campaignlive.co.uk, Friday, 28 July 2006 12:00AM
Congratulations to the scheduling team at five for getting Sunday's film content just right and for linking three feature movies.
Any other nerds out there may have noticed that following Teenage Mutant Ninja Turtles was the movie National Lampoon's Loaded Weapon 1, which is not only a spoof of the film that followed it, Lethal Weapon, but also has a nod to the aforementioned fighting turtles flick. Bravo.
OBSERVER FOOD MONTHLY
This title is always an entertaining read but the summer special was particularly strong. A brilliant feature on Morgan Freeman's restaurant in the American Deep South, Lemmy from Motorhead's shopping basket and a list of the top-five places to eat everything, from seafood to curry. There's some good advertising in there as well - Bombay Sapphire, Volkswagen, Tiger beer and San Pellegrino all fit in well with the editorial.
The launch of LocoRoco, a cute animated game on the Sony PSP, has been a triumph for Sony Computer Entertainment. Bus-sides and free demo versions of the game, not to mention some amazing PR, have created word of mouth that this is the first must-have game for the platform since Grand Theft Auto: Liberty City Stories. But the crowning glory is the LocoRoco website, which features demos, mini-games, a description of characters and the game's story. It is charming, looks beautiful and has had us running out to buy the game.
FILMFOUR'S "FREE" LAUNCH
OK, so there was a glitch on launch night with the airing of a Renault ad on Freeview, but otherwise it is hard to criticise the move of FilmFour to free-to-air. A fantastic launch campaign had us glued to our screens for the opening night, even though we had seen the first two films (Lost in Translation and Sexy Beast) more times than we care to remember. The launch was the most successful ever by a digital channel, with a peak audience of 875,000, and FilmFour is a great addition to the Freeview platform - offering sizeable audiences to excite advertisers.
AND ONE THING WE DON'T ...
FHM's decision to move "upstream"
Yes, we can understand the business logic behind it - classier photo shoots and an attempt to appeal to older, more aspirational men will help FHM to differentiate itself from lowbrow men's weeklies such as Zoo and Nuts. But we were big fans of the magazine's mix of smutty jokes and downmarket cover stars, so we hope it gets the relaunch right. Moving upmarket will also bring FHM into proximity with much better men's titles, such as GQ and Men's Health - surely a risk too far?
This article was first published on campaignlive.co.uk