The A List: (Part 4 of 11)

campaignlive.co.uk, Monday, 05 December 2005 12:00AM

Crozier, Adam Job: Chief executive, Royal Mail. Company: Royal Mail Group, 148 Old Street, London EC1. Work tel: +44 (0)20 7250 2888. Details: Not supplied. Lowdown: The former Saatchi & Saatchi creative executive who hired Sven-Goran Eriksson as the England manager, is not having an easy time of it at Royal Mail, but his £2.2 million bonus earlier this year shows he's been more than well paid for his efforts. D Dacre, Paul Job: Editor, Daily Mail. Company: Associated Newspapers, 2 Derry Street, London W8. Work tel: +44 (0)20 7938 6000. Details: Not supplied. Lowdown: Dacre's bosses at the Daily Mail & General Trust clearly value him: he was Britain's first editor to be paid more than £1 million, a figure that recognises how much the paper has grown under his editorship. Now with The Sun in its sights, the paper splashes with headlines such as: "Rio in trouble again over stag-night rampage." What must Middle England think? Daley, Lee Job: Chairman and chief executive, Saatchi & Saatchi. Company: Saatchi & Saatchi, 80 Charlotte Street, London W1. Work tel: +44 (0)20 7462 7022. Born: 11 September 1962. Place of birth: Cleethorpes, Lincolnshire. Lives: London. Family: Wife, Jas; children India Rose, Walter. What's been your best career move?: Moving to the US for six years in the 90s.I realised advertising was a business. Describe yourself in three words: Unrelenting, fast, dedicated. Where is your favourite place for lunch?: What's that? What is your media diet?: The Times, Financial Times, The Wall Street Journal, Campaign, Creative Review, Ad Age, Ad Week, Harvard Business Review, Vanity Fair, Arena, GQ, Classic Car, any football. What is your favourite brand?: Ferrari. Name a recent ad that worked on you: NSPCC, "ventriloquist". It makes you die inside thinking of the tragedy of child abuse. What objects do you always carry with you?: My wits. Who in the industry do you most admire?: Anyone with the guts to stand up for what they believe in. What are the initials of the most loathsome person you have worked with?: RIP. What makes you angry?: Laziness - physical and intellectual. If you weren't you, who would you be?: The handsomest, funniest, richest, most perspicacious and beautiful man on earth. Preferably. Where will you be in ten years' time?: Either dead or running the best creative company in the world. What would you like the inscription on your gravestone to read?: Now, that was a fucking trip. Lowdown: Saatchis hasn't known what's hit it since Daley arrived. A whirlwind of ideas, demands and any excuse for a party have made him as popular with some as he is unpopular with others. A workaholic, Daley is always the last to leave but remains able to play as hard as he works. Daubney, Martin Job: Editor, Loaded. Company: IPC Media, Kings Reach Tower, Stamford Street, London SE1. Work tel: +44 (0)20 7261 5000. Details Not supplied. Lowdown: Daubney, a former Page3.com editor, assumed the editorship of Loaded in August 2003 at an unenviable difficult point in the magazine's ten-year history. Circulation was on the slide and the previous editor's publicity stunts had made the title look desperate. One relaunch later, the jury is still out. Davidson, Tony Job: Joint creative director, Wieden & Kennedy. Company: Wieden & Kennedy, 16 Hanbury Street, London E1. Work tel: +44 (0)20 7194 7000. Born: United Kingdom. Place of birth: At home (Frankton, Warwickshire). Lives: Borough, London. Family: Lots of brothers and one sister. What's been your best career move?: Giving up used watches battery buying. Describe yourself in three words: Pass ion ate. Where is your favourite place for lunch?: Downstairs in kitchen booths. What is your media diet?: One lunch a year with Stephen Miron. What is your favourite brand?: Howies. Name a recent ad that worked on you: I tend to listen to word of mouth more. What objects do you always carry with you?: A rucksack full of stuff I don't need. Who in the industry do you most admire?: Kim Papworth. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: People who don't care. If you weren't you, who would you be?: Steve Jobs. Where will you be in ten years' time?: Doing something I've not done before. What would you like the inscription on your gravestone to read?: Who turned out the lights? Lowdown: The garrulous half of the Wieden & Kennedy creative duo, Davidson is also the one with the ego. Rumoured to be considering a start-up, those close to him deny it will happen, saying he is both too wedded to W&K and too chaotic to pull it off. Davis, Craig Job: Chief creative officer, worldwide, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7000. Born: Year of the Ox. Place of birth: New Zealand. Lives: Fulham, London. Family: Wife Jo; three children aged nine, seven, three. What's been your best career move?: Each move is better than the last. Describe yourself in three words: Undisclosed. Where is your favourite place for lunch?: Signor Sassi. What is your media diet?: Digital. What is your favourite brand?: Google. Name a recent ad that worked on you: Knorr, "redial" (JWT Argentina). What objects do you always carry with you?: Pictures of my children. Who in the industry do you most admire?: Too many to mention. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Complacency. If you weren't you, who would you be?: Undisclosed. Where will you be in ten years' time?: Undisclosed. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: Davis is so desperate to turn JWT into a creative network that he produced a set of ten creative standards for the agency. He then made all staff sign a creative contract as a promise to improve creativity. However, the jury is still out on its effect so far. Dawson, Neil Job: Executive planning director, TBWA\London. Company: TBWA\London, 76-80 Whitfield Street, London W1. Work tel: +44 (0)20 7573 6793. Born: 11 October 1964. Place of birth: London. Lives: Clapham, London. Family: Partner Judy Mitchem; children Tommy (eight), Lucas (two), Lara (zero). What's been your best career move?: Developing an apparently passable impersonation of a planner. Describe yourself in three words: Creature of habit. Where is your favourite place for lunch?: Pizza Express, Abbeville Road, Clapham (no need to book). What is your media diet?: Newspapers: The Times or The Independent, The Sunday Times, The Observer. TV: Sky News, Sky Sports football, Soccer AM, The Simpsons, Channel 4 documentaries such as Cutting Edge, Dispatches, five, CSI. Radio: 6 Music, Radio 2, Virgin, Xfm. Internet: iTunes, BBC News, Football 365, Chelsea FC.com. Magazines: Uncut, Word, Mojo, Campaign, Private Eye. What is your favourite brand?: Factory Records - Peter Savile is god. Name a recent ad that worked on you: Small-space Evening Standard ad for Bob Dylan tickets - rang immediately, which proves direct response works. What objects do you always carry with you?: Mobile phone, wallet, keys, iPod - roll on convergence. Who in the industry do you most admire?: Judy Mitchem (what else could I possibly answer?). What are the initials of the most loathsome person you have worked with?: PF, aka "Straight to the heart of the periphery". What makes you angry?: The sound of the dog next door. If you weren't you, who would you be?: Gianfranco Zola in his prime. Where will you be in ten years' time?: Living off Judy Mitchem's earnings. What would you like the inscription on your gravestone to read?: Walked it like he talked it. Lowdown: Dawson kept a dignified silence in the wars that ravaged TBWA in 2005. He's an extremely talented planner and is succeeding in building the agency's strategic standing, despite its other woes. Dawson, Neil Job: Creative partner, Ogilvy & Mather. Company: Ogilvy & Mather, 10 Cabot Square, Canary Wharf, London E14. Work tel: +44 (0)20 7345 3000. Born: 17 September 1964. Place of birth: Birmingham, Warwickshire. Lives: Hertfordshire. Family: Wife; children Billy (nine), Hannah (seven). What's been your best career move?: Moved to South Africa in 1994. Describe yourself in three words: Innumerate. Where is your favourite place for lunch?: Roka, Charlotte Street. What is your media diet?: Private Eye, The Daily Telegraph, Campaign. What is your favourite brand?: BP Ultimate. Name a recent ad that worked on you: One we've just made for BP Ultimate. What objects do you always carry with you?: House keys, phone, Rolling Sytones tattoo (mistake). Who in the industry do you most admire?: Dan Wieden, Rosie Arnold. What are the initials of the most loathsome person you have worked with?: BB. What makes you angry?: Timewasters. If you weren't you, who would you be?: Jonny Wilkinson. Where will you be in ten years' time?: Still celebrating England's third straight rugby World Cup win. What would you like the inscription on your gravestone to read?: Born 17.09.64. Died 1.1.2065. Lowdown: Rebuilding O&M's creative reputation is no easy task, but Dawson appears to be enjoying himself trying. Replete with endless yarns and a quirky sense of humour, he's recommended company for a drink in the pub. de la Bedoyere, Sally Job: Managing director, Rajar. Company: Rajar, Gainsborough House, 81 Oxford Street, London W1. Work tel: +44 (0)20 7292 9040. Born: 9 June 1960. Place of birth: Whitchurch, Shropshire. Other details: Not supplied. Lowdown: Kelvin MacKenzie, the former bete noire of the radio industry and the scourge of Rajar in particular, had a worthy opponent in de la Bedoyere, whose 17 years in the school of hard knocks (known also as Associated Newspapers) continues to stand her in good stead. There are challenging times ahead, though, as Rajar seeks to embrace digital measurement techniques. de Nardis, Mainardo Job: Chief executive, Aegis Media. Company: Aegis Media, Parker Tower, 43-49 Parker Street, London WC2. Work tel: +44 (0)20 7070 7700. Born: 24 November 1960. Place of birth: Torino, Italy. Lives: Chelsea, London. Family: Partner; sons Alberico (13), Gherardo (11). What's been your best career move?: Moving from full service to media, a difficult decision in the 80s when I was running my own agency and not doing too badly. Describe yourself in three words: Passionate, passionate, passionate. Where is your favourite place for lunch?: Don't do lunches, no time. But I do dinners and it would be Harry's Bar, the best Italian restaurant in London. What is your media diet?: News on- and offline, sports, magazines economics/general culture/sailing/cars/electronics, trade publications from various countries. What is your favourite brand?: All my clients' brands, obviously. Name a recent ad that worked on you: Chanel - but before you ask, I haven't switched to wearing No 5. What objects do you always carry with you?: Passport, credit cards, BlackBerry, mobile phone, Marlboro Lights, vitamin C. Who in the industry do you most admire?: Too many to mention and too many to upset by not nominating them. What are the initials of the most loathsome person you have worked with?: I am a really nice guy trying to stay out of trouble. What makes you angry?: Laziness, lack of passion, politics, bad manners, two-faced people. If you weren't you, who would you be?: Neil Armstrong. Where will you be in ten years' time?: Sailing around the world. What would you like the inscription on your gravestone to read?: Like every Italian, too superstitious to answer. Lowdown: De Nardis is a sophisticated and charming Italian businessman, down to the last detail of his immaculately turned-out ensemble and the vintage Aston Martin he drives. Having put the European network back on track with a number of senior appointments over the past year or so, his focus is now on establishing MEC as a credible second-string media network for WPP in other regions. Decaux, Jean-Francois Job: Chief executive, JCDecaux. Company: JCDecaux, Summit House, 27 Sale Place, LondonW2. Work tel: +44 (0)20 7298 8000. Born: 8 March 1959. Place of birth: London. Lives: Undisclosed. Family: Married with three children. What's been your best career move?: Joining the family business at the age of 23 and starting from scratch in Germany. Describe yourself in three words: Straight-forward guy. Where is your favourite place for lunch?: Cipriani. What is your media diet?: No network television. What is your favourite brand?: Porsche. Name a recent ad that worked on you: Dubai Development and Investment Authority on our new M4 advertising tower. What objects do you always carry with you?: Mobile phone. Who in the industry do you most admire?: Sumner Redstone. What are the initials of the most loathsome person you have worked with?: RP. What makes you angry?: Dirty bus shelters. If you weren't you, who would you be?: Winston Churchill. Where will you be in ten years' time?: Running the largest and still the best outdoor advertising company in the world. What would you like the inscription on your gravestone to read?: The world is bigger than our dreams. Lowdown: In the UK, Decaux is now best known in political circles for his intervention in the debate about obesity and the generally parlous state of the nation's health. He is offering to provide thousands of free bicycles for Londoners to get about town - provided the Government commits itself to building more cycle routes. The Government has responded in the way that all British governments have traditionally responded to good ideas offered by Frenchmen. Delaney, Greg Job: Chairman, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7836 3474. Born: 31 January 1953. Place of birth: Edgware, London. Lives: West London. Family: Wife Lesley; children Florence, Arthur, Cicely. What's been your best career move?: Founding DLKW. Describe yourself in three words: Thin and hungry. Where is your favourite place for lunch?: La Colombe d'Or. What is your media diet?: BBC, The Guardian, Financial Times. What is your favourite brand?: Gibson. Name a recent ad that worked on you: Honda Diesel. What objects do you always carry with you?: Credit card. Who in the industry do you most admire?: Anyone called Delaney. What are the initials of the most loathsome person you have worked with?: NLB (Never Look Back). What makes you angry?: Incompetence. If you weren't you, who would you be?: Eric Clapton (after detox). Where will you be in ten years' time?: Enjoying myself. What would you like the inscription on your gravestone to read?: He always wore a nice shirt. Lowdown: Delaney is one of the most likeable agency chairmen in town. His sincerity means you will never feel account handled by him. He's at the helm of a very happy ship at DLKW. Delaney, Tim Job: Chairman, Leagas Delaney. Company: Leagas Delaney, 1 Alfred Place, London WC1. Work tel: +44 (0)20 7758 1758. Born: 1946. Place of birth: Bushey, Hertfordshire. Lives: Cadogan Square, London. Family: Son; daughter. What's been your best career move?: Starting the agency. Describe yourself in three words: Demanding, humorous, hard-working. Where is your favourite place for lunch?: Busaba Eathai. What is your media diet?: The Guardian, The Guide, The Spectator, Sky Sport (soccer) BBC, any cinema. What is your favourite brand?: Muji. Name a recent ad that worked on you: Campaigns for InterContinental, Patek Philippe, World Food Programme. What objects do you always carry with you?: House keys, mobile phone, credit cards. Who in the industry do you most admire?: Dan Wieden. What are the initials of the most loathsome person you have worked with?: Mind your own business. What makes you angry?: General Pinochet being let out of the country. If you weren't you, who would you be?: Someone more interesting. Where will you be in ten years' time?: At my virtual desk. What would you like the inscription on your gravestone to read?: A fool. But not an idiot. Lowdown: Delaney is one of the greatest advertising copywriters of all time and has a famously hot temper. He's part of the huge Delaney advertising dynasty; brother of Barry, Paul and Greg and uncle of Caspar. Dennis, Felix Job: Chairman and company poet, Dennis Publishing. Company: Dennis Publishing, 30 Cleveland Street, London, W1 (UK); Dennis Publishing Inc, 1040 Avenue of the Americas, New York, NY 10018 (US). Work tel: +44(0)20 7907 6000 (UK); +1 212 302 2626 (US). Born: Self-evidently. Place of birth: Kingston-upon-Thames, Surrey. Lives: Warwickshire, London, New York, Connecticut, Mustique. Family: "My name is Legion". What's been your best career move?: Ceasing to work for other people. Describe yourself in three words: Just do it! Where is your favourite place for lunch?: My Soho apartment. What is your media diet?: The Week, The Daily Telegraph, New Scientist, The Guardian, Rubber & Plastics News. What is your favourite brand?: Glenmorangie. Name a recent ad that worked on you: HSBC print ads. What objects do you always carry with you?: A sharp tongue, a big stick. Who in the industry do you most admire?: Robin Miller, David Arculus. What are the initials of the most loathsome person you have worked with?: None. I always fire loathsome people. What makes you angry?: Witless questionnaires. If you weren't you, who would you be?: Genghis Khan meets Emily Dickinson. Where will you be in ten years' time?: Dancing on your grave. What would you like the inscription on your gravestone to read?: Everything, all the time. Lowdown: Fiercely private, Dennis has come a long way since his days on the infamous Oz. Now presiding over a growing media empire, he is gaining fame in literary circles for his poetry collections and among staff for the legendary parties held in the "leisure centre" in the grounds of his mansion. Desmond, Richard Job: Chairman, Northern & Shell. Company: Northern & Shell, Ludgate House, 245 Blackfriars Road, London SE1. Work tel: +44 (0)871 4341010. Born: Undisclosed. Place of birth: London. Lives: Hampstead, London. Family: Wife Janet; son Robert (16). What's been your best career move?: Giving up the drums. Describe yourself in three words: Very democratic. Where is your favourite place for lunch?: The office. What is your media diet?: Asparagus, plain grilled fish with berries for dessert. What is your favourite brand?: The Daily Express. Name a recent ad that worked on you: Pad and pen. What objects do you always carry with you?: Pad and pen. Who in the industry do you most admire?: Rupert Murdoch. What are the initials of the most loathsome person you have worked with?: I love everybody. What makes you angry?: People who go back on their word. If you weren't you, who would you be?: Dead. Where will you be in ten years' time?: Same, but bigger. What would you like the inscription on your gravestone to read?: He had a go! Lowdown: Britain's most eccentric press baron, the Express Newspapers owner Desmond once ordered a female executive to stand in a cupboard as punishment for turning up late for a meeting - she refused and resigned. Sadly, there have been no tales of goose-stepping this year, but apparently he still demands that a banana be brought to him on a platter twice a day in his office. Dicketts, Simon Job: Executive creative director, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4684. Born: 13 September 1954. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Chelsea, London; Sussex. Family: Wife Nicola; son Hamish. What's been your best career move?: Starting M&C Saatchi. Describe yourself in three words: Small, medium, large. Where is your favourite place for lunch?: Cecconi's. What is your media diet?: The Week. What is your favourite brand?: Williams-Sonoma. Name a recent ad that worked on you: Williams-Sonoma, sale now on. What objects do you always carry with you?: A very small bottle of Tabasco sauce. Who in the industry do you most admire?: Charles. What are the initials of the most loathsome person you have worked with?: MYOB. What makes you angry?: People bullying their children. If you weren't you, who would you be?: John Mortimer would be nice. Where will you be in ten years' time?: I'm delighted to say I haven't a clue. What would you like the inscription on your gravestone to read?: Gone to meet John Betjeman. Lowdown: An urbane and long-serving Saatchi henchman, Dicketts found himself an unlikely hero last year when his TV commercial for the Royal Bank of Scotland featuring somebody performing the Heimlich manoeuvre led a man in a Los Angeles restaurant to save a fellow diner from choking. Digby, Gary Job: Sales director, ITV. Company: ITV, 200 Gray's Inn Road, London WC1. Work tel: +44 (0)20 7316 6406. Born: 8 June 1960. Place of birth: London. Lives: Beaconsfield, Buckinghamshire. Family: Wife; son Mikey (15). What's been your best career move?: Joining CDP at 16. Describe yourself in three words: Wants to win. Where is your favourite place for lunch?: J Sheekey. What is your media diet?: Sky Sports ,The Sunday Times, Radio 5 live (sport). What is your favourite brand?: Callaway. Name a recent ad that worked on you: Stella Artois, "ice-skating priests". What objects do you always carry with you?: Mobile phone, BlackBerry, credit card. Who in the industry do you most admire?: Anyone who can survive past 50. What are the initials of the most loathsome person you have worked with?: EH. What makes you angry?: People who constantly lie in business. If you weren't you, who would you be?: Tiger Woods. Where will you be in ten years' time?: Hopefully, relaxing on a beach/golf course with my wife. What would you like the inscription on your gravestone to read?: Difficult, as I intend to be cremated. Lowdown: This year, the legendarily dry-witted Digby rose to the top of the ITV Sales tree following the exit of Graham Duff. No-nonsense Diggers is a famously tough negotiator and has achieved the respect and admiration of his peers. If he hadn't made such a success of selling ITV airtime, he could have been a club professional golfer. Dobres, Charles Job: Deputy chairman and executive planning director, i-level. Company: i-level, 26-30 Strutton Ground, London SW1. Work tel: +44 (0)20 7340 2700. Born: 2 February 1962. Place of birth: Rochford, Essex Lives: Pinner, Middlesex. Family: Wife Karen; son; daughter. What's been your best career move?: Into digital while at Lowe. Describe yourself in three words: In a hurry. Where is your favourite place for lunch?: At home. What is your media diet?: Radio 5 Live, Evening Standard, BBC.co.uk, sky.com. What is your favourite brand?: Don't have one. Name a recent ad that worked on you: E-mail from Southend United to sign up to broadband match coverage. What objects do you always carry with you?: Mobile phone. Who in the industry do you most admire?: I'm a secret admirer. What are the initials of the most loathsome person you have worked with?: KW. What makes you angry?: Injustice. If you weren't you, who would you be?: Johnny Depp (my wife thinks he's really good-looking). Where will you be in ten years' time?: South of France (one can hope). What would you like the inscription on your gravestone to read?: Thanks for watching - see you again soon. Lowdown: A passionate Southend United supporter, Dobres' religion (he is a Buddhist) is at odds with his agency's reputation for being a touch arrogant. A powerful speaker, there's no doubt he inspires an unusual level of loyalty in his staff. Dooner, John Job: Chairman and chief executive, McCann Worldgroup. Company: McCann Worldgroup, 622 Third Avenue, New York, NY 10017. Work tel: +1 646 865 2000. Born: 1948. Place of birth: New York. Lives: Westchester, New York. Family: Wife; daughter. What's been your best career move?: Starting off in the media department, which gave me an early appreciation for, and understanding of, the importance of strategic planning and buying. Describe yourself in three words: Undisclosed. Where is your favourite place for lunch?: Client conference room. What is your media diet?: Voracious. What is your favourite brand?: Any and all handled by McCann Worldgroup. Name a recent ad that worked on you: A new Verizon Wireless ad convinced me I have Vcast. What objects do you always carry with you?: Cell phone, PDA, credit card, family photo. Who in the industry do you most admire?: There are many, but Universal McCann's Bob Coen holds a special place. He's been forecasting ad spending since 1948, still loves his work and is still the best. What are the initials of the most loathsome person you have worked with?: I've disliked some, but never truly loathed any ... so far. What makes you angry?: Dishonesty. If you weren't you, who would you be?: Jim Patterson. Where will you be in ten years' time?: Bone fishing. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: Described by colleagues as a straightforward family man with none of the normal flamboyance, airs and graces of your typical high-flying corporate executive. Doyle, Sean Job: Creative director, Campbell Doyle Dye. Company: Campbell Doyle Dye, 4 Utopia Village, Chalcot Road, London NW1. Work tel: +44 (0)20 7483 9800. Born: 15 September 1966. Place of birth: Manchester, Lancashire. Other details: Not supplied. Lowdown: Doyle shuns the industry limelight but is an entertaining pub companion, where he fancies himself as a quiz aficionado. Charming, with a dry sense of humour, you'll very rarely see him without a Silk Cut in his hand. Dresden, Brinsley Job: Partner and head of media, brands and technology department, Lewis Silkin. Company: Lewis Silkin, 12 Gough Square, London EC4. Work tel: +44 (0)20 7074 8000. Born: 1966. Place of birth: London. Lives: London. Family: Wife; son (three); daughter (two). What's been your best career move?: Joining Lewis Silkin. Describe yourself in three words: Tall, handsome, deluded. Where is your favourite place for lunch?: Our back garden. What is your media diet?: The Grufalo, Thomas the Tank Engine, Bob the Builder. What is your favourite brand?: Undisclosed. Name a recent ad that worked on you: Honda, "grrr". What objects do you always carry with you?: Wedding ring. Who in the industry do you most admire?: Roger Alexander. What are the initials of the most loathsome person you have worked with?: BD. What makes you angry?: What doesn't? It's a shorter list. If you weren't you, who would you be?: Someone else. Where will you be in ten years' time?: That's so far ahead, I haven't thought about it yet. What would you like the inscription on your gravestone to read?: Brinsley Dresden 1966-. Lowdown: Surely one of the wittiest media lawyers you are likely to come across, Dresden can make even the most turgid legalese seem rather fun. Droga, David Job: Former worldwide chief creative officer, Publicis. Company: Publicis, 4 Herald Square, 950 Avenue of the Americas, New York, NY 10001. Work tel: +1 212 279 5550. Born: 27 July 1968. Place of birth: Thredbo, Australia. Lives: East Village, Manhattan. Family: Wife; two sisters; four brothers; two sons. What's been your best career move?: Not going to university. Describe yourself in three words: David Bjorn Droga. Where is your favourite place for lunch?: The Ivy, anywhere with spicy food. What is your media diet?: The New York Times, Wired, SMH.com.au, BBC.co.uk, The Daily Show. What is your favourite brand?: Australia. Name a recent ad that worked on you: Most Apple ads. What objects do you always carry with you?: Pants. Who in the industry do you most admire?: John Hegarty, Dan Wieden, Frank Budgen, Steve Jobs. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Liars. If you weren't you, who would you be?: One of my sons. Where will you be in ten years' time?: Having fun. What would you like the inscription on your gravestone to read?: I'm out at the moment, please leave a message. Lowdown: The fact that Publicis is bending over backwards to accommodate Droga's hankering to do something different is testimony to the high regard he's held in. As a result, the group is backing him in a new US venture not purely advertising-based. Dru, Jean-Marie Job: President and chief executive, TBWA\Worldwide. Company: TBWA\Worldwide, 488 Madison Avenue, New York, NY 10022. Work tel: +1 212 804 1331. Born: 24 January 1947. Place of birth: Paris, France. Other details: Not supplied. Lowdown: 2005 was an incredible year for Dru. He shocked everyone by turning down the opportunity to run Havas. His loyalty to TBWA was rewarded with a shift in the network's operations to Paris. TBWA was lucky to keep him. Duckworth, Gary Job: Management coach, Paths with Heart. Company: Paths with Heart, 18 Soho Square, London W1. Work tel: +44 (0)20 7025 8323. Born: 13 December 1954. Place of birth: Manchester, Lancashire. Lives: Clapham, London. Family: Partner David; cat Sam; parents; brother; sister. What's been your best career move?: Starting a new career in my forties. Describe yourself in three words: Intelligent, rigorous, human. Where is your favourite place for lunch?: The Union, Bertorellis Frith Street. What is your media diet?: The Independent, The Guardian, The Daily Telegraph, Prospect, Channel 4, BBC1, 2, 3, 4, News 24, UK Gold, Campaign. What is your favourite brand?: Google, Lavazza Rossa. Name a recent ad that worked on you: McDonald's fries. What objects do you always carry with you?: Keys, mobile phone, wallet, Tube pass. Who in the industry do you most admire?: People who stick with what they believe in. What are the initials of the most loathsome person you have worked with?: NG. What makes you angry?: Racism, homophobia, snobbery. If you weren't you, who would you be?: Keith Jarrett/Chuck Palahniuk. Where will you be in ten years' time?: Australia. What would you like the inscription on your gravestone to read?: He stayed interested to the end. Lowdown: The fee may be steep, but those agencies that shelled out for Duckworth's consultancy usually rave about it. DFGW may not have made him rich, but his new company might. Duffy, Malcolm Job: Creative director, Miles Calcraft Briginshaw Duffy. Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 6900. Born: 20 April 1957. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Richmond, Surrey. Family: Wife Jann; daughter Tallulah. What's been your best career move?: Starting MCBD. Describe yourself in three words: Economical, fast, reliable. Where is your favourite place for lunch?: New York. What is your media diet?: Capital Radio, The Sun, The Guardian, The Week, Channel 4. What is your favourite brand?: Subaru. Name a recent ad that worked on you: The Marquis of Granby has a sign that reads "Fine beers" - it never fails to work on me. What objects do you always carry with you?: Mobile phone, NUFC keyring. Who in the industry do you most admire?: Jeremy, Helen, Paul. What are the initials of the most loathsome person you have worked with?: DK. What makes you angry?: Daily Mail. If you weren't you, who would you be?: Wayne Rooney. Where will you be in ten years' time?: Over the moon. What would you like the inscription on your gravestone to read?: He came, he saw, he conked. Lowdown: Duffy, the most quiet of the MCBD founders, is newly married and enjoying family life. This year's sale of the agency should keep baby Duffy in the lap of luxury. Duffy, Maureen Job: Chief executive, Newspaper Marketing Agency. Company: Newspaper Marketing Agency, 175 Piccadilly, London W1. Work tel: +44 (0)20 7182 1700. Born: 4 May 1959. Place of birth: Belfast, Northern Ireland. Lives: Wimbledon, London. Family: Lots. What's been your best career move?: Each new job. Describe yourself in three words: Passionate, motivated, stubborn. Where is your favourite place for lunch?: Fortnum & Mason brasserie. What is your media diet?: Too much. What is your favourite brand?: Too many. Name a recent ad that worked on you: Too many. What objects do you always carry with you?: Keys, travel pass. Who in the industry do you most admire?: Many. What are the initials of the most loathsome person you have worked with?: Too tempting. What makes you angry?: Don't get me started. If you weren't you, who would you be?: No idea. Where will you be in ten years' time?: I'd need Mystic Meg's powers to work this out. What would you like the inscription on your gravestone to read?: Much-loved daughter, sister and friend - nothing else matters. Lowdown: In her current position, Duffy has to draw on all of her knowledge and experience working in ad agencies and TV companies to handle the rabid wolves that inhabit the newspaper industry. Not before time, the NMA appears to have turned a corner and is emerging as a strong voice in the communications industry. Duffy, Tim Job: Managing director, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4500. Born: 13 June 1963. Place of birth: Byker, Northumberland. Lives: London SW11. Family: Georgie and a couple of children. What's been your best career move?: The whole Saatchi thing. Describe yourself in three words: Very easily distracted. Where is your favourite place for lunch?: Waterstones, Piccadilly. What is your media diet?: Reuters.co.uk for starters, The Guardian as a main course. What is your favourite brand?: The Guardian. Name a recent ad that worked on you: Sky +. What objects do you always carry with you?: Bus pass. Who in the industry do you most admire?: Carrie Hindmarsh. What are the initials of the most loathsome person you have worked with?: RA. What makes you angry?: America. If you weren't you, who would you be?: Alan Shearer. Where will you be in ten years' time?: Still waiting for Sky to install the kit. What would you like the inscription on your gravestone to read?: He got away with it. Lowdown: Fresh-faced and possessing a boyish charm, Duffy and M&C Saatchi have found their relationship mutually rewarding. A long-time disciple of the M&C Saatchi philosophy, he has thrived within its culture and been a key figure on its one-time signature account, the now-departed BA. Duncan, Andy Job: Chief executive, Channel 4. Company: Channel 4, 124 Horseferry Road, London SW1. Work tel: +44 (0)20 7396 4444. Born: 31 July 1962. Place of birth: Croydon, Surrey. Other details: Not supplied. Lowdown: Enthusiastic and approachable, Duncan was a breath of fresh air when he arrived at Channel 4 last year. Now that the honeymoon period is over, observers will be curious to see if he intends to impose his personal morality on the station - he is an evangelical Christian - as he seeks to re-establish its position as a public service broadcaster. Duncan, Grant Job: Chief executive, Publicis. Company: Publicis, 82 Baker Street, London W1. Work tel: +44 (0)20 7935 4426. Born: 1958. Place of birth: Singapore. Lives: Clapham, London. Family: Louis (ten); Nina (seven). What's been your best career move?: Learning French. Describe yourself in three words: Funny, impatient, thrifty. Where is your favourite place for lunch?: Roof-top at the Century Club (so I can pretend I'm on holiday). What is your media diet?: Starter: The Sun. Main course: Channel 4. Dessert: GQ. What is your favourite brand?: La Perla. Name a recent ad that worked on you: 3, "jelly fish". I didn't have a clue what was going on, but it was mesmeric with bags of attitude. For the first time since it launched five years ago, 3 has connected with me. What objects do you always carry with you?: BlackBerry (I'm going to counselling), wallet containing my new Chelsea Football Club Visa card (sad), black Pentel for contact reports, Fuzzy Brush (well, you never know). Who in the industry do you most admire?: John Bartle, Nigel Bogle, John Hegarty. What are the initials of the most loathsome person you have worked with?: LH. What makes you angry?: Hypocrisy, dishonesty, chewing gum. If you weren't you, who would you be?: Pablo Picasso ... oh, all right, Brad Pitt. Where will you be in ten years' time?: In Liguria, learning to paint. What would you like the inscription