Top 300 Agencies: Above-the-line agencies 1-30

campaignlive.co.uk, Friday, 24 February 2006 12:00AM

Rank Rank Agency Billings Billings Year- 2005 2004 Five top-spending clients 2005 2004 on-year (pounds m) (pounds m) % chg 1 1 Abbott Mead Vickers BBDO 384.4 376.5 2.10 Sainsbury's, BT, Homebase, Masterfoods,Camelot 2 2 JWT 333.3 329.1 1.26 Vodafone, B&Q, Unilever, Kellogg, Reckitt Benckiser 3 3 McCann Erickson Advertising 293.8 308.4 -4.73 L'Oreal Golden, Nestle, Microsoft, Unilever, Mastercard 4 4 Publicis 283.7 288.3 -1.60 Renault, Asda, L'Oreal Golden, MFI,Hewlett Packard 5 6 Ogilvy & Mather 266.3 240.8 10.59 Ford, Mattel, Unilever, IBM, BP 6 5 M&C Saatchi 263.3 253.3 3.94 PC World, Currys, British Airways, NatWest, Scottish Courage 7 9 DDB London 233.4 207.8 12.31 Volkswagen, Dell, Hasbro, Johnson & Johnson, Unilever 8 8 Saatchi & Saatchi 211.1 212.5 -0.65 Procter & Gamble, T-Mobile, Toyota, Comet, Lexus 9 7 Euro RSCG London 209.1 227.6 -8.11 Peugeot, Citroen, Reckitt Benckiser, Argos, News International 10 14 Rainey Kelly Campbell Roalfe/Y&R 208.8 184.5 13.12 Marks & Spencer, Danone, News International, Land Rover, COI 11 11 Bartle Bogle Hegarty 208.0 201.6 3.18 Unilever, Woolworths, Barclays, Audi, KFC 12 13 Grey Worldwide 189.0 197.3 -4.21 Procter & Gamble, AOL, Nokia, Glaxo SmithKline Consumer Healthcare, Dairy Crest 13 10 Leo Burnett 187.5 206.0 -8.99 Procter & Gamble, McDonald's, COI, Kellogg, Fiat 14 12 Lowe 184.1 201.2 -8.50 Tesco, Unilever, Vauxhall, Saab, Johnson & Johnson 15 15 TBWA\London 154.6 173.4 -10.88 Beiersdorf, Masterfoods, Muller Dairy, Nissan,McCain 16 20 Clemmow Hornby Inge 142.9 88.5 61.48 The One Account, Toyota, Mint (RBS Advanta), The National Magazine Company, Telegraph Newspapers 17 18 Mother 140.9 108.3 30.14 Orange, Boots, Coca-Cola, Egg, Boots Opticians 18 16 WCRS 136.6 144.6 -5.53 Hutchison 3G, BMW, Abbey, Bulldog,Bupa 19 17 Delaney Lund Knox Warren & Partners 131.9 114.3 15.44 Vauxhall Motors, WH Smith, Halifax, AA, Burger King 20 21 VCCP 92.7 74.8 24.02 O2, Coca-Cola, ING Direct, Hyundai, Gala Clubs 21 19 HHCL United* 90.9 91.1 -0.17 BSkyB, Iceland, COI, Unilever, Singapore International Airlines 22 24 Miles Calcraft Briginshaw Duffy 75.4 55.1 36.98 Debenhams, COI, McNeil Consumer Nutritionals, P&O Princess Cruises, Tetley 23 25 BDH\TBWA 64.1 54.7 17.21 Morrisons, Focus, Wickes, PZ Cussons, Nissan 24 23 Cheethambell JWT 56.2 57.0 -1.35 Reckitt Benckiser, Time Computers, Magnet, Kellogg, Health and Safety Executive 25= 41 Wieden & Kennedy 52.2 27.6 89.28 Honda, Electronic Arts, Pizza Hut, Nike, BSkyB 25= 27 Fallon London 52.2 44.3 17.81 Sony, Skoda, Emap Elan, Bacardi Martini, BT 27 35 Publicity Bureau 47.8 33.4 43.11 DFS, Sleepmasters, United Carpets and Beds, Paramount Hotels 28 22 FCB London 46.9 66.0 -28.96 SC Johnson, Associated Newspapers, Beiersdorf, The Open University, Iberia Airlines 29 26 PWLC 46.5 53.1 -12.51 DFS, Fox's Biscuits, Floors 2 Go, The Car People, BSkyB 30 29 Golley Slater & Partners 39.5 39.1 0.83 Colt, Furniture Village, Parfums Christian Dior, Parfums Givenchy, Moroccan Tourist Office NOTE: *HHCL United has changed its name to United London No part of this report may be reproduced without the express permission of Campaign and Nielsen Media Research. Agency-client assignments are compiled from data supplied by agencies and media owners on a regular basis, alongside information published in the marketing press. Billings for Top 300 agencies are based on accounts handled on a creative or full-service basis. Agencies are listed according to their names and structures in 2005.

This article was first published on campaignlive.co.uk

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