Agency: Fallon London
campaignlive.co.uk, Friday, 13 October 2006 12:00AM
The review will see DLKW pitch against Clemmow Hornby Inge, another Premier roster agency. It follows Premier's July acquisition of Batchelors' previous owner, Campbell Soup UK & Ireland, for £460 million.
CHI handles Premier brands including Loyd Grossman cooking sauces and the Hartley Jam brand.
In February, Premier Foods moved its £6 million Branston product range, including Branston Pickle and Branston Beans, out of DLKW and into CHI without a pitch.
In September, the food giant moved Oxo, another brand it picked up from the Campbell Soup takeover, into Publicis, again without a pitch.
CHI, DLKW and Premier Foods were unavailable to comment.
This article was first published on campaignlive.co.uk