and the UK. His leadership of Publicis Dialog's creative department was rewarded this year when he was promoted to executive creative director. Cescau, Patrick Job: Chairman and chief executive, Unilever. Company: Unilever, Unilever House, Blackfriars, London EC4. Work tel: +44 (0)20 7822 5252. Details: Not supplied. Lowdown: The inimitable Niall FitzGerald was a tough act to follow, but the bookish Frenchman has taken to his role at the helm of the consumer goods Goliath with assured aplomb. A true man of the world, Cescau has worked pretty much everywhere, from New Jersey and Rotterdam to Jakarta and Chicago. Chaldecott, Axel Job: Global creative director, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7000. Born: 11 December 1954. Place of birth: Copenhagen, Denmark. Lives: Richmond, Surrey. Family: Wife Claire; daughter Maya; son Jack. What's been your best career move?: Choosing advertising rather than design when leaving art school. Describe yourself in three words: Enthusiast, inclusive, optimist. Where is your favourite place for lunch?: The Wolseley. What is your media diet?: The Guardian, The Daily Telegraph, mad.co.uk. What is your favourite brand?: Google. Name a recent ad that worked on you: Bose iPod speakers. What objects do you always carry with you?: A bottle opener. Who in the industry do you most admire?: People who stay ahead of the times. What are the initials of the most loathsome person you have worked with?: I don't loathe anyone. What makes you angry?: Inefficiency, wasting money. If you weren't you, who would you be?: Brian Eno. Where will you be in ten years' time?: God knows! What would you like the inscription on your gravestone to read?: He encouraged me. Lowdown: Renowned as one of the most innovative and influential thinkers in the business, Chaldecott was one of the architects of HHCL's mould-breaking creative output in the early 90s. In appointing him to take creative command of its global HSBC business, JWT looks to have gone a long way towards getting the creative firepower to match its famous name. Chalet, Debbie Job: Chief executive, Carlton Screen Advertising. Company: Carlton Screen Advertising, 12 Golden Square, London W1. Work tel: PA (Brigette) +44 (0)20 7534 6252. Born: 6 March 1959. Place of birth: Watford, Hertfordshire. Lives: Tooting, London. Family: Husband Martin; sons Tom, Harry. What's been your best career move?: Coming to CSA (or Cinema Media, as it was called back then). Describe yourself in three words: Hardworking, creative, homely. Where is your favourite place for lunch?: Criterion Brasserie. What is your media diet?: Undisclosed. What is your favourite brand?: Mini. Name a recent ad that worked on you: Dove. What objects do you always carry with you?: Handbag. Who in the industry do you most admire?: Those who are professionals and make a difference. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: People who don't care. If you weren't you, who would you be?: Sir Terence Conran. Where will you be in ten years' time?: Somewhere warmer and less crowded than London. What would you like the inscription on your gravestone to read?: She tried hard at whatever she turned her hand to. Lowdown: Chalet is one of the really steady players in the media market and has always had a reputation for being hard but fair. The biggest challenge she (and cinema in general) now faces is to ensure that a "hand-cranked" medium, with content spliced together from celluloid, makes a successful transition to the digital age. Chambers, Dan Job: Director of programmes, five. Company: five, 22 Long Acre, London WC2. Work tel +44 (0)20: 7550 5550. Details: Not supplied. Lowdown: Chambers has never looked back since befriending the Marquis of Bath's daughter at Oxford and his meteoric rise has taken him from the humble role of stringer on newspaper gossip columns to the accolade of being the UK's youngest TV programming director when he was appointed in 2003. His long-term goal is to deliver quality as well as ratings, but his touch was far from deft when he paid over the odds for the Friends spin-off Joey. Cheetham, Andy Job: Creative director, Cheethambell JWT. Company: Astley House, Quay Street, Manchester M3. Work tel: +44 (0)161 832 8884. Born: 18 April 1966. Place of birth: Sale, Manchester. Lives: Cheadle, Cheshire. Family: Wife Barbara; sons Fraser, Rory. What's been your best career move?: Teaming up with David Bell to start Cheetham Bell. Describe yourself in three words: Loud, proud, Northern. Where is your favourite place for lunch?: The Assembly, Didsbury. What is your media diet?: Yachting World, The Sun, The Sunday Times. What is your favourite brand?: Apple. Name a recent ad that worked on you: Scruffs Workwear (five nominations, one bronze, one silver at Cannes). What objects do you always carry with you?: iPod, plain white pad, pencil. