Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 29 September 2006 12:00AM
The agency picked up the business following a four-way pitch against the brewer's roster agencies Leo Burnett, Saatchi & Saatchi Malaysia and BBDO Singapore, as well as non-roster agency, M&C Saatchi.
Along with devising the creative brief, which will drive all of Tiger's global communications, the company will also create a new brand for the beer in its different markets in the region.
This article was first published on campaignlive.co.uk