The A List: (Part 9 of 11)

campaignlive.co.uk, Monday, 05 December 2005 12:00AM

Orr, Will Job: Managing director, WCRS. Company: WCRS, 5 Golden Square, London W1. Work tel: +44 (0)20 7806 5000. Born: 11 December 1970. Place of birth: Putney, London. Lives: Chiswick, London. Family: Wife Charlotte; son Felix. What's been your best career move?: Coming back to WCRS. Describe yourself in three words: Polite, determined, calm. Where is your favourite place for lunch?: My garden. What is your media diet?: The Observer, Brand Republic, BBC News. What is your favourite brand?: The Observer. Name a recent ad that worked on you: The new "trust Boots" campaign. What objects do you always carry with you?: Mobile, scooter keys. Who in the industry do you most admire?: The founders of Bartle Bogle Hegarty and of Mother. What are the initials of the most loathsome person you have worked with?: TBC. What makes you angry?: Rudeness. If you weren't you, who would you be?: Tiger Woods. Where will you be in ten years' time?: Can't think that far ahead. What would you like the inscription on your gravestone to read?: Father of Felix Orr - prime minister and golf legend. Lowdown: Orr jumped from Mother to become WCRS's managing director this year, enabling him to make his A List debut. He has a cerebral manner (helped by premature greyness) and is a man of few words. Overend, John Job: Joint managing director, OPera. Company: OPera, Seymour Mews House, 26-37 Seymour Mews, London W1. Work tel: +44 (0)20 7908 3564. Born: 14 May 1963. Place of birth: Watford, Hertfordshire. Lives: Beaconsfield, Buckinghamshire. Family: Wife. What's been your best career move?: Joining PHD. Describe yourself in three words: Considered, intelligent, modest. Where is your favourite place for lunch?: Anywhere requiring a passport. What is your media diet?: Financial Times, The Sunday Times. What is your favourite brand?: All our clients. Name a recent ad that worked on you: Volkswagen Golf TV ad. What objects do you always carry with you?: Credit card. Who in the industry do you most admire?: Too many to mention. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Poor service. If you weren't you, who would you be?: Happy being me! Where will you be in ten years' time?: Still working. What would you like the inscription on your gravestone to read?: Respected by all who knew him. Lowdown: Unlike many TV traders, Overend does not have the reputation of a table thumper. But at PHD and now OPera, he has built a reputation as a shrewd, knowledgeable operator. Owen, John Job: Planning partner, Dare. Company: Dare, 8-10 Great Titchfield Street, London W1. Work tel: +44 (0)20 7612 3600. Born: 1966. Place of birth: Manchester, Lancashire. Lives: Crouch End, London. Family: Wife Jane; daughters, Lily (seven), Kate (five). What's been your best career move?: Joining Dare. Describe yourself in three words: Tight Northern git. Where is your favourite place for lunch?: Vasco & Piero's Pavilion. What is your media diet?: Guardian Unlimited, Sky Sports, Manchester Evening News online. What is your favourite brand?: Manchester City FC. Name a recent ad that worked on you: NSPCC by Agency.com. What objects do you always carry with you?: My glasses. Who in the industry do you most admire?: John Bartle. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: US foreign policy, squirrels. If you weren't you, who would you be?: No-one at all. Where will you be in ten years' time?: Right here. What would you like the inscription on your gravestone to read?: Bugger. Lowdown: "Penfold", as he is affectionately known in the Dare offices, is renowned for his insight into digital planning, as well as for his impressive staying power on big drinking occasions. Owns a Manchester City coffee mug that he is too embarrassed to use. P Palmer, Chris Job: Director, Gorgeous. Company: Gorgeous, 23-24 Greek Street, London W1. Work tel: +44 (0)20 7287 4060. Details: Not supplied. Lowdown: From messenger through creative to one of the UK's top directors, Palmer has always maintained a reputation for being both passionate and approachable. A motorcycle fanatic, he keeps a hand-built bike in the living room of his impressive Soho loft flat. Pattison, David Job: Worldwide chief executive, PHD Network. Company: PHD, 5 North Crescent, Chenies Street, London WC1. Work tel: +44 (0)20 7446 0555. Born: June 1956. Place of birth: London. Lives: Chelsea, London. Family: Sons Tom, Sam, Joe. What's been your best career move?: Persuading Jonathan Durden and Nick Horswell to work with me. Describe yourself in three words: Ageing, spreading, balding. Where is your favourite place for lunch?: The Ivy. What is your media diet?: E4, Xfm, The Guardian on Saturday, Jonathan Ross, Sports Illustrated, The Sunday Times, The Archers. What is your favourite brand?: Branston Pickle. Name a recent ad that worked on you: Hiscox home insurance press ad. What objects do you always carry with you?: Wallet, phone, keys, 20p for emergencies. Who in the industry do you most admire?: Messrs Bartle Bogle and Hegarty. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Airports, "consultants". If you weren't you, who would you be?: The Edge. Where will you be in ten years' time?: In Jurassic Park with the rest of my contemporaries. What would you like the inscription on your gravestone to read?: Thanks, dad. Lowdown: Once thought to be the most miserable man in media, Pattison seems more relaxed and at peace with the world these days. And why not? The president of the IPA is also one of the most decent and honorable, as well as one of the smartest, men in media. Patton, David Job: Senior vice-president, Sony Europe. Company: Sony Computer Entertainment, 25 and 30 Golden Square, London W1. Work tel: +44 (0)20 7859 5000. Details: Not supplied. Lowdown: Patton has a job on his hands, turning round Sony's ailing fortunes. He's hard-working and a regular face at most of the industry's key events. Phillips, Paul Job: Director of advertising and media services, the AAR. Company: AAR, 26 Market Place, London W1. Work tel: +44 (0)20 7612 1200. Born: 1962. Place of birth: Salford, Lancashire. Lives: Dulwich, London. Family: Wife Angie; daughter Georgia; son Louis. What's been your best career move?: Joining the AAR. Describe yourself in three words: Still happily married. Where is your favourite place for lunch?: Anywhere outdoor in the sunshine. What is your media diet?: Radio 5 Live, The Daily Telegraph, Sky Sports, Books, iPod. What is your favourite brand?: Polo Ralph Lauren. Name a recent ad that worked on you: Travelex (best currency exchange rate) the day before my holiday. What objects do you always carry with you?: iPod, phone, pen. Who in the industry do you most admire?: Uncle Nick's a decent bloke. What are the initials of the most loathsome person you have worked with?: There's no-one who has got to me that much. What makes you angry?: Service companies that can't handle "off-script" problems. If you weren't you, who would you be?: It is enough being me. Where will you be in ten years' time?: Hopefully, where I want to be. What would you like the inscription on your gravestone to read?: That was fun! Lowdown: It was a relatively busy 2005 for Phillips as the AAR co-ordinated some of the larger media pitches, including News International and BMW. Most agencies trust Phillips as an honest, straight-down-the-line broker. Phillipson, Guy Job: Chief executive, Internet Advertising Bureau. Company: Internet Advertising Bureau, Ingram House, 13-15 John Adam Street, London WC2. Work tel: +44 (0)20 7886 8282. Born: 1 January 1960. Place of birth: Hookwood Manor, Horley, Surrey. Lives: Oxford. Family: Wife Rebecca; daughter Susannah; cat Twiglet; kitten Teasle. What's been your best career move?: Joining Vodafone in 1998. Describe yourself in three words: Creative, entertaining, visionary. Where is your favourite place for lunch?: Hakkasan. What is your media diet?: Radio 5 Live, Smooth FM, AOL, Guardian Unlimited, comedy and documentaries on TV, Evening Standard, The Independent at weekends, cinema regularly, car magazines, pub gossip. What is your favourite brand?: Aston Martin. Name a recent ad that worked on you: Volkswagen Golf, "singin' in the rain". What objects do you always carry with you?: Mobile phone, BlackBerry, spare pair of brightly coloured socks. Who in the industry do you most admire?: Sir Martin Sorrell. What are the initials of the most loathsome person you have worked with?: MJH. What makes you angry?: Children who scratch cars with keys. If you weren't you, who would you be?: Eddie Izzard. Where will you be in ten years' time?: An internet media mogul/after-dinner speaker. What would you like the inscription on your gravestone to read?: 8/10 for presentation. Lowdown: A classically trained pianist and ex-jazz musician, Phillipson has had a lot on his plate since he joined the IAB from Vodafone in January. Luckily, he's lively enough to be able to cope with the job of convincing clients that the internet is a must-use medium. Phippen, Peter Job: Managing director, BBC Magazines. Company: BBC Magazines, 80 Wood Lane, London W12. Work tel: +44 (0)20 8433 3552. Born: 9 September 1960. Place of birth: Secunderabad, India. Other details: Not supplied. Lowdown: There's something of the absent-minded professor about Phippen. The BBC's decision to sell titles unrelated to its TV programmes has rocked his world, but he appears to be coping. Pickard, Nigel Job: Director of programmes, ITV. Company: ITV, 200 Gray's Inn Road, London WC1. Work tel: +44 (0)20 784:3 8000. Details: Not supplied. Lowdown: Pickard is one of the most genuine, genial people working in broadcasting today. He also has one the toughest jobs in TV. Must be held partly responsible for the poverty of ITV's current schedule. Pinder, Richard Job: President, EMEA, Leo Burnett. Company: Leo Burnett, Warwick Building, Kensington Village, Avonmore Road, London W14. Work tel: +44 (0)20 7071 1296. Born: 25 April 1964. Place of birth: Aldershot, Hampshire. Lives: Lambeth, London. Family: Wife Charlotte. What's been your best career move?: Joining Leo Burnett in Asia-Pacific. Describe yourself in three words: Determined, with integrity, passionate. Where is your favourite place for lunch?: The Abingdon pub. What is your media diet?: Financial Times, Wallpaper, Private Eye. What is your favourite brand?: Puma. Name a recent ad that worked on you: Department for Transport, anti-drink-driving spot. What objects do you always carry with you?: Both passports. Who in the industry do you most admire?: Creative directors. What are the initials of the most loathsome person you have worked with?: Life's too short to loathe anyone for long. What makes you angry?: Badly cooked fish. If you weren't you, who would you be?: One of the paparazzi. Where will you be in ten years' time?: Hopefully, not six feet under. What would you like the inscription on your gravestone to read?: Knew I should have slowed down. Lowdown: Pinder's steering a steady ship at Leo Burnett Europe. He's hard-working, but loves nothing more than unwinding behind the steering wheel of a yacht. Pinnington, Chris Job: Chief executive, Euro RSCG Worldwide UK. Company: Euro RSCG Worldwide, Cupola House, 15 Alfred Place, London WC1. Work tel: +44 (0)20 7240 4111. Born: August 1956. Place of birth: Birkenhead, Cheshire. Lives: Wimbledon, London. Family: Wife Fiona; two sons; one daughter. What's been your best career move?: Moving to run Euro RSCG's Sydney office at the age of 31. Describe yourself in three words: Ever-enthusiastic, determined, optimistic. Where is your favourite place for lunch?: A particular terrace in Provence. What is your media diet?: Campaign, of course, The Times, The Week, Private Eye, the Today programme. What is your favourite brand?: Citroen. Name a recent ad that worked on you: Citroen, "dancing robot". What objects do you always carry with you?: Predictably, BlackBerry, mobile phone, memory sticks. Who in the industry do you most admire?: Sir: Martin Sorrell. What are the initials of the most loathsome person you have worked with?: ML. What makes you angry?: People who don't tell the truth. If you weren't you, who would you be?: A round-the-world yachtsman. Where will you be in ten years' time?: Wondering why on earth I haven't retired. What would you like the inscription on your gravestone to read?: Game over. Lowdown: Just when he thought his agency-running days were over, the shrewd numbers man has been thrust centre stage at Euro RSCG following the departure of Ben Langdon. Pinnington enjoys a gossip and is very amiable company. Pocock, Stuart Job: Partner, Agency Assessments International. Company: Agency Assessments International, 19 Buckingham Street, London WC2. Work tel: +44 (0)20 7976 1300. Born: 26 June 1951. Place of birth: Wolverhampton, Staffordshire. Lives: Islington, London. Family: My long-suffering wife Ro; everyone at AAI. What's been your best career move?: Moving to London. Describe yourself in three words: A true Cancerian. Where is your favourite place for lunch?: Irrelevant. It's not where you eat, it's who you're with - though a table on Richelieu Beach in Juan les Pins takes a bit of beating. What is your media diet?: The Independent, Financial Times, The Sunday Times, Car, Wallpaper, Icon, Conde Nast Traveller, Boat International, all the usual trade mags. What is your favourite brand?: Dunhill International - but I do intend to give up soon. Name a recent ad that worked on you: Stella Artois. What objects do you always carry with you?: Wallet, mobile phone. Who in the industry do you most admire?: Whoever suggested that I should be added to the A List. What are the initials of the most loathsome person you have worked with?: MW. What makes you angry?: Very little. If you weren't you, who would you be?: Jensen Button - though I'd think I'd change my name! Where will you be in ten years' time?: The South of France. What would you like the inscription on your gravestone to read?: Stuart Pocock, 1951- 2061. Lowdown: Pocock has a glint in his eye that's the first clue as to what good company he is. Loves the South of France, particularly the Le Belle Rive hotel. Pollard, Ivan Job: Partner, Naked. Company: Naked, 5th Floor, 159-173 St John Street, London EC1. Work tel: +44 (0)20 7336 8084. Born: At a very early age on 17 June 1962. Place of birth: Scarborough, Yorkshire. Lives: In a ten-year-old set of bunk beds in a small 70s house in Primrose Hill, which was accidentally overlooked when they made the area a beautiful place to live. Family: My mum and dad are called Marilyn and Roy - wonderfully evocative names that conjure up the days when my dad ran a mile in four minutes ten seconds and my mum earned money swimming in a synchronised swimming show. I have one odd sister, one troubled brother and one eccentric brother who is very, very funny, especially when he is naked. What's been your best career move?: Letting Derek Morris think all of those good ideas were his. Describe yourself in three words: Run, Forrest, run. Where is your favourite place for lunch?: My mouth, followed by my tummy, followed by Defune, George Street. What is your media diet?: Verging on the gluttonous. I consume anything that is going from posters to packaging. I love The Guardian, the British Journal of Photography, Match of the Day, Sky Sports, Radio 4, Stuff and almost any movie at the cinema. Online, I like phamous69.com and warehouseexpress.com. What is your favourite brand?: Nikon. The promise of beauty, wonder, art and magic in five letters and a little black box. I also love the brand of Muhammad Ali. Name a recent ad that worked on you: The Muller ad featuring I Got Life by Nina Simone. If anything could persuade me to eat sour milk that has gone off and is crawling with bacteria, this ad is it. What objects do you always carry with you?: A smile, an ankh, a credit card, the sneaking suspicion that someone is about to call my bluff and rumble me. Who in the industry do you most admire?: Loads of people. We don't deserve the beatings we keep giving ourselves. Andy Tilley, Paul Mukherjee, Derek Morris, Helen Calcraft, Viv Taylor all make my list. What are the initials of the most loathsome person you have worked with?: IP - and, funnily enough, those are my initials, too. What makes you angry?: Way too many things. If you weren't you, who would you be?: I would have liked to have been a physicist, or a writer, or a bus driver, or an astronaut, or a comedian, or a photographer, or anything. But I am happy being me because that changes everyday. Where will you be in ten years' time?: Probably nowhere. What would you like the inscription on your gravestone to read?: Born 1962 - died 2077. Lowdown: Widely suspected to be one of the sharpest strategic brains in media, Pollard is also one of the most modest. Forget flashy stunts and a hunger for fame, Pollard is just bloody good at what he does and he loves it. Poorta, John Job: Planning director, Leo Burnett. Company: Leo: Burnett, Warwick: Building, Kensington Village, Avonmore Road, London W14. Work tel: +44 (0)20 7751 1800. Born: 17 November 1953. Place of birth: London. Lives: Wandsworth Common, London. Family: Amanda Mackenzie (my gorgeous wife); children Alice (11), Jacob (nine). What's been your best career move?: Moving from account handling to become a planner in 1990. Describe yourself in three words: Not of advertising. Where is your favourite place for lunch?: Pizza Express, eating Fiorentina pizza (the one with egg and spinach). What is your media diet?: The Independent, Radio 4, Sky Sports, BBC News, Sound on Sound. What is your favourite brand?: First Direct. Name a recent ad that worked on you: I've never smoked and the thick, gunky tar ads will help me persuade my children to copy their dad, should they ever be tempted. What objects do you always carry with you?: Pictures of my children, glasses to bring them into focus. Who in the industry do you most admire?: People who aren't full of themselves. What are the initials of the most loathsome person you have worked with?: IV. What makes you angry?: Time - it needs to slow down a little. If you weren't you, who would you be?: A song-writing genius. Where will you be in ten years' time?: I'll be 61, so anywhere would be good. What would you like the inscription on your gravestone to read?: Blimey, it's dark in here. Lowdown: Recently promoted from executive planning director to vice-chairman, Poorta, the man known around the agency as "the cardigan", is focusing his years of experience on lending a steadying hand to some of Burnett's biggest accounts. Popular with COI. Porter, Angus Job: Global chief executive, Added Value. Company: Added Value, 2 Triton Square, London W1. Work tel: +44 (0)20 7756 5556. Born: 9 June 1957. Place of birth: Kitwe, Zambia. Other details: Not supplied. Lowdown: After leaving banking behind (perhaps quite gratefully after the disappointing relaunch of Abbey during his time there), Porter popped up at the brand consultancy Added Value in 2005. As part of the WPP family, Porter - a cricket nut - will find his marketing nous much in demand. Potter, Michael Job: Executive chairman, Seven Publishing. Company: Seven Publishing, Sea Containers House, 20 Upper Ground, London SE1. Work tel: +44 (0)20 7775 7774. Born: 17 October 1949. Place of birth: Brighton, Sussex. Lives: Westerham, Kent. Family: Married; three children. What's been your best career move?: Setting up my own company. Describe yourself in three words: Enthusiastic, driven, innovative (sadly, not modest). Where is your favourite place for lunch?: The Ivy. What is your media diet?: Financial Times, magazines (lots,but especially car), cinema, theatre, opera, some TV and radio. What is your favourite brand?: Apple, closely followed by Porsche. Name a recent ad that worked on you: Editorial works harder for me. What objects do you always carry with you?: Palm Tungsten T5, Motorola Razr V3, most importantly, my Faber-Castell TK-matic pencil. Who in the industry do you most admire?: Too many to mention but Jeremy Bullmore comes high. What are the initials of the most loathsome person you have worked with?: He knows. What makes you angry?: Unreasonable behaviour. If you weren't you, who would you be?: Sir Norman Foster. Where will you be in ten years' time?: Hopefully, not selling The Big Issue. What would you like the inscription on your gravestone to read?: He was all right really. Lowdown: Arts enthusiast Potter is still shaking the publishing industry up after 30 years in the business. He stormed into the beginning of the year with the acquisition of Delia Smith's New Crane, the publisher of Sainsbury's Magazine. He loves the thrill of owning a Porsche Carrera and a Ferrari. Powell, Dick Job: Founder, seymourpowell. Company: seymourpowell, 327 Lillie Road, London SW6. Work tel: +44 (0)20 7381 6433. Born: 26 December 1951. Place of birth: Great Kingshill, Buckinghamshire. Other details: Not supplied. Lowdown: One half of the flamboyant design duo Seymour Powell, Powell is the one with the smooth good looks and the easy charm. He knows a thing or two about advertising, too, having spent the past year as the president of D&AD. Poynton, Malcolm Job: Executive creative director, Ogilvy & Mather. Company: Ogilvy & Mather, 10 Cabot Square, Canary Wharf, London E14. Work tel: +44 (0)20 7345 3000. Born: 25 December 1966. Place of birth: Lake Taupo, New Zealand. Lives: Belsize Park, London. Family: Wife Lisa; daughter Eden. What's been your best career move?: Following my instincts. Describe yourself in three words: All Blacks fan. Where is your favourite place for lunch?: River Cafe, La Colombe d'Or, Da Adolfo, Icebergs, Mud Brick Cafe - failing that, a barbie at a mate's house. What is your media diet?: Anything that vaguely interests me between waking up and falling asleep. What is your favourite brand?: Apple. Name a recent ad that worked on you: Honda, "grrr" (I haven't bought a Honda but Richard Russell has joined us). What objects do you always carry with you?: I always carry my wits about me. Who in the industry do you most admire?: The few folk who have founded and built the most successful, enduring agencies. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Abuse, in any form. If you weren't you, who would you be?: Pablo Picasso. Where will you be in ten years' time?: About half-way through life. What would you like the inscription on your gravestone to read?: I've no intention of having a gravestone. Lowdown: Poynton earned massive respect around Ogilvy for his humility after New Zealand thrashed the Lions rugby team this year. He is reputedly a hard taskmaster when it comes to running the creative department. Needs some nice UK accounts to prove his creative mettle on. Preston, Jeremy Job: Director, Food Advertising Unit. Company: Food Advertising Unit, Abford House, 15 Wilton Road, London SW1. Work tel: +44 (0)20 7828 2771. Born: 9 April 1945. Place of birth: Sussex. Lives: Northamptonshire. Family: Wife; two sons. What's been your best career move?: Managing director of Cereal Partners UK. Describe yourself in three words: Aries, Aries, Aries. Where is your favourite place for lunch?: Le Caprice. What is your media diet?: Don't have one. What is your favourite brand?: Sony. Name a recent ad that worked on you: Tropicana. What objects do you always carry with you?: Diary, one credit card, a fiendish sudoku, sharp pencil, a rubber, mobile phone. Who in the industry do you most admire?: I wouldn't want to embarrass him or her. What are the initials of the most loathsome person you have worked with?: LZ. What makes you angry?: Winning the argument but losing the decision. If you weren't you, who would you be?: Shane Warne. Where will you be in ten years' time?: Hopefully, still alive. What would you like the inscription on your gravestone to read?: I told you I was sick. Lowdown: With advertising perpetually cast as the villain fuelling Britain's obesity, it is Preston's unenviable job to ensure the industry is properly defended against charges of irresponsibilty. Has to overcome much prejudice to get food manufacturers and their agencies seen as part of the solution rather than part of the problem. Priest, Ben Job: Creative director, Rainey Kelly Campbell Roalfe/Y&R. Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1. Work tel: +44 (0)20 7611 6000. Born: 22 February 1968. Place of birth: Walton-on-Thames, Surrey. Lives: Ardingly, West Sussex. Family: Wife Suzie; horse Henry. What's been your best career move?: Resigning from account management. Describe yourself in three words: Passionate, involved, fair. Where is your favourite place for lunch?: My back garden. What is your media diet?: The Times, The Sunday Times, Radio 5 Live, Sky Sports, Golf World, Heat. What is your favourite brand?: Callaway. Name a recent ad that worked on you: Our Budweiser Premier League campaign. I can't stop watching football and I can't stop drinking beer. What objects do you always carry with you?: My Travelcard. It's a long walk from Camden to Sussex. Who in the industry do you most admire?: David Abbott and Robert Saville. Not just good but good for the business. What are the initials of the most loathsome person you have worked with?: TWAT. What makes you angry?: The death of good ideas, Crystal Palace conceding goals in the 89th minute. If you weren't you, who would you be?: Tiger Woods wouldn't be bad. Where will you be in ten years' time?: Still at the helm of RKCR/Y&R's creative department. We've hired some fantastic talent in the last year and I want to stick around to see the work they produce as they mature. What would you like the inscription on your gravestone to read?: Loving husband and father. Lowdown: Working closely with Mark Roalfe, Priest is now firmly settled into his role and is getting to grips with building a creative department that can produce work that lives up to the names over the door. His drinking in Cannes was unrivalled. Priest, Ian Job: Founding partner, VCCP. Company: VCCP, Greencoat House, Francis Street, London SW1. Work tel: +44 (0)7956 300491. Born: 7 August 1963. Place of birth: Epsom, Surrey. Lives: Wandsworth, London. Family: Wife Virginia; daughters Lily, Edie; son Fynn. What's been your best career move?: Starting VCCP, obviously. Describe yourself in three words: Harsh but fair. Where is your favourite place for lunch?: The Regency Cafe, Pimlico. What is your media diet?: The Daily Telegraph, Sky Sports, Chelsea programmes. What is your favourite brand?: Guinness. Name a recent ad that worked on you: iPod. What objects do you always carry with you?: BlackBerry, wallet, Viagra. Who in the industry do you most admire?: My three partners, obviously. What are the initials of the most loathsome person you have worked with?: AN Other. What makes you angry?: Stupid questions. If you weren't you, who would you be?: Adrian. Where will you be in ten years' time?: Still on an adventure. What would you like the inscription on your gravestone to read?: Born 1963, died 2064. Lowdown: Priest named launching VCCP as his biggest achievement in last year's A List; it has also become his biggest payday, following the sale of the agency to Chime Communications. However, he will always maintain that getting a huge buyout was never the reason for starting the agency. Pringle, Hamish Job: Director-general, IPA. Company: IPA, 44 Belgrave Square, London SW1. Work tel: +44 (0)20 7235 7020. Born: 17 July 1951. Place of birth: Chiswick Mall, London. Lives: Stamford Brook, London. Family: Wife Vivienne; children Sebastian (21), Benedict (19), Tristan (16), Arabella (12). What's been your best career move?: Going into advertising. Describe yourself in three words: A diagonal thinker. Where is your favourite place for lunch?: The Wolseley. What is your media diet?: Skimming. What is your favourite brand?: Google. Name a recent ad that worked on you: Honda, "grrr". What objects do you always carry with you?: Credit cards, business cards, pen, cash, Oyster card, mobile phone, keys, watch, signet ring. Who in the industry do you most admire?: The IPA president. What are the initials of the most loathsome person you have worked with?: PW. What makes you angry?: Hypocrisy, dishonesty, egocentricity. If you weren't you, who would you be?: Lord Coe. Where will you be in ten years' time?: In a studio. What would you like the inscription on your gravestone to read?: A look, a laugh, a touch, a kiss, a love, a life. Lowdown: By driving through the overhaul of the Effectiveness Awards and building its range of online services, Pringle has proved himself as one of most radical of the IPA director-generals. Highly knowledgeable and author of a fascinating account of advertising's love affair with celebrities. Proctor, Dominic Job: Global chief executive, MindShare. Company: MindShare, 498 Seventh Avenue, New York, NY 10018. Work tel: +1 212 297 7000/+44 (0)20 2969 4040. Born: 6 September 1956. Place of birth: Guildford, Surrey. Lives: Wimbledon, London. Family: Wife Lindsay; four teenage children; diarrhoeal dog; cat. What's been your best career move?: Helping start up MindShare. Describe yourself in three words: Fat, bald, cuddly. Where is your favourite place for lunch?: La Grande Terre; J Sheekey. What is your media diet?: TV sport, TV news, ft.com, The New York Times. What is your favourite brand?: Aston Martin. Name a recent ad that worked on you: A hair restoration clinic ad, given to me by my daughter Clemmie. What objects do you always carry with you?: A photo of my eldest daughter Clemmie, she looks like an angel and is writing this holiday. Who in the industry do you most admire?: Claire Beale. What are the initials of the most loathsome person you have worked with?: JB. What makes you angry?: Caravans. If you weren't you, who would you be?: Voltaire. Where will you be in ten years' time?: Grande Terre. What would you like the inscription on your gravestone to read?: Max did it. Lowdown: Despite the increasingly gloves-off, competitive world of the global media networks, Proctor manages to maintain his gentlemanly and smooth demeanour. Having being round the block a few times - not least running an advertising agency, JWT - helps, but so does being one of the most formidable players in the market. Pugh, David Job: Managing director, Maiden Outdoor. Company: Maiden Outdoor, 128 Buckingham Palace Road, London SW1. Work tel: +44 (0)20 7838 4000. Details: Not supplied. Lowdown: Maiden's rather dry managing director had a busy and reasonably successful year in 2005. His plucky little company, which is the only UK-listed outdoor media owner, beat the mighty JCDecaux to win one of outdoor's biggest prizes - the Network Rail contract. Puttnam, Lord David Job: Non-executive director, TBWA. Company: 15 Queensgate Place Mews, London SW7. Work tel: +44 (0)20 7573 6666. Details: Not supplied. Lowdown: Officially titled Lord Puttnam of Queensgate, he started his career in advertising before moving into film production in the 60s working on films such as Chariots of Fire and Bugsy Malone. A former advisor on media policy, he is also a non-executive director at TBWA. Q Quinn, Stephen Job: Publishing director and director, Conde Nast. Company: Conde Nast, Vogue House, Hanover Square, London W1. Work tel: +44 (0)20 7152 3030. Details: Not supplied. Lowdown: A difficult year for Quinn, with his wife's affair with the home secretary and the paternity of his children attracting so many column inches. He rode the storm with dignity and continues to do a good job at Conde Nast. R Ramsey, Russell Job: Deputy executive creative director, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 7734 1677. Born: 19 February 1961. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Wandsworth, London. Family: Wife Anouk; three daughters. What's been your best career move?: Winning a student trial at DMB&B, then not going. Describe yourself in three words: Black and white. Where is your favourite place for lunch?: La Perla. What is your media diet?: Today, The Times, Evening Standard, Channel 4 news. What is your favourite brand?: Audi. Name a recent ad that worked on you: Milletts. What objects do you always carry with you?: I try hard never to have anything to carry. Who in the industry do you most admire?: Peter Kaye. What are the initials of the most loathsome person you have worked with?: MB. What makes you angry?: Those loose inserts in magazines. If you weren't you, who would you be?: Paul Ward. Where will you be in ten years' time?: Holland or Africa. What would you like the inscription on your gravestone to read?: Great parent. Lowdown: Ramsey's name crops up almost as soon as news of a creative director vacancy emerges. BBH must have tied him in with a very good deal to ensure his loyalty. Ramzan Golant, Farah Job: Chief executive, Abbott Mead Vickers BBDO. Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1. Work tel: +44 (0)20 7616 3725. Born: 11 May 1964. Place of birth: Nairobi, Kenya. Lives: Highbury, London. Family: Husband Ben; daughter Ishtar; son Zachary. What's been your best career move?: Getting on a train from Cambridge to have an interview in London and never returning. Describe yourself in three words: I am Farah. Where is your favourite place for lunch?: Locanda Cipriani, Torcello, Venice. What is your media diet?: The New Yorker, Virgin Radio. What is your favourite brand?: Hermes. Name a recent ad that worked on you: 3, "dirty music". What objects do you always carry with you?: Paris Metro ticket, just in case. Who in the industry do you most admire?: They know who they are. What are the initials of the most loathsome person you have worked with?: They know who they are. What makes you angry?: Pointless criticism. If you weren't you, who would you be?: Elastic Girl from The Incredibles. Where will you be in ten years' time?: In a different state of mind. What would you like the inscription on your gravestone to read?: Where is the love? Lowdown: Now in her second year as Abbott Mead Vickers BBDO's chief executive, Golant has attacked her new role the way she handles shoe shopping: with determination, gusto and an almost scary desire for success. She has certainly had a successful innings so far. Ratcliffe, Jane Job: Joint managing director, MediaCom. Company: MediaCom, 180 North Gower Street, London NW1. Work tel: +44 (0)20 7874 5500. Details: Not supplied. Lowdown: Passionate about her staff and her agency, Ratcliffe is a key proponent of MediaCom's investment in people approach. Like many of her colleagues, she does not possess a big ego, preferring instead to let her work do the talking. Rebbouh, Eryck Job: Founder, KR Media. Company: KR Media, 27 Rue D'Orleans, Neuilly sur Seine, Paris. Work tel: +33 1 55 625720. Details: Not supplied. Lowdown: Said to be the quieter, more research-focused one of the famous French "twins", Rebbouh, together with Bruno Kemoun, is busy building his KR Media agency in France. Rhodes, Camilla Job: Chief executive, News International (magazine division). Company: News International, 1 Virginia Street, Wapping, London E98. Work tel: +44 (0)20 7782 7000. Details: Not supplied. Lowdown: Rhodes, a News International veteran, has swapped the cut-and-thrust world of running The Sun and News of the World for the equally hard task of taking on the magazine big boys with new magazine launches from the News International stable. Rich, Marcus Job: Group managing director, Emap Advertising, Emap Elan, Emap Performance. Company: Emap, 189 Shaftesbury Avenue, London WC2. Work tel: +44 (0)20 7295 3777. Born: 21 June 1959. Place of birth: Wisbech, Cambridgeshire. Lives: Great Sampford, Essex. Family: Wife Liza; children Louis, Toby, Harry, India. What's been your best career move?: Joining Emap. Describe yourself in three words: Very highly geared. Where is your favourite place for lunch?: Sydney. What is your media diet?: Morning: The Times front pages, The Sun back pages. Newsnow.co.uk, Citywebwatch.co.uk in the office, Q, Mojo, Arena and all the other Emap magazines on the train home, Sky+ in the evening, current television favourites Coast, House, Deadwood, Lost. What is your favourite brand?: Sterling. Name a recent ad that worked on you: Guinness sponsorship of the Lions tour. What objects do you always carry with you?: iPod. Who in the industry do you most admire?: Too many to mention. What are the initials of the most loathsome person you have worked with?: Revenge is a dish best served cold and we'll keep that a secret. What makes you angry?: West Ham losing. If you weren't you, who would you be?: Billy Bonds. Where will you be in ten years' time?: On a beach, hopefully. What would you like the inscription on your gravestone to read?: Died 101 years of age. Lowdown: You'll never catch Rich in a short-sleeved shirt because he has a massive West Ham United tattoo on his arm. Dave King's departure from Emap Advertising has given him the opportunity to prove his mettle. Rickard, Annie Job: Chief executive, Posterscope UK. Company: Posterscope UK, Cardinal Tower, 5 Floor, 12 Farrington Road, London EC1. Work tel: +44 (0)20 7336 6363. Born: Undisclosed. Place of birth London. Other details: Not supplied. Lowdown: The doyenne of posters - and a rather schoolmarmish one at that - Rickard expanded her empire this year by acquiring the rival poster specialist Concord on behalf of her parent company, Aegis. Riley, Phil Job: Chief executive, Chrysalis Radio. Company: Chrysalis, Chrysalis Building, Bramley Road, London W10. Work tel: +44 (0)20 7470 1077. Born: 1959. Place of birth: Manchester, Lancashire. Lives: Rural Warwickshire. Family: Wife; three children; dog; sheep. What's been your best career move?: Joining Chrysalis. Describe yourself in three words: Focused. Where is your favourite place for lunch?: E&O. What is your media diet?: LBC, Heart 106.2, The Daily Telegraph, The Economist, Campaign, Eurosport. What is your favourite brand?: Does Rioja count? Name a recent ad that worked on you: Any ads for expensive bike equipment seem to catch my attention. What objects do you always carry with you?: Mobile phone, wallet, Sony mini-radio. Who in the industry do you most admire?: Outside of Chrysalis colleagues, Ralph Bernard. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: The chain coming off my bike. If you weren't you, who would you be?: Lance Armstrong (if only!). Where will you be in ten years' time?: Listening to the radio somewhere. What would you like the inscription on your gravestone to read?: He's gone to a higher waveband. Lowdown: Riley has steered Chrysalis through tough times recently. But the acquisition of 106 Century FM in the Midlands and the changes at Heart in London brought some reason for cheer. Rimini, Marco Job: Director of strategy, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7633. Born: 20 March 1964. Place of birth: London. Lives: Dartmouth Park, London. Family: Wife, Suzanne; children Lucia (six), Emilio (four), Clara (one). What's been your best career move?: Joining JWT. Describe yourself in three words: English, Italian, mixed-up. Where is your favourite place for lunch?: Zafferano. What is your media diet?: Today, The Guardian, Sky Sports. What is your favourite brand?: John Lewis. Name a recent ad that worked on you: Volkswagen Touran. What objects do you always carry with you?: Vespa keys. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Anger. If you weren't you, who would you be?: Thierry Henry. Where will you be in ten years' time?: Halfway between London and Venice. What would you like the inscription on your gravestone to read?: 1964 - . Lowdown: Although he has been keeping a low profile for a couple of years now, Rimini is a key behind-the-scenes player at JWT. Roalfe, Mark Job: Chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R. Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1. Work tel: +44 (0)20 7611 6862. Born: 1959. Place of birth: Great Yarmouth, Norfolk. Lives: Penn, Buckinghamshire. Family: Hope, Jack. What's been your best career move?: Starting RKCR. Describe yourself in three words: Never on time. Where is your favourite place for lunch?: Lemonia. What is your media diet?: The Times, The Sun, The Economist. What is your favourite brand?: Apple. Name a recent ad that worked on you: M&S Food. What objects do you always carry with you?: Wallet, mobile phone, 20 Marlboro Lights. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Speed cameras. If you weren't you, who would you be?: Mick Jagger. Where will you be in ten years' time?: Fishing. What would you like the inscription on your gravestone to read?: Mark Roalfe, 1959-2259. Lowdown: Energetic and hands-on, Roalfe is still very active in the day-to-day running of the agency, and is respected for this. However, he doesn't let this get in the way of a good amount of fishing and the numerous holidays he likes to take. Roberts, Kevin Job: Worldwide chief executive, Saatchi & Saatchi. Company: Saatchi & Saatchi, 375 Hudson Street, New York, NY 10014. Work tel: +1 212 463 2000. Born: 20 October 1949. Place of birth: Lancaster, Lancashire. Lives: New York; Auckland; St Tropez. Family: Wife Ro; children Nikki, Ben, Bex, Dan. What's been your best career move?: Joining Saatchi & Saatchi in 1997. Describe yourself in three words: Passionate, emotional, optimistic. Where is your favourite place for lunch?: Anywhere Simon Gault is cooking. What is your media diet?: An endless stream of magazines for airplane reading. What is your favourite brand?: Apple. Name a recent ad that worked on you: Apple iPod Shuffle, "life is random". What objects do you always carry with you?: iPod, Blackburne tennis racquet. Who in the industry do you most admire?: Bob Isherwood, John Hegarty, Alex Bogusky. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: The All Blacks losing, Manchester City selling great players. If you weren't you, who would you be?: The All Blacks Captain. Where will you be in ten years' time?: In New Zealand. What would you like the inscription on your gravestone to read?: I have tried my way to be free. Lowdown: Saatchis' global boss is one shrewd cookie. His ties to Procter & Gamble and Toyota make him indispensable not only to Saatchis, but to its Publicis parent. He's full of passions: for sport, New Zealand and what he terms "lovemarks". Robertson, Andrew Job: President and chief executive, BBDO Worldwide. Company: BBDO Worldwide, 7th Floor, 1285 Avenue of the Americas, New York, NY 10019. Work tel: +1 212 459 6299. Born: 17 November 1960. Place of birth: Bulawayo, Zimbabwe. Lives: Greenwich, Connecticut. Family: Wife; two daughters; one son. What's been your best career move?: I don't know yet. Describe yourself in three words: A lucky chap. Where is your favourite place for lunch?: Running around Central Park. What is your media diet?: The New York Times, The New Yorker, The Economist, The Week, Curb Your Enthusiasm, SportsCenter, The Sopranos. What is your favourite brand?: BBDO. Name a recent ad that worked on you: That damned Chicken (subservientchicken.com). What objects do you always carry with you?: BlackBerry, passport. Who in the industry do you most admire?: Duh-huh ... John Wren. What are the initials of the most loathsome person you have worked with?: MG (and it's not Goldstein or Greenlees). What makes you angry?: MG. If you weren't you, who would you be?: Anybody but MG. Where will you be in ten years' time?: Anywhere but working with MG. What would you like the inscription on your gravestone to read?: I guess we're done. Lowdown: It still seems only an eyeblink ago that Robertson was understudying Robin Wight and Michael Baulk at WCRS and AMV respectively. But such is his record of fast-moving over-achievement that the BBDO network is now his to command. He believes that mobile phones will be advertising's next big thing, surpassing even TV as the most important medium. Robertson, Charlie Job: Chief strategic officer, HHCL United. Company: HHCL United, Kent House, 14 Market Place, London W1. Work tel: +44 (0)20 7150 3300. Born: 11 June 1954. Place of birth: Airdrie, Scotland. Lives: Glasgow, Scotland. Family: Wife; daughter Chloe; sons Croy, Leo. What's been your best career move?: Joining BMP as a planning trainee in 1976. Describe yourself in three words: Down to earth. Where is your favourite place for lunch?: Number 16, Byres Road, Glasgow, Scotland. What is your media diet?: Campaign, The Guardian, too much TV, the Rangers programme at half time. What is your favourite brand?: Aveda. Name a recent ad that worked on you: Saracen fund managers. What objects do you always carry with you?: Watch, pen, notepad, credit cards. Who in the industry do you most admire?: Martin Boase. What are the initials of the most loathsome person you have worked with?: BG. What makes you angry?: If anyone is rude to my PA. If you weren't you, who would you be?: Someone with better knees, so I could keep playing football. Where will you be in ten years' time?: In Kew Gardens, having a picnic. What would you like the inscription on your gravestone to read?: Busy guy - catch you later. Lowdown: Robertson's reputation as a planner is formidable, but so is his task at United. The WPP network is attempting to position itself as the nimble alternative to more traditional networks. It is Robertson's job to see that prospects understand this and help translate its offering into new business. Rodes, Fernando Job: Chief executive, Media Planning Group. Company: Media Planning Group, Commonwealth House, 1-19 New Oxford Street, LondonWC1. Work tel: +44 (0)20 7393 2405. Details: Not supplied. Lowdown: The impish Rodes has been working on an international expansion of Media Planning Group, against the backdrop of boardroom changes at Havas. He is proud of his Catalan heritage, but also remains convinced that the Paris-based Havas is the right parent for MPG. Rosenshine, Allen Job: Chairman, BBDO Worldwide. Company: BBDO Worldwide, 7th Floor, 1285 Avenue of the Americas, New York, NY 10019. Work tel: +1 212 459 6301. Born: 14 March 1939. Place of birth: New York. Lives: Manhattan, New York. Family: Wife Missy; children Andrew, Jonathan, Elizabeth, Laura. What's been your best career move?: Not leaving BBDO. Describe yourself in three words: Difficult to please. Where is your favourite place for lunch?: My boat. What is your media diet?: The New York Times, The Economist, Advertising Age, Adweek. What is your favourite brand?: Any agency person who answers that is crazy. Name a recent ad that worked on you: The Economist billboards. What objects do you always carry with you?: Pen, notepaper, credit cards. Who in the industry do you most admire?: Bruce Crawford. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Lies. If you weren't you, who would you be?: Mike Nichols. Where will you be in ten years' time?: Trying to remember where I am. What would you like the inscription on your gravestone to read?: Waiting his arrival. Lowdown: Rosenshine has played a key role in building one of the world's most successful, most creative international networks. Job well done. Roth, Michael Job: Chief executive, Interpublic. Company: Interpublic, 1114 Avenue of the Americas, New York, NY 10036. Work tel: +1 212 704 1200. Details: Not supplied. Lowdown: How Roth manages a good night's sleep is anybody's guess. Interpublic's fiscal controls have been derided as shambolic and amateurish. His attempts to regain the faith of Wall Street have been Draconian, but most would argue they needed to be. With the finances now in order, Roth must concentrate on new business Rothermere, Viscount Job: Chairman, Daily Mail & General Trust. Company: Daily Mail & General Trust, 2 Derry Street, London W8. Work tel: +44 (0)20 7938 6747. Details: Not supplied. Lowdown: The 37-year-old chairman of the Daily Mail & General Trust is Britain's richest and most hands-off press baron, preferring to let his editors guide his papers. It's an approach he clearly learned in the newsroom, where he spent four years before moving into management. Rothwell, Paul Job: TV producer and managing director, Gorgeous. Company: Gorgeous Enterprises, Gorgeous House, 11 Portland Mews, London W1. Work tel: +44 (0)20 7287 4060. Born: 14 June 1961. Place of birth: Point Fortin, Trinidad. Lives: Lower Holloway, London. Family: Married; two daughters. What's been your best career move?: Giving up architecture. What objects do you always carry with you?: Pencil. Complacency. Other details: Not supplied. Lowdown: Quiet, measured and very intelligent, Rothwell has raided the creative departments of some of the best agencies in town to create his formidable roster of directors and scoop some of the biggest awards in advertising. Rowley, John Job: Chief executive, Leith London. Company: Leith London, 1-4 Vigo Street, London W1. Work tel: +44 (0)20 7758 1400. Born: 23 March 1961. Place of birth: Elsenham, Essex. Lives: Edinburgh, Scotland. Family: Married; two boys. What's been your best career move?: Joining Leith. Describe yourself in three words: Succinct. Where is your favourite place for lunch?: The Crown, Southwold. What is your media diet?: Radio 4, Financial Times, The Daily Telegraph, BBC.co.uk. What is your favourite brand?: Adnams. Name a recent ad that worked on you: Mini v telephone box 0-60, 0-800 (48-sheet). What objects do you always carry with you?: Things I keep meaning to read but never get time to. Who in the industry do you most admire?: Mike Coulter. What are the initials of the most loathsome person you have worked with?: Can't think of anyone. What makes you angry?: People who don't use their indicators. If you weren't you, who would you be?: A traffic policeman, arresting people who don't use their indicators. Where will you be in ten years' time?: Rich, I tell you. Rich! What would you like the inscription on your gravestone to read?: 1961 - 2061. Lowdown: Rowley has many admirers throughout the industry for being a man of principle with a straight-talking style. He's also thoroughly nice with it. He is devoted to the agency he works for and is a great believer in the strength of Scottish agencies. Rusbridger, Alan Job: Editor, The Guardian. Company: Guardian Media Group, 119 Farringdon Road, London EC1. Work tel: +44 (0)20 7278 2332. Born: 1953. Place of birth: Lusaka, Zambia. Lives: London. Family: Married; two daughters. What's been your best career move?: Joining The Guardian in 1979. Describe yourself in three words: Musical, intuitive, untidy. Where is your favourite place for lunch?: Le Flaneur. What is your media diet?: All the nationals, Channel 4, Radio 3, 4, BBC2, Sky Sport, Google, Technorati, Bloglines, mediaguardian, Amazon. What is your favourite brand?: Apple. Name a recent ad that worked on you: Googlezone. What objects do you always carry with you?: BlackBerry, mobile phone, fold-up bike. Who in the industry do you most admire?: Jon Snow, Channel 4, broadcasting; Ian Jack, Granta, for writing; Paul Johnson, Carolyn McCall at The Guardian; John Hegarty for intelligent advertising. What are the initials of the most loathsome person you have worked with?: No-one springs to mind. What makes you angry?: Not much. If you weren't you, who would you be?: Simon Rattle (as if ...). Where will you be in ten years' time?: In front of a computer screen. What would you like the inscription on your gravestone to read?: Don't mind. But try and spell the name right. Lowdown: Rusbridger steered the paper through a massive - and well received - relaunch this year, but he still looks like a scruffy schoolboy. Rutherford, Alan Job: Global media director, Unilever. Company: Unilever, Brooke House, Manor Road, Crawley, West Sussex RH1. Work tel: +44 (0)1293 648 000. Born: 21 May 1960. Place of birth: Rio de Janeiro, Brazil. Other details: Not supplied. Lowdown: Where Unilever goes, others follow, so Rutherford's every utterance is watched closely by the industry. His announcement that Unilever has switched 20 per cent of its budget out of TV will have had the broadcasters sweating. S Saatchi, Charles Job: Partner, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4500. Details: Not supplied. Lowdown: Saatchi has been more famous for his art collection than his advertising for some time now. In fact, he plays a very reduced role in the ad agency. Still regarded as one of the industry's old creative geniuses, though. Saatchi, Maurice Job: Partner, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4500. Details: Not supplied. Lowdown: Saatchi suffered numerous negative headlines in 2005 for his ties to both the Conservative Party and its general election advertising. His agency's loss of its flagship BA account was a blow. Salama, Eric Job: Gathering and motivating the best insight talent pool in the world (chairman and chief executive), Kantar. Company: Kantar, 4 Grosvenor Place, London SW1. Work tel: +44 (0)20 7656 5702. Born: 13 April 1961. Place of birth: London. Lives: London. Family: Raffi (ten); Sam (eight). What's been your best career move?: Saying no to various job offers, which were flattering but which would have not made me any happier. Describe yourself in three words: Passionate, fair, takes highs and lows in my stride, never willing to accept the status quo (and obviously can't count). Where is your favourite place for lunch?: Village cafe in Rammatuel. What is your media diet?: The Sun, The Guardian, The Daily Telegraph, Financial Times, The Wall Street Journal, The New York Times, Today, Sky Sports News, Arsenal FC websites. What is your favourite brand?: First Direct. Name a recent ad that worked on you: Can't you make a contribution without working on ads? What objects do you always carry with you?: Creative Jukebox, Samsung mobile phone, BlackBerry, Sony camera, chewing gum, lots of keys. Who in the industry do you most admire?: Jeremy Bullmore, for his amazing insights, irreverence, ability to make me laugh, great company and willingness to help graduate talent thrive in the industry. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Child poverty, talent that is wasted, political self-serving people at work, Chelsea. If you weren't you, who would you be?: Arsene Wenger. Where will you be in ten years' time?: Preparing for my 2016 budget meeting with Sir Martin Sorrell. What would you like the inscription on your gravestone to read?: Widely recognised as Britain's finest ever left-back. Lowdown: Don't be fooled by the fact Salama is an obsessive Arsenal fan - there's much more to him than just sport and work. Salama was appointed by the prime minister as a trustee of the British Museum in 1999 and will remain one until 2008. He is also a member of the Government's creative industries taskforce. Saller, Syl Job: Global director of innovations, Diageo. Company: Diageo Great Britain, Park Royal Brewery, London NW10. Work tel: +44 (0)20 7927 5300. Details: Not supplied. Lowdown: Saller, a no-nonsense American, is apparently relishing her new role as Diageo's director of global brand innovation. But when your job involves dreaming up new ways of drinking Guinness, Baileys, Bells and Smirnoff, who wouldn't? Salmon, Claire Job: Marketing director, ITV. Company: ITV, 200 Gray's Inn Road, London WC1. Work tel: +44 (0)20 7316 6401. Details: Not supplied. Lowdown: Salmon, a marketer through and through, has her work cut out at ITV these days. Not only have colleagues been falling like flies this year, but so have audience ratings. It will test all her professional skills, as well as her personal fortitude, to persuade the nation that ITV programmes are better than the competition, particularly when that competition is now just as likely to come from PlayStations and the internet as from rival TV channels. Sambrook, Martin Job: Global account director, Media Audits. Company: Media Audits Group, 16 Dufours Place, London W1 Work tel: +44 (0)20 7734 4080. Born: 1963. Place of birth: Walsall, Staffordshire. Lives: Harpenden, Hertfordshire. Family: Anita, Josh, Dan. What's been your best career move?: Not moving to Birmingham. Describe yourself in three words: Frustrated creative genius. Where is your favourite place for lunch?: Thai Cottage, D'Arblay Street. What is your media diet?: Today, The Guardian, Fortune, Financial Times. What is your favourite brand?: Stella Artois. Name a recent ad that worked on you: Stella Artois. What objects do you always carry with you?: Keys, wallet, mobile phone. Who in the industry do you most admire?: Sir Martin Sorrell. What are the initials of the most loathsome person you have worked with?: No comment. What makes you angry?: Thameslink Trains. If you weren't you, who would you be?: David Gilmour (the musical one, not theatrical). Where will you be in ten years' time?: On an aeroplane, probably. What would you like the inscription on your gravestone to read?: An outstanding performance versus the pool average. Lowdown: A popular, guitar-playing Brummie, Sambrook has seen his rival John Billett pocket a few million this year after selling to Thomson Intermedia. No doubt the media auditors are doing a bit of auditing on their own business to work out whether to follow suit and find a suitor. Sampson, Justin Job: Director of customer relationship management, ITV. Company: ITV, 200 Gray's Inn Road, London WC1. Work tel: +44 (0)20 7316 6401. Born: 25 June 1966. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Streatham Hill, London. Family: Rachel, Alex, Tom. What's been your best career move?: Like the accidental tourist, I'm not quite sure how I ended up where I am. Asking Douglas McArthur for a job in 1992 was a significant milestone on the journey so far. Describe yourself in three words: Optimistic, restless, curious. Where is your favourite place for lunch?: Assaggi is my all-time favourite; honourable mentions to The French House (nostalgically), Noble Rot (a contemporary favourite), Develi (one special day in Istanbul). What is your media diet?: UK and US TV drama, Coronation Street, cricket/football on ITV/Channel 4/Sky, Virgin Radio, Radio 3, Radio 5 Live, ft.com, Guardian Unlimited, The Economist, Private Eye. What is your favourite brand?: Guinness. Name a recent ad that worked on you: Persil, "dirt is good". What objects do you always carry with you?: PDA phone. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Apathy. If you weren't you, who would you be?: Ian Botham. Where will you be in ten years' time?: See earlier answer about best career move - who knows what I'll have stumbled across by then? What would you like the inscription on your gravestone to read?: He made a difference. Lowdown: Sampson has got the tricky task of nurturing relations between ITV and its advertisers/agencies while taking an industry-wide perspective as chairman of the TV trade marketing body Thinkbox. A bomb dropped on his world when ITV's chief executive, Charles Allen, saw off Mick Desmond and Graham Duff just as the broadcaster was celebrating its 50th anniversary. Sampson, however, bore it bravely and with a smile.

This article was first published on campaignlive.co.uk

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