60 Second Spot: Dominic Allon, Google

Dominic Allon, agency leader at Google UK, talks to Media Week about the technology giant's strategy for working with media agencies in 2011

Media Week's relaunched video page is now live. Click here for the latest media ads, media interviews and footage of media industry events.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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