Air New Zealand refreshes logo

Air New Zealand is rebranding for the first time in a decade as it runs a campaign to encourage more Britons to visit its homeland.

A revamped logo will incorporate a fresh greenstone colour, replacing the existing blue design.

Press ads will promote the airline's second daily service from Heathrow to New Zealand, via Hong Kong, which launches in October.

A series of ads are currently running on Tube ticket barriers and six-sheets at Sloane Square station to promote Air New Zealand's status as the official carrier of its national tourism body's 100% Pure New Zealand show garden at the Chelsea Flower Show. The event opened this week.

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Hoverboards and Journey Buddies: the future of TfL's customer experience?
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1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

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