The A List 2007: (1 of 12)

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

A
Ahmed, Ajaz
Job: Chairman, AKQA.
Company: AKQA, 1 St John's Lane, London EC1M.
Work tel: +44 (0)20 7780 4786.
Born: 1 May 1973.
Family: At last count there are around 480 people in the family.
Career history: AKQA and prior to that Apple.
Favourite ad: Nike's "revolution in motion" featuring The Beatles song
Revolution.
Book: The Professor: Arsene Wenger at Arsenal by Myles Palmer.
Album: Who Needs Action When You Got Words by Plan B.
Website: Wikipedia.
TV programme: 24.
Magazine (professional): digg.com.
Magazine (pleasure): Wired: .
Daily newspaper: news.bbc.co.uk.
Sunday newspaper: Depends what's on the cover.
Breakfast radio show: XFM with Lauren Laverne.
What car do you own?: Aston Martin DB9.
Most-admired entrepreneur: Sir Richard Branson.
Favourite technology: Gortex.
Greatest achievement: AKQA being named Agency of the Year in the UK and
US at the same time.
Most humbling experience: My burning ambition when I was younger was to
work for Apple. Aged 17 that dream came true, and I got an amazing
chance to learn on the inside from a company that I have always loved
from the outside. Apple's education and influence has been with me ever
since. Recently Steve Jobs, Apple's boss, said: "Don't let the noise of
others' opinion drown out your own inner voice. And most important, have
the courage to follow your heart and intuition." Sir Richard Branson
also has a motto which is: "Screw it! Let's do it!" People like Richard
and Steve have great spirit to make the world a better, more fun place.
What principle defines your working life?: AKQA's founding values of
innovation, service, quality and thought.
Everyone's saying: The London-based agency continues to go great guns in
the US, with the Coca-Cola win this year's highlight. In London, the
indefatigable Ahmed still needs to build AKQA's online advertising
credentials if it is not to be pigeonholed as a web design shop.

Airey, Dawn
Job: Managing director, channels and services, BSkyB.
Company: British Sky Broadcasting, Grant Way, New Horizons Court 1,
Isleworth TW7.
Work tel: +44 (0)20 7705 3302.
Born: 15 November 1960.
Family: Single.
Career history: 1986: Liaison officer, Channel 4. 1987: Associate
producer, light entertainment department, Channel 4. 1988: Controller of
programme planning, Channel 4. 1985-1992: Central TV, Birmingham.
1993-1994: ITV Network Centre. 1994-1996: Channel 4. 1996-2000: Director
of programmes, Channel 4. 1996-2002: Channel 5.
2001-2002: Chief executive, Channel 5. 2003 to date: Sky Television.
2003-2005: Managing director of Sky Networks. 2005 to date: Managing
director of Channels and Services.
Favourite ad: Any Stella Artois.
Book: Steppenwolf by Herman Hesse.
Album: Let It Be by The Beatles.
Website: Foxnews.com.
TV programme: Coronation Street.
Magazine (professional): Variety.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Guardian, The Times, The Sun.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: None.
Most-admired entrepreneur: KRM, of course (Rupert Murdoch).
Favourite technology: iBook.
Greatest achievement: Keeping my sanity.
Most humbling experience: Being kicked out of the Brownies.
What principle defines your working life?: Treat others as you expect to
be treated.
Everyone's saying: Straight-talking, Airey is often referred to as the
most influential woman in British broadcasting. But there has been a
growing undercurrent of criticism recently. She joined Sky three years
ago, charged with the task of improving its non-sports programming,
particularly the performance of Sky One. She has yet to set the
schedules alight.

Alberts, David
Job: Chairman and executive creative director, Grey London.
Company: Grey London, 215-227 Great Portland Street, London W1W.
Work tel: +44 (0)20 7413 2546.
Born: 30 July 1964.
Family: Married with four children.
Career history: Undisclosed.
Favourite ad: Mobil "we want you to live" campaign from the 60s. "We
want you to drive safely, not speed, not crash, because we want you to
live because if you're dead you won't buy any more petrol." Brilliant.
Social responsibility campaign that made business sense. Very relevant.
Book: Ayn Rand - Fountainhead. Still relevant.
Album: Stone Roses.
Website: aol.co.uk/discuss (I have to say that really).
TV programme: Not relevant.
Magazine (professional): Was Fast Company. Is____?
Magazine (pleasure): I'm in a book reading/newspaper reading mode.
Daily newspaper: The Guardian and The Sun (balance).
Sunday newspaper: Saturday's Guardian, The Observer.
Breakfast radio show: N/A.
What car do you own?: Fleet of black "carbon neutral" radio taxis.
Most-admired entrepreneur: Jeff Skoll, the founder of eBay, created what
I believe is the best long-term sustainable web community that truly
brings Tim Berners Lee's vision to life. And now he is using his brains,
money and influence to create Participant Films, a high-quality, highly
creative, socially relevant film company that will change the world.
Favourite technology: Satnav in the car and airport card in the Mac.
Perfect when I go walkabout.
Greatest achievement: Staying relevant and still loving what I do.
Most humbling experience: Being involved in TED organisation and
realising how fast I have to pedal to stay relevant.
What principle defines your working life?: The internet saves the world.
Everyone's saying: Alberts started the year off with a bang by putting
out the very memorable AOL work, but hasn't repeated that feat since
then. Constant rumours of him launching a start-up may have affected his
concentration.

Aldridge, Steve
Job: Creative partner, Partners Andrews Aldridge.
Company: Partners Andrews Aldridge, 20 Soho Square, London W1D.
Work tel: +44 (0)20 7478 2100.
Born: 14 April 1964.
Family: Undisclosed.
Career history: Creative director, Wunderman, 1994-1998.Set up Partners
Andrews Aldridge in 1998.
Favourite ad: Greenpeace "catwalk".
Book: Less than Zero by Brett Easton Ellis.
Album: London Calling by The Clash.
Website: www.pandora.com.
TV programme: Match of the Day.
Magazine (professional): Creative Review.
Magazine (pleasure): GQ.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Lauren Laverne, XFM.
What car do you own?: 1966 Triumph TR4A IRS. 1969 Mercedes 280SL.
Porsche Carrera (964).
Most-admired entrepreneur: Philippe Starck.
Favourite technology: TV remote control.
Greatest achievement: Getting a place at art college.
Most humbling experience: Paying for a service on a Porsche 911.
What principle defines your working life?: Treat others as you would
expect to be treated.
Everyone's saying: A classic car nut, the softly spoken and considered
Aldridge is without question among the best DM creatives in the UK.
However, market-leading and award-winning work has eluded the agency of
late and Aldridge will be keen to get back on creative form.

Alexander, Helen
Job: Chief executive, The Economist Group.
Company: The Economist Group, 25 St James's Street, London SW1A.
Work tel: +44 (0)20 7830 7001
Born: 10 February 1957.
Family: Husband, daughter and two sons.
Career history: Sales, editorial executive, Gerald Duckworth, 1979.
Sales manager, Faber & Faber, 1979-1983. Marketing consultant, Thorn
EMI, 1983-1985. Marketing manager/international circulation director,
The Economist, 1985-1993. Managing director, The Economist Intelligence
Unit, 1993-1997. Chief executive, The Economist Group, 1997 to date.
Favourite ad: The Economist "It's lonely at the top but at least there's
something to read."
Book: The Golden Notebook by Doris Lessing.
Album: The Who - Tommy.
Website: economist.com.
TV programme: 24.
Magazine (professional): The Economist.
Magazine (pleasure): The Economist.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Renault Grand Espace.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: Cappuccino machine.
Greatest achievement: Assembling a great team.
Most humbling experience: My first job in a flower shop.
What principle defines your working life?: Do the right thing.
Everyone's saying: Alexander added the chairmanship of the Periodical
Publishers Association to a long list of non-Economist duties when she
took over from Nicholas Coleridge in November. Her other positions
include non-executive director at Centrica and trustee of the Tate
Gallery. An Economist stalwart, she enters her tenth year at the helm of
the title next year.

Alexander, Roger
Job: Chairman, Lewis Silkin.
Company: Lewis Silkin, 5 Chancery Lane, Cliffords Inn, London EC4A.
Work tel: +44 (0)20 7074 8001.
Born: Undisclosed.
Family: Wife Monica; daughters Jessica and Lucy; grandchildren Jonah,
Anya and Jake.
Career history: Lewis Silkin from articled clerk to chairman.
Favourite ad: The Guardian "points of view".
Book: Humboldt's Gift by Saul Bellow.
Album: Yo Ya Ma playing Bach.
Website: www.cricinfo.co.uk (wisden).
TV programme: Andrew Marr on Sunday morning.
Magazine (professional): Management Today.
Magazine (pleasure): New Yorker.
Daily newspaper: Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Saab convertible.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Pair of tongs for removing hot toast from toaster.
Greatest achievement: Forty years of marriage.
Most humbling experience: Losing at backgammon to Mike Gold's
five-year-old son, James.
What principle defines your working life?: Fairness.
Everyone's saying: Almost two years after moving from senior partner to
the chairmanship of Lewis Silkin, the sage Alexander is continuing to do
what he does best. Deal-making and representing executives at the
highest levels of the business remain his forte. And in these
increasingly litigious times, expect no lessening of the demand for his
consummate services.

Alford, Richard
Job: Managing director, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1F.
Work tel: +44 (0)20 7543 4500.
Born: 15 May 1966.
Family: None.
Career history: 1988-1990: Grey. 1990-1995: Euro RSCG. 1995 to date: M&C
Saatchi.
Favourite ad: Blackcurrant Tango "St George".
Book: Decline and Fall by Evelyn Waugh.
Album: Beach Boys' box set.
Website: lightbulbs direct.
TV programme: Family Guy.
Magazine (professional): Campaign.
Magazine (pleasure): Playboy.
Daily newspaper: Daily Mirror.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Volkswagen Golf GTi 1988 (F-reg).
Most-admired entrepreneur: That woman who got kicked off Dragons' Den -
for getting on to it.
Favourite technology: Sky+ HD.
Greatest achievement: Never showing my true feelings.
Most humbling experience: Trekking in the Hindu Kush.
What principle defines your working life?: Self-deprecation.
Everyone's saying: The sitcom-loving Alford is an essential part of the
M&C senior management "club" and one of the reasons why the agency
managed to bounce back after BA. May well take on some extra
responsibility with the departure of Nick Hurrell.

Allen, Charles
Job: Outgoing chief executive, ITV.
Company: ITV, 200 Grays Inn Road, London WC1X.
Work tel: +44 (0)20 7843 8303.
Born: 4 January 1957.
Family: Single.
Career history: Chief executive, ITV; chairman, Granada Media; chief
executive, Granada Group.
Favourite ad: NSPCC - cartoon child-abuse work.
Book: Twelve Books that Changed the World by Melvyn Bragg.
Album: Too difficult - my iPod!
Website: Friends Reunited.
TV programme: Prime Suspect.
Magazine (professional): None.
Magazine (pleasure): None.
Daily newspaper: Financial Times, The Times, The Guardian, The Daily
Telegraph.
Sunday newspaper: The Sunday Times, The Sunday Business, The Sunday
Telegraph.
Breakfast radio show: Today.
What car do you own?: Jaguar.
Most-admired entrepreneur: Undisclosed.
Favourite technology: BlackBerry.
Greatest achievement: Creation of a single ITV.
Most humbling experience: Working with the volunteers at the 2002
Commonwealth Games.
What principle defines your working life?: Trust, honesty, tenacity.
Everyone's saying: Allen was constantly on the back foot during 2006.
Ratings and ad revenues plummeted at ITV1 and calls for Allen to resign
grew louder and louder. In August, Allen fell on his sword. The industry
is waiting to see what Allen will do next but no-one is expecting him to
return to the media industry.

