The A List: (Part 7 of 11)

campaignlive.co.uk, Monday, 05 December 2005 12:00AM

Kershaw, David Job: Chief executive, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4517. Born: 26 February 1954. Place of birth: London. Lives: Hammersmith, London. Family: Wife Clare; children Tom (eight), Emma (six). What's been your best career move?: Saatchi & Saatchi to M&C Saatchi in 1995. Describe yourself in three words: Fat old git. Where is your favourite place for lunch?: St Peter's Square, Hammersmith. What is your media diet?: Gossip from Blakes 7 members. What is your favourite brand?: Nespresso. Name a recent ad that worked on you: Poster advertising "Much as you can eat buffet for £9" at local Chinese. What objects do you always carry with you?: Wallet, BlackBerry. Who in the industry do you most admire?: Bill Muirhead, Maurice Saatchi, Jeremy Sinclair. What are the initials of the most loathsome person you have worked with?: DAK. What makes you angry?: Abramovich's money. If you weren't you, who would you be?: Peter Hill-Wood. Where will you be in ten years' time?: Playing. What would you like the inscription on your gravestone to read?: Victoria Concordia Crescit. Lowdown: "Don't let the words 'hopefully' and 'revenue' become adjacent" was Kershaw's advice for staying afloat in choppy economic waters and avoiding over-optimism. One of adland's most colourful characters, never turn down an invitation to lunch with him. Kerslake, Dennis Job: Regional director, EMEA, for HP, Publicis. Company: Publicis, 82 Baker Street, London W1. Work tel: +44 (0)20 7935 4426. Details: Not supplied. Lowdown: After two years as the chief executive of Publicis Dialog, Kerslake has been rewarded with the EMEA regional director role on HP for Publicis network. Ultimately destined for a bigger Publicis job, Kerslake is credited with building Dialog from a start-up of 20 to a credible agency of 150 staff in two years. King, David Job: Group executive director, Telegraph Group. Company: Telegraph Group, 1 Canada Square, Canary Wharf, London E14. Work tel: +44 (0)20 7538 5000. Born: 6th November 1959 Place of birth: Aylesbury, Buckinghamshire. Lives: Balham, London. Family: Wife; two children. What's been your best career move?: Having a cup of tea at the Ritz with Murdoch MacLennan. Describe yourself in three words: Clarity above all. Where is your favourite place for lunch?: Elena's L'Etoile. What is your media diet?: The Daily Telegraph, The Daily Telegraph, The Daily Telegraph. What is your favourite brand?: Young's Ordinary - perfect after a good day's work. Name a recent ad that worked on you: N/A. What objects do you always carry with you?: Cash. Who in the industry do you most admire?: Too many big egos to choose from! What are the initials of the most loathsome person you have worked with?: Never really loathed anyone. What makes you angry?: People who pay for a £2 sandwich with a credit card, people who don't mind coming second. If you weren't you, who would you be?: Vivian Richards. Where will you be in ten years' time?: Paying off the mortgage. What would you like the inscription on your gravestone to read?: I'll leave that to my friends. Lowdown: King was handed a huge task at the Telegraph Group. He's known to have inherited an operation in need of a dose of aggression, but meeting the demands of its chief executive, Murdoch MacLennan, is no mean feat. King, Steve Job: Worldwide chief executive, ZenithOptimedia. Company: ZenithOptimedia, 23 Howland Street, London W1. Work tel: +44 (0)20 7961 1000. Born: 8 August 1959. Place of birth: London. Lives: Hurley, Berkshire. Family: Wife Kerry; children Camilla, Hannah, Victoria, Patrick, Spencer. What's been your best career move?: Moving to the US (New York) in 1994. Describe yourself in three words: Loyal, resilient (two words). Where is your favourite place for lunch?: Nancy's Bar, Ardara, Donegal. What is your media diet?: Undisclosed. What is your favourite brand?: Undisclosed. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Mobile phone, BlackBerry, business cards, passport, euros (regularly lose all of them). Who in the industry do you most admire?: Anyone who leaves the business by choice with their health, finances and morality intact. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Usually stupid little things. If you weren't you, who would you be?: A shelf-stacker at Asda. Where will you be in ten years' time?: Still paying school fees. What would you like the inscription on your gravestone to read?: An overachiever. Lowdown: King is one of the most down-to-earth global chief executives you could hope to meet. Preferring a pint and public transport to Champagne and limos, he is well liked but no less than tough to deal with. Klein, Debbie Job: Chief executive, WCRS. Company: WCRS, 5 Golden Square, London W1. Work tel: +44 (0)20 7806 5165. Born: 1968. Place of birth: Bulawayo, Zimbabwe. Lives: Cricklewood, London. Family: Husband Max; daughter Natasha. What's been your best career move?: Changing from glasses to contact lenses. Describe yourself in three words: Nice Jewish girl. Where is your favourite place for lunch?: WCRS wine bar. What is your media diet?: The Guardian, International Herald Tribune, Magic 105.4, The Economist, The New Yorker, Campaign, Vanity Fair, Easy Living. What is your favourite brand?: Google. Name a recent ad that worked on you: Apple iPod. What objects do you always carry with you?: Photo of my daughter. Who in the industry do you most admire?: Placement teams in any creative department. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Restaurants that include the service charge in the bill and then still leave space for a tip. If you weren't you, who would you be?: Madonna. Where will you be in ten years' time?: Probably right here. What would you like the inscription on your gravestone to read?: She never seemed to perspire. Lowdown: If WCRS is the family that Klein calls it, then she is very much its mother figure. The strategist is fervently defensive of the agency and, as its new chief, she is working to provide the warmer, female touch it has previously lacked. Kleinman, Daniel Job: Director, Kleinman Productions. Company: Kleinman Productions, 39-43 Brewer Street, London W1. Work tel: +44 (0)20 7851 2000. Born: 23 December 1955. Place of birth: London. Lives: West London. Family: Wife Judy; dog Kitty; underdog Art. What's been your best career move?: Giving up illustrating. Describe yourself in three words: Four-eyed smartarse slaphead. Where is your favourite place for lunch?: I remember La Colombe d'Or doing a particularly good one. What is your media diet?: Radio, TV, newspapers - in that order. What is your favourite brand?: Le Montrachet. Name a recent ad that worked on you: Werther's Originals. What objects do you always carry with you?: A producer. Who in the industry do you most admire?: Anyone who lasts. What are the initials of the most loathsome person you have worked with?: Toss-up between RS and TAFKAP. What makes you angry?: Angry people. If you weren't you, who would you be?: Epicurus. Where will you be in ten years' time?: Still here, I hope. What would you like the inscription on your gravestone to read?: Time flies like an arrow. Fruit flies like a banana. Lowdown: Kleinman is one of the most talented (and nicest) directors working in London today, a fact recognised by the British Television Advertising Awards this year, when he received a Lifetime Achievement award. On the rare occasions he's not working, he can be found painting and growing prize-winning sweet peas. Klues, Jack Job: Chief executive, Starcom MediaVest Group. Company: Starcom MediaVest Group, 35 W Wacker, Chicago, Illinois, IL 60601. Work tel: +1 312 220 6969. Born: 8 December 1954. Place of birth: Quincy, Illinois. Lives: Arlington Heights, Illinois. Family: Wife Beth; son Jordon; daughter Corinn. What's been your best career move?: I joined Leo Burnett in 1977. Couldn't write copy, not good at maths or science. Got into media because I understood the business of sales and loved how the media influenced people's opinions, desires and dreams. Describe yourself in three words: Tall, tenacious, fair. Where is your favourite place for lunch?: There is a bag of chips on my administrative assistant's desk. That's typically what and where I eat lunch. If not, I'm happiest with a hot dog as I approach the tenth hole. What is your media diet?: I am gluttonous when it comes to consuming media. I have to be - my job is to be as familiar with the latest technology as I am with the most traditional. I've never been particularly techie, so I make sure I'm surrounded by new thinkers who can help me master my latest opinions. What is your favourite brand?: The Who. Name a recent ad that worked on you: I don't really work on ads any more. I did have a conversation recently with a creative director who wanted to make five-second commercials to demonstrate how fast a client's car could accelerate. We helped make that idea a reality. What objects do you always carry with you?: Treo, iPod, a wallet with a photo of my wife and children, passport. Who in the industry do you most admire?: Leo Burnett. He's no longer on this earth, but there are still plenty of people in my organisation who embody his sense of integrity, honesty and commitment to quality. What are the initials of the most loathsome person you have worked with?: JK. After all, aren't we all our own worst enemy from time to time? What makes you angry?: Confrontation that doesn't create progress, inaction and indecision, when competitors win a pitch by cutting their price beyond reason - it commoditises us all and makes it impossible for us to deliver insights and innovation to our clients. If you weren't you, who would you be?: Ted Turner. Where will you be in ten years' time?: On the golf course, I hope. Trying to get my handicap under 20. What would you like the inscription on your gravestone to read?: Here lies a decent guy. You always knew where you stood with Jack. He treated others the way he wanted to be treated. Lowdown: Klues revolutionised the US media market when he launched Starcom in the 80s and is venerated not just within Publicis Groupe, whose media effort he now spearheads, but across the wider media world. Although a big fan of classic British 70s rock bands such as The Who, he's still often bemused by (and amused at) the way we do thing on this side of the Atlantic. Knox, Tom Job: Founder, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7836 3474. Born: 8 October 1964. Place of birth: London. Lives: Islington, London. Family: Not at present. What's been your best career move?: Leaving law school on day two. Describe yourself in three words: Prone to loquacity. Where is your favourite place for lunch?: Anywhere Jeremy Miles and Helen Calcraft take me, and Richard Warren. What is your media diet?: The Week, Financial Times, The Sun, The Observer, Radio 4, 5 Live, Capital, The New Yorker. What is your favourite brand?: Ocado. Name a recent ad that worked on you: Adidas, "marathon". What objects do you always carry with you?: BlackBerry. Who in the industry do you most admire?: My partners. What are the initials of the most loathsome person you have worked with?: Life's too short to loathe. What makes you angry?: Spurs (usually). If you weren't you, who would you be?: Henry Fielding. Where will you be in ten years' time?: In rude health. What would you like the inscription on your gravestone to read?: He's not here yet. Lowdown: Following the £38 million sale of his agency this year, Knox is more eligible than ever. He has a penchant for fine wines, but is wholly responsible for inflicting Howard Brown (of Halifax ads fame) on the nation. A camping holiday in France this summer suggests that, like his partners, his recent windfall hasn't gone to his head. Kuropatwa, Alex Job: Joint managing director, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7438 4057. Born: 1 November 1970. Place of birth: London. Lives: London. Family: Mum; dad; three brothers. What's been your best career move?: Returning to the Delaney fold. Describe yourself in three words: Rather unfortunate laugh. Where is your favourite place for lunch?: Burger King, naturally. What is your media diet?: Today, The Times, Financial Times. What is your favourite brand?: Tesco. Name a recent ad that worked on you: Wall's Microwave Sausages - didn't live up to the hype. What objects do you always carry with you?: Mobile phone, BlackBerry, briefcase. Who in the industry do you most admire?: Lots of people for different reasons. What are the initials of the most loathsome person you have worked with?: Haven't worked with anyone that bad. What makes you angry?: Voice-recognition booking systems. If you weren't you, who would you be?: Happy as I am. Where will you be in ten years' time?: Hopefully, still enjoying it all. What would you like the inscription on your gravestone to read?: Small plot for sale. Lowdown: Kuropatwa is not the K in DLKW but, as a key and senior player at the agency, he could be easily mistaken for it. Expect him to crop up in a senior role at WPP some time soon - he's good friends with Sir Martin Sorrell's son. L Lace, Garry Job: Fortunately, I've got a very enjoyable one (chief executive, Lowe London). Company: Lowe London, 60 Sloane Avenue, London SW3. Work tel: +44 (0)7801 029 338. Born: Under a lucky star ... Place of birth: Yorkshire. Lives: A full and happy life. Family: Luckily, much more attractive than me. What's been your best career move?: The top floor of Whitfield Street was nice. Describe yourself in three words: Short, fat, ugly. Where is your favourite place for lunch?: Burger Bar, East Stand, Stamford Bridge. What is your media diet?: Junior. What is your favourite brand?: Callaway. Name a recent ad that worked on you: The one with Pele in it. What objects do you always carry with you?: My CV. Who in the industry do you most admire?: Matthew Bull. What are the initials of the most loathsome person you have worked with?: Life's too short. What makes you angry?: The last question. If you weren't you, who would you be?: The landlord of the White Horse, Brancaster Staithe. Where will you be in ten years' time?: The landlord of the White Horse, Brancaster Staithe. What would you like the inscription on your gravestone to read?: Inscribed on a stake going through the centre of the grave: "From friends and colleagues, just to be sure." Lowdown: Lace has kept his head down since joining Lowe at the beginning of this year, so much of what once made him one of the most colourful characters in the business has hardly been in evidence. Older and wiser, yes - but then the challenge of Lowe could do that to anyone. Lawson, Nicholas Job: Managing director, MediaCom. Company: MediaCom, 180 North Gower Street, London NW1. Work tel: +44 (0)20 7874 5500. Born: 2 February 1965. Place of birth: Ruislip, Middlesex. Lives: Watford, Northamptonshire. Family: Wife Juliet; two children Ella, Alfie. Other details: Not supplied. Lowdown: The highly strung, chain-smoking Lawson adds drive, bordering on aggression, to the MediaCom management line-up. However, his love for Watford FC shows that he must possess a sense of humour. Lawson, Paul Job: Managing director, Leo Burnett. Company: Leo Burnett, Warwick Building, Kensington Village, Avonmore Road, London W14. Work tel: +44 (0)20 7071 2000. Born: 1967. Place of birth: London. Lives: Putney, London. Family Wife Emma; children Nathan (16), Joe (14), Sam (two), Grace (three months). What is the best career move you have ever made? Turning my back on a high-flying dispatch riding career to join the ad industry. Describe yourself in three words Very, very, very numerate. Where is your favourite place for lunch? Best Mangal BBQ (we're spoilt for choice down the Cromwell Road). What's your media diet? The Observer, Private Eye, The Economist, The Week, Radio 4, Bravo (Ultimate Fighting Championship). What is your favourite brand?: First Direct. Name a recent ad that worked on you Our new Department for Transport teen road safety ad (made me really harangue my two teenagers about being careful when they are out and about). What objects do you always carry with you? My security pass for Shawshank ... sorry, Leo Burnett's elegant premises in Kensington Village. Who in the business do you most admire? Leon Jaume - he's such a nice bloke that even when he tells you off, you feel good about yourself ... and then there's that gorgeous, silky hair. What are the initials of the most loathsome person you have worked with? JR. What makes you angry? People, like JR, who lack common decency. If you weren't you, who would you be? Steve Irwin, the crocodile hunter. I'm a big fan of high-cut, "lift and separate" khaki shorts. Where will you be in ten years' time? Running Leo Burnett Kazakhstan. What would you like the inscription on your gravestone to read? You can easily judge the character of a man by the way he treats those who can do nothing for him. Lowdown: Recently appointed into the role of managing director, Lawson loves nothing more than a joke and a laugh. Underneath the boyish public-school haircut lurks the dirty mind of a 30s pit worker. Leighton, Allan Job: Chairman, Royal Mail. Company: Royal Mail Group, 148 Old Street, London EC1. Work tel: +44 (0)20 7250 2888. Details: Not supplied. Lowdown: The Royal Mail troubleshooter is not adverse to a bit of controversy - his latest scheme to hand over 51 per cent of the company to Royal Mail staff has met with opposition from both the Department of Trade and Industry and the unions. An early riser, he's fond of making crack-of-dawn visits to post offices to check out how they are treating their customers. Leih, Gary Job: Chairman, Ogilvy & Mather. Company: Ogilvy & Mather, 10 Cabot Square, Canary Wharf, London E14. Work tel: +44 (0)20 7345 3225. Born: 10 December 1958. Place of birth: Cape Town, South Africa. Lives: Canary Riverside, London. Family: Wife Sharon; daughters Alexis (20), Caitlin (18). What's been your best career move?: Returning to South Africa from Australia to take the group managing director role at Ogilvy South Africa. Describe yourself in three words: Frank, forthright, open. Where is your favourite place for lunch?: Ubon. What is your media diet?: Daily Mail, Time, BBC, lots of Sky. What is your favourite brand?: Everyone who has entrusted their brand to us is a favourite in my book. Name a recent ad that worked on you: Our Dove campaign - it really has contributed something significant to society. What objects do you always carry with you?: Phone, pen, watch, now a BlackBerry. Who in the industry do you most admire?: Shelly Lazarus. What are the initials of the most loathsome person you have worked with?: Don't generally loathe colleagues or clients! What makes you angry?: Procrastination. If you weren't you, who would you be?: A wine farmer - any wine farmer, as long as I produced really great Chardonnay. Where will you be in ten years' time?: Running a wine bar either on Kalk Bay beach, Cape Town, or Manly beach, Sydney. What would you like the inscription on your gravestone to read?: It was the grape that got him. Lowdown: Since Leih hit these shores at the beginning of the year, London's Chardonnay supplies have halved - like any good South African, he enjoys his meat and booze. He has taken a while to adjust to life in a London agency, but now needs to get cracking and return the agency to something like its former glory. Lerwill, Robert Job: Chief executive, Aegis Group. Company: Aegis Group, 43-45 Portman Square, London W1. Work tel: +44 (0)20 7070 7700. Born: 21 January 1952. Place of birth: Hastings, East Sussex. Lives: London. Family: Five children. What's been your best career move?: Last one - to chief executive, Aegis Group. Describe yourself in three words: An effective businessman. Where is your favourite place for lunch?: My office - with no food. What is your media diet?: Old: 40 per cent. New: 60 per cent. What is your favourite brand?: Marmite. Name a recent ad that worked on you: Renault Espace, "journeys of pleasure". What objects do you always carry with you?: Watch. Who in the industry do you most admire?: Marie-Laure Sauty de Chalon, chief executive, Carat France. What are the initials of the most loathsome person you have worked with?: Never had the misfortune to work with anyone loathsome. What makes you angry?: People who do not pull their weight. If you weren't you, who would you be?: A postman. Where will you be in ten years' time?: Still buggering on. What would you like the inscription on your gravestone to read?: He kept buggering on. Lowdown: Aegis' boss had a baptism of fire during his first few months in charge, dealing with a long-anticipated takeover battle for the media and research group. He might not be an outgoing, colourful adman, but Lerwill is seen as a steady pair of hands to steer Aegis through these waters. Levy, Maurice Job: Chairman and chief executive, Publicis Groupe. Company: Publicis Groupe, 133 Avenue des Champs-Elysees, Paris 75008. Work tel: +33 1 44 43 70 73. Born: 1942. Place of birth: Oujda, Morocco. Other details: Not supplied. Lowdown: The passing years seem not to be diminishing Levy's relentless ambition to ensure Publicis Groupe sustains and develops as a global communications leviathan. Always courteous and charming, but woe betide anybody who gets in his way, especially when it comes to putting one over on Sir Martin Sorrell. Lewis, Rita Job: Managing director, Natmag-Rodale. Company: Natmag-Rodale, National Magazine House, 72 Broadwick Street, London W1. Work tel: +44 (0)20 7439 5000. Details: Not supplied. Lowdown: Lewis' arrival caused some waves and her appointment as the new Natmag-Rodale managing director coincided with Men's Health's publisher, Ralph Boon, leaving. Speculation is rife that her women's magazine background means the joint venture's first launch will be a female fitness title. Lidstone, Russ Job: Head of planning, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7677. Born: March 1970. Place of birth: English Riviera (Brixham, Devon). Lives: Ealing, London. Family: Wife Amanda; daughter Ella (seven); son Harvey (four). What's been your best career move?: Ditching that job in the fish and chip shop. Describe yourself in three words: Hungry, tired, big. Where is your favourite place for lunch?: Chez Lidstone, Ealing. What is your media diet?: Unhealthy. What is your favourite brand?: Ketel One. Name a recent ad that worked on you: Any one of Vodafone, Kellogg, B&Q, HSBC, Smirnoff, Calpol, Persil ... What objects do you always carry with you?: Mobile phone, iPod, Tube card, a photo of the Lidstones, Mark Cadman. Who in the industry do you most admire?: Nice, talented and honest people. What are the initials of the most loathsome person you have worked with?: I prefer not to work with loathsome people. What makes you angry?: Over-complication, pretentiousness, small portions. If you weren't you, who would you be?: Torquay United's goalkeeper. Where will you be in ten years' time?: Bringing brands to life through the medium of morris dance. What would you like the inscription on your gravestone to read?: Did quite well, really, given the raw materials that he had to work with. Lowdown: A rising star in the planning world, this ex-basketball player has set his sights high at JWT. Many at JWT are slightly worried about his relationship with the agency's head of planning, Mark Cadman, with whom he spends away days at a cosy country cottage in Deal. Lighting, Jane Job: Chief executive, five. Company: five, 122 Long Acre, London WC2. Work tel: +44 (0)20 7550 5555. Born: 22 December 1956. Place of birth: Germany. Lives: London; Devon. Family: Undisclosed. What's been your best career move?: Deciding to work in TV. Describe yourself in three words: Ambitious, determined, fallible. Where is your favourite place for lunch?: The Wild Goose, Combeinteignhead, Devon. What is your media diet?: The Times, The Guardian, Broadcast, Country Life, Campaign, of course. What is your favourite brand?: five. Name a recent ad that worked on you: Roc face cream. I bought it, now I am waiting for it to work. What objects do you always carry with you?: BlackBerry, lipstick, passport. Who in the industry do you most admire?: Russell T Davies. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Politics. If you weren't you, who would you be?: Angelina Jolie. Where will you be in ten years' time?: Wherever I am still happy. What would you like the inscription on your gravestone to read?: Vacant! Space to let. Lowdown: Since she took the helm at five, Lighting has kept a reasonably low profile, leaving the talking largely to her programming chiefs - first Kevin Lygo, then Dan Chambers. With RTL taking full control of five, her next major task may well be overseeing the purchase of her old employer, Flextech. Lindsay, Tim Job: Chairman, Publicis. Company: Publicis, 82 Baker Street, London W1. Work tel: +44 (0)20 7935 4426. Born: 16 February 1956. Place of birth: Boston, Lincolnshire. Lives: London W14; Cornwall. Family: Wife Caroline; children Ben, Georgia, Ella, Jessica. What's been your best career move?: Getting hired at TBWA by Nigel Bogle in 1979. Describe yourself in three words: Married white male. Where is your favourite place for lunch?: Oyster Catcher, Polzeath, Cornwall. What is your media diet?: The Guardian, The Observer, A1 Surfcheck, Bike magazine, Radio 4, lots of TV, news and football. What is your favourite brand?: Richard James. Name a recent ad that worked on you: McCoy's Specials (it's brilliant). What objects do you always carry with you?: A ten-year-old Tumi backpack. Who in the industry do you most admire?: Chris Mullan. What are the initials of the most loathsome person you have worked with?: Oh, come on - it's only advertising. What makes you angry?: Arseholes. If you weren't you, who would you be?: My brother. Where will you be in ten years' time?: Mini-cab driving for my daughters. What would you like the inscription on your gravestone to read?: Here lies Tim Lindsay 1956 - 2066 RIP. Lowdown: There's something of the rogue about Lindsay, which makes him good company if you're not too easily offended. He's a seasoned advertising practitioner, something that makes him one of the best (but only when he finds the circumstances engaging). Little, Sue Job: Chief executive, McCann Erickson Communications House. Company: McCann Erickson Communications House, Bonis Hall, Prestbury, Cheshire SK10. Work tel: +44 (0)1625 822200. Born: 25 November 1955. Place of birth: Bury, Lancashire. Lives: Prestbury, Cheshire. Family: Husband Neil. What's been your best career move?: From media planning into agency management. Describe yourself in three words: Pragmatic, persistent, passionate. Where is your favourite place for lunch?: Alderley Bar & Grill. What is your media diet?: Any and every glossy magazine. What is your favourite brand?: Professional: Nike. Personal: Clarins. Name a recent ad that worked on you: Fairy Powerspray. What objects do you always carry with you?: List book, pen, lipstick. Who in the industry do you most admire?: Anyone who reaches retirement age! What are the initials of the most loathsome person you have worked with?: Lucky enough never to have worked with anyone loathsome. What makes you angry?: Arrogance. If you weren't you, who would you be?: Lady Penelope in Thunderbirds. Where will you be in ten years' time?: Somewhere warm, near the sea. What would you like the inscription on your gravestone to read?: Now, what about reincarnation? Lowdown: Little's profile belies the fact that she runs the UK's largest regional shop. She's reluctant to join in the high-level politics at McCann and has never been comfortable as the agency's spokesperson. However, insiders say she is now convinced of the value of being more upfront. Locke, Chris Job: Group buying director, Starcom Motive. Company: Starcom Motive, 24-27 Great Pulteney Street, London W1. Work tel: +44 (0)20 7453 4444. Details: Not supplied. Lowdown: Rumour has it that the toughest buyer in town has become immersed in the art world. Don't believe a word of it, though - West Ham United and four-letter words in presentations are still his stock in trade. Locks, Ian Job: Chief executive, Periodical Publishers Association. Company: Periodical Publishers Association, Queens House, 28 Kingsway, London WC2. Work tel: +44 (0)20 7404 4166. Details: Not supplied. Lowdown: Heading the industry charge against the Office of Fair Trading's magazine review has raised Locks' profile considerably this year. A former newspaper journalist, he has worked at the PPA for 16 years. Keeping it close to home, his wife, Valerie, also works with him in the PPA's events department. Lowery, John Job: Chief planning officer, Grey London. Company: Grey London, 215-227 Great Portland Street, London W1. Work tel: +44 (0)20 7636 7413. Details: Not supplied. Lowdown: An advertising purist for whom the cliche "doesn't suffer fools gladly" might have been invented, Lowery wasn't expected to remain long at Grey. He's still there, however, having shifted from Europe to provide more intellectual firepower to the London agency's line-up. Lowther, James Job: Chairman, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4500. Born: 27 January 1947. Place of birth: Northampton, Northamptonshire. Other details: Not supplied. Lowdown: "Aspire to things that are out of your reach," James Lowther declares to creative wanabees wishing to follow in his footsteps and putting his own slant on the Saatchi "nothing is impossible" mantra. Indeed they're not - Lowther made it into Who's Who for the first time last year. Lund, Mark Job: Chief executive, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7836 3474. Born: 10 April 1959. Place of birth: Cambridge, Cambridgeshire. Lives: Oxfordshire. Family: Children: Kate (nine), Oliver (nine), Elspeth (seven). What's been your best career move?: Joining with my partners to set up DLKW. Describe yourself in three words: A fortunate man. Where is your favourite place for lunch?: The Ivy. What is your media diet?: The Times, ft.com,bbc.co.uk, Capital, Car. What is your favourite brand?: DLKW. Name a recent ad that worked on you: Channel 4, Lost poster. What objects do you always carry with you?: My teeth. Who in the industry do you most admire?: My partners. What are the initials of the most loathsome person you have worked with?: It is irrelevant. What makes you angry?: Missed chances. If you weren't you, who would you be?: Ernie Els. Where will you be in ten years' time?: Still in the same skin. What would you like the inscription on your gravestone to read?: Sic transit gloria lundi. Lowdown: A consummate professional, Lund has a worthwhile opinion on just about every advertising subject that crops up. Painted as the father figure at DLKW, he has just picked up a tidy sum from the sale of the agency he has worked hard to build. He and his partners are some of the most decent people in advertising and many feel their recent riches are deserved. Lygo, Kevin Job: Director of television, Channel 4. Company: Channel 4, 124 Horseferry Road, London SW1. Work tel: +44 (0)20 7306 3775. Born: Out of my mother. Place of birth: A womb. Lives: Pimlico, London. Family: Everyone should have them. What's been your best career move?: Sleeping with Mark Thompson. Describe yourself in three words: Tall, dark, handsome. Where is your favourite place for lunch?: Channel 4 canteen. What is your media diet?: I don't understand the question. What is your favourite brand?: Crunchie. Name a recent ad that worked on you: Stannah chair-lift for the bath. What objects do you always carry with you?: Fertiliser, two puppies, a whip. Who in the industry do you most admire?: Helen Pickett. What are the initials of the most loathsome person you have worked with?: ZZ. What makes you angry?: A whisky sour with barbiturates and absinthe. If you weren't you, who would you be?: Googie Withers. Where will you be in ten years' time?: The Presidential Palace, Turkmenistan. What would you like the inscription on your gravestone to read?: Who? Lowdown: Charming, affable and extremely adept at clandestine self-promotion, Lygo could easily have been an account handler in a previous life. Since his appointment, he has confounded those critics who had accused him of being overly focused on entertainment by delivering good audiences for Channel 4, without compromising its public service broadcasting credentials. Lyle, Dominic Job: Director-general, European Association of Communications Agencies. Company: European Association of Communications Agencies, 152 Boulevard Brand Whitlock, 1200 Brussels. Work tel: +32 2 740 0711. Born: 6 March 1949. Place of birth: London. Lives: Brussels. Family: Wife Vyvyan. What's been your best career move?: Leaving Tate & Lyle to join Cameron Choat & Partners in 1979. Describe yourself in three words: Loyal, persistent, flexible. Where is your favourite place for lunch?: De Maurice a Olivier, Brussels. What is your media diet?: The Economist, Financial Times, Today. What is your favourite brand?: Lexus. Name a recent ad that worked on you: Accenture, "Go on, be a tiger". What objects do you always carry with you?: Mobile, glasses. Who in the industry do you most admire?: Undisclosed. What are the initials of the most loathsome person you have worked with?: AJG. What makes you angry?: Rudeness, inefficiency, arrogance. If you weren't you, who would you be?: Robert Redford. Where will you be in ten years' time?: Drinking wine on my terrace in France, God willing. What would you like the inscription on your gravestone to read?: Death is nature's way of telling you to slow down. Lowdown: Lyle's biggest satisfaction of 2005 will have been the record number of entries for the EACA's Euro Effie awards, which were revamped and relaunched two years ago to end their "Cinderella" status. A shrewd political operator who knows his way around the Brussels political labyrinth. M MacLennan, Moray Job: Chairman, UK Group, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4523. Born: 29 August 1961. Place of birth: Singapore. Lives: Primrose Hill, London. Family: Partner Wendy; daughter Mia; son Kit. What's been your best career move?: Joining Saatchi & Saatchi rather than Lever Bros in 1983, I think. Describe yourself in three words: Competitive, bad loser. Where is your favourite place for lunch?: The Engineer, Primrose Hill; Le Caprice. What is your media diet?: Radio 5 Live, Daily Mirror, Scottish rugby and, of course ... What is your favourite brand?: Nando's. Name a recent ad that worked on you: Indirectly, Polly Pocket - if I have to go to Hamleys and buy another one of those bloody little plastic dolls with packaging that's impossible to get into and clothes that are impossible to put on ... What objects do you always carry with you?: Silk Cut, lighter, recently gave in to the dreaded BlackBerry. Who in the industry do you most admire?: My PA Elisa - I wouldn't wish the job on anyone. What are the initials of the most loathsome person you have worked with?: MB. What makes you angry?: People who make out they're one of the good guys when they're one of the bad guys. If you weren't you, who would you be?: Roman Abramovich's eldest son. Where will you be in ten years' time?: Hopefully, asking Maurice to make me a cup of tea, but probably still slaving away. What would you like the inscription on your gravestone to read?: Moray MacLennan, born 1961, died 2061. Lowdown: He's good-looking, slick and one of the best suits in town, but despite this, MacLennan is good company and doesn't take himself too seriously. Made a cameo appearance in Piers Morgan's autobiography this year. MacLennan, Murdoch Job: Chief executive, Telegraph Group. Company: Telegraph Group, 1 Canada Square, Canary Wharf, London E14. Details: Not supplied. Lowdown: Described by many as the archetypal newspaperman - and, indeed, he has seen it all, having worked at the Mirror, the Express, Associated and now The Daily Telegraph. An astute networker, MacLennan knows everything and everybody in the business and is utterly ruthless, earning the nickname of the "whispering destroyer" for the elan with which he goes about terminating the employment of those he regards as surplus to requirements. With The Telegraph now playing catch-up in a rapidly evolving market, he's landed himself his biggest career challenge. Maedel, Michael Job: Worldwide president, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7441. Born: 8 July 1950. Place of birth: Vienna, Austria. Lives: Knightsbridge, London. Family: Wife; three children. What's been your best career move?: Moving from Germany to London. Describe yourself in three words: Don't call me German. Where is your favourite place for lunch?: In which city? What is your media diet?: Financial Times, The Wall Street Journal, Business Week, a variety of magazines from Wallpaper* to The Economist, and, of course, Campaign. What is your favourite brand?: Sachertorte. Name a recent ad that worked on you: JWT Japan's online work for Kit Kat. What objects do you always carry with you?: I always travel. Who in the industry do you most admire?: Did you say Ed Meyer? What are the initials of the most loathsome person you have worked with?: I didn't get where I am today by loathing people. What makes you angry?: Being told something is good when it's bad. If you weren't you, who would you be?: I have enough trouble being me. Where will you be in ten years' time?: Hopefully, somewhere interesting, most likely Asia. What would you like the inscription on your gravestone to read?: That's for others to decide. Lowdown: Unlike his fellow Austrian Arnold Schwarzenegger, Maedel has already made it to president and takes his position at JWT very seriously. He is the third part of the triumvirate of Bob Jeffrey and Craig Davis who are trying to improve the creative output of the network. Last year, he claimed that 2005 was not the year of the T-shirt slogan, but he has given no hint as to whether 2006 will be the year of the lederhosen. Makin, Charlie Job: Chief strategic officer, BLM. Company: BLM, 50 Marshall Street, London W1. Work tel: +44 (0)20 7437 1317. Born: 8 March 1960. Place of birth: London. Lives: London; Provence. Family: Madeleine, Ollie, Millie, Jamie. What's been your best career move?: Starting BLM. Describe yourself in three words: Passionate, analytical, grumpy. Where is your favourite place for lunch?: La Trouville. What is your media diet?: Lots of radio: Radio 4 , 5 Live, Virgin and Xfm. I am a newspaper addict. Mojo, Uncut and Word to be cutting-edge on old musicians. Increasingly accessing them online. What is your favourite brand?: Gibson. Name a recent ad that worked on you: Nikon D70. What objects do you always carry with you?: My keys, a handkerchief soaked in eau de cologne. Who in the industry do you most admire?: Nick Lockett, Paul van Barthold, Steve Booth. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Professionally: when we underperform. Personally: cruelty to children. If you weren't you, who would you be?: John Belushi. Where will you be in ten years' time?: Hopefully, still working in media (in some form). What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: The musical Makin is the strategic brain among his partners. He's the quiet, intelligent one at BLM - every agency needs one. Male, Jeremy Job: Chief executive, UK & Northern Europe, JCDecaux. Company: JCDecaux, Summit House, 27 Sale Place, London W2. Work tel: +44 (0)20 7298 8000. Details: Not supplied. Lowdown: Tall, distinguished and quintessentially English, Male will need all of his well-known sanguineness to steer the business through a slowing market, particularly after JCDecaux lost its share of the £350 million Network Rail contract last year. Malegori, Giulio Job: European chief executive, MindShare. Company: MindShare, 40 Strand, London WC2. Work tel: +44 (0)20 7969 4302. Details: Not supplied. Lowdown: The rugby-loving Italian also lists fast cars and smart hi-fi systems among his range of interests. However, he's no archetypal media lad, claiming that his education in philosophy has helped to inspire his career in building MindShare first in Italy and now across Europe. Manning, Nick Job: Chief executive, OMD. Company: OMD, 16 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7893 4380. Born: 26 January 1957. Place of birth: Teddington, Middlesex. Lives: Putney, London. Family: Wife Sarah; sons James (14), Alex (13), Henry (seven). What's been your best career move?: Setting up Manning Gottlieb. Describe yourself in three words: Impulsive, irritable, imaginative. Where is your favourite place for lunch?: France! What is your media diet?: Financial Times, The Spectator, Vanity Fair, Conde Nast Traveller, French magazines. What is your favourite brand?: Virgin. Name a recent ad that worked on you Honda, "grrr". What objects do you always carry with you?: Glasses (vital), BlackBerry, mobile phone, Nurofen, pens (lots of). Who in the industry do you most admire?: Colin Gottlieb. What are the initials of the most loathsome person you have worked with?: Pass. What makes you angry?: At my age, virtually everything. If you weren't you, who would you be?: Fulham FC's captain. Where will you be in ten years' time?: In an old people's home, gibbering "Seymour Mews, please" all day. What would you like the inscription on your gravestone to read?: Not bad, considering ... Lowdown: Manning has had a frantic year co-ordinating the UK activities of OMD's two UK agencies. Restructurings and management changes showed that he wasn't afraid to swing the axe to get the right mix of talent. Marquis, Simon Job: Chairman, ZenithOptimedia. Company: ZenithOptimedia, Bridge House, 63-65 North Wharf Road, London W2. Work tel: +44 (0)20 7298 4964. Born: 3 May 1953. Place of birth: Leicester, Leicestershire. Lives: Wadebridge, Cornwall. Family: Wife Nicky; children Sophie, Clio, Edward; dog Badger. What's been your best career move?: Going plural. Describe yourself in three words: Fat old git. Where is your favourite place for lunch?: Union Cafe. What is your media diet?: The Daily Telegraph, The Sunday Times, The Spectator, Radio 2, trashy TV. What is your favourite brand?: Plymouth Gin. Name a recent ad that worked on you: NatWest cricket TV sponsorship idents. What objects do you always carry with you?: Daybook, BlackBerry, sudoku puzzle book. Who in the industry do you most admire?: John Bartle, Nigel Bogle, Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: That would be bad manners. What makes you angry?: Bad manners. If you weren't you, who would you be?: Tiger Woods. Where will you be in ten years' time?: Looking forward to the next 43 years. What would you like the inscription on your gravestone to read?: Died on the job, aged 105. Lowdown: A Campaign columnist and one of the industry's gentlemen. As (let's admit it) one of the old-timers, Marquis now enjoys a statesman-like stature in the industry that he's using to great effect in training to become the next Jeremy Bulllmore. Except that he's also a twitcher. Marsden, Andrew Job: Category director, Britvic Soft Drinks. Company: Britvic Soft Drinks, Britvic House, Broomfield Road, Chelmsford, Essex CM1. Work tel: +44 (0)1245 261 871. Details: Not supplied. Lowdown: Marsden is one of a breed of clients who are regularly seen on the agency scene. He's got strong views and is happy to air them. Marshall, Jim Job: Chairman, Starcom UK. Company: Starcom UK, 24-27 Great Pulteney Street, London W1. Work tel: +44 (0)20 7453 4856. Born: Undisclosed. Place of birth: Camberwell, London. Lives: Tonbridge, Kent. Family: Wife Lorenza; children: Oliver, Giacomo, Amelia, Luca. Other details: Not supplied. Lowdown: Colleagues say that Marshall is capable of talking about Chelsea FC and Proust within a couple of sentences, but he plays down his reputation as one of the more intellectual media agency bosses. His ability to eat the hottest curry on the menu is still impressive, though. Marshall, Richard Job: Business development director, Tullo Marshall Warren. Company: Tullo Marshall Warren, 81 King's Street, Chelsea, London SW3. Work tel: +44 (0)20 7349 4036. Born: 15 July 1957. Place of birth: London. Lives: Richmond, Surrey. Family: Wife Katie; daughter Emma. What's been your best career move?: Deciding to create a start-up agency in 1987. Describe yourself in three words: Energetic, committed, fun-loving. Where is your favourite place for lunch?: Gordon Ramsay (when I can afford it!). What is your media diet?: Trade press, Financial Times, TV sport (especially rugby), Kerrang! channel. What is your favourite brand?: I'm brand-neutral. Name a recent ad that worked on you: Ikea. What objects do you always carry with you?: Mobile phone, glasses, pen, pad, credit card. Who in the industry do you most admire?: Sir Martin Sorrell. What are the initials of the most loathsome person you have worked with?: LO. What makes you angry?: Laziness. If you weren't you, who would you be?: Gordon Ramsay. Where will you be in ten years' time?: Still running the show! What would you like the inscription on your gravestone to read?: Do not disturb! Lowdown: Marshall is the driving force behind Tullo Marshall Warren's formidable new-business engine. Like the agency he co-founded ten years ago, he works quietly and efficiently. He's so effective, the agency has mushroomed in size to 180 staff.: Marshall, Simon Job: Chief executive, Publicis Dialog. Company: Publicis Dialog, 82 Baker Street, London W1. Work tel: +44 (0)20 7830: 3427 Born 4 February 1961. Place of birth Akrotiri, Cyprus. Lives Farnham, Surrey. Family Married; children Susie (18), Sam (16), Poppy (14); two dogs; one cat. What is the best career move you have ever made? Joining the Army and leaving the Army. Describe yourself in three words Calm, cynical, curious. Where is your favourite place for lunch? Hardy's. What's your media diet? The Times, Campaign, Evening Standard, Precision Marketing, NMA. What is your favourite brand? Laphroaig. Name a recent ad that worked on you Sheila's Wheels - absolute crap, but I'm not the target audience. Probably brilliant. What objects do you always carry with you? An e mpty wallet, toothbrush. Who in the business do you most admire? The people I most admire are the people I have actually worked with, in which case Mike Cornwell, Rory Sutherland and Mike Cavers spring most naturally to mind. What are the initials of the most loathsome person you have worked with? PW. What makes you angry?: Sycophancy, pretentiousness, bad manners. If you weren't you, who would you be? The first millionaire ski instructor. Where will you be in ten years' time? The millionth poor ski instructor. What would like the inscription on your gravestone to read? Watch this space. Lowdown: After five years as Publicis Dialog's managing director, Marshall was finally rewarded with the chief executive role this year. This, coupled with his presence on the IPA DM Futures, will raise his traditionally low profile. Mason, Tim Job: Managing director, Tesco. Company: Tesco, Tesco House, PO Box 18, Delamere Road, Cheshunt EN8. Work tel: +44 (0)1992 632222. Details: Not supplied. Lowdown: The colourful Tesco lifer has a well-known, ruthless and very successful focus on his customers, and he's not afraid to stand up for his company in public. His ambition as a young graduate was to work in advertising. Maxsted, Sez Job: Chairman, Draft London. Company: Draft London, 60 Sloane Avenue, London SW3. Work tel: +44 (0)20 7589 0800. Born: 19 March 1966. Place of birth: Oxford, Oxfordshire. Lives: Berkshire. Family: Son, Jack (ten). What's been your best career move?: Graduate trainee at Ogilvy. Describe yourself in three words: Small, female, British. Where is your favourite place for lunch?: Company is far more important than location. What is your media diet?: Dominated by Radio 5 Live, Radio 4, Financial Times, Daily Mirror. What is your favourite brand?: Paul Smith. Name a recent ad that worked on you: Tesco print campaign. What objects do you always carry with you?: Mobile phone, Mac lip stuff. Who in the industry do you most admire?: Cilla Snowball. What are the initials of the most loathsome person you have worked with?: RB. What makes you angry?: Dishonesty. If you weren't you, who would you be?: A farmer. Where will you be in ten years' time?: Farming. What would you like the inscription on your gravestone to read?: Loving great-grandmother. Lowdown: After steering Draft London through the crucial post-merger two-year period, Maxsted was rewarded with a promotion to chairman of Europe. Mayhead, John Job: Chairman, Audit Bureau of Circulations. Company: Audit Bureau of Circulations, Saxon House, High Street, Berkhamsted HP4. Work tel: +44 (0)1442 800 8700. Born: A long time ago. Place of birth: Surrey. Lives: In a beautiful Buckinghamshire village. Family: Yes, got those, and even a grandson. What's been your best career move?: Deciding what I wanted rather than letting an organisation push me into things it wanted me to do. Describe yourself in three words: Passionate, detailed, delivery-oriented. Where is your favourite place for lunch?: Anywhere not too noisy, with a good bottle of Sancerre. What is your media diet?: I flip most of the major mags. What is your favourite brand?: Don't have one. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Three pound coins. Who in the industry do you most admire?: Sir Martin Sorrell - determined, with a clear vision. What are the initials of the most loathsome person you have worked with?: XXXX. What makes you angry?: Broken promises, people late for no reason. If you weren't you, who would you be?: Edward Elgar. Where will you be in ten years' time?: Still doing something. What would you like the inscription on your gravestone to read?: He tried. Lowdown: Appointed to the Cabinet Office's Advisory Committee on Advertising in February, Mayhead's all-round experience after 13 years at blue-chip companies has made him a highly regarded industry figure. McArthur, Douglas Job: Chief executive, Radio Advertising Bureau. Company: Radio Advertising Bureau, 77 Shaftesbury Avenue, London W1. Work tel: +44 (0)20 7306 2571. Born: 17 March 1951. Place of birth: Dundee, Scotland. Lives: London. Family: Partner Miranda Kennett. What's been your best career move?: Joining Procter & Gamble from university, rather than becoming a physics teacher. Describe yourself in three words: Thoughtful, focused, tenacious (ie. Scottish). Where is your favourite place for lunch?: Auberge-du-Parc, Correns, Provence. What is your media diet?: Radio of all sorts, The Guardian, Private Eye. What is your favourite brand?: Apple. Name a recent ad that worked on you: House ad in a French estate agent's window. What objects do you always carry with you?: Pen, notepad, Xda, keys etc. Who in the industry do you most admire?: Usually, it is the most recent bright, stimulating person I have met. What are the initials of the most loathsome person you have worked with?: IB. What makes you angry?: My own mistakes, other people not caring about standards. If you weren't you, who would you be?: Ian Hamilton Finlay. Where will you be in ten years' time?: On my terrace in Provence, but still with a laptop! What would you like the inscription on your gravestone to read?: He delivered on all his commitments. Lowdown: After 12 years fronting the RAB, McArthur remains infectiously enthusiastic about radio. He claims that he first stumbled into radio as a way to get out of King's Lynn and return to Scotland. McAteer, Ian Job: Managing director, The Union; chairman, Union Group. Company: The Union, Union House, 18 Inverleith Terrace, Edinburgh EH3. Work tel: +44 (0)131 625 6000. Born: 17 November 1958. Place of birth: Nairobi, Kenya. Lives: Edinburgh, Scotland. Family: Clare; three children; three cats; a dog. What's been your best career move?: Moving from the Bar to Saatchi & Saatchi in the early 80s. Describe yourself in three words: A bad golfer. Where is your favourite place for lunch?: Rooftop on Oloroso, overlooking Edinburgh Castle on a sunny day. What is your media diet?: Starter: Radio 5 Live. Main course: The Herald. Dessert: Real Radio football phone-in. What is your favourite brand?: Apple. Name a recent ad that worked on you: Cillit Bang. What objects do you always carry with you?: Spectacles. Who in the industry do you most admire?: Bill Bernbach. What are the initials of the most loathsome person you have worked with?: Tricky. Toss-up between DC and SD. What makes you angry?: Mildly = rudeness. Moderately = unfairness. Extremely = injustice. Apoplectic = bad grammar. If you weren't you, who would you be?: Jimmy Johnstone. Where will you be in ten years' time?: Half the time lying on a beach in the Seychelles, half the time on a beach on the west coast of Scotland. What would you like the inscription on your gravestone to read?: Here lies Ian McAteer. He worked in advertising. Lowdown: Having been to school in both Kenya and Scotland, McAteer is more than capable of dealing with the extremes that being the managing director of an agency can throw at you, especially if it's the most creative agency in Scotland (his words, not ours). McCall, Carolyn Job: Chief executive, Guardian Media Group. Company: Guardian Media Group, 19 Farringdon Road, London EC1. Work tel: +44 (0)20 7239 9873. Born: 13 September 1961. Place of birth: Bangalore, India. Lives: Berkhamsted, Hertfordshire. Family: Husband Pete; Dan, Max, Emmy. What's been your best career move?: Moving from marketing to ad sales. Describe yourself in three words: Undisclosed. Where is your favourite place for lunch?: The Ivy. What is your media diet?: The Guardian, Management Today, Guardian Unlimited, Channel 4, Sky, Conde Nast Traveller, Elle Deco. What is your favourite brand?: Other than The Guardian? Name a recent ad that worked on you: Volkswagen press ads. What objects do you always carry with you?: BlackBerry, mobile phone, Goldfish card. Who in the industry do you most admire?: Jeremy Bullmore, John Bartle. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Hypocrisy, indolence. If you weren't you, who would you be?: Undisclosed. Where will you be in ten years' time?: Somewhere hot and sunny! What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: The consummate having-it-all woman, McCall juggles a family of three children with one of the most high-powered jobs in newspapers. And she manages to do it all with masses of charm, approachability and a sense of fun. McCloskey, Tim Job: Managing partner, OMD; executive director, OPera. Company: OMD UK, 16 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7893 4108. Details: Not supplied. Lowdown: A leading light in the press-buying market, McCloskey's keen intelligence and brilliant sense for negotiation have marked him out. Illness has seen him take some time out from OMD in the past few months. McCulloch, Ian Job: Commercial director, ITV. Company: ITV, 200 Gray's Inn Road, LondonWC1. Work tel: +44 (0)20 7843 8000. Details: Not supplied. Lowdown: The canny McCulloch has a reputation for being a tough operator who is not afraid of making unpopular decisions. His loyalty to ITV was rewarded in September when he was made commercial director, with responsibility for sales and marketing. Made a fortune when LWT was sold to ITV. McDevitt, Carolyn Job: Managing director, IPC Advertising. Company: IPC Media, Kings Reach Tower, Stamford Street, London SE1. Work tel: +44 (0)20 7261 6396. Details: Not supplied. Lowdown: McDevitt seems to have mellowed since her days in TV sales and there's not much of the hard-faced, prickly character that she is remembered for in evidence. A keen golfer and a total Francophile, McDevitt is a real networker in the London media community and should be an asset to IPC's advertising department. McEwan, Feona Job: Group communications director, WPP. Company: WPP, 27 Farm Street, London W1. Work tel: +44 (0)20 7408 2204. Details: Not supplied. Lowdown: Over the years, McEwan has proved she is more than capable of managing the tricky task of controlling the public profile of one of the biggest communications companies in the world, as well as one of the biggest communications personalities in the world. McGrath, Sid Job: Managing director, HHCL United. Company: HHCL United, Kent House, 14-17 Market Place, Great Titchfield Street, London W1. Work tel: +44 (0)20 7436 3333. Born: 1965. Place of birth: The back room, 20 Park Grove, West Ham, London. Lives: Balham, London. Family: Wife Nancy; twins Spike, Betsy. What's been your best career move?: Asking my now-wife out for egg, chips and a snog. She offers the best career advice I've ever had. Describe yourself in three words: Never knowingly oversold. Where is your favourite place for lunch?: In bed. Very rarely, if ever, achieved. What is your media diet?: The Observer, snooping over shoulders on the Tube. What is your favourite brand?: Laughing Cow. A holiday classic. Name a recent ad that worked on you: I haven't been able to stop going into Woolworths since that quite brilliant campaign with the stuffed dog and crazy sheep. Pure creative genius. What objects do you always carry with you?: A controversial shirt. Who in the industry do you most admire?: Neil Hourston, TBWA\London. What are the initials of the most loathsome person you have worked with?: I have loved them all. Unreservedly. What makes you angry?: The Golden Arches. If you weren't you, who would you be?: My son. His life will be extraordinary. Where will you be in ten years' time?: Cheering on the Happy Hammers as they lift the Champions League cup. What would you like the inscription on your gravestone to read?: Choose life. Lowdown: With his easy charm and self-deprecating wit, McGrath is one of the most down-to-earth managing directors in the business.

This article was first published on campaignlive.co.uk

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