A List: what it takes to make the grade
campaignlive.co.uk, Friday, 08 December 2006 12:00AM
A whopping 86 per cent are men, 5 per cent are called John or Jonathan, 15 per cent drive a Mercedes, most are the oldest child in their family and their favourite piece of technology is Apple's iPod. These are some of the interesting characteristics that define the entrants in Campaign's A List 2007.
Unveiled this week, and sponsored by Kendall Tarrant, The A List is the definitive roll-call of people of interest and influence in communications, media and marketing.
The Guardian remains the place where most of the who's who in media find out what's what, with The Sunday Times dominating the weekend market. The Week is the industry's preferred magazine, The West Wing dominates A Listers' viewing habits, bbc.co.uk is the preferred website and BBC Radio 4 is the favourite breakfast listening. The industry's favourite ad remains "points of view", created by DDB London for The Guardian in 1986.
Copies of the A List at £30 are available from Celia Miranda on (020) 8267 4919.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Manager - 12 month maternity cover contract AF Selection £24,000 - £30,000, Nottingham
- Web Analyst - 2 Positions. RS Components Market Rate., London, Corby or Oxford
- Assistant Brand Manager - FMCG Jarlett de Grouchy £28000 - £35000 per annum + benefits, Croydon
- Digital Designer role in Berkshire - 25-35k Creative Recruitment £25000 - £35000 per annum + Benefits, Berkshire
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity