Agency: Fallon London
campaignlive.co.uk, Friday, 09 December 2005 12:00AM
The merger, which will be completed before the end of the year, has been triggered by McCann's poor performance in New Zealand this year, and will see the agencies relocate to FCB's Wellington offices.
The McCann brands will still exist servicing global clients such as Coca-Cola and MasterCard, but will be run by FCB.
McCann Erickson's managing director, Glenda Wynyard, is also leaving the company to set up her own media agency, which will handle Universal's third-party clients.
This article was first published on campaignlive.co.uk