Govt shuns press to put jobs ads online
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 10 November 2006 12:00AM
Britain's newspapers have been dealt a blow with news that the Government is planning to switch much of its recruitment advertising to online media to save money.
The Government's advertising is thought to account for 12 per cent of the UK recruitment market, worth £1.2 billion. The Department of Trade and Industry is holding talks with newspaper and magazine publishers in a bid to soften the blow.
Among those most affected by the switch could be The Guardian, which has a steady income from public sector job ads. And last year, Emap blamed a 14 per cent drop in recruitment revenues on its public sector titles.
The plan emerged on Tuesday when ministers gave evidence to the Commons Select Committee on Culture, which is conducting an inquiry into Britain's creative industries.
The DTI is issuing best practice guidance on "e-recruitment projects" and talking to interested parties.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Channel Marketing Manager Ninesharp £130 - £150 per day, Egham
- Mid-Senior Graphic Designer Blue Skies Marketing Recruitment £32000 - £38000 per annum, Egham
- Senior Digital Analyst Direct Recruitment £55,000 +, London
- Senior Data Planner Direct Recruitment £65,000 + Bens, London
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office