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: JS. What makes you angry?: Traffic jams in the morning. If you weren't you, who would you be?: Steve Jobs. Where will you be in ten years' time?: Sailing round the world. What would you like the inscription on your gravestone to read?: As good things go, he went. Lowdown: One of a handful of creatives whose reputation belies the fact he works for a regional shop. Has helped define the agency's role as a creative-but-fast-turnaround alternative within the JWT group. Adamant that his senior staff should be committed and not see a job in Manchester as a stepping stone. Chippendale, Mark Job: Vice-president, media sales, Yahoo! Europe. Company: Yahoo!, 125 Shaftesbury Avenue, London WC2. Work tel: +44 (0)20 7131 1000. Born: 20 January 1961. Place of birth: Hammersmith, London. Lives: Ealing, London. Family: Wife Louise; children Lauren (nine), Benedict (seven), Joshua (five). What is the best career move you have ever made? Partnering an as-yet unknown Tony Ball in the 1996 fundamental business review of Sky. Describe yourself in three words: Passionate, positive, paranoid. Where is your favourite place for lunch?: Fluhalp, Zermatt. What's your media diet? Yahoo! (of course), Sky News, The Guardian, Decanter, Q, Conde Nast Traveller, England Rugby magazine, Virgin Radio. What is your favourite brand?: Aston Martin. Name a recent ad that worked on you: The ads for the new Goldfrapp album, Supernature. What objects do you always carry with you? BlackBerry, iPod, picture of my family. Who in the business do you most admire? Anyone running their own business, so BLM. What are the initials of the most loathsome person you have worked with? JS. What makes you angry?: Pessimists. If you weren't you, who would you be? Freddie Flintoff. Where will you be in ten years' time?: Undiscovered lead singer in Murdering Angels, an Eric Newnham tribute band. What would you like the inscription on your gravestone to read? Mark Chippendale, 1961-2070. Lowdown Ten months after walking out of Sky, and having being linked with most of the high-profile media jobs around, "Chips" resurfaced as the European sales chief at Yahoo!, where he'll be hoping to convert his old media experience into new-media money. Christie, Neil Job: Managing director, Wieden & Kennedy. Company: Wieden & Kennedy, 16 Hanbury Street, London E1. Work tel: +44 (0)20 7194 7034. Born: 9 July 1962. Place of birth: Aberdeen, Scotland. Lives: Islington, London. Family: Wife Jennifer; sons Finlay, Elliott. What's been your best career move?: Joining W&K. Describe yourself in three words: Miserable Jock git. Where is your favourite place for lunch?: At my desk. What is your media diet?: Sky+, Radio 4, Time Out, Campaign, Creative Review, loads of websites. What is your favourite brand?: Apple. Name a recent ad that worked on you: "50 per cent off" sign in the window of A Butcher of Distinction. What objects do you always carry with you?: Wallet, keys, something to read. Who in the industry do you most admire?: Malcolm White - for his hair. What are the initials of the most loathsome person you have worked with?: I wouldn't give them the satisfaction of even mentioning their initials. What makes you angry?: Technology that doesn't work, jobsworths. If you weren't you, who would you be?: In my dreams, Paul Theroux or Brian Eno (but with Malcolm's hair). Where will you be in ten years' time?: I'll have to check my diary and get back to you. What would you like the inscription on your gravestone to read?: Anything, but make sure there are no punctuation errors. Lowdown: The apparently straight-laced Scot has come into his own at W&K this year, but still has a relatively low profile in the industry. Keen to stay out of the spotlight, he has concentrated on the new-business scene this year. Clare, John Job: President,ISBA; chief executive, Dixons Group. Company: ISBA, 1b Portland Place, London W1. Work tel: +44 (0)20 7291 9020. Details: Not supplied. Lowdown: ISBA's next president already has his hands full, with Dixons Group's flagship Dixons chain suffering badly in the high-street gloom - something that eclipses the rather better performance of the PC World chain. Clark, Ian Job: Director of advertising, Times Newspaper Group. Company: News International, 1 Virginia Street, London E98. Work tel: +44 (0)20 7782 7677. Born: 1962. Place of birth: Weston-Super-Mare, Somerset (the only thing I have in common with Jeffery Archer). Lives: Wandsworth, London. Family: Wife Jill; daughters Sophie, Daisy. What's been your best career move?: Moving to a media owner after 15 splendid years at agencies. Describe yourself in three words: Not exactly God. Where is your favourite place for lunch?: Locanda Locatelli. What is your media diet?: Football alerts on the mobile, Sky+, The Sun, The Sunday Times. What is your favourite brand?: Chelsea FC. Name a recent ad that worked on you: Halfords ad, resulted in a new bike for my daughter. What objects do you always carry with you?: Keys, cash, mobile phone. Who in the industry do you most admire?: KR Murdoch. What are the initials of the most loathsome person you have worked with?: Give me a break. What makes you angry?: People who can't walk the talk. If you weren't you, who would you be?: Frank Lampard - young and on £100K a week can't be bad. Where