Learndirect holds digital account review

campaignlive.co.uk, Friday, 25 August 2006 12:00AM

Learndirect, the Government-sponsored network of online learning and information services, is reviewing its digital marketing account.

The pitch, which is being handled by COI, is understood to involve website development and to involve a six-figure budget.

COI has contacted agencies to ask them to express their interest in the business, with a full brief expected to follow later this week.

Learndirect is in the middle of a statutory review of its sponsorship account, currently held by Drum PHD. The organisation is one of the Government's largest sponsorship spenders. It has just completed a £425,000 deal with ITV, which saw the Learndirect logo appear at the start and end of The Jeremy Kyle Show and around Sunday-night drama programmes.

A spokeswoman for COI said: "COI is handling the appointment of a digital agency to redevelop Learndirect's website. Discussions with agencies are at early stages and a pitch date has yet to be confirmed."

Rainey Kelly Campbell Roalfe/Y&R holds the education service's £7 million creative advertising account.

This article was first published on campaignlive.co.uk


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