campaignlive.co.uk, Friday, 25 August 2006 12:00AM
The pitch, which is being handled by COI, is understood to involve website development and to involve a six-figure budget.
COI has contacted agencies to ask them to express their interest in the business, with a full brief expected to follow later this week.
Learndirect is in the middle of a statutory review of its sponsorship account, currently held by Drum PHD. The organisation is one of the Government's largest sponsorship spenders. It has just completed a £425,000 deal with ITV, which saw the Learndirect logo appear at the start and end of The Jeremy Kyle Show and around Sunday-night drama programmes.
A spokeswoman for COI said: "COI is handling the appointment of a digital agency to redevelop Learndirect's website. Discussions with agencies are at early stages and a pitch date has yet to be confirmed."
Rainey Kelly Campbell Roalfe/Y&R holds the education service's £7 million creative advertising account.
This article was first published on campaignlive.co.uk