Hotline: Premier Foods shortlists agencies

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

Premier Foods has shortlisted Starcom and Carat for its media planning and buying business. Walker Media and the incumbent on the account, ZenithOptimedia, have been eliminated. The review is unaffected by Premier's recent takeover of the rival food manufacturer RHM.

This article was first published on campaignlive.co.uk

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