NEW MEDIA: Telegraph CD-ROM move

The Telegraph Group is launching Electronic Young Telegraph, its children’s interactive computer magazine, in CD-ROM format. The magazine, which was previously in floppy disk format, is available monthly at pounds 4.95 per issue.

The Telegraph Group is launching Electronic Young Telegraph, its

children’s interactive computer magazine, in CD-ROM format. The

magazine, which was previously in floppy disk format, is available

monthly at pounds 4.95 per issue.



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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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