Top 300 Agencies: Business-to-business agencies

campaignlive.co.uk, Friday, 24 February 2006 12:00AM

TOP 20 BUSINESS-TO-BUSINESS AGENCIES RANKED BY DECLARED INCOME Rank Rank Agency Declare Declared Declared Declared 2005 2004 income income billings billings 2005 2004 2005 2004 (pounds m) 1 1 Banner Corporation* 6.70 6.10 23.50 21.70 2 3 AGA 3.85 3.55 25.65 23.67 3 4 Ogilvy Primary Contact* 3.83 3.48 22.92 22.92 4 2 Tidalwave 3.80 4.31 6.20 6.49 5 8 IAS Marketing & Communication 3.50 2.10 5.10 13.70 6 5 Wyatt International 3.41 3.17 22.74 21.10 7 11 Base One 2.90 1.55 1.79 2.60 8 6 Mirror Image 2.60 2.40 2.90 2.70 9 17 Mason Zimbler 2.50 1.12 1.80 2.08 10 7 Anderson Baillie 2.20 2.25 2.60 2.30 11 9 Torch B2B 2.05 2.05 2.75 2.75 12 10 Hunter Lodge Design 1.97 1.65 3.59 2.62 13 18 Loewy 1.75 1.11 1.29 1.74 14 13 Jellybean 1.47 1.50 1.47 1.10 15 14 RFA Advertising 1.45 1.35 2.25 1.94 16 20 CIB 1.22 1.00 2.31 1.99 17 12 Marten Gibbon Associates 1.20 1.30 8.10 8.60 18 - Mabox 1.18 n/a 1.28 n/a 19 16 Barrett Howe 1.06 1.24 2.03 2.08 20 18 Corporate Marketing & Advertising 0.86 1.11 1.69 1.43 Rank Rank Agency Accounts Accounts Total Staff 2005 2004 won lost accounts held 1 1 Banner Corporation* 10 2 23 68 2 3 AGA 4 0 38 32 3 4 Ogilvy Primary Contact* 2 3 25 45 4 2 Tidalwave 5 3 12 32 5 8 IAS Marketing & Communication n/s n/s 35 56 6 5 Wyatt International 8 1 30 23 7 11 Base One 7 4 35 32 8 6 Mirror Image n/s n/s 20 30 9 17 Mason Zimbler 5 3 17 35 10 7 Anderson Baillie 5 0 25 20 11 9 Torch B2B 2 0 10 14 12 10 Hunter Lodge Design 8 2 35 48 13 18 Loewy 3 1 15 18 14 13 Jellybean 7 2 30 12 15 14 RFA Advertising 2 1 15 18 16 20 CIB 7 3 50 20 17 12 Marten Gibbon Associates 11 8 31 14 18 - Mabox 15 4 48 12 19 16 Barrett Howe 6 1 27 20 20 18 Corporate Marketing & Advertising 8 1 29 15 Agencies were contacted by Campaign at the end of 2005 and asked to declare income, billings, accounts won and lost and staff numbers. Only agencies with 75 per cent or more business-to-business income have been included in the table. *Income and billings are Campaign estimates.

This article was first published on campaignlive.co.uk

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