will you be in ten years' time?: Enjoying the fruits of my labour. What would you like the inscription on your gravestone to read?: Vini vidi vici. Lowdown: Highly respected by agencies for the open way he conducted negotiations while sales boss of The Sun and News of the World, Clark was handed a new challenge on Times Newspapers in the summer in a News International reshuffle following the departure of Richard Webb, his former boss on the News Group titles. Clark, Kelly Job: Chief executive, Group M Europe. Company: Mindshare, 40 Strand, London WC2. Work tel: +44 (0)20 7969 4324. Born: 16 June 1966. Place of birth: United States. Other details: Not supplied. Lowdown: Clark has been a high achiever in WPP's media operations, moving to run Group M across Europe after achieving success with MindShare in the UK. His face goes very red after a few glasses of wine, though. Clarke, Chris Job: Executive creative director, Nitro. Company: Nitro, 4 New Burlington Street, London W1. Work tel: +44 (0)20 7292 5999. Details: Not supplied. Lowdown: Part matinee-idol smoothie, part Aussie wide-boy, Clarke has built a formidable micro-empire that claims some of the world's biggest advertisers as its clients. Now he needs to add some intellectual depth to a business proposition heavily reliant on opportunism. Claydon, Jonathan Job: Chairman, Claydon Heeley Jones Mason. Company: Claydon Heeley Jones Mason, The Glassmill, 1 Battersea Bridge Road, London SW11. Work tel: +44 (0)20 7924 3000. Born: 1961. Place of birth: Conceived Sydney, Australia; born Farnborough, Berkshire. Lives: Notting Hill, London; the Cotswolds. Family: Partner Annie Woolf; children Hope, Kezia, James. What's been your best career move?: A draw: co-founding CHJM and co-founding Agency Republic. Describe yourself in three words: A bit preoccupied. Where is your favourite place for lunch?: ASK Pizza in Moreton in Marsh - but only with children. What is your media diet?: News, Celebrity Love Island. What is your favourite brand?: Australia. Name a recent ad that worked on you: Reebok "belly". What objects do you always carry with you?: A small plaster dog with a paw missing. Who in the industry do you most admire?: John Wren - he's the smartest bloke out there and he has a jet. What are the initials of the most loathsome person you have worked with?: Nobody loathsome, but I find JC difficult sometimes. What makes you angry?: Deceit. If you weren't you, who would you be?: Arthur Miller. Where will you be in ten years' time?: No idea thank God. What would you like the inscription on your gravestone to read?: "To die is different from what anyone supposes, and luckier." Lowdown: Claydon, the agency's part-time, over-achieving chairman, had to go full-time while he dealt with the departure of the chief executive, Nigel Jones. Before this disruption, the former commodities trader had been exercising his creative talents penning a ghost story for the stage. He owns a Ferrari and has recently taken delivery of an Aston Martin DB5. Clemmow, Simon Job: Planning partner, Clemmow Hornby Inge. Company: Clemmow Hornby Inge, 7 Rathbone Street, London W1. Work tel: +44 (0)20 7462 8500. Born: 30 June 1956. Place of birth: Cambridge, Cambridgeshire. Lives: Marylebone, London. Family: Wife Liz; son Nick (16). What's been your best career move?: Leaving a great agency to start a better one (twice). Describe yourself in three words: Thoughtful, tidy, happy. Where is your favourite place for lunch?: Elena's L'Etoile. What is your media diet?: Crispy duck salad, followed by the salmon fishcake. What is your favourite brand?: Bentley. Name a recent ad that worked on you: An ad for the TaylorMade R7 driver in a golf magazine. What objects do you always carry with you?: Wallet, BlackBerry, fountain pen, The Daily Telegraph. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: OUR (remember HAL?). What makes you angry?: People who talk without listening. If you weren't you, who would you be?: Er ... someone else? Where will you be in ten years' time?: On a golf course or up a mountain. What would you like the inscription on your gravestone to read?: Died 2056, aged 100. Lowdown: Clemmow's Big Ideas Days are a key plank in the phenomenally successful new-business story that is CHI. He's a keen skier and has a chalet in the Alps. Clift, Simon Job: Chief marketing officer, Unilever; group vice-president, Personal Care. Company: Unilever, Unilever House, 5 Tudor Street, London EC4. Work tel: +44 (0)20 7822 6089. Born: March 1958. Place of birth: Chalfont St Giles, Buckinghamshire. Lives: London. Other details: Not supplied. Lowdown: A dedicated Unilever lifer, Clift is one of the most visionary marketers in the business. He's turned conventional FMCG wisdom on its head by opting for creativity over bulk, pulling a string of accounts out of network agencies and finding homes for them in more creative shops. Clydesdale, Doug Job: Chief executive, Carlsberg UK. Company: Carlsberg UK, 140 Bridge Street, Northampton NN1. Work tel: +44 (0)1604 668866. Born: 12 February 1957. Place of birth: Newcastle-upon-Tyne, Northumberland. Other details: Not supplied. Lowdown: A well-rounded marketer, having worked at Colgate Palmolive and United Biscuits before joining Carlsberg. Clydesdale's ability saw him named chief executive of the company in June. Cochrane, Polly Job: Director of marketing, Channel 4. Company: Channel 4, 124 Horseferry Road, London SW1. Work tel: +44 (0)20 7306 6411. Born: 5 April 1964. Place of birth: London. Lives: Hammersmith, London. Family: Husband Tom Sykes; children Finley, Oscar. What's been your best career move?: Channel 5 to Channel 4. Describe yourself in three words: Over-worked, underpaid supermum. Where is your favourite place for lunch?: Cecconi's. What is your media diet?: Channel 4, The Guardian, Conde Nast Traveller, Vogue, Radio 4. What is your favourite brand?: Channel 4 (sorry). Name a recent ad that worked on you: Pampers Sunnies swim-pant nappies. What objects do you always carry with you?: Too many things to mention. Who in the industry do you most admire?: Robert Saville, George Michaelides. What are the initials of the most loathsome person you have worked with?: Not prepared to answer - he knows who he is. What makes you angry?: Ken Livingstone. If you weren't you, who would you be?: Ricky Gervais. Where will you be in ten years' time?: See below. What would you like the inscription on your gravestone to read?: I told you I was ill. Lowdown: For years, Cochrane has had the most enviable marketing job in UK broadcasting - the product is distinctive, often edgy, and management isn't scared of a challenging approach when it comes to promoting it. The channel's chief executive comes from a marketing background, too - but whether that's a good thing in the long term remains to be seen. Coleman, Adrian Job: Founding partner, VCCP. Company: VCCP, Greencoat House, Francis Street, London SW1. Work tel: +44 (0)20 7592 9331. Born: 10 October 1963. Place of birth: Cardiff, Wales. Lives: Reigate, Surrey. Family: Wife Kathryn; children Ella, Clara, Eve. What's been your best career move?: Meeting Rooney Carruthers. Describe yourself in three words: Exceptionally gifted sportsman. Where is your favourite place for lunch?: The Red Dragon Inn Restaurant, Aberystwyth. What is your media diet?: Papur Y Cwm, Tafod-Elai. What is your favourite brand?: Top Flite golf balls. Name a recent ad that worked on you: Febreze. What objects do you always carry with you?: The poem Under Milk Wood. Who in the industry do you most admire?: John Farrell. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: A hot office. If you weren't you, who would you be?: Ian Priest. Where will you be in ten years' time?: The Welsh Valleys. What would you like the inscription on your gravestone to read? Cymru am Byth. Lowdown: Eagle-eyed readers may notice that some of Coleman's answers to his questions are in Welsh. This is not down to any allegiance to the country of his birth, but a joke played on him by his VCCP co-partner Rooney Carruthers, who filled in his entry. He, like his partners, is enjoying the fruits of his labour after selling the agency to Chime. Coleridge, Nicholas Job: Managing director, Conde Nast. Company: Conde Nast,: Vogue House, 1 Hanover Square, London W1. Work tel: +44 (0)20 7499 9080. Born: 4 March 1957. Place of birth: London. Lives: London; Worcestershire. Family: Wife Georgia; four children. What's been your best career move?: Joining Conde Nast. Describe yourself in three words: Optimist, pragmatic, organised. Where is your favourite place for lunch?: Le Caprice. What is your media diet?: The Daily Telegraph, Daily Mail, Financial Times, 175 magazines a month. What is your favourite brand?: Smirnoff. Name a recent ad that worked on you: Cartier Santos watch. What objects do you always carry with you?: BlackBerry, wallet. Who in the industry do you most admire?: Maurice Saatchi. What are the initials of the most loathsome person you have worked with?: MYOB. What makes you angry?: Laziness, greed, cynicism, bureaucracy. If you weren't you, who would you be?: David Bowie. Where will you be in ten years' time?: Rajasthan, India. What would you like the inscription on your gravestone to read?: Beloved father, husband and son. Lowdown: With the launch of Easy Living on top of his role as the chairman of the Periodical Publishers Association, Coleridge has been a busy man this year. Outspoken about the Office of Fair Trading's proposals for magazine distribution, he has championed magazines' cause all the way to Number 10. Collier, Mark Job: Managing partner, Dare. Company: Dare, 8-10 Great Titchfield Street, London W1. Work tel: +44 (0)20 7612 3600. Born: 16 August 1960. Place of birth: Woking, Surrey. Lives: East Sheen, London. Family: Wife, Fiona; son Will; daughter Emma. What's been your best career move?: Sending my CV to John Bartle in 1984. Describe yourself in three words: Frustrated rock drummer. Where is your favourite place for lunch?: Vasco & Piero's Pavilion - never had a bad meal there. What is your media diet?: Today on Radio 4, Telegraph Sport and rfu.com (for the rugby), bbc.co.uk, News at Ten, Sky