GSK plans to shake up ad agency roster
campaignlive.co.uk, Friday, 26 May 2006 12:00AM
GlaxoSmithKline is talking to a number of agencies with a view to shaking up its roster.
A brief has been sent out to network agencies and creative hotshops.
The move is understood to be procurement-led and has not been instigated by GSK's marketing department.
The company's UK business is worth around £30 million and is handled by a roster of agencies including M&C Saatchi, Ogilvy & Mather, Grey London and WCRS.
M&C handles most of GSK's drinks range, including Lucozade Sport and Ribena.
Grey looks after the majority of the company's healthcare range, as well as its oral hygiene brands Sensodyne and Aquafresh.
Ogilvy & Mather handles GSK's pharmaceutical and chemical brands including Panadol, Zovirax and the Lucozade Energy drinks.
The review is not thought to affect the company's media planning and buying business, handled by MediaCom.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- In-House Graphic Designer Major Players £30000 - £40000 per annum, London (Central), London (Greater)
- Group Insight Director, Technology & Financial Jarlett de Grouchy £65000.00 - £80000.00 per annum + bonus, London (Central), London (Greater)
- Commercial Head of Branded Content-Established Digital Business Ultimate Asset £65000 - £76000 per annum + bonus and huge benefits , London (Central), London (Greater)
- Senior Sales Executive - Performance & Brand - Emerging Tech Ultimate Asset £40000 - £50000 per annum + commission & excellent benefits, London (Central), London (Greater)
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- Watch the first YouTube clip, nine years on
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account