Allnutt, Tim
Job: Managing partner, Naked Inside.
Company: Naked Inside, Clemmow Hornby Inge, 7 Rathbone Street, London
W1T.
Work tel: +44 (0)20 7462 8557.
Born: 23 May 1968.
Family: Wife and three sons.
Career history: Sales executive, The Daily Telegraph, 1989-1991. Media
planner, Lowe Howard-Spink, 1991-1993. Media planner, Bartle Bogle
Hegarty, 1994-1995. Business development director, Western International
Media, 1995-2000. Planning director, Initiative Media, 2000-2003. Naked
Inside, founding partner, 2003 to date.
Favourite ad: The Economist posters.
Book: The Magus by John Fowles.
Album: Red Hot Chilli Peppers - Blood Sugar Sex Magik.
Website: bbc.co.uk.
TV programme: Sunday morning kids' TV.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Motorbike - Suzuki GSXR 600.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: My iPod.
Greatest achievement: My family.
Most humbling experience: Being there when my kids were born.
What principle defines your working life?: Learn something new every
day.
Everyone's saying: Naked Inside is still the only joint venture between
Naked and an ad agency that has a significant client, The Telegraph.
Allnutt's a talented, grounded strategist in a market where talented
strategists are very thin on the ground. But he could do with more
serious clients.

Alps, Tess
Job: Chief executive, Thinkbox.
Company: Thinkbox, 101 Wigmore Street, London W1U.
Work tel: +44 (0)20 7499 7200.
Born: 13 November 1953.
Family: Husband Tim; son Tom; sister Joanna - and Monty the gerbil.
Career history: Thirteen years selling commercial TV (ITV and Channel
4), then 13 years at PHD. Have just started the next 13-year phase where
I'll be combining what I've picked up in the past 26 years.
Favourite ad: Fave of all time is a John Webster classic, "points of
view" for The Guardian. But right now I'm enjoying the TV work for Talk
Talk, AOL, Guinness and Baker's Complete, plus the print work for Tesco
(damn them).
Book: Dickens or Eliot? Think I'll plump for Great Expectations this
time.
Album: Obsessed currently with the Takacs Quartet's version of
Beethoven's late string quartets.
Website: www.thinkbox.tv. No, honestly. Have you seen it? It's
brilliant.
TV programme: Green Wing, Big Love, Curb Your Enthusiasm, Brainiac,
Dancing On Ice, House, I'm a Celebrity ..., Gardeners' World, Takeshi's
Castle,The Mighty Boosh, Shameless - impossible to choose just one, for
so many reasons.
Magazine (professional): Radio Times.
Magazine (pleasure): BBC Gardens Illustrated.
Daily newspapers: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today, or Radio 3 when John Humphrys becomes
intolerable.
What car do you own?: A filthy Fiat Punto and an ancient Saab.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: HDTV with Sky+ attached.
Greatest achievement: Winning the Floral Arts Trophy at this year's
Aldbury Spring Show. I've got a cup and everything.
Most humbling experience: Not a day goes by without a spot of humbling;
getting my skirt caught in my pants, losing my mobile phone - again - or
watching the news and realising what lucky bastards we all are in this
industry.
What principle defines your working life?: Truth and joy. Can't have the
latter without the former.
Everyone's saying: 2006 was a busy year for self-confessed TV junkie
Alps as she left her spiritual home, PHD, to take over the TV marketing
body, Thinkbox. A classical music buff, Alps' diplomatic skills and
winning manner mean she is well cast in her new role.

Ambler, Tim
Job: Senior fellow, London Business School.
Company: London Business School, Regent's Park, London NW1.
Work tel: +44 (0)20 7000 8618.
Born: 30 May 1937.
Family: Wife Katie and son Gus.
Career history: Finance, marketing and managing roles, International
Distillers and Vintners, 1963-1991. London Business School since then.
Favourite ad: Taubman paint.
Book: Science fiction.
Album: Monteverdi Vespers.
Website: Amazon.
TV programme: Bremner, Bird and Fortune.
Magazine (professional): Market Leader.
Magazine (pleasure): The Spectator.
Daily newspaper: The Times, buy it but hate it.
Sunday newspaper: The Corn Flakes packet.
Breakfast radio show: Today.
What car do you own?: Saab Turbo.
Most-admired entrepreneur: John Ritblat.
Favourite technology: My laptop, when she's at home.
Greatest achievement: Golf.
Most humbling experience: Golf.
What principle defines your working life?: Avoiding meetings.
Everyone's saying: With marketing's role in the fuelling of obesity
under ever closer scrutiny, Ambler can be expected to remain one of the
industry's most vociferous defenders during the coming year. As an
academic with a previous distinguished career as a marketer, his
opinions continue to carry considerable weight.

Anderson, Mike
Job: Managing director, News Group Newspapers.
Company: News Group Newspapers, 1 Virginia Street, London E98.
Work tel: +44 (0)20 7782 3722.
Born: 11 October 1963.
Family: Three children.
Career history: News Group Newspapers, Associated Newspapers - three
times, PHD, CIA.
Favourite ad: BT "Stephen Hawking".
Book: Don't read them.
Album: Queen, A Night At The Opera/Day At The Races.
Website: thesun.co.uk.
TV programme: Extras.
Magazine (professional): Marketing Week.
Magazine (pleasure): The Sunday Times.
Daily newspaper: The Sun,
Sunday newspaper: The News of the World, The Sunday Times.
Breakfast radio show: LBC - Nick Ferrari.
What car do you own?: Volkswagen Bug (Beetle) and BMW X5.
Most admired entrepreneur The ones I am helping grow.
Favourite technology: iMac/iPod.
Greatest achievement: Learning to listen.
Most humbling experience: Trying to run the Evening Standard.
What principle defines your working life?: Be frank.
Everyone's saying: Anderson has well and truly hit the ground running at
News Group, taking The Sun into the digital age with a series of new
product launches. His ebullient approach and willingness to take risks
show little sign of diminishing and his appointment of Mark Chippendale
as his media director was in keeping with his habit of making
interesting, less than obvious hirings.

Andrews, Phil
Job: Managing partner, Partners Andrews Aldridge.
Company: Partners Andrews Aldridge, 20 Soho Square, London W1D.
Work tel: +44 (0)20 7478 2120.
Born: 29 December 1964.
Family: My lovely wife Sarah and two great daughters Lucy and Emily.
Career history: Twenty-one years in direct marketing agencies.
Favourite ad: Sony Ericsson mobile.
Book: Animal Farm by George Orwell.
Album: The Clash - London Calling.
Website: andrewsaldridge.com.
TV programme: The West Wing.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Yachting Monthly.
Daily newspaper: The Times.
Sunday newspaper: The Mail on Sunday.
Breakfast radio show: Johnny Vaughan on Capital.
What car do you own?: Lexus RX400h.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Home cinema.
Greatest achievement: Partners Andrews Aldridge.
Most humbling experience: Being escorted off the premises when I left
Tomahawk to set up Partners.
What principle defines your working life?: Common sense should prevail.
Everyone's saying: The Lloyds account is Andrews' baby, so he'll be
especially chuffed to have landed some Scottish Widows business this
year. The agency is at that difficult stage where it's got some big
accounts, but is trying to retain its small agency culture. The next
year will be a real test and could mean less time for Andrews' passions
of yachting and tennis.

Apfelbaum, William
Job: Chairman, Titan Worldwide.
Company: Titan Worldwide, 850 Third Avenue, New York, NY 10022, USA.
Work tel: +1 212 644 6300.
Born: 17 February1947.
Family: Wife, three children, four grandchildren.
Career history: 1970-1989: President/chief operating officer, New York
Subways Advertising. 1989-2000: Chairman/chief executive/owner TDI. 2000
to date: Private investor in six media companies. 2001 to date:
Chairman, Titan Worldwide.
Favourite ad: iPod on a six-sheet.
Book: Snow in August by Pete Hammil.
Album: Sergeant Pepper's Lonely Hearts Club Band - The Beatles.
Website: YouTube.
TV programme: The West Wing.
Magazine (professional): Campaign (of course).
Magazine (pleasure): Esquire.
Daily newspaper: The New York Times.
Sunday newspaper: The New York Times.
Breakfast radio show: Imus in the Morning.
What car do you own?: CLK55 AMG Mercedes, S500 Mercedes.
Most-admired entrepreneur: Richard Branson.
Favourite technology: BlackBerry.
Greatest achievement: Finding my wife.
Most humbling experience: Lunch with President Clinton and Ariel Sharon.
What principle defines your working life?: Make it fun.
Everyone's saying The American titan of the outdoor industry got tongues
wagging this year when he returned to the UK scene and swooped on ailing
outdoor owner Maiden. Now that Maiden has rebranded as Titan and has the
financial might to make more acquisitons, observers are wondering what
Apfelbaum will turn his attention to next.

Archibald, Stuart
Job: Managing partner, Archibald Ingall Stretton.
Company: Archibald Ingall Stretton, Berners House, 47-48 Berners Street,
London W1T.
Work tel: +44 (0)20 7467 6100.
Born: 16 June 1965.
Family: No, single - good-looking bachelor seeks companion!
Career history: Lintas Sydney; Grey direct; Evans Hunt Scott; BMP DDB;
Archibald Ingall Stretton.
Favourite ad: Any work by Audi.
Book: Down Under by Bill Bryson.
Album: Super Black Market Clash - The Clash.
Website: Sydney Morning Herald (www.smh.com.au).
TV programme: CSI Miami.
Magazine (professional): The Economist.
Magazine (pleasure): Gourmet Traveller.
Daily newspaper: The Independent, Financial Times.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Today.
What car do you own?: Harley Davidson Fat Boy motorbike.
Most-admired entrepreneur: Dr Steve Howard for climate change.
Favourite technology: iPod.
Greatest achievement: Becoming a trustee of The Climate Group.
Most humbling experience: Surfing with dolphins.
What principle defines your working life?: Don't screw people over.
Everyone's saying: Set tongues wagging that he's planning a return to
his native Australia when he toured Asia looking at business
opportunities. He's sociable, likeable and a clear thinker - a
combination that is clearly a hit with the agency's loyal client base.

Arnold, Rosie
Job: Creative director, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1.
Work tel: +44 (0)20 7453 4202.
Born: 13 November.
Family: Peter, Thomas and Leo.
Career history: Whole career at Bartle Bogle Hegarty.
Favourite ad: Changes all the time.
Book: Changes all the time.
Album: Planet Waves -Bob Dylan.
Website: primelocation.
TV programme: Lost.
Magazine (professional): Campaign.
Magazine (pleasure): Vogue.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Today.
What car do you own?: Mercedes 280 SL 1968.
Most-admired entrepreneur: Trevor Bayliss.
Favourite technology: Any sort of telephone.
Greatest achievement: My family.
Most humbling experience: Working with blind guy who went on to finish
Iron Man challenge.
What principle defines your working life?: Work hard, be kind.
Everyone's saying: A splendid showing for Arnold at the Campaign Press
Awards was no surprise to those who rate her as one of the best art
directors around.

Arnold, Wayne
Job: Managing director, Profero.
Company: Profero, 19 Mandela Street, London NW1.
Work tel: +44 (0)20 7529 8708.
Born: 2 August 1974.
Family: Single.
Career history: Would say that Profero was my first proper job, the rest
was just playing around trying to be a lawyer.
Favourite ad: Honda "cog".
Book: Bob Dylan - Chronicles.
Album: Recently, Raconteurs -Broken Boy Soliders.
Website: BBC.
TV programme: Planet Earth.
Magazine (professional): Campaign.
Magazine (pleasure): n/a.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: n/a.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: iPod Nano.
Greatest achievement: Finishing the Marathon des Sables.
Most humbling experience: Being beaten by a blind man on the Marathon
des Sables.
What principle defines your working life?: Honesty and do what you say.
Everyone's saying: At long last, Arnold's agency is building a
reputation for its creative as well as its media output. Profero
produced the pitch-winning idea for the high-profile Mini business
(though it ended up sharing the account with glue) and followed that
performance with strong work for Frank and for Mini itself. Arnold, a
keen runner and excellent client man, is now becoming better known on
the industry stage.

Atkinson, Matt
Job: Chief executive, EHS Brann.
Company: EHS Brann, 6 Briset Street, London EC1M.
Work tel: +44 (0)20 7017 1000.
Born: 18 December 1966.
Family: Wife and two kids.
Career history: Graduate trainee, Procter & Gamble, 1990-1993. Board
director, Grey Integrated, 1993-1995. Managing director, Tequila,
1995-2002. Chief executive, Interfocus, 2002-2003. Head of integration,
Saatchi & Saatchi Group, 2003-2004. Chief executive, EHS Brann, 2004 to
date.
Favourite ad: Apple "think different".
Book: It's Not About The Bike - Lance Armstrong.
Album: Red Hot Chili Peppers - Californication.
Website: www.photobox.co.uk.
TV programme: Anything on Discovery Kids.
Magazine (professional): Stuff.
Magazine (pleasure): 220 - well, a bit of it.
Daily newspaper: Kids allowing, The Independent.
Sunday newspaper: The Sunday Times and The Mail on Sunday.
Breakfast radio show: Radio 4.
What car do you own?: John Cooper Works Mini.
Most-admired entrepreneur: Bill Gates.
Favourite technology: iPod.
Greatest achievement: Surviving an Iron Man.
Most humbling experience: Being hit by a car in the middle of Sumatra
and being helped by villagers.
What principle defines your working life?: Optimism.
Everyone's saying: Part of the team that ensured its flagship client
Barclays remained at the agency as well as being responsible for EHS's
relationship with British Gas, Atkinson's talents have not gone
unnoticed. He is being seconded to a network role to build Euro RSCG's
DM credentials globally.

Auton, Sylvia
Job: Chief executive, IPC Media.
Company: IPC Media, King's Reach Tower, Stamford Street, London SE1.
Work tel: +44 (0)20 7261 6396.
Born: Undisclosed.
Family: Husband William and two sons.
Career history: Joined IPC as a marketing executive on Country Life in
1977, then various publishing roles leading to IPC Media board director,
Country & Leisure Media, 1998-2003. Appointed chief executive in 2003.
Favourite ad: The Economist.
Book: Undisclosed.
Album: Undisclosed.
Website: Undisclosed.
TV programmes: The West Wing repeats and Seinfeld.
Magazine (professional): Campaign and Media Week.
Magazine (pleasure): Country Life,: New Scientist, The Economist.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Jonathan Ross on Radio 2 on Saturday.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Sir Martin Sorrell.
Favourite technology: BlackBerry.
Greatest achievement: Undisclosed.
Most humbling experience: Undisclosed.
What principle defines your working life?: Not settling for second best.
Integrity.
Everyone's saying: Immaculate, with not a hair out of place, Auton
appears very much the perfectionist and that's something she carries
through to her approach to work. Despite the IPC Media division having a
rough ride this year, Auton remains bullish about the future for her
portfolio.

Ayling, John
Job: Managing director, John Ayling & Associates.
Company: John Ayling & Associates, 27 Soho Square, London W1D.
Work tel: +44 (0)20 7439 6070.
Born: 18 April 1944.
Family: Wife Lyn and daughter Caroline (23).
Career history: Media assistant.Masius, 1965-1967. Media planner, SH
Benson, 1967-1968. Media manager, Garland-Compton, 1968-1971. Media
director, Kirkwood Co, 1971-1978. Founded JAA in 1978.
Favourite ad: Levi's "launderette" for historic/nostalgic reasons.
Book: Wisden Almanac.
Album: Brothers in Arms - Dire Straits.
Website: Lord's Taverners (lordstaverners.org).
TV programme: Any major sports programme - especially the Ryder Cup.
Magazine (professional): The Economist.
Magazine (pleasure): Golf Punk.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times/Telegraph.
Breakfast radio show: Five Live.
What car do you own?: Mercedes CLK.
Most-admired entrepreneur: My wife's bank manager.
Favourite technology: My mountain bike.
Greatest achievement: Completing two London marathons in past three
years raising ú340,000.
Most humbling experience: Being overtaken by a rhinoceros in the Mall at
the end of this year's London Marathon.
What principle defines your working life?: It's not a rehearsal.
Everyone's saying: So long a fixture in the media world, it is often
assumed that Ayling and his company has become an almost hallowed
institution. But to survive it has to keep doing the business - and the
company's continued solid performance speaks volumes for Ayling's
appetite for the fray. It's hardly worth mentioning that Ayling is also
a cricket fanatic ... is there anyone in the business that doesn't know?

Bain, David
Job: Partner, Beattie McGuinness Bungay.
Company: Beattie McGuinness Bungay, 16 Short's Gardens, London WC2H.
Work tel: +44 (0)20 7632 0400.
Born: 18 October 1968.
Family: Wife Joanne; daughter Saskia; son Louis.
Career history: JWT; Fallon; FCB; Beattie McGuinness Bungay.
Favourite ad: Cresta.
Book: Anna Karenina by Leo Tolstoy.
Album: Stone Roses - Stone Roses.
Website: Wikipedia.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Admap.
Magazine (pleasure): The New Yorker.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: n/a.
What car do you own?: Audi (dad van).
Most-admired entrepreneur: Lex Luthor.
Favourite technology: Spatula.
Greatest achievement: My wedding day.
Most humbling experience: My wedding night.
What principle defines your working life?: Inter faeces et urinam
nascimur.
Everyone's saying: Bain raised eyebrows when he left Saatchi & Saatchi
for a start-up after barely getting his feet wet at Charlotte Street.
But the move appears to have played out perfectly for one of the biggest
thinkers in the industry. He seems perfectly at home in a shop where his
ideas are given free rein.