Sports. What is your favourite brand?: Toss-up between Google and Uncle Joe's Mint Balls. Name a recent ad that worked on you: The TV and online ads for the Sony Ericsson W800 Walkman phone. What objects do you always carry with you?: Mobile phone. Who in the industry do you most admire?: The three founders of Bartle Bogle Hegarty. What are the initials of the most loathsome person you have worked with?: Not saying. What makes you angry?: The call centre in Mumbai that keeps waking me up on a Saturday morning. If you weren't you, who would you be?: Oh, a film director like David Lean wouldn't be bad. Something low profile like that. Where will you be in ten years' time?: On a fishing boat in Cornwall, I hope. What would you like the inscription on your gravestone to read?: Name and dates will do fine. Lowdown: The self-styled oldest man in new media, this frustrated prog-rock drummer has a habit of unbuttoning his shirt and treating his creative department to an enthusiastic session on the air guitar. Luckily, this unfortunate tendency has not stopped him building Dare into one of the UK's top digital agencies. Collin, Will Job: Partner, Naked. Company: Naked, 159-173 St John Street, London EC1. Work tel: +44 (0)20 7336 8084. Born: 18 August 1967. Place of birth: Normanton-on-the-Wolds, Nottinghamshire. Lives: Hackney, London. Family: Partner Fran; brothers Matthew, Richard, Ed, Francis; mother Audrey. What's been your best career move?: Founding Naked. Describe yourself in three words: Hungry (usually), questioning, pedantic. Where is your favourite place for lunch?: Moro, Exmouth market. What is your media diet?: TV: BBC1, 2 and Channel 4; radio: Radio 4 and Xfm; newspaper: The Guardian (Saturday only); web: Guardian Unlimited. What is your favourite brand?: Nokia. Name a recent ad that worked on you: Sainsbury's asparagus season TV ad. What objects do you always carry with you?: Mobile phone, keys, wallet - in my trusty man-bag. Who in the industry do you most admire?: My two partners, Jon Wilkins and John Harlow. What are the initials of the most loathsome person you have worked with?: JM. What makes you angry?: Stupid things I mistakenly do, like taking a wrong turning. If you weren't you, who would you be?: A dog (probably a cross-breed). Where will you be in ten years' time?: Maybe helping to train up a new generation of Naked people around the world. What would you like the inscription on your gravestone to read?: I've heard no epitaphs better than Spinal Tap's "Have a good time, all the time". Lowdown: Of Naked's four partners, Collin is the least typical media man. He's the smartly dressed one who walks to work and drives a beaten-up old L registration Peugeot. He has a passion for Roman architecture, which his colleagues interpret as a fascination with churches. Collins, Damon Job: Creative director, Mother. Company: Mother, Biscuit Building, 10 Redchurch Street, London E2 Work tel: +44 (0)7802 773338. Born: 3 June 1966 (three days early). Place of birth: Kingston-upon-Thames, Surrey. Lives: Richmond, Surrey. Family: Wife Gabriela; son Felix; daughter Gigi; hamster Weasley. What's been your best career move?: Never moving for money. Describe yourself in three words: Passionate, determined, resilient. Where is your favourite place for lunch?: Ikkyu, Tottenham Court Road. What is your media diet?: Confit of Campaign with an Observer coulis, followed by tarte aux AdCritic. What is your favourite brand?: Mother, closely followed by (surprise!) Apple. Name a recent ad that worked on you: Do ads really work? What objects do you always carry with you?: Swiss Army Knife (three-tool), Chapstick, mobile phone (Sony Ericsson K750). Who in the industry do you most admire?: David Alberts, David Trott. What are the initials of the most loathsome person you have worked with?: That's all too obvious. What makes you angry?: People getting angry. If you weren't you, who would you be?: My brother or sister. Where will you be in ten years' time?: I'm looking forward to finding out. What would you like the inscription on your gravestone to read?: Don't mind as long as it's not too large, perfectly centred and nicely kerned. Lowdown: The mild-mannered Collins is the creative director on the Boots account at Mother and shares his father's creative talent. He doesn't appear to have inherited his dad's legendarily prickly manner, however. Connolly, David Job: Adjudicator, Ofcom. Company: Ofcom, Riverside House, 2A Southwark Bridge Road, London SE1. Work tel: +44 (0)20 7981 3040. Details: Not supplied. Lowdown: When he landed the adjudicator's job, Connolly was ultra-sensitive to insinuations that he had copped out by taking on a comfortable, extremely well-paid but ultimately meaningless sinecure. But the market has been impressed with the way that he has gone about his business. A feisty Glaswegian, formerly known for the robustness of his negotiating technique, he has adapted well to the diplomatic challenges of Ofcom. Copus, Alison Job: Marketing director, Virgin Atlantic. Company: Virgin Atlantic, Manor Royal, Crawley, Sussex RH10. Work tel: +44 (0)1293 747 389. Born: Wales. Place of birth: Back of beyond. Lives: Vauxhall, London. Family: The best. What's been your best career move?: Going to as many parties as I could manage in the early stages of my career. Describe yourself in three words: Annoyingly diligent. Where is your favourite place for lunch?: Cape Town, South Africa. What is your media diet?: Any and all newspapers, especially the travel sections. What is your favourite brand?: Couldn't live without Marmite. Name a recent ad that worked on you: Optrex eye wash. What objects do you always carry with you?: Mascara. Who in the industry do you most admire?: I have grown out of hero worship. What are the initials of the most loathsome person you have worked with?: Can't say but he has a lot to answer for. What makes you angry?: "Whatever!" If you weren't you, who would you be?: Catherine Zeta Jones. Where will you be in ten years' time?: Cape Town. What would you like the inscription on your gravestone to read?: She packed a lot in. Lowdown: Copus is the woman behind the enviably strong Virgin Atlantic brand. Consistently strong advertising, customer services and good pricing have kept the airline healthy through difficult times. Costa, Massimo Job: Chairman and chief executive, Young & Rubicam EMEA. Company: Young & Rubicam, Greater London House, Hampstead Road, London NW1. Work tel: +44 (0)20 7611 6301. Born: 1 March 1960. Place of birth: Milan, Italy. Lives: Milan; London. Family: Married; two children. What's been your best career move?: Returning to Y&R. Describe yourself in three words: Decisive, passionate, talkative. Where is your favourite place for lunch?: Ottoz (in the mountains between France and Italy). What is your media diet?: News, movies. What is your favourite brand?: Y&R. Name a recent ad that worked on you: Telecom Italia, "Gandhi" (Y&R Milan). What objects do you always carry with you?: Mobile, Fisherman's Friends, cigarettes. Who in the industry do you most admire?: Too many to single out. What are the initials of the most loathsome person you have worked with?: I've never found anyone without redeeming qualities. What makes you angry?: E-mail, bureaucracy. If you weren't you, who would you be?: Owner of a bar in the mountains. Where will you be in ten years' time?: At said bar. What would you like the inscription on your gravestone to read?: Too busy to think about that. Lowdown: A dedicated family man who made 99 per cent of the women in Cannes swoon with lust, Costa is settling into his new European role but is finding it difficult getting used to the fact that he spends most of his time on aeroplanes. When not trotting around Europe, the suave Italian can be found hitting the slopes or drinking wine on the piste. Costello, Christine Job: Chief executive, Scottish Media Group Out of Home. Company: Scottish Media Group, 3 Waterhouse Square, 138-142 Holborn, London EC1. Work tel: +44 (0)20 7882 1102. Born: 21 June 1957. Place of birth: Scunthorpe, Lincolnshire. Lives: Clerkenwell week days; Hythe, Kent weekends. Family: Husband Alan Jackson, a journalist. What's been your best career move?: Joining News International as a green graduate - and every move since then has been positive. You learn as you grow. Describe yourself in three words: Determined, strategic, positive. Where is your favourite place for lunch?: It's more about who you are with than where you are. What is your media diet?: Radio 4 and 5 Live, movies, mysteries, The Times on Saturday, Financial Times, The New Yorker. What is your favourite brand?: Fruit's good right now: Apple and especially Orange. Name a recent ad that worked on you: A reader's offer for a pond cleaner in The Sunday Telegraph. Sad but true. What objects do you always carry with you?: The usual: keys, cash,cards, photos of the people who matter most to me. Who in the industry do you most admire?: Anyone who adapts, particularly if their integrity and humour remain intact. What are the initials of the most loathsome person you have worked with?: SG. What makes you angry?: Rudeness, arrogance, injustice, self-obsession. If you weren't you, who would you be?: The French actress Isabelle Huppert (dans mes reves). Where will you be in ten years' time?: Enjoying what I'm doing and giving it my all. What would you like the inscription on your gravestone to read?: Let's just keep the stonemason on hold ... Lowdown: Costello nurtured her feisty approach in the newspaper industry where she sold display and buyers say her never-say-die approach helps SMG punch above its weight in both the outdoor and cinema markets. She has a flair for languages and a penchant for skiing but rarely gets enough time to practice either - she keeps a bolt-hole in town but spends as much time as she possibly can at her home on the Kent coast. Coulson, Andy Job: Editor, News of the World. Company: News Group Newspapers, 1 Virginia Street, Wapping, London E98. Work tel: +44 (0)20 7782 7000. Details: Not supplied. Lowdown: As the editor of the country's biggest-selling Sunday paper, Coulson has done a steady job, avoiding the heavy