The A List: (Part 11 of 11)

campaignlive.co.uk, Monday, 05 December 2005 12:00AM

Tompson, Alexander Job: Head of investment, MindShare; managing director, Group M. Company: MindShare, 40 Strand, London WC2. Work tel: +44 (0)20 7969 4255. Details: Not supplied. Lowdown: Since the formation of Kinetic, Tompson has been rather low-key in the new set-up. Undoubtedly neither as loud nor, indeed, as extrovert as some of his peers, he is nevertheless one of the more considered outdoor players. And one of the youngest. Townshend, John Job: Creative partner, Rapier. Company: Rapier, The Network Building, 97 Tottenham Court Road, London W1. Work tel: +44 (0)20 7369 8000. Born: 17 June 1962. Place of birth: Norfolk. Lives: Hampstead, London. Family: Wife Helen; step-children Lorna (16), Simon (14); full-on children Isobel (four), George (two). What's been your best career move?: As a young account executive at Ogilvy & Mather, going up to a man called Indra Sinha and saying: "I want to be a copywriter." Describe yourself in three words: Hype-er-active. Where is your favourite place for lunch?: Passione. What is your media diet?: The Independent, The Sunday Times, Q, Wallpaper, Vanity Fair, Tank, Conde Nast Traveller. What is your favourite brand?: Robinson's Lemon Barley. Name a recent ad that worked on you: Millets' flowery tent. What objects do you always carry with you?: Spare lenses, wallet, finger puppet of Mao Tse-Tung. Who in the industry do you most admire?: John Webster. What are the initials of the most loathsome person you have worked with?: TWAT. What makes you angry?: Laziness, rudeness, Ken Livingstone. If you weren't you, who would you be?: John Hurt. Where will you be in ten years' time?: In a boat off Port Isaac, with a Lemon Barley, my wife and the family. What would you like the inscription on your gravestone to read?: One of the greatest Britons that has ever lived. Lowdown: A hereditary Lord, his father is the Marquis Townshend, who owns Rainham Park in Norfolk. He owns a house in Port Isaac, where he takes his friends, including the Our Friends in the North actor Mark Strong and Leo Burnett's creative director, Jim Thornton. Traktor Job: Directing collective, Partizan. Company: Partizan, 1419 2nd Street, Santa Monica, California, CA 90401. Work tel: +1 310 260 0016. Details: Not supplied. Lowdown: Two big hits in 2005 for the Scandinavian collective, now happily relocated to the West Coast. There was the fourth, and possibly the best, in the surreal series of films for 3 and a huge return to form in Cannes, where the Traktor bash on the Saturday night restored industry faith in the directors' ability to throw a party. Trott, Dave Job: Creative director, Walsh Trott Chick Smith. Company: Walsh Trott Chick Smith, 57 Rathbone Place, London W1. Work tel: +44 (0)20 7907 1200. Born: 22 May 1947. Place of birth: London. Lives: Hampstead, London. Family: Wife Cathy Heng; children Jade (21), Lee (19). What's been your best career move?: Going to art school in New York. Describe yourself in three words: Radical common sense. Where is your favourite place for lunch?: Starbucks. What is your media diet?: Multichannel: documentaries, films. What is your favourite brand?: Muji (Japanese for "no brand"). Name a recent ad that worked on you: There are several that made me laugh, but "worked" is rather different. What objects do you always carry with you?: Nothing special. Who in the industry do you most admire?: Charlie Saatchi. What are the initials of the most loathsome person you have worked with?: I don't actually loathe anyone, sorry. What makes you angry?: Too little brains, too much mouth. If you weren't you, who would you be?: Depends who you ask. Where will you be in ten years' time?: London. What would you like the inscription on your gravestone to read?: The wise man knows he doesn't know. The fool doesn't know he doesn't know. Lowdown: Trott showed he still has the knack of creating good TV in 2005, when his "Little Bill" idea won his agency the £20 million Sainsbury's Bank account in what had looked a shoo-in for Abbott Mead Vickers BBDO. Troughton, Martin Job: Managing partner, Red Cell Response. Company: Red Cell Response, Kent House, 14-17 Market Place, Great Titchfield Street, London W1. Work tel: +44 (0)20 7150 3400. Born: 1966. Place of birth: Lake District, Cumberland. Lives: North London; Norfolk. Family: Wife Gill; daughter Imogen. What's been your best career move?: Starting my own agency with Steve Harrison and Tim Patten. Describe yourself in three words: Loyal, passionate, lucky. Where is your favourite place for lunch?: Elena's L'Etoile, Charlotte Street. What is your media diet?: I consume anything and everything. What is your favourite brand?: Marmite (but I hate the taste of it). Name a recent ad that worked on you: Esure. What objects do you always carry with you?: Mobile phone, cash for cabs. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: Definitely not SH, as some may think. What makes you angry?: The low standards of direct marketing. If you weren't you, who would you be?: Chester d'Arenberg Osborn (Australian winemaker). Where will you be in ten years' time?: Making, drinking or selling wine. Hopefully, all three. What would you like the inscription on your gravestone to read?: Much loved by wife and daughter. Lowdown: Troughton is a smart operator, but admits he is at his best when building a business. Having helped make Harrison Troughton Wunderman one of the most impressive direct outfits in town, he eventually left his creative partner, Steve Harrison, to it, moving to fellow WPP outfit Red Cell Response. Tunnicliffe, Mike Job: Executive vice-president, Initiative. Company: Initiative Worldwide, One Dag Hammarskjold Plaza, New York, NY 10017. Work tel: +1 212 605 7000. Born: 19 January 1961. Place of birth: Manchester, Lancashire. Other details: Not supplied. Lowdown: Tunnicliffe has swapped globe-trotting on the Unilever business for a long sought-after post in New York. His bid to inject life into Initiative in the US shows he likes a challenge. Twinn, Ian Job: Director of public affairs, ISBA. Company: ISBA, Langham House, 1b Portland Place, London W1. Work tel: +44 (0)20 7291 9020. Born: 26 April 1950. Place of birth: Cambridge, Cambridgeshire. Lives: Dulwich, London. Family: Wife; two sons. What's been your best career move?: Working for advertisers. Describe yourself in three words: Cheerful, engaged, political. Where is your favourite place for lunch?: My desk. What is your media diet?: Start the day with John Humphries, go to work with The Daily Telegraph and The Times, snack on CNN, BBC and Parliament Channel, refresh throughout the day on internet news, go home to eclectic evening TV viewing before nightcap of Newsnight. What is your favourite brand?: At the moment, my new Dyson - a real boy's toy. Name a recent ad that worked on you: Honda. What objects do you always carry with you?: BlackBerry, keys, mobile phone. Who in the industry do you most admire?: Why only one? What are the initials of the most loathsome person you have worked with?: What makes you think there are loathsome people in our industry? What makes you angry?: Injustice. If you weren't you, who would you be?: Sorry, no out-of-mind experience to help me on this one. Where will you be in ten years' time?: Sorry, need a few years' notice for this one. What would you like the inscription on your gravestone to read?: 1950-2060. Lowdown: Twinn has been stoically manning the barricades against attacks on the food industry over the hot-potato issue of obesity. He feels there has been too much hectoring and lecturing by the Government when it should be looking for a partnership with manufacturers. U Unerman, Sue Job: Director of strategic solutions, MediaCom. Company: MediaCom, 180 North Gower Street, London NW1. Work tel: +44 (0)20 7874 5500. Born: 24 July 1961. Place of birth: London. Lives: London. Family: Two children. What's been your best career move?: Joining The Media Business. Describe yourself in three words: Bring it on. Where is your favourite place for lunch?: Sardos. What is your media diet?: Coronation Street, The OC, History Today, Radio 4, Google, The Sunday Times. What is your favourite brand?: I've got lots of favourite brands. Name a recent ad that worked on you: Amazon recommends. What objects do you always carry with you?: Money. Who in the industry do you most admire?: Successful people who have kept their feet on the ground and don't believe their own hype. What are the initials of the most loathsome person you have worked with?: It's all forgiven. What makes you angry?: Injustice. If you weren't you, who would you be?: It has been suggested Roy Keane, but I'm not entirely sure why. Where will you be in ten years' time?: Probably wherever they'll have me. What would you like the inscription on your gravestone to read?: She kept on trying her best - a lot. Lowdown: MediaCom's eccentric but intelligent planning guru looks the part with her frizzy hair and ten-to-the-dozen delivery. But she's delivered a strong planning product for MediaCom and she's more comprehensible than many of her rivals. Uva, Joe Job: President and chief executive, OMD Worldwide. Company: OMD Worldwide, 11 Madison Avenue, New York, NY 10010. Work tel: +1 212 590 7202. Born: 16 June 1955. Place of birth: New York. Other details: Not supplied. Lowdown: A ballsy, strong-willed American, Uva has earned plaudits for leading OMD's emergence from the wilderness into a powerhouse global media network. He's now got a wider role as the president of Omnicom Media Group. V Vallance, Charles Job: Founding partner, VCCP. Company: VCCP, Greencoat House, Francis Street, London SW1. Work tel: +44 (0)20 7592 9331. Born: 23 September 1964. Place of birth: Harrogate, Yorkshire. Lives: London. Family: Wife; son; daughter. What's been your best career move?: Studying English. Describe yourself in three words: Thin but wiry. Where is your favourite place for lunch?: Table 21, The Ivy. What is your media diet?: LBC, Psychologies, Financial Times, Sky Sports. What is your favourite brand?: Gray Nicholls. Name a recent ad that worked on you: Nokia 8800. What objects do you always carry with you?: Mobile phone, pen, wallet. Who in the industry do you most admire?: Kevin Kneale. What are the initials of the most loathsome person you have worked with?: NIH. What makes you angry?: Holes in socks. If you weren't you, who would you be?: My alter ego. Where will you be in ten years' time?: All over the place. What would you like the inscription on your gravestone to read?: Get on with it. Lowdown: A Yorkshire squire to the manor born, Vallance has the reputation as a gentlemanly landowner who rules over all he surveys. His skill and dexterity in business and brand strategy were a massive contributory factor to the rise of VCCP and the eventual acquisition by Chime that has lined all four partners' pockets. Varley, Charlie Job: Slave of Christine Walker and Phil Georgiadis (managing partner), Walker Media. Company: Walker Media, Middlesex House, 34-42 Cleveland Street, London W1. Work tel: +44 (0)20 7447 7500. Born: More recently than people credit me. Place of birth: Helsinki, Finland. Lives: Oxford, Oxfordshire. Family: Wife; four children. What's been your best career move?: Joining Ray Kelly at TMD Carat in 1991 to run Eurospace - Europe's first ad agency/media agency co-operation. Describe yourself in three words: Valiant, valorous, venturesome. Where is your favourite place for lunch?: Harry Ramsden's in Guiseley, West Yorkshire with Lizzie Kershaw (one day we'll get there!). What is your media diet?: Calorific. What is your favourite brand?: Dunhill. Name a recent ad that worked on you: The Link - notably as it was someone I respect hugely's swansong. What objects do you always carry with you?: Reader's Digest penknife. Who in the industry do you most admire?: Robin Wight. What are the initials of the most loathsome person you have worked with?: MC. What makes you angry?: Very little. If you weren't you, who would you be?: Pizza delivery man in a porno movie. Where will you be in ten years' time?: Chief executive of Fox FM - no more commuting. What would you like the inscription on your gravestone to read?: Shall we have another bottle? Lowdown: Anyone who can run the Dixons media account and still maintain a sense of humour deserves an accolade. And Varley manages to juggle one of media's trickiest clients with one of media's most demanding bosses - Christine Walker - while remaining utterly decent. He can be a frightful gossip, however. Vick, Tom Job: Joint managing director, DFGW. Company: DFGW, 10 Floor, Berkshire House, 168-173 High Holborn, London WC1. Work tel: +44 (0)20 7632 5227. Born: 31 July 1968. Place of birth: Gloucester, Gloucestershire. Lives: Balham, London. Family: Two parents; one brother; still looking for the perfect woman. What's been your best career move?: Always working with people who make me look good. Describe yourself in three words: Boy next door. Where is your favourite place for lunch?: New Piccadilly Cafe or The French House, depending on my mood and the company. What is your media diet?: Rich and varied, from The Sun and Radio 4 every morning to obscure US design and wine magazines. What is your favourite brand?: Camper. Name a recent ad that worked on you: Spam e-mail received this morning - curiosity will always get the better of me where brunettes in farmyards are concerned. What objects do you always carry with you?: Same as everyone - wallet, keys, mobile phone, lip balm ... plus Forest Green Rovers season ticket. Who in the industry do you most admire?: Anyone who can see through all the bullshit and who doesn't take themselves too seriously. What are the initials of the most loathsome person you have worked with?: I've never worked with anyone loathsome. What makes you angry?: Complacency, deceit, infidelity, duplicity, losing. If you weren't you, who would you be?: Richard Hammond from BBC Top Gear or Billie Joe Armstrong from Green Day. Ideally, both. Where will you be in ten years' time?: Running a global business; overseeing a biodynamic vineyard in France; loving my family. What would you like the inscription on your gravestone to read?: In the end, the love you take is equal to the love you make. Lowdown: Vick's loyalty to DFGW has stifled his ability. He has the kind of client-facing skills that big agencies hanker after, something that has made him popular with COI. W Wade, Rebekah Job: Editor, The Sun. Company: News Group Newspapers, 1 Virginia Street, Wapping, London E98. Work tel: +44 (0)20 7782 4000. Details: Not supplied. Lowdown: Partnered to Ross Kemp, one of the Mitchell brothers from EastEnders, Wade is one of the hardest people in the newspaper industry, as her recent brush with the law would suggest. As the first female editor of The Sun, she commands a massive amount of respect. Piers Morgan's diaries outline some of the lengths that she is willing to go to in order to get a story. It makes for fascinating reading. Walker, Christine Job: Chairman, Walker Media. Company: Walker Media, Middlesex House, 34-42 Cleveland Street, London W1. Work tel: +44 (0)20 7447 7502. Born: 10 November 1953. Place of birth: Lusaka, Zambia. Lives: Wandsworth Common, London. Family: Husband Oliver; daughter Jacqueline; son Jaimie. What's been your best career move?: Leaving Zenith to set up Walker Media. Describe yourself in three words: Ambitious, obsessive, loyal. Where is your favourite place for lunch?: The Ivy. What is your media diet?: Today, Daily Mail, Grand Design. What is your favourite brand?: Superkings menthol. Name a recent ad that worked on you: Pledge dusters. What objects do you always carry with you?: Superkings menthol, lighter, Nokia mobile phone. Who in the industry do you most admire?: Phil Georgiadis. What are the initials of the most loathsome person you have worked with?: SO. What makes you angry? Bad grammar. If you weren't you, who would you be?: Monty Don. Where will you be in ten years' time?: South of France. What would you like the inscription on your gravestone to read?: And everyone thought smoking would kill her. Lowdown: Walker shows no sign of losing her fierce passion for her business. Aside from the occasional relaxing break at her house in the South of France, she was busy this year using her connections to win accounts from the likes of Weetabix and The Independent. Wall, Michael Job: Managing partner, Fallon. Company: Fallon London, 67-69 Beak Street, London W1. Work tel: +44 (0)20 7494 9120. Born: 15 July 1967. Place of birth: Redhill, Surrey. Lives: London. Family: Wife Catarina; daughters Ana, Matilde. What's been your best career move?: Fallon. Describe yourself in three words: Hirsute, cheerful, generous. Where is your favourite place for lunch?: A local sandwich bar. What is your media diet?: Financial Times, The Daily Telegraph, The Sun, The Wall Street Journal, 111.bbc.co.uk. What is your favourite brand?: Sony. Name a recent ad that worked on you: Channel 4, Lost. What objects do you always carry with you?: These days, a BlackBerry. Who in the industry do you most admire?: People who get great work out. What are the initials of the most loathsome person you have worked with?: They don't exist. What makes you angry?: No coffee in the morning. If you weren't you, who would you be?: A teenager. Where will you be in ten years' time?: Playing tennis with my children. What would you like the inscription on your gravestone to read?: He had a go. Lowdown: The triathlon-addicted alpha male of the Fallon clan has now aligned his sights globally from his London office. Wall's knowledge of Fallon's markets gives the spooky impression that he has somehow managed to magically spend all his career in all of them. Walmsley, Andrew Job: Founder, i-level. Company: i-level, 26-30 Strutton Ground, London SW1. Work tel: +44 (0)20 7340 2700. Born: 1963. Place of birth: Hillingdon, London. Lives: Hammersmith, London. Family: Two children. What's been your best career move?: Starting i-level. Describe yourself in three words: Up for it. Where is your favourite place for lunch?: The Regency Caff. What is your media diet?: The Guardian, Financial Times, bbc.co.uk, Radio 4. What is your favourite brand?: Finnegans Wake, Strutton Ground. Name a recent ad that worked on you: A search listing for local car hire in the US. What objects do you always carry with you?: Mobile phone, bus pass. Who in the industry do you most admire?: Mark Cranmer. What are the initials of the most loathsome person you have worked with?: I have never met such a person. What makes you angry?: Complacency, arrogance. If you weren't you, who would you be?: George Bush. Where will you be in ten years' time?: If I knew that, where would the fun be? What would you like the inscription on your gravestone to read?: This space reserved for Andrew Walmsley. Lowdown: The co-founder of the specialist online media agency i-level, Walmsley has a reputation as an arch-negotiator and deal-maker. He is an outspoken critic of what he calls lazy media buying - booking space on the top-ten websites instead of taking a more targeted approach. Walsh, Amanda Job: President, Voluntary United Group of Agencies. Company: Voluntary United Group of Agencies, Kent House, 14-17 Market Place, Great Titchfield Street, London W1. Work tel: +44 (0)20 7150 3300. Born: 27 November 1958. Place of birth: Worcester, Worcestershire. Lives: London; Devon. Family: Husband Brian Stewart (photographer and art director); step-daughter Sophie. What's been your best career move?: The last one. Describe yourself in three words: Down to earth. Where is your favourite place for lunch?: La Colombe d'Or. What is your media diet?: Magazines, newspapers, Sky Box Office. What is your favourite brand?: Prada (shoes). Name a recent ad that worked on you: Waitrose. What objects do you always carry with you?: Mobile phone, credit card, passport, lipstick. Who in the industry do you most admire?: Andy Berlin. What are the initials of the most loathsome person you have worked with?: GB. What makes you angry?: Laziness, arrogance, lies. If you weren't you, who would you be?: Sylvie Guillem. Where will you be in ten years' time?: Who knows? That's the fun of it. What would you like the inscription on your gravestone to read?: Excuse me, you're standing on my head. Lowdown: A tactile character who loves laughter, Walsh is highly popular on the industry circuit. Which is just as well - she will need all the goodwill that she can muster, having made the huge leap from running a modest-sized UK shop to helping get the United network sorted and defining its role with the WPP empire. Ward, Victoria Job: Chief executive, Nabs. Company: Nabs, 91a Berwick Street, London W1. Work tel: +44 (0)20 7292 7330. Born: 1970. Place of birth: Birmingham, Warwickshire. Lives: Kew, London. Family: Husband; various, scattered across the globe. What's been your best career move?: Quitting a French production company. Describe yourself in three words: Determined, loyal, cheerful. Where is your favourite place for lunch?: Anywhere with good food and good-looking waiters. What is your media diet?: Radio 4, 6 Music, Financial Times, Metro, BBC Good Food, Grand Designs, Slightly Foxed. What is your favourite brand?: Iittala. Name a recent ad that worked on you: Orange Wednesdays. What objects do you always carry with you?: A book, a torch. Who in the industry do you most admire?: Anyone who gives their time or money to Nabs. What are the initials of the most loathsome person you have worked with?: PP. What makes you angry?: Rudeness. If you weren't you, who would you be?: Nancy Mitford. Where will you be in ten years' time?: Taking a mid-life crisis travelling break. What would you like the inscription on your gravestone to read?: She always said her feet were killing her, but nobody believed her. Lowdown: Ward's A List debut comes thanks to her appointment as the new chief executive of Nabs. Her 13 years' industry experience should equip her in her quest to broaden the charity's base of supporters. Warren, Richard Job: Director of strategy, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7438 4019. Born: 8 November 1964. Place of birth: Pembury, Kent. Lives: Highbury, London. Family: Jenny, Grace, George, Gabriel. What's been your best career move?: Buyout of DLKW. Describe yourself in three words: Best before lunch. Where is your favourite place for lunch?: Andrew Edmunds. What is your media diet?: The Times, Wine Spectator, Runner's World. What is your favourite brand?: Bollinger. Name a recent ad that worked on you: Persil, "dirt is good". What objects do you always carry with you?: The Times, running kit. Who in the industry do you most admire?: Greg, Mark, Tom, Gary, Malcolm. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Cynicism. If you weren't you, who would you be?: Some boring investment banker. Where will you be in ten years' time?: I don't dare contemplate. What would you like the inscription on your gravestone to read?: He learned the hard way. Lowdown: Never seeking the limelight, Warren has the lowest profile of the DLKW foursome. He's in possession of a fierce planning brain and is very close friends with Tom Knox, an agency co-founder (old university chums). His knowledge of wine is unparalleled. Watson, David Job: Chief executive, Craik Jones Watson Mitchell Voelkel. Company: Craik Jones Mitchell Voelkel, 120 Regent Street, London W1. Work tel: +44 (0)20 7734 1650. Born: 1948. Place of birth: Birmingham, Warwickshire. Lives: Marylebone, London; Warwickshire. Family: Wife; son; two scrumtious grandaughters. What's been your best career move?: Starting Craik Jones. Describe yourself in three words: Hard-working, impatient, fortunate. Where is your favourite place for lunch?: We're in direct marketing. What is your media diet?: Campaign, what else? What is your favourite brand?: Land Rover, what else? Name a recent ad that worked on you: Chicago Pizza TV (my son wrote it). What objects do you always carry with you?: Just the basics. Who in the industry do you most admire?: Chris Jones, who I know. Bill Bernbach, who I don't. What are the initials of the most loathsome person you have worked with?: Loathsome? Not really, I've been lucky. What makes you angry?: Lazy bastards. If you weren't you, who would you be?: Anyone who made a real difference. Where will you be in ten years' time?: Out of this game. What would you like the inscription on your gravestone to read?: Was that it? Isn't there any more? Lowdown: The very private Watson has four things he is openly proud of: West Bromwich Albion staying in the Premiership after a traumatic relegation battle; his son, the copywriter Paul; his grandchildren and the agency he runs. He splits his time between London and his home in Warwickshire. Weed, Keith Job: Group vice-president, homecare, Unilever. Company: Unilever, Unilever House, Blackfriars, London EC4. Work tel: +44 (0)20 7822 5252. Details: Not supplied. Lowdown: Weed's promotion in March made him one of the world's most influential marketers, with global responsibility for brands such as Dove and Persil. As the president of the Marketing Society, he is a strong advocate of marketing's importance in delivering growth to business. Weiland, Paul Job: Director, The Paul Weiland Film Company. Company: The Paul Weiland Film Company, 14 Newburgh Street, London W1. Work tel: +44 (0)20 72876900. Details: Not supplied. Lowdown: A veteran director with more than 500 commercials under his belt, Weiland found himself at the centre of some unwelcome attention in 2005 when the national press ran stories about his spat with his neighbours protesting about the size of the Leylandii trees screening his £5 million Wiltshire estate. Weinberger, Paul Job: Chairman, Lowe & Partners Worldwide. Company: Lowe & Partners Worldwide, 60 Sloane Avenue, London SW3. Work tel: +44 (0)20 7584 50:33. Born: 25 September 1952. Place of birth: London. Other details: Not supplied. Lowdown: If Lowe's guardian of creative wasn't already outraged enough at the ousting of the agency's founder, Frank Lowe, his patience was freshly tested this year: he offered his resignation in protest at the secrecy surrounding the hiring of Garry Lace, but subsequently was convinced to stay. Wethey, David Job: Founder and chairman, Agency Assessments International. Company: Agency Assessments International, 19 Buckingham Street, London WC2. Work tel: +44 (0)20 7976 1300. Born: 24 April 1944. Place of birth: Alveschurch, Worcestershire. Lives: Reading, Berkshire. Family: Wife Sue; two sons; two daughters. What's been your best career move?: Going into advertising after a good training at AC Nielsen. Describe yourself in three words: Can I have four? Ambitious to change things. Where is your favourite place for lunch?: J Sheekey. What is your media diet?: The Times, Evening Standard, The Sunday Times, Alderney Journal, news and sport on TV, Radio 5 Live. What is your favourite brand?: Toss-up between Microsoft and Chivas Regal. Name a recent ad that worked on you: Almost every ad I have read for those Bose radio/CD players. What objects do you always carry with you?: BlackBerry, a proper diary (ie. a little book you can read and write in). Who in the industry do you most admire?: Jean-Marie Dru. What are the initials of the most loathsome person you have worked with?: RL. What makes you angry?: Far too much, but I'd single out this Government's penchant for legislating on the hoof. If you weren't you, who would you be?: I wish I had taken up writing much earlier. Where will you be in ten years' time?: Still around, I hope - but not catching the 6.00am every morning. What would you like the inscription on your gravestone to read?: Just hope whoever commissions it is factual and doesn't editorialise too much. Lowdown: One of the most experienced of the pitch consultants, Wethey has turned his attention away from an increasingly crowded UK market towards the international scene in recent years. He could easily be mistaken for a retired Army colonel. Wheatly, Richard Job: Chief executive, The Local Radio Company. Company: The Local Radio Company, 11 Duke Street, High Wycombe, Buckinghamshire HP13. Work tel: +44 (0)1494 688200:. Born: 9 February 1947. Place of birth: Ilkley, Yorkshire. Lives: London. Family: Partner Denise Kingsmill; daughter Sophie; step-children Ben, Sidonie. What's been your best career move?: Going to Jazz FM. Describe yourself in three words: Restless. Where is your favourite place for lunch?: Hotel La Sireneuse, Positano. What is your media diet?: Financial Times, The Guardian, Channel 4, info.com (search engine). What is your favourite brand?: Aston Martin. Name a recent ad that worked on you: Honda ad for clean diesel engines. What objects do you always carry with you?: Picture