The World: Mumbai - Chevrolet aligns Indian creative activity, Friday, 10 March 2006 12:00AM

Chevrolet has aligned creative duties for three of its models out of Rediffusion DY&R and into McCann Erickson Mumbai. The business is worth more than $15 million.

The realignment will include the Chevrolet Aveo, Aveo U-VA and Optra SRV marques. McCann Erickson already handles the Chevrolet Optra, while Rediffusion DY&R works on the Tavera and the car manufacturer's corporate advertising.

Advertising for the brands will encompass television, press, outdoor and direct mail.

Anisha Motwani, the director of marketing for General Motors India, said: "Although it is too early to disclose the positioning strategies for these three brands, the campaigns will use a 360-degree approach."

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs