Vodafone and O2 are UK's most recognised football sponsors

LONDON - Vodafone and O2 are the most recognised sponsors in English football, according to a new study into brand awareness in football.

Vodafone, which is about to end its sponsorship deal with Manchester United in May, was recognised by 53% of people surveyed. Vodafone is being replaced by online gambling business Mansion. The group is currently unknown, but that could all quickly change after it becomes associated with the world's biggest football club.

O2, which is also ending its ties with Premiership rivals Arsenal at the end of the season, came second with 47%.

In third place is Carlsberg, the long-standing sponsor of Liverpool FC achieving 32% recognition.

The FootballTrak 05/06 report, conducted by Sports Marketing Surveys, looked at public awareness of all 20 brands currently sponsoring Premiership clubs that featured in football coverage during December 2005.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published