of Denise. Other details: Not supplied. Lowdown: The former owner of Jazz FM now runs 27 radio stations in his new guise as the chief executive of the Local Radio Company. This year, Wheatly moved into the Northern Irish market with the announcement of a joint venture with Ulster Television, the owner of 17 radio licences in the province, to sell national and regional advertising. The move will mean a number of rough crossings of the Irish Channel - he is famously phobic when it comes to flying. Wheldon, David Job: Global director of marketing and brand communications, Vodafone. Company: Vodafone Group Services, Bell House, The Connection, NewburyBerkshire RH14. Work tel: +44 (0)1635 686 885. Born: 15 August 1956. Place of birth: Luton, Bedfordshire. Other details: Not supplied. Lowdown: You can't help thinking that Wheldon will never be out of the advertising business for long. His winding career has kept bringing him back. But for now he's taken up the Vodafone challenge and seems to enjoy keeping his roster agencies on their toes. White, Mark Job: Executive director of sales, five. Company: five, 22 Long Acre, London WC2. Work tel: +44 (0)20 7550 551. Born: 7 October 1963. Place of birth: Liverpool, Lancashire. Lives: Essex. Family: Married to the lovely Julia; two adorable cheeky monkeys Jason (nine), Ethan (four). What's been your best career move?: Motors to media - Ford production line to Thames TV sales floor. Describe yourself in three words: Down to earth. Where is your favourite place for lunch?: Hamburger Union for milkshakes with Milly. What is your media diet?: Plenty of television, Radio 5 Live, the perimeter boards at Anfield. What is your favourite brand?: Apple. Name a recent ad that worked on you: McDonald's buy one get one free. What objects do you always carry with you?: Cash, keys, for the foreseeable future an additional chin. Who in the industry do you most admire?: Greg Dyke. What are the initials of the most loathsome person you have worked with?: Loved them all. What makes you angry?: People who take things for granted. If you weren't you, who would you be?: Somebody taller, better-looking and 20 years younger. Where will you be in ten years' time?: Sitting on a train waiting just outside Liverpool Street, as usual. What would you like the inscription on your gravestone to read?: Nothing's impossible. Lowdown: A former engineer on the Ford production line at Dagenham, White is the real deal-maker at five. He doesn't have the profile of some of his peers in other TV sales operations, but he is a respected negotiator and, with Kelly Williams, has managed the post-Nick Milligan transition with aplomb. Whitmore, James Job: Managing director, Postar. Company: Postar, Summit House, 27 Sale Place, London W2. Work tel +44 (0)20 7479 9700. Born 26 June 1958. Place of birth: London. Lives: Fitzrovia, London; Exeter, Devon. Family: None, unless you count Ham of God, a pig. What is the best career move you have ever made? Starting again as a graduate trainee with Young & Rubicam, a month before my 29th birthday. Describe yourself in three words Self-effacing genius. Where is your favourite place for lunch? Gidleigh Park Hotel, near Chagford, Devon. What's your media diet? Plenty of posters, The Guardian, independent cinema and books. What is your favourite brand? Circoloco. Name a recent ad that worked on you A mailshot from MovieMail. What objects do you always carry with you? Sadly, none of any significance, just the house keys and some cash. Who in the business do you most admire? This changes from day to day. Often, it is the most junior person in the room. They frequently have the best ideas and the least opportunity to express them. What are the initials of the most loathsome person you have worked with? I couldn't possibly stoop this low! What makes you angry?: People who play with BlackBerries and phones in meetings - they're not important, just incredibly rude. If you weren't you, who would you be? I'd hope to be a better me. Where will you be in ten years' time? I should like to be in good health and to have some great friends. What would like the inscription on your gravestone to read? Fin. Lowdown: After giving his own company, Experience, a spin, Whitmore decided in 2005 that entrepreneurship was not for him. He is a rather dry, but nicely strategic thinker. And while he may not exactly have set the world of strategic media alight, his new role at Postar could well be the perfect place for his considered approach. Whyte, Stephen Job: Chief executive, McCann Erickson. Company: McCann Erickson, 7-11 Herbrand Street, London WC1. Work tel: +44 (0)20 7961 2288. Born: 7 May 1963. Place of birth: England. Lives: Clapham, London. Family: Wife Lucinda; son Harry. What's been your best career move?: Starting my career at Abbott Mead Vickers. Describe yourself in three words: Analytical, determined, perfectionist. Where is your favourite place for lunch?: Vasco & Piero's Pavilion. What is your media diet?: The Times, Ten 'O' Clock News, Channel 4. What is your favourite brand?: Marlboro. Name a recent ad that worked on you: iPod campaign. What objects do you always carry with you?: Cash, keys, mobile phone. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: SH. What makes you angry?: Questions like this. If you weren't you, who would you be?: Jack Nicklaus. Where will you be in ten years' time?: Somewhere warm with a beach nearby. What would you like the inscription on your gravestone to read?: Gone to lunch - back soon. Lowdown: Whyte's boss Rupert Howell's move to a more Europe-focused position means Whyte is very much in charge at Herbrand Street. Unlike Howell, he favours a very low profile. You'd be forgiven for forgetting he's even there. Wight, Robin Job: Founding partner, WCRS. Company: WCRS, 5 Golden Square, London W1. Work tel: +44 (0)20 7806 5000. Born: 6 July 1944. Place of birth: Undisclosed. Other details: Not supplied. Lowdown: Even after all these years, Wight remains one of the most flamboyant men in advertising, and it's not just because of those pink suits and bow ties. He maintains an energy, competitiveness and childlike enthusiasm for the business that would put most of his juniors to shame. And, yes, he's shameless but he knows it. Wilkins, Jon Job: Partner, Naked. Company: Naked, 5 Floor, 159-173 St John Street, London EC1. Work tel: +44 (0)20 7336 8084. Born: 29 November 1966. Place of birth: High Wycombe, Buckinghamshire. Lives: Belsize Park, London. Family: Dad; lovely wife Lara. What's been your best career move?: Pretty happy with all moves but starting Naked would be the best. Describe yourself in three words: Committed, passionate, thoughtful. Where is your favourite place for lunch?: Eating fish by the sea. What is your media diet?: Quite well known at The Well, St John Street. What is your favourite brand?: Chelsea. Name a recent ad that worked on you: Chelsea champions commemorative coin collection. What objects do you always carry with you?: Keys on John Terry keyring. Who in the industry do you most admire?: Too many to list. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Two-faced people. If you weren't you, who would you be?: John Terry. Where will you be in ten years' time?: No idea. What would you like the inscription on your gravestone to read?: Not a bad bloke. Lowdown: Wilkins is fast approaching 40, yet he still gets away with wearing his jeans below his hips. He's had a punishing schedule this year, commuting from London to New York on an almost weekly basis to work on international business. Williams, Steve Job: Managing director, OMD UK. Company: OMD UK, 16 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7893 4893. Born: 1965. Place of birth: Camberwell, London. Lives: Beckenham, Kent. Family: Sarah, Sam, Charlotte. What's been your best career move?: Getting out of cooking for a living. Describe yourself in three words: Up for it. Where is your favourite place for lunch?: Langan's - always a lack of urgency (to get out) when one is there. What is your media diet?: Channel 4's Lost, Sky's Soccer AM, Top Gear, The Sunday Times, Radio 5 Live, Match (with my little boy), loads of outdoor. What is your favourite brand?: Apple. Name a recent ad that worked on you: Cillit Bang - works every time. What objects do you always carry with you?: iPod, BlackBerry ... well, nearly always. Who in the industry do you most admire?: Anyone who cares - we don't save lives but we can respect and look after people. What are the initials of the most loathsome person you have worked with?: Never been good with names. What makes you angry?: Disrespect, rudeness - there is no excuse. If you weren't you, who would you be?: My OMD lookie-likey picture would tell you Barney Rubble, cartoon legend. Where will you be in ten years' time?: In a sunnier place. What would you like the inscription on your gravestone to read?: That bastard never gave up. Lowdown: Williams, OMD's down-to-earth, no-nonsense managing director, might have a painfully low profile in the industry, but he has built a solid ship at his agency. Facing a brain drain this year, he has replaced key figures with young talent. Wisbey, John Job: Chief executive, Publicis Blueprint. Company: Publicis Blueprint, 83-89 Whitfield Street, London W1. Work tel: +44 (0)20 7462 7666. Born: 26 September 1957. Place of birth: Essex. Other details: Not supplied. Lowdown: A big industry player, Wisbey ran Forward before setting up Publicis Blueprint after the Publicis chief, Rick Bendel, saw the opportunity to launch Blueprint, the contract publishing division, with Asda's customer magazine as its first client. Witherow, John Job: Editor, The Sunday Times. Company: Times Newspapers, 1 Pennington Street, London E98. Work tel: +44 (0)20 7782 5000. Details: Not supplied. Lowdown: Witherow keeps a low profile for somebody who edits the country's biggest-selling broadsheet. Wnek, Mark Job: Chairman and creative creative officer, Lowe New York. Company: Lowe New York, 150 East 2nd Street, New York, NY 10017. Work tel: +1 212 605 8541. Born: 19 February 1959. Place of birth: Nice, France. Lives: Manhattan, New York. Family: Wife Sal; sons Dan (two), Gus (five months). What is the best career move you have ever made? Moving to the US. Describe yourself in three words: Driven, loving, dad. Where is your favourite place for lunch?: The Oyster Bar, Grand Central Station, New York. What's your media diet? The New York Times, New York Post, The Wall Street Journal, Adweek. What is your favourite brand?: International Watch Company. Name a recent ad that worked on you: Any Citibank US stuff. What objects do you always carry with you? Wedding ring, BlackBerry, cell phone, antacid pills. Who in the business do you most admire?: Bob Greenberg. What are the initials of the most loathsome person you have worked with?: Take a wild guess. What makes you angry?: Corporate in-fighting. If you weren't you, who would you be?: Mike Mansfield QC. Where will you be in ten years' time?: Making wine in the Napa Valley. What would you like the inscription on your gravestone to read?: What you saw was what you got. Lowdown: Wnek has landed himself his perfect job: he's at a network with creative integrity and he's now operating on the bigger platform that is the US market. But rumours are rife that his potty mouth is shocking his US colleagues. Woodford, Stephen Job: Chief executive, Engine. Company: Engine, 5 Golden Square, London W1. Work tel: +44 (0)20 7806 5002. Born: 11 February 1959. Place of birth: Watford, Hertfordshire. Lives: The Cotswolds. Family: Wife Mia; children Will, Miles, Katy, Tilly; one cat; two dogs; three horses. What's been your best career move?: Returning to WCRS. Describe yourself in three words: Beckham look-alike. Where is your favourite place for lunch?: Taverna Agni, Corfu ("The Ivy of the Ionian"). What is your media diet?: The Times, The Daily Telegraph, The Week, The Economist, Q, Today, Horse & Hound. What is your favourite brand?: BMW. Name a recent ad that worked on you: Bupa, "feel better". What objects do you always carry with you?: A rucksack stuffed with various small consumer electronic products. Who in the industry do you most admire?: Simon Broadbent. What are the initials of the most loathsome person you have worked with?: Can't answer this, luckily. What makes you angry?: Nearly everything - I should audition for Grumpy Old Men. If you weren't you, who would you be?: David Bowie, on stage at Wembley Arena, November 2004. Where will you be in ten years' time?: On the Government front bench. What would you like the inscription on your gravestone to read?: Lord Woodford, 1959-2059. Lowdown: "Woodie" is a popular figure both with his staff and in the wider advertising community. He loves musicals and was spotted weeping during a particularly emotional scene in Mary Poppins. Woods, David Job: Joint creative director, Claydon Heeley Jones Mason. Company: Claydon Heeley Jones Mason, The Glassmill, 1 Battersea Bridge Road, London SW11. Work tel: +44 (0)20 7924 3000. Details: Not supplied. Lowdown: Of Claydon Heeley's two executive creative directors, Woods is the more outgoing. Outside of work, he is obsessive about his lawn and spends a lot of time in Belgium, where his wife is from. Wootton, Bob Job: Director of media and advertising, ISBA. Company: ISBA, Langham House, Portland Place, London W1. Work tel: +44 (0)20 7291 9020. Born: 30 June 1955. Place of birth: London. Lives: London. Family: Wife Liz Inigo Jones; son Caleb. What's been your best career move?: Choosing advertising as a profession. Describe yourself in three words: Energetic, focused, fair. Where is your favourite place for lunch?: The Providores ground floor bar, Marylebone. What is your media diet?: MTV, BBC 2, Xfm, The Guardian, The Sunday Times, Campaign, Q, Mojo, Guitar Player, eBay, Media Guardian, Brand Republic, GBase. What is your favourite brand?: Apple. Name a recent ad that worked on you: iPod. What objects do you always carry with you?: Mobile phone, BlackBerry, iPod, plastic. Who in the industry do you most admire?: (Lord) Tim Bell. What are the initials of the most loathsome person you have worked with?: Too close to divulge! What makes you angry?: Timewasting, pomp, process. If you weren't you, who would you be?: Sting. Where will you be in ten years' time?: Hopefully relaxing with my wife, friends and guitars. What would you like the inscription on your gravestone to read?: A decent bloke. Lowdown: The namesake of Johnny Cash's lead guitarist and head honcho at ISBA plays guitar in a band himself - and admits he bears a startling resemblance to Captain Pugwash when he gets dressed up in his rock-star garb. Wren, John Job: President and chief executive, Omnicom Group. Company: Omnicom Group, 437 Madison Avenue, New York, NY 10022. Work tel: +1 212 415 3672. Born: July 1952. Place of birth: Brooklyn, New York. Details: Not supplied. Lowdown: A relative recluse in an industry where in-your-face is the norm, Wren steered Omnicom through the recent economic slowdown by posting consistent growth while others struggled. Brand before holding company remains his mantra. Wright, Chris Job: Chairman, Chrysalis Radio. Company: Chrysalis Radio, The Chrysalis Building, 13 Bramley Road, London W10. Work tel: +44 (0)20 7221 2213. Born: 7 September 1944. Place of birth: Louth, Lincolnshire. Lives: Gloucestershire. Family: Married; four children. What's been your best career move?: Starting Chrysalis. Describe yourself in three words: Competitive tennis player. Where is your favourite place for lunch?: Kensington Place. What is your media diet?: LBC, Heart 106.2, Racing Post, The Times, Daily Mail, Evening Standard. What is your favourite brand?: Wasps. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Filofax, mobile phone. Who in the industry do you most admire?: Sir George Martin. What are the initials of the most loathsome person you have worked with?: AA. What makes you angry?: Unanswered telephones. If you weren't you, who would you be?: John McEnroe. Where will you be in ten years' time?: Antigua. What would you like the inscription on your gravestone to read?: What's happening? Lowdown: The Chysalis founder and one-time controversial owner of Queens Park Rangers football club now focuses on his true sporting passion, rugby, through his ownership of Wasps. But don't be fooled by the obsession with sports - Wright still keeps a firm hand on the tiller of his media empire. So far, he's resisted the temptation to sell his music publishing business to fund an expansion of his radio interests, which include Heart, Galaxy and LBC. Wright, John Job: Managing director, Saatchi & Saatchi. Company: Saatchi & Saatchi, 80 Charlotte Street, London W1. Work tel: +44 (0)20 7636 5060. Born 22 June 1968. Place of birth: Clatterbridge, Cheshire. Lives: Maida Vale, London. Family: Wife Julieann; daughter Niamh. What is the best career move you have ever made? Not succumbing to "better" offers. Describe yourself in three words Determined, likeable, bald. Where is your favorite place for lunch? Anywhere except my desk. What's your media diet? BBC London, The Times, ITV. What is your favorite brand? Google, It helps me with my job, my life and my shopping. Name a recent ad that worked on you Flash multisurface and glass (it was the first brand I ever worked on and I just can't help myself). What objects do you always carry with you? Mobile phone, credit cards, photo of my daughter. Who in the business do you most admire? Jeremy Bullmore. What are the initials of the most loathsome person you have worked with? LCD. What makes you angry? Dishonesty, apathy. If you weren't you, who would you be? Water-sports instructor in the Maldives. Where will you be in ten years' time? Probably still here. Having lunch at my desk. What would like the inscription on your gravestone to read? He did his best. Lowdown: Proud of his humble Northern roots, Wright provides a good foil for his boss, Lee Daley a more typical adman. His ties to Toyota should serve his future with Saatchis well. Wright, Martin Job: President, FCBi Europe. Company: FCBi, 55 Newman Street, London W1. Work tel: +44 (0)20 7947 8002. Born: 19 September 1964. Place of birth: Leeds, Yorkshire. Lives: Winchester, Hampshire. Family: Wife Gill; children Gemma (eight), Ellie (five), Nathaniel (three). What's been your best career move?: Not pursuing a career in dentistry. Describe yourself in three words: Passionate, driven, fair. Where is your favourite place for lunch?: The Newman Arms. What is your media diet?: Online all the time. What is your favourite brand?: Apple. Name a recent ad that worked on you: If only? What objects do you always carry with you?: The device that used to be called the mobile phone. Who in the industry do you most admire?: My PA. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Dishonesty, indolence. If you weren't you, who would you be?: Steve Jobs. Where will you be in ten years' time?: Who knows? What would you like the inscription on your gravestone to read?: In the immortal words of Spike Milligan: "I told you I was ill." Lowdown: Described as playful by those who know him, it is generally agreed that Wright has an abundance of enthusiasm and a verve for life that the younger staff at FCBi find hard to match. A keen rugby player, Wright played for England's Under-21s. Wright, Peter Job: Editor, The Mail on Sunday. Company: Associated Newspapers, 2 Derry Street, London W8. Work tel: +44 (0)20 7938 6000. Details: Not supplied. Lowdown: The editor of The Mail on Sunday and one-day-a-week custodian of family values, Wright is reputedly in line for the Daily Mail job, should Paul Dacre ever decide to vacate his office. Wright, Tony Job: President and chief executive, Lowe Worldwide. Company: Lowe Worldwide, 60 Sloane Avenue, London SW3. Work tel: +44 (0)20 7894 5000. Born: Undisclosed. Place of birth: London. Lives: London. Family: Partner Andrew; sons Bryan, Gabriel. What's been your best career move?: Trying to actually run something as a planner, then realising I am pretty good at it. Describe yourself in three words: Not cynical enough. Where is your favourite place for lunch?: At home, with my family. What is your media diet?: Lots of plane time means everything from The Economist and Financial Times to Topic and Amelia's. I never miss The New York Times. What is your favourite brand?: All of my favourite brands are at Tesco. Name a recent ad that worked on you: Sure/Rexona, "Stunt City" - I now use deodorant. What objects do you always carry with you?: Deodorant, BlackBerry. Who in the industry do you most admire?: Sir Frank Lowe, Lee Clow. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Self-importance combined with mediocrity. If you weren't you, who would you be?: Mark Wnek's accountant. Where will you be in ten years' time?: Doing Mark Wnek's tax return. What would you like the inscription on your gravestone to read?: N/A. Lowdown: Wright, an unknown in the UK market before he swept into Lowe last November, still has his work cut out for him at the helm of Interpublic's ailing network. A highly regarded planner by background, he quickly needs to demonstrate the Midas touch the agency desperately needs. Wyse, Sarah Job: Chief executive, Forward. Company: Forward, 84-86 Regent Street, London W1. Work tel: +44 (0)20 7292 5537. Born: 1 February 1967. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Riseley, Bedfordshire. Family: Husband. What's been your best career move?: Joining Forward. Describe yourself in three words: Fun, tough, thoughtful. Where is your favourite place for lunch?: Two Brydges. What is your media diet?: Today, bbc.co.uk, Sky News. What is your favourite brand?: Red Flower. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Spare pens - I'm obsessed. Who in the industry do you most admire?: Peter Mead. What are the initials of the most loathsome person you have worked with?: HFW. What makes you angry?: Losing. If you weren't you, who would you be?: A professional gymnast. Where will you be in ten years' time?: In plastic surgery. What would you like the inscription on your gravestone to read?: Born 1977. Lowdown: A mixed time for Wyse in Forward's 20th birthday year, although her notorious penchant for working nights on pitches paid off with account wins for Vodafone and B&Q. Y Young, Al Stuart Job: Executive creative director, FCB London. Company: FCB London, 55 Newman Street, London W1. Work tel: +44 (0)20 7947 8000. Born: 14 July 1963. Place of birth: Edinburgh, Scotland. Lives: Buckinghamshire. Family: Wife Ali; daughters Maisie, Lauren. What's been your best career move?: Getting fired from TBWA in 1990 (HHCL hired me shortly after). Describe yourself in three words: White, male, 144lbs. Where is your favourite place for lunch?: Sitting opposite my wife. What is your media diet?: Sport (54.5 per cent), movies (32.7 per cent), current affairs (12.8 per cent). What is your favourite brand?: Audi. Name a recent ad that worked on you: Honda, "hate something". What objects do you always carry with you?: House keys. Who in the industry do you most admire?: That rare breed of people who combine great talent with a little humility. What are the initials of the most loathsome person you have worked with?: He's fat and he knows who he is. What makes you angry?: Melted cheese, cowardice in the workplace. If you weren't you, who would you be?: Ideally, Pele. Realistically, Bobby Ball. Where will you be in ten years' time?: Block B, Holmesdale Lower Tier, Selhurst Park. What would you like the inscription on your gravestone to read?: May contain small bones. Lowdown: Young's move from HHCL & Partners to FCB London in September 2003 saw him cross a cultural void. Whether he is in for the long haul, considering the troubles FCB is experiencing, remains to be seen. Young, Alan Job: Executive creative director, St Luke's. Company: St Luke's, 22 Dukes Road, London WC1. Work tel: +44 (0)20 7380 8888. Born: 12 May 1965. Place of birth: King's Lynn, Norfolk. Lives: North London. Family: Wife Plum; daughters Damson, Celeste. What's been your best career move?: Getting my arse fired from the medical brochure agency. Describe yourself in three words: Normal for Norfolk. Where is your favourite place for lunch?: "Al mare", Santa Caterina, Amalfi. What is your media diet?: Digital radio, whatever is in Magma on Theobald's Road. What is your favourite brand?: HBO. Name a recent ad that worked on you: Mary Wear and Walter Stern's COI road safety - the resurrection execution. What objects do you always carry with you?: Nothing alarming. Who in the industry do you most admire?: Jon Kneebone of The Glue Society - for only doing the good bits. What are the initials of the most loathsome person you have worked with?: TBC. What makes you angry?: Expedience, lies. If you weren't you, who would you be?: A hotelier - another service provider in the business of creating experiences. Where will you be in ten years' time?: Somewhere like this, only better. What would you like the inscription on your gravestone to read?: It's OK. Let's go again. Lowdown: Young is not afraid of letting his opinions be known. At St Luke's, he is responsible for putting together a good reel and has devoted time in 2005 to improving the quality of radio advertising by chairing the judges of the Aerial Awards. Young, Antony Job: Chief executive, ZenithOptimedia. Company: ZenithOptimedia UK, Bridge House, 63-65 North Wharf Road, London W2. Work tel: +44 (0)20 7224-8500. Born: 20 November 1964. Place of birth: Wellington, New Zealand. Lives: Wimbledon, London. Family: Partner Nancy; children Daniel, Hayden, Becky. What's been your best career move?: Supporting, not fighting, John Perriss on the launch of Zenith in China. Describe yourself in three words: Positive and focused. Where is your favourite place for lunch?: Zuma. What is your media diet?: Breakfast with Capital FM, LBC 1152AM and GMTV, morning tea with the Financial Times, lunch with bbc.co.uk and Evening Standard, dinner with Sky+. What is your favourite brand?: Sony. Name a recent ad that worked on you: Poster ads in a local sports rec centre for the basketball film Coach Carter. I was delighted to find out that it was something we did for our client UIP. What objects do you always carry with you?: Cash (although Gerry Boyle would argue not), a pen and paper to jot down ideas, BlackBerry. Who in the industry do you most admire?: Clients that stick with their agencies through thick and thin. What are the initials of the most loathsome person you have worked with?: I can't think of anyone that I loathe. What makes you angry?: I don't do angry. If you weren't you, who would you be?: Me. Where will you be in ten years' time?: Probably in New Zealand. What would you like the inscription on your gravestone to read?: Got it right about 70 per cent of the time. Lowdown: Young, a proud New Zealander, is enjoying exploring Europe during his time in the UK running ZenithOptimedia. At work, he is a low-key chief executive, preferring to get on with the job, rather than worrying about hogging the industry limelight. A pleasant, considered man who nontheless possesses relentless drive, something that can leave colleagues gasping for air. Z Zitter, Guy Job: Managing director, Daily Mail; group commercial director, Associated Newspapers. Company: Associated Newspapers, Northcliffe House, 2 Derry Street, London W8. Work tel: +44 (0)20 7938 6497. Born: 26 February 1954. Place of birth: London. Lives: Chiswick, London. Family: Wife Julie; children Gordon, Suzannah. What's been your best career move?: Starting a nightclub in the Seychelles at 22. Describe yourself in three words: Fat, bald bastard. Where is your favourite place for lunch?: Harry's Bar. What is your media diet?: Newspapers. What is your favourite brand?: Silly question. Name a recent ad that worked on you: Any Daily Mail ad. What objects do you always carry with you?: Wallet, mobile phone, complex underwear. Who in the industry do you most admire?: I prefer to do my crawling in private. What are the initials of the most loathsome person you have worked with?: I don't loathe anyone. What makes you angry?: Liars, wimps, passengers. If you weren't you, who would you be?: The Fat Controller. Where will you be in ten years' time?: Negotiating frantically with a bloke with horns. What would you like the inscription on your gravestone to read?: I'll have the same again. Lowdown: Like the Alan Clark Diaries or PJ O'Rourke, there's a bone-dry sense of humour running through Zitter's right-wing posturing and breathtaking political incorrectness. He's also a man who epitomises the media bon viveur, and definitely someone to spend a lost afternoon with after a long lunch.

This article was first published on campaignlive.co.uk

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