circulation losses that have dogged some of his rivals. Whether he would consider the disparaging mention he received in Frank Skinner's autobiography a measure of success or not is unclear. Cowie, Peter Job: Business development director, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)7796 840814. Born: 26 November 1960. Place of birth: Hampstead, London. Lives: Middle of nowhere in Oxfordshire. Family: Wife; children Hannah, George, Mildred. What's been your best career move?: Teaming up with Simon Bolton and Marco Rimini. Describe yourself in three words: The top banana. Where is your favourite place for lunch?: Sale e Pepe. What is your media diet?: Radio 5 Live, The Daily Telegraph, The Week. What is your favourite brand?: Aston Martin. Name a recent ad that worked on you: Barclaycard, "Barclaycalm" campaign. What objects do you always carry with you?: A buzzing BlackBerry. Who in the industry do you most admire?: My great mate, Sir Martin Sorrell. What are the initials of the most loathsome person you have worked with?: FB-R. What makes you angry?: Coming second. If you weren't you, who would you be?: James Bond. Where will you be in ten years' time?: The premiere of my next movie. What would you like the inscription on your gravestone to read?: Back in 15 minutes. Lowdown: The industry's top banana, or so it says on his business card. Likes pulling pranks on colleagues, with varying degrees of success. He also finds time to win trophies for rowing and crash around the countryside in his tractor. His decision to fire the AAR in September was a brave one. Cox, Barry Job: Chief executive, HAT. Company: HAT Archive and Study Centre, Raveningham Centre, Raveningham, Norwich NR14. Work tel: +44 (0)1508 548623. Born: 29 July 1945. Place of birth: Ilford, Essex. Lives: South Creake, Norfolk. Family: Wife; three boys. What's been your best career move?: Joining CDP in1976. Describe yourself in three words: Bloody nice bloke. Where is your favourite place for lunch?: The White Horse, Brancaster. What is your media diet?: Radio 4 Today programme, Radio 2, various, BBC 1 Ten o' clock news, Sky Sports. What is your favourite brand?: Guinness. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Glasses, keys, mobile phone. Who in the industry do you most admire?: Frank Lowe. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Deceit. If you weren't you, who would you be?: Van Morrison. Where will you be in ten years' time?: Who knows? What would you like the inscription on your gravestone to read?: Thank you and good night. Lowdown: Taking charge of HAT after the death of its mercurial founder, Michael Cudlipp, was never going to be easy, but Cox is tackling the job with enthusiasm. There's certainly a big challenge ahead to build on Cudlipp's legacy. That means digitising much of HAT's material and better exploiting the use of it. Craigen, Jeremy Job: Executive creative director, DDB London. Company: DDB London, 12 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7258 3979. Born: 7 May 1963. Place of birth: Tunbridge Wells, Kent. Lives Kingston upon Thames, Surrey. Family Wife Pippa (tbc); daughter Lily. What is the best career move you have ever made? Not moving. Describe yourself in three words Shy and retiring. Where is your favourite place for lunch? Locanda Locatelli. What's your media diet? Undisclosed. What is your favourite brand? Volkswagen. Name a recent ad that worked on you Advanced Hair Studio, starring Graham Gooch and Shane Warne. What objects do you always carry with you? CrackBerry. Who in the business do you most admire? Nick Morris. What are the initials of the most loathsome person you have worked with? Undisclosed. What makes you angry? Silly questionnaires. If you weren't you, who would you be? Gordon Ramsay. Where will you be in ten years' time? No idea. What would like the inscription on your gravestone to read? He wanted to be cremated. Lowdown Craigen's love of flying set him up perfectly for the agency's BA pitch this year. Never without a copy of Conde Nast Traveller, one of his favourite trips is the annual Cannes run. This year, his creative team accompanied him with charity-style wristbands inscribed with WWJD? (What Would Jeremy Do?). These were designed to remind them if they got lost/hurt/over-excited, they should follow Craigen's lead and have another drink. Cranmer, Mark Job: Outgoing chief executive EMEA, Starcom. Company: Starcom, 24 - 27 Great Pulteney Street, London W1. Work tel: +44 (0)20 7453 4444. Born: 10 March 1958. Place of birth: Epsom, Surrey. Lives: South-west London. Family: Married; four children. What's been your best career move?: Joining Bartle Bogle Hegarty in 1993. Describe yourself in three words: Difficult, lucky, extremely. Where is your favourite place for lunch?: Signor Zilli, London. What is your media diet?: Wide, healthy, well-balanced; I also read Campaign. What is your favourite brand?: Stella Artois. Name a recent ad that worked on you: Kodak, "photolab"; Mini, "beware of imitations". What objects do you always carry with you?: Wallet, mobile phone. Who in