on your gravestone to read?: Told you I was ill. Lowdown: A popular figure at all levels of the Publicis agency in London, Duncan is thought to be eager to paint on a larger canvas. If a juicy European role emerges, he's not likely to turn it down. Dunstone, Charles Job: Chief executive, Carphone Warehouse. Company: Carphone Warehouse, Portal Way, London W3. Work tel: +44 (0)20 8896 5000. Born: 21 November 1964. Place of birth: England. Other details: Not supplied. Lowdown: He's probably Britain's most eligible bachelor. In business terms, it seems he can do no wrong. He was the best man to the Clemmow Hornby Inge founder Johnny Hornby, as well as his founding client. Durden, Jonathan Job: President, PHD. Company: PHD, 5 North Crescent, Chenies Street, London WC2. Work tel: +44 (0)20 7446 0555. Born: Yes (21 October 1957). Place of birth: London. Lives: Yes (Islington, London). Family: Daughter Amy; son Alex. What's been your best career move?: Meeting David Pattison, Nick Horswell and Tess Alps. Describe yourself in three words: Fat, fruity, fickle. Where is your favourite place for lunch?: Hakkasan. What is your media diet?: Discovery, UK People, Paramount, car magazines, Radio 4, Kiss FM, The Guardian. What is your favourite brand?: Jack Daniels. Name a recent ad that worked on you: Jack Daniels. What objects do you always carry with you?: Jack Daniels. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: I love every one of my fellow professionals. What makes you angry?: Dithering. If you weren't you, who would you be?: Jensen Button. Where will you be in ten years' time?: Dead. What would you like the inscription on your gravestone to read?: He came, he saw and he probably ate it. Lowdown: One of media's great intellectuals, not just in terms of the creative intelligence he has brought to communications planning over a long period, but also in his extra-curricular interests. Durden boasts a genuine hinterland - he does a bit of creative writing, dabbles in film and runs his own radio company. He's also a great survivor, having toned down his excesses - it's an achievement in itself managing to remain for as long as he has at the agency he co-founded, though these days he is fulfilling an increasingly statesman-like role. Dye, Dave Job: Creative director, Campbell Doyle Dye. Company: Campbell Doyle Dye, Unit 4, Utopia Village, 7 Charlcot Road, London NW1. Work tel: +44 (0)20 7483 9800. Born: 31 May 1964. Place of birth: London. Other details: Not supplied. Lowdown: Dye is not a fan of vulgar showiness and is happy to let his creative talent speak for itself. Known as "the eye" by his contemporaries, he is an utter perfectionist. E Earnshaw, Malcolm Job: Director-general, ISBA. Company: ISBA, Langham House, 1b Portland Place, London W1. Work tel: +44 (0)20 7291 9020. Born: July 1946. Place of birth: Kingston-upon-Thames, Surrey. Lives: Chelsea; Rutland. Family: Wife; three daughters; grandson. What's been your best career move?: Many, including current job. Describe yourself in three words: A decent bloke. Where is your favourite place for lunch?: Plettenberg Bay Hotel, South Africa. What is your media diet?: Varied. What is your favourite brand?: Depends what for. Name a recent ad that worked on you: Loaded question. What objects do you always carry with you?: Keys. Who in the industry do you most admire?: My staff. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Unprofessionalism, bigotry, political correctness. If you weren't you, who would you be?: God knows. Where will you be in ten years' time?: God knows. What would you like the inscription on your gravestone to read?: 1946-2040. Lowdown: The frightfully buttoned-down former Mars man shocked a gathering of industry folk at the Advertising Association's new HQ recently when he showed up without a tie. And his shirt was striped. Earnshaw, who turns 60 next summer, has lost none of his drive to tackle obesity and alcohol advertising issues head-on. Eccleshare, William Job: European chairman, BBDO. Company: BBDO Europe, 151 Marylebone Road, London NW1. Work tel: +44 (0)20 7616 3490. Born: 26 October 1955. Place of birth: London. Lives: London. Family: Wife Carol; children Thomas, Charlie, Rose. What's been your best career move?: Chief executive, PPGH/JWT Amsterdam. Describe yourself in three words: In my garden. Where is your favourite place for lunch?: I know it's in West St ... What is your media diet?: The Guardian, Private Eye, Today, IMIHAC, The Economist, Campaign, Car. What is your favourite brand?: Saucony. Name a recent ad that worked on you: Honda, "cog" (I bought a Honda mower). What objects do you always carry with you?: iPod, passport, camera. Who in the industry do you most admire?: JB, of course. What are the initials of the most loathsome person you have worked with?: Having just been through three months of litigation, I'll pass on this! What makes you angry?: Insincerity. If you weren't you, who would you be?: Andrew Marr. Where will you be in ten years' time?: No idea - that's the fun of it. What would you like the inscription on your gravestone to read?: He kept his friendships in good repair. Lowdown: Here is a man who is so desperate to get to work "herding the cats" of the BBDO network that he took Sir Martin Sorrell to court to make sure he didn't have to serve 12 months of gardening leave. Once described as a network animal, he is an intelligent businessman who runs 18 miles every Sunday. He'll need this stamina as he has a difficult task on his hands at BBDO. Edwards, Duncan Job: Chief executive, The National Magazine Company. Company The National Magazine Company, 72 Broadwick: Street, London W1. Work tel: +44 (0)20 7439 5139. Born: 28 March 1964. Place of birth: Watford, Hertfordshire. Lives: Dartmouth Park, London. Family: Wife Sarah Kennedy; sons Freddie (ten), Findlay (nine). What's been your best career move?: Staying at NatMags. Describe yourself in three words: Sometimes slightly obsessive. Where is your favourite place for lunch?: Cecconi's. What is your media diet?: Radio 4, 3, 2, Sky Sports rugby and cricket, lots of magazines. What is your favourite brand?: Coast, our latest magazine. Name a recent ad that worked on you: Mailshot from Mark Warner Ski. What objects do you always carry with you?: Mobile phone, BlackBerry. Who in the industry do you most admire?: Risk-takers. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Closed minds. If you weren't you, who would you be?: It would be fun to be the editor of Trail or The Great Outdoors. Where will you be in ten years' time?: Working in a creative business, training for a marathon. What would you like the inscription on your gravestone to read?: He led a full life. Lowdown: The recently promoted Edwards is NatMags' first UK chief executive. Having masterminded various joint ventures over the past year, he's now turning his attention to the main brands. First stop: a project he is enormously animated about - making a success of the multimillion-pound relaunch of She magazine. Jury's out. Edwards, Paul Job: Chief strategy officer, Publicis. Company: Publicis, 82 Baker Street, London W1. Work tel: +44 (0)20 7830 3492. Born: 31 May 1957. Place of birth: Hull, Humberside. Lives: London. Family: Daughter; son. What's been your best career move?: Switching into planning at Bartle Bogle Hegarty. Describe yourself in three words: Pessimist, old-fashioned, quick. Where is your favourite place for lunch?: Manzi's. What is your media diet?: The Independent, ft.com, BBC. What is your favourite brand?: Tesco. Name a recent ad that worked on you: Three for two in WH Smith's window. What objects do you always carry with you?: Umbrella. Who in the industry do you most admire? Sir: Martin Sorrell. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Stupidity. If you weren't you, who would you be?: Andrew Marr. Where will you be in ten years' time?: Writing my book. What would you like the inscription on your gravestone to read?: He lived a long time. Lowdown: Edwards' arrival at Publicis was almost inevitable in the wake of Tim Lindsay's appointment as group chairman - the pair worked closely together at Lowe London, Bartle Bogle Hegarty and Young & Rubicam. One of the brightest planners around, with a reputation for caring about the people he works with. Elgie, Don Job: Chief executive, Creston plc. Company: Creston plc, 30-35 Pall Mall, London SW1. Work tel: +44 (0)20 7930 9757. Details: Not supplied. Lowdown: The adman-turned-would-be-Martin Sorrell this year re-emerged into the industry's headlines with the purchase of Delaney Lund Knox Warren & Partners. Elgie might not have been an obvious marketing services mogul a decade or two ago, but his Creston mini-holding company has become one to watch. Elvin, Jo Job: Editor, Glamour. Company: CondeNast, Vogue House, Hanover Square, London W1. Work tel: +44 (0)20 7499 9080. Born: 21 February 1970. Place of birth: Sydney, Australia. Other details: Not supplied. Lowdown: Since the launch of Glamour in March 2001, Elvin has kept the momentum going and the original handbag-sized magazine continues to pick up readers. The hard-working editor now has her hands even more full with the birth of her first daughter in September. Emery, Nick Job: Chief strategy officer, MindShare. Company: MindShare Worldwide, 40 Strand, London WC2. Work tel: +44 (0)20 7 969 4040. Born: 9 December 1965. Place of birth: Pontefract, West Yorkshire. Lives: London. Family: Yes. What's been your best career move?: MindShare. Describe yourself in three words: Middle-aged man. Where is your favourite place for lunch?: Beotys. What is your media diet?: The Guardian, Radio 5 Live, The Simpsons, Radio Times. What is your favourite brand?: Lucky. Name a recent ad that worked on you: Kandoo, "you can do it too with Kandoo". What objects do you always carry with you?: Passport. Who in the industry do you most admire?: Don't be daft. What are the initials of the most loathsome person you have worked with?: PO. What makes you angry?: Stains. If you weren't you, who would you be?: My father. Where will you be in ten years' time?: In bed. What would you like the inscription on your gravestone to read?: XXX. Lowdown: Emery might be not quite as clever as he thinks he is (or pretends he thinks he is), but he has worked his way up to being the global planning brains at MindShare and is one of the best planning brains in the business. Be prepared for a rather challenging conversation when you meet him - he is anything but simple and straightforward. Ennis, Jane Job: Editor, Now. Company: IPC Media, Kings Reach Tower, Stamford Street, London SE1. Work tel: +44 (0)20 7261 5000. Details: Not supplied. Lowdown: The editor of the UK's top celebrity magazine, Ennis doesn't suffer fools and has a to-the-point attitude. She is feared, admired and respected in equal measures owing to a speedy rise through the ranks and a unique management style. She is a dab hand at internet chess and her other hobbies include archery and Pilates. Eyre, Richard Job: Chairman: RDF, Internet Advertising Bureau, i-play, Atlantic Broadcasting; director, Guardian Media Group, Eden Project, Signify. Company: Various. Work tel: +44 (0)7785 958586. Born: 3 May 1954. Place of birth: Yorkshire. Lives: Peaslake, Surrey; Cornwall. Family: Wife; two married children. What's been your best career move?: Leaving RTL to write The Club. Describe yourself in three words: Up for it. Where is your favourite place for lunch?: River Cafe in summer, Olivo in winter. What is your media diet?: The Guardian, Financial Times, Business Week, Channel 4. What is your favourite brand?: O'Neil. Name a recent ad that worked on you: TalkTalk. What objects do you always carry with you?: Something to read, phone/PDA. Who in the industry do you most admire?: Nigel Bogle, Fru Hazlitt, Michael Grade. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Affectation, injustice. If you weren't you, who would you be?: Eric Clapton. Where will you be in ten years' time?: In the best-seller list. What would you like the inscription on your gravestone to read?: Enjoyed it a lot - on with the next bit. Lowdown: Eyre is the ultimate media chameleon. A former media director of Bartle Bogle Hegarty, boss of Capital Radio, chief executive of ITV - and now he's embraced the world of online advertising. Some say he's a supreme opportunist, others say he's just a class act wherever he goes. F Farr, Sue Job: Chairman, marketing services division, Chime. Company: Chime, 14 Curzon Street, London W1. Work tel: +44 (0)20 7861 8549. Born: Leap Year day. Place of birth: Yorkshire. Lives: Netherhall Gardens, London. Family: Lots of sisters; dozens of god-children; one lovely ex-husband (to date). What's been your best career move?: Joining the BBC. Describe yourself in three words: Travels in hope. Where is your favourite place for lunch?: Anywhere in the sun and by the sea. What is your media diet?: Eclectic: healthy, balanced and occasionally indulgent. What is your favourite brand?: BBC. Name a recent ad that worked on you: Orphaned kitten for sale. Phone 0780 121212. What objects do you always carry with you?: Optimism. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: ANON. What makes you angry?: Rudeness. If you weren't you, who would you be?: Kevin Costner's current wife. Where will you be in ten years' time?: Healthy, wealthy and, hopefully, wiser. What would you like the inscription on your gravestone to read?: Onwards and upwards. Lowdown: Chime's acquisition of VCCP injected a new senior management team into the middle of Farr's kingdom. The holding company has responded by giving her a role well suited to her well-honed networking talents - controlling new business for all of its subsidiaries. Ffitch, Robert Job: Managing director, Manning Gottlieb OMD. Company: Manning Gottlieb OMD, Seymour Mews House, 26-37 Seymour Mews, London W1. Work tel: +44 (0)20 7470 5300. Born: 3 September 1963. Place of birth: London. Lives: Kent. Family: Wife Annie; daughters Connie (11), May (eight), Madeline (four). What's been your best career move?: Joining Manning Gottlieb to help start MGM in 1990. Describe yourself in three words: Competitive, controlled, considered. Where is your favourite place for lunch?: Hakkasan. What is your media diet?: Radio 5 Live, Sky Sports, The Times, films. What is your favourite brand?: Embrace. Name a recent ad that worked on you: Virgin Trains, "the return of the train" campaign. What objects do you always carry with you?: Keys, mobile phone, BlackBerry, gym bag. Who in the industry do you most admire?: Colin Gottlieb, Nick Manning, Simon Clemmow, Ben Hayes. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Failure, time pressures, emptying the dishwasher. If you weren't you, who would you be?: Jose Mourinho. Where will you be in ten years' time?: Getting some rest, I hope. What would you like the inscription on your gravestone to read?: Bye dad, sleep well. Lowdown: Ffitch has emerged from Nick Manning's shadow to run Manning Gottlieb OMD. The Chelsea fanatic spent 15 years at the agency before ascending to the managing director's job. Fink, Graham Job: Creative director, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4500. Details: Not supplied. Lowdown: Made his big return to advertising this year, taking the helm of M&C Saatchi's creative department. His enthusiasm for nurturing talent and his creative pedigree should stand him in good stead. Has put his fancy dress days behind him. Fletcher, David Job: The PC McGarry (no. 452) of MEC: Lost dog, thick fog, don't know what to do ... Company: Mediaedge:cia UK, 1 Paris Garden, London SE1. Work tel: +44 (0)20 7803 2283. Born: 3 June 1963. Place of birth: Sutton Coldfield, Warwickshire. Lives: Hanwell, West London. Family: Wife Janet; children Matthew, Joseph, Sarah. What's been your best career move?: Not resigning for 19 years. Describe yourself in three words: Calm, considered, convoluted. Where is your favourite place for lunch?: Hotel Strand Continental 1st floor curry house. What is your media diet?: The Guardian, Today, Top Gear, BBC2 comedy. What is your favourite brand?: The Guardian. Name a recent ad that worked on you: Churchill Insurance. What objects do you always carry with you?: A nagging sense that I've forgotten something important. Who in the industry do you most admire?: Rob Norman - more energy per kilogram than anyone else I know. What are the initials of the most loathsome person you have worked with?: Nobody's perfect. What makes you angry?: Unfulfilled promise. If you weren't you, who would you be?: Miles Davis. Where will you be in ten years' time?: As long as the journey's good, I'm not worried about the destination. What would you like the inscription on your gravestone to read?: My flesh and my heart may fail, but God is the strength of my heart and my portion forever (Psalm 73:26). Lowdown: A frustrated nuclear physicist and one of the brainiest boffins in the notoriously brainy world of media research, Fletcher counts managing to negotiate himself a four-day week as one of his greatest achievements. Flintham, Richard Job: Managing partner, Fallon London. Company: Fallon London, 67-69 Beak Street, London W1. Work tel: +44 (0)20 7494 9120. Born: 2 February 1967. Place of birth: Lincoln, Lincolnshire. Lives: London. Family: Tom, Chantal, Jake. What's been your best career move?: Teaming up with Andy. Describe yourself in three words: A problem solver. Where is your favourite place for lunch?: Parents' house. What is your media diet?: Radio 5 Live, Radio 1, Radio 4. What is your favourite brand?: Reusch. Name a recent ad that worked on you: Virgin two-for-one CD offer ("Buy one, experiment with the other"). What objects do you always carry with you?: A nice pen. Who in the industry do you most admire?: Tony Cox. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Complacency, popcorn. If you weren't you, who would you be?: Youth team keeper at Lincoln City. Where will you be in ten years' time?: Still thinking about it. What would you like the inscription on your gravestone to read?: Don't care, as long as I'm really dead. Lowdown: When he's not turning out good ideas for Fallon's list of loyal clients, Flintham can often be found indulging in his passion for dirt bikes. Flintham and his sometime partner, Andy McLeod, are the reason why Fallon remains in the list of top agencies young creatives want to end up at. Florsheim, Jon Job: Chief marketing officer, BSkyB. Company: BSkyB, Grant Way, Isleworth, Middlesex TW7. Work tel +44 (0)20: 7705 3131. Details: Not supplied. Lowdown: The pressure's on at BSkyB to sign ten million subscribers by 2010. If anyone can pull it off, tough cookie Florsheim can. When he's not playing it tough at Isleworth, he likes to live a farmer-like existence in the country. Forbes, Susie Job: Editor, Easy Living. Company: Conde Nast, Vogue House Hanover Square, London W1. Work tel: +44 (0)20 7499 9080. Details: Not supplied. Lowdown: Being a former deputy editor of Vogue and now the Easy Living editor, Forbes can hardly avoid a penchant for beautiful handbags and shoes. No doubt being married to the leather bag designer Bill Amberg helps her habit. Ford, Dee Job: Group managing director, Emap Performance. Company: Emap Performance, Castle Quay, Castlefield, Manchester M15. Work tel: +44 (0)161 288 5000. Born: 1960. Place of birth: Stockport. Lives: Leeds, Yorkshire. Family: Husband Ray; son Tom. What's been your best career move?: Moving off a cold, wet, miserable building site and into a newspaper sales office. Describe yourself in three words: Ready steady go. Where is your favourite place for lunch?: Anywhere where the waiter comes across as more friendly than the ugly troll who lives under ther bridge! What is your media diet?: A canape of GMTV, a starter of morning papers, a main course of daytime radio, and a bit of Heat before bed. What is your favourite brand?: Diesel. Name a recent ad that worked on you: Grazia, "impatience is a virtue". What objects do you always carry with you?: I'm never without road angel in the car and lippy in my bag! Who in the industry do you most admire?: Terry Wogan - a VERY forgiving man. What are the initials of the most loathsome person you have worked with?: Life's too short for all that nonsense. What makes you angry?: "The problem is" people. If you weren't you, who would you be?: The person who is going to win the lottery this weekend. Where will you be in ten years' time?: Still enjoying the rollercoaster and avoiding the roundabout of life. What would you like the inscription on your gravestone to read?: Ooh, that girl was just too thin. Lowdown: The Leeds-born Ford has a Northern warmth and determination about her that means she could never be accused of being a Soho media yah. Said to have radio running through her veins, the only thing that distracts her from the airwaves is a love of cooking. Frith, Mark Job: Editor, Heat. Company: Emap, 40 Bernard Street, London WC1. Work tel: +44 (0)20 7278 1452. Details: Not supplied. Lowdown: Frith is a huge music enthusiast who started his career on Smash Hits. An occasional TV pundit, he is now the editor of Emap's original celebrity weekly, Heat. He now spends his days feeding and reflecting on the nation's obsession with C-list celebrities.

This article was first published on campaignlive.co.uk

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