Bainsfair, Paul
Job: President, Europe, TBWA.
Company: TBWA, 76-80 Whitfield Street, London W1A.
Work tel: +44 (0)20 7573 7121.
Born: 5 January 1953.
Family: Wife Sophie; children Bruno, Teddy and Phoebe; dog Taxi.
Career history: Joined Saatchi & Saatchi in 1976; made managing director
in 1986; started BST in 1990; made chairman of TBWA\London in 1998;
became president, Europe, TBWA in 2004.
Favourite ad: Volkswagen "snowplough".
Book: The Fountainhead byAyn Rand.
Album: Born to Run - Bruce Springsteen.
Website: Amazon.
TV programme: The Sopranos.
Magazine (professional): Campaign.
Magazine (pleasure): The Spectator.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Nissan Patrol.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Air conditioning.
Greatest achievement: Starting, running and selling my own agency.
Most humbling experience: Sitting at a red light in a shiny new Mercedes
with the top down and being asked by a passing skinhead: "What's a ****
like you doing in a car like that?"
What principle defines your working life?: Ready, fire, aim.
Everyone's saying: Bainsfair's usual polish failed him this year, when
after a seemingly unnecessary and protracted search he promoted
TBWA\London's MD, Matt Shepherd-Smith, to chief executive.

Baker, Sam
Job: Editor, Red.
Company: Red, 64 North Row, London W1K.
Work tel: +44 (0)20 7150 7641.
Born: 7 July 1966.
Family: Married to the novelist Jon Courtenay Grimwood; one step-son.
Career history: Staff writer, Chat, 1989-1992. Senior writer, Take A
Break, 1992-1993. Deputy and features editor, New Woman, 1993-1996.
Editor, J-17, 1996-1997. Editor, Minx, 1997-1998. Editor, Company,
1998-2003. Editor, Cosmopolitan, 2004-2006. Editor, Red, 2006.
Favourite ad: The car one with the little boy who robs a bank always
cracks me up.
Book: The Master and Margarita by Mikhail Bulghakov.
Album: Currently More Adventurous by Rilo Kiley.
Websites: Myboyfriendisatwat.com; dailycandy.com; fashionweekdaily.com;
pinkisthenewblog.com; and, always, amazon.co.uk.
TV programme: Am I the only person who's stuck with Lost?
Magazine (professional): They're all professional.
Magazine (pleasure): New York magazine - they always come up with a
quirky spin.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: A knackered Ford Ka.
Most-admired entrepreneur: JK Rowling.
Favourite technology: BlackBerry (also least favourite ...).
Greatest achievement: That I got here at all.
Most humbling experience: Judging the real women who were shortlisted
for Cosmopolitan's inaugural Fun Fearless Female Awards - the things
they'd endured would have destroyed lesser women (ie, me!).
What principle defines your working life?: Never ask anyone to do
anything you wouldn't do/have done yourself.
Everyone's saying: The glossy women's magazine market was more than a
little surprised when Baker quit Cosmopolitan for Red, a title with half
the circulation. While putting her stamp on Red, Baker must recognise
that its readers like the magazine just how it is.

Balderston, Bernard
Job: Associate director UK, Procter & Gamble.
Company: Procter & Gamble, Cobalt 12, Silver Fox Way, Cobalt Park,
Tyneside, NE27 0QW.
Work tel: +44 (0)191 297 5000.
Family: Wife and four children.
Career history: P&G from 1968 following university.
Further details: Not supplied.
Everyone's saying Many advertisers look to Balderston for leadership
when it comes to the big debates about the structure of British
broadcasting - and it was telling, last summer, to note his tolerant
attitude when ITV began lobbying to be released from CRR. However, some
observers would like to see him taking a more aggressive stance towards
the commercial ambitions of the BBC.

Bampton, Nick
Job: Managing director, Viacom Brand Solutions.
Company: Viacom Brand Solutions, 17-29 Hawley Crescent, London NW1.
Work tel: +44 (0)20 7284 6414.
Born: 14 July 1969.
Family: Wife Gillian and two children Isabella and Charlie.
Career history: 1990-1992: Thames TV. 1992-1993: UK Gold. 1993-1996:
Young & Rubicam. 1996-2000: Channel 5. 2000-2001: Channel 5 Interactive.
2001-2006: Viacom Brand Solutions.
Favourite ad: Any of the 300+ we produce and air on MTV and Nickelodeon.
Book: Freakonomics by Steven D Levitt and Stephen J Dubner.
Album: The Specials then, now Lily Allen - Alright, Still.
Website: Chelseafc.com.
TV programme: Dora the Explorer and The Backyardigans, see above.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Stuff.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today and Jonathan Ross.
What car do you own?: Scooter actually, Vespa 125cc GranTurismo.
Most-admired entrepreneur: Paul Lindley, founder of Ellas Kitchen.
Favourite technology: BlackBerry.
Greatest achievement: "Taking the credit" for having such a great sales
team.
Most humbling experience: Heading a TV business in 2006.
What principle defines your working life?: Resist the usual; I've got it
on loan from Y&R.
Everyone's saying: The Richard Hammond lookalike takes a lot of care
with his appearance. His free time is spent renovating his country pad
in the Cotswolds.

Barnes, Simon
Job: Commercial director, The Independent.
Company: The Independent, 191 Marsh Wall, London E14.
Work tel: +44 (0)20 7005 2100.
Born: 1 November 1952.
Family: Partner,Kym; children Cassie, Lauren, Jack and Max.
Career history: United Newspapers, sales; The Observer, sales; The Mail
on Sunday, sales; The Independent, sales.
Favourite ad: The next one to book ... love that.
Book: Constantly changing - currently Lee Child's The Hard Way.
Album: Old - Jimi Hendrix, Electric Ladyland. Newer - Ray Lamontagne,
Trouble.
Website: bbc.co.uk and Media Guardian.
TV programme: Anything football and American sport - mostly from Sky.
Magazine (professional): Campaign (really) and Media Week.
Magazine (pleasure): Uncut.
Daily newspaper: The Independent and Evening Standard.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Chris Moyles on Radio 1.
What car do you own?: bmw x5 and Peugeot 206.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: iPod.
Greatest achievement: Learning how to breathe.
Most humbling experience: The wisdom of my children.
What principle defines your working life?: An absolute commitment to
winning.
Everyone's saying: The Arsenal fan can talk ten to the dozen on any
subject dear to his heart. While his latest passion is likely to be a
new Independent commercial initiative, on a personal level he's far
happier talking about an up-and-coming band like The Kills.

Barnsley
Job: Head of 2D, Flame artist and Visual FX supervisor, The Mill.
Company: The Mill, 40-41 Great Marlborough Street, London W1F.
Work tel: +44 (0)20 7287 4041.
Born: 19 October 1969.
Family: Fiancée Nikki and son George Elvis (three).
Career history: Joined The Mill, straight from college in July 1992.
Favourite ad: In the past 12 months: Sony Bravia "balls".
Book: Fast Food Nation by Eric Schlosser.
Albums: Either: Deadwing - Porcupine Tree or Afraid of Sunlight -
Marillion.
Website: northernidiot.blogspot.com (or eBay).
TV programme: Alan Partridge.
Magazine (professional): Creative Review.
Magazine (pleasure): Stuff, Focus, Viz.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Podcast of The Rogues Gallery and The Dividing
Line.
What car do you own?: Smart car. Black and Silver.
Most-admired entrepreneur: Julian Richer (of Richer Sounds fame).
Favourite technology: A Perfect Solutions coin sorter; AE internet
radio; Oregon Scientific alarm clock; George Foreman Baby Rotisserie.
Greatest achievement: Holding the Guinness World Record (part of a
nine-man team) for pushing a wheel-chair 281 miles in 24 hours. Halifax,
West Yorkshire, 1986.
Most humbling experience: Walking around the Peace Park in Hiroshima,
Japan.
What principle defines your working life?: Treat yourself to a decent
alarm clock, and have a damn good laugh.
Everyone's saying: A.K.A Andrew Woods, Barnsley's post-production work
still sets the benchmark for visual effects and helps to make London
arguably the most creative market in the world. Named after his beloved
football team, Barnsley is incredibly down-to-earth and quite possibly
advertising's only Marillion fan.

Bartle, John
Jobs: Non-executive/ advisory roles.
Companies: Dare, i-Level, Guardian Media Group, Garner and Barnardo's,
jb@john-bartle.com.
Work tel: +44 (0)1494 558196.
Born: 22 August 1944.
Family: Wife Pat; daughters Juliet and Sarah; granddaughters Lauren,
Amy, Rebecca and Joanna.
Career history: Cadbury Schweppes, 1965-1973.
Co-founder, TBWA\London, 1973-1982. Co-founder and joint chief
executive, Bartle Bogle Hegarty, 1982-1999. Various non-executive and
advisory roles, 2000 to date.
Favourite ads: Lego "kipper"; Courage Best "gertcha".
Book: Sherlock Holmes, John le Carré and Dickens (can't possibly choose
just one book).
Album: Mel Torme and George Shearing - The Complete Concord Recordings.
Website: Amazon.
TV programme: (Almost) all sport and Spooks.
Magazine (professional): Campaign.
Magazine (pleasure): Golf World and BBC History Magazine.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Volkswagen Eos.
Most-admired entrepreneur: Mark Collier, Charlie Dobres and Andrew
Walmsley - young(ish), digital and brave.
Favourite technology: My golf Powercaddy.
Greatest achievement: My children (and then Bartle Bogle Hegarty).
Most humbling experience: Meeting John McCarthy just after his release.
What principle defines your working life?: The truth, the whole truth
and nothing but the truth.
Everyone's saying: The BBH founder has proved himself post-BBH as a
non-exec who can recognise the sweet smell of success and was an early
advocate of digital agencies, lending his weight to Dare and i-level. In
his off-hours, Bartle carefully tends to his role as unofficial uncle to
many in the industry, and to a small army of granddaughters.

Baxter, Marilyn
Job: Non-executive director of COI; freelance research consultant.
Company: COI, 18 Grosvenor Road, Richmond TW10 6PB.
Work tel: +44 (0)20 8940 8040.
Born: 13 July 1947.
Family: Husband, sister, brother.
Career history: 1969-1979: Various non-advertising jobs; 1979-1981:
Planner, McCann Erickson; 1981-1983: Sailing the Atlantic; 1983-1985:
Deputy planning director, Grandfield Rork Collins; 1985-1992: Executive
planning director, Saatchi & Saatchi. Wrote IPA Women in Advertising.
1992-1994: Sailing the Pacific; 1994-1999: Executive planning director
and vice-chairman, Saatchi & Saatchi. IPA Council, Chairman Value of
Advertising committee. 1999-2005: Chairman Hall & Partners; 2003 to
date: Non-executive director, COI; 2006: Wrote Magic and Logic
(IPA/ISBA/CIPS).
Favourite ad: Honda Diesel "hate something, change something".
Book: Far Tortuga by Peter Matthiessen.
Album: Blood on the Tracks, Bob Dylan.
Website: Meteorological Office (for the Shipping Forecast).
TV programme: The West Wing.
Magazine (professional): Campaign (what else?).
Magazine (pleasure): Yachting Monthly.
Daily newspaper: The Guardian, Weekend Financial Times.
Sunday newspaper: Undisclosed.
Breakfast radio show: Today.
What car do you own?: BMW 323i coupe; Mercedes A Class.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: The GPS on my boat.
Greatest achievement: Managing to stay in advertising after the age of
50.
Most humbling experience: Sailing with disabled people.
What principle defines your working life?: Work hard, be useful.
Everyone's saying: As a leading research expert, Baxter is able to
exploit her neutrality to bang agency and client heads together and she
continues to show no hesitation in doing so. "The required behaviours
and processes are not rocket science," she wrote last year in a report
on how often combative relationships can be improved.

Bazalgette, Peter
Job: Chief creative officer, Endemol.
Company: Endemol, Shepherds Building Central, Charecroft Way, London
W14.
Work tel: +44 (0)20 8222 4453.
Born: 22 May 1953.
Family: Wife and two children.
Career history: Worked for BBC News from 1977. Independent producer,
Bazal Productions, 1987-1998. Chairman, Endemol UK, 2002-2004. Chief
creative officer, Endemol Group, 2004 to date.
Favourite ad: T-Mobile.
Book: The Wind-Up Bird Chronicles by Haruki Murakami.
Album: Arthur Lee - Forever Changes.
Website: Big Brother, of course.
TV programme: Dr Who.
Magazine (professional): Heat.
Magazine (pleasure): The Spectator.
Daily newspaper: The Guardian and Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Volkswagen Polo.
Most-admired entrepreneur: Bernard Arnaud.
Favourite technology: Siemens phone and BlackBerry.
Greatest achievement: Formatting the card game bridge for TV.
Most humbling experience: Failing to open the batting for England.
What principle defines your working life?: Neurotic pragmatism.
Everyone's saying: Can you mention the name Bazalgette without
mentioning Big Brother? Not really, no. All the talk this year has
surrounded just where the BB contract will end up when it comes up for
tender. If the money is right, Bazalgette could hold the passport to a
much-needed lifeline for ITV ... or a tired-old format. Surely BB will
implode at some point, won't it?

Beale, Claire
Job: Editor, Campaign.
Company: Haymarket Business Publishing, 174 Hammersmith Road,
London W6 7JP.
Work tel: +44 (0)20 8267 4683
Born: 26 November 1966.
Family: Martin, Emerson and Cordelia.
Career history: Mediatel, Marketing, Campaign.
Favourite ad: Hamlet "photo booth".
Book: Wuthering Heights plus anything by Dostoyevsky, Dickens and George
Elliott.
Album: Depeche Mode's Speak and Spell for the memories.
Website: Google.
TV programme: Dragons' Den and The Office.
Magazine (professional): Erm ...
Magazine (pleasure): Country Living, Vanity Fair.
Daily newspaper: Bits of all of them online.
Sunday newspaper: The Sunday Times and The Observer (mostly go unread,
though).
Breakfast radio show: My children wouldn't hear of it.
What car do you own?: n/a.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: My wireless Macbook.
Greatest achievement: Reproducing, of course.
Most humbling experience: My children make me feel incredibly strong and
powerful and very humble and vulnerable every day.
What principle defines your working life?: Work hard and then go home.
Everyone's saying: Beale spent the first half of the year on maternity
leave and the second half gestating plans for the next stage of
Campaign's development. Expect a dynamic online presence and a fresh
emphasis on insight and analysis for 2007.

Beattie, Trevor
Job: Creative director, Beattie McGuinness Bungay.
Company: Beattie McGuinness Bungay, 16 Short's Gardens, London WC2H.
Work tel: +44 (0)20 7632 0400.
Born: Undisclosed.
Family: Undisclosed.
Career history: ABM, BMP (80s); TBWA\London, GGT (90s); TBWA\London,
Beattie McGuinness Bungay (00s).
Favourite ad: Haven't seen it yet.
Book: Don't read them.
Album: Now That's What I Call Music 17.
Website: loosechange.com.
TV programme: Sugar Rush.
Magazine (professional): Campaign.
Magazine (pleasure): Boxing News.
Daily newspaper: All of them.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: I can't drive.
Most-admired entrepreneur: Jesus.
Favourite technology: The clock.
Greatest achievement: Getting a job in advertising.
Most humbling experience: Working with Nick Hutton at tbwa.
What principle defines your working life?: Never eat anything with a
face.
Everyone's saying: Not even adland's biggest self-publicist would have
imagined Beattie McGuinness Bungay would be the runaway success it is
after less than two years in business. Beattie, still one of adland's
most passionate creatives, now has the contented air of a man in charge
of his own destiny, and he's left a big hole at TBWA\London that the
agency has struggled to fill.

Bednash, Graham
Job: Managing partner, Michaelides & Bednash.
Company: Michaelides & Bednash, Elsley Court, 20-22 Great Titchfield
Street, London W1W.
Work tel: +44 (0)20 7468 1168.
Born: Undisclosed.
Family: Undisclosed.
Career history: Account manager, Lowe, 1982-1984. Account director, GGT,
1984-1988. Board director, HHCL, 1988-1995. Managing partner, M&B, 1995
to date.
Favourite ad: Nike "airport".
Book: The Great Gatsby by F Scott Fitzgerald.
Album: Astral Weeks.
Website: last.fm.
TV programme: Curb your Enthusiasm.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: thelondonpaper.
Sunday newspaper: The Observer.
Breakfast radio show: Five Live.
What car do you own?: One Vespa GranTurismo and one Jeep.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Sony Ericsson cameraphone.
Greatest achievement: Staying enthusiastic.
Most humbling experience: Failing driving test seven times.
What principle defines your working life?: Create change.
Everyone's saying: Bednash continues to impress as one half of the M&B
double-act. When he wasn't discovering new music through downloading
during 2006 and entering various running races, Bednash oversaw some
highly creative work for Unilever, Penguin and Channel 4.

Bell, David
Job: Chief executive, CheethamBell JWT.
Company: CheethamBell JWT, Astley House, Quay Street, Manchester M3.
Work tel: +44 (0)161 832 8884.
Born: 13 July 1961.
Family: One son, Rafe.
Career history: Product manager, ICI, 1987-1989. Account manager, BJL,
1989-1992. CheethamBell JWT, 1992 to date.
Favourite ad: Levi's "laundrette".
Book: The Name of the Rose by Umberto Eco.
Album: Mozart's great piano concertos.
Website: tripadvisor.com.
TV programme: University Challenge.
Magazine (professional): Campaign.
Magazine (pleasure): GQ.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: BMW M Coupé.
Most-admired entrepreneur: Doug Richard.
Favourite technology: My Trek racing bike.
Greatest achievement: Still feeling 25 at 45.
Most humbling experience: The Mission Space ride with my son at Epcot,
Orlando.
What principle defines your working life?: Hard work, enthusiasm, luck.
Everyone's saying: Bell strongly believes his agency should be
considered as high as most of its London counterparts, but has failed to
produce the goods this year to warrant a comparison of that nature. The
convivial Ulsterman has been successful in puttingtwo disperate agencies
together, but will now have to fight hard to replace lost Reckitt
Benckiser billings.

This article was first published on campaignlive.co.uk

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