the industry do you most admire?: My PA Jayne, plus Bartle, Bogle and Hegarty. What are the initials of the most loathsome person you have worked with?: Just so hard to choose just one. What makes you angry?: Anything. If you weren't you, who would you be?: Someone nicer. Where will you be in ten years' time?: Pottering about London. What would you like the inscription on your gravestone to read?: Dad. Lowdown: Love him or hate him (and some people say it's possible to do both, violently, almost simultaneously), no-one is ever indifferent to Cranmer - one of the most able and passionate industry figures of his generation. Following a reassessment of his priorities earlier this year, he's decided to change gear for a while. He's heavily into early 70s rock music and claims to have been a Chelsea fan before the end of the 2004-5 season. Craze, Mark Job: Managing partner, Media Planning Group. Company: Media Planning Group, 11 Great Newport Street, London WC2. Work tel: +44 (0)20 7393 9000. Born: In the 60s. Place of birth: Paddington, London. Lives: St Albans, Hertfordshire. Family: Wife Pauline; son Charlie. What's been your best career move?: Getting into advertising. Describe yourself in three words: Driven, decisive, loyal. Where is your favourite place for lunch?: The Ivy. What is your media diet?: The Sun, The Times, Financial Times, News of the World, The Sunday Times, CSI, Deadwood, The Apprentice, The Shield, The Independent. What is your favourite brand?: Callaway. Name a recent ad that worked on you: £77 million EuroMillions jackpot! What objects do you always carry with you?: Money clip, mobile phone, CrackBerry. Who in the industry do you most admire?: Jonathan Durden. What are the initials of the most loathsome person you have worked with?: CO. What makes you angry?: Forgetting to pay the Congestion Charge. If you weren't you, who would you be?: Bono. Where will you be in ten years' time?: Three months UK, three months snow, six months sun. What would you like the inscription on your gravestone to read?: He was always there for me. Lowdown: The hard, uncompromising former Carat man has entered a new stage of his career at MPG. Many questioned Craze's choice of agency, but there's no doubting he's up for a challenge. Cridge, Mark Job: Managing director, glue London. Company: glue London, 31 Old Nichol Street, London E2. Work tel: +44 (0)20 7739 2345. Born: 4 September 1973. Place of birth: Paisley, Scotland. Lives: Camden, London. Family: Wife Nerma. What's been your best career move?: Leaving architecture. Describe yourself in three words: Shy, silly, Scottish. Where is your favourite place for lunch?: Cru, Hoxton Square. What is your media diet?: The Economist, FT.com, Campaign, Radio 4, TCM, News 24. What is your favourite brand?: Tunnock's Tea Cakes. Name a recent ad that worked on you: I liked that Peugeot one with the illustrations. What objects do you always carry with you?: Oyster card, iPod. Who in the industry do you most admire?: Mr Crispin, Mr Porter and Mr Bogusky. What are the initials of the most loathsome person you have worked with?: PS. What makes you angry?: Lies. If you weren't you, who would you be?: A pirate, of course. Where will you be in ten years' time?: On holiday again. What would you like the inscription on your gravestone to read?: He shouldn't have had that last Mars Bar. Lowdown: The Scotsman who sold his digital agency for £14 million this year lived up to his countrymen's reputation when he eschewed a luxury hotel in favour of borrowing Steve Vranakis' villa in Crete to recover from the strain of the sale. Has a strange fascination with pirates. Crouch, Bruce Job: Executive creative partner/managing director, Nitro UK. Company: Nitro, 4 New Burlington Street, London W1. Work tel: +44 (0)20 7292 5999. Born: Undisclosed. Place of birth: London. Lives: London. Family: Undisclosed. What's been your best career move?: Not going to university. Describe yourself in three words: A big bloke. Where is your favourite place for lunch?: Outside in the sun. What is your media diet?: Tabloid football gossip, Times supplements, Wanderlust, Sky Sports News. What is your favourite brand?: Nike. Name a recent ad that worked on you: Stella Artois, "ice-skating priests" - lol. What objects do you always carry with you?: Nuts. Who in the industry do you most admire?: Mark Cranmer. What are the initials of the most loathsome person you have worked with?: Instantly erased from memory. What makes you angry?: Notting Hill trustafarians who think the Tube is private, not public, transport. If you weren't you, who would you be?: The head of Colin Farrell on the body of Ronaldinho. Where will you be in ten years' time?: Here. Pretending I want to be somewhere else. What would you like the inscription on your gravestone to read?: Out of your box is more fun. Lowdown: At 6ft 5in, Crouch must be advertising's tallest creative. He is far too modest to brag about his talented son, Peter, a striker for Liverpool and England, whom he loyally follows around the globe.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs