ITV to unveil redesign of channel logos

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LONDON – ITV is rebranding its channel logos to bring them into line with the new ITV4 logo, using the same design in a variety of colours.

ITV will unveil the new logos on Monday with the on-screen launch earmarked for January 16. It is expected ITV1 will adopt the same edgy design as ITV4 only with a colour scheme of black and yellow.

The redesign is part of dramatic overhaul to bring all ITV digital stations under one clear identity for the digital future. As it stands, ITV1, 2 and 3 still have the yellow and blue while ITV4 has an sharper looking logo with white, black and green.

The new logos were created by Red Bee Media, formerly known as BBC Broadcast.

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