Ex-Ogilvy directors in agency start-up

By Noel Bussey, campaignlive.co.uk, Friday, 01 December 2006 12:00AM

Jane Cunningham and Philippa Roberts, two former senior executives at Ogilvy Advertising, are to launch a marketing company.

Pretty Little Head will be a specialist agency that advises businesses on the best way to target females and make the most of the marketing opportunities they present.

Its first client is the Conservative Party, which has sought its advice on how to attract female voters.

Cunningham and Roberts, who worked together at DDB before moving to Ogilvy to become its planning director and client services director respectively, have also released a book called Inside Her Pretty Little Head.

It outlines the idea behind the consultancy and aims to offer a new mode of thinking when attempting to develop a marketing strategy that appeals to women.

"A huge amount of work has been done on understanding gender difference that completely changes the way you think about how you communicate with women," Cunningham said. "Most of it has been languishing in the academic world instead of being put to use in the commercial world."

Pretty Little Head will open in January.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs