The A List 2007. (2 of 12)

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

Bergmann, Daniel
Job: Managing director, Stink.
Company: Stink, 1 Alfred Mews, London, W1T.
Work tel: +44 (0)20 7462 4000.
Born: 26 September 1962.
Family: Wife, one son.
Career history: Began my career working in the Prague art scene. Became
an artist agent and art fundraiser in San Francisco and New York.
Returned to Prague to join local production company, Stillking, as a
producer. Started Stink six years ago.
Favourite ad: Hamlet "cigars".
Book: Fahrenheit 451 by Ray Bradbury.
Album: Eels - Soul Jacker.
Website: www.meteo.fr.
TV programme: Newsnight (only with Paxman!).
Magazine (professional): Creativity.
Magazine (pleasure): Der Spiegel.
Daily newspaper: The Guardian.
Sunday newspaper: The New York Times.
Breakfast radio show: BBC2.
What car do you own?: None.
Most-admired entrepreneur: Bill Gates.
Favourite technology: Laptop.
Greatest achievement: My family.
Most humbling experience: My family.
What principle defines your working life?: Intelligence.
Everyone's saying: Bergman has charisma and business acumen in equal
doses and alongside his star director Ivan Zacharias is the driving
force behind Stink that saw the company named production company of the
year last year.

Berlin, Andy
Job: Chairman, The Voluntarily United Group of Creative Agencies.
Company: The Voluntarily United Group of Creative Agencies, 100 Avenue
of the Americas, New York, NY 10013.
Work tel: +1 212 824 2000.
Born: 28 January 1950.
Family: Was adopted. No children.
Career history: Writer, "advertising entrepreneur".
Favourite ad: The Guardian "points of view" by John Webster.
Book: A Critique of Pure Reason; Ulysses; Red Harvest.
Album: Essence - Lucinda Williams; Live at the Filmore - Quicksilver;
1,000 Kisses - Patty Griffin.
Website: None yet, but I keep looking at them a lot. The web has found
its way to bring us incredible reference, instant correspondence,
superficial factoids, depressing gambling and graceless porn. Still

waiting for its age of big ideas to come to us.
Magazine (professional): None.
Magazine (pleasure): They're mostly ads, aren't they? Catalogues. Our
industry supplies their content mostly. I used to like Spy, and Gray's
Sporting Journal. I like The Economist - even though they're usually
dead wrong about things; they're such daring thinkers. And the Paris
Review, which actually did see into the future once upon a time. I still
like photography magazines. The technology is best suited for that.
TV programme: Undisclosed.
Daily newspaper: The Wall Street Journal.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Cityfolk Mornings, WFUV (you can get it anywhere
via streaming).
What car do you own?: Mostly I drive bikes. I have a Saleen S7 that I
once drove at 205mph, it's for sale; also have a thing called a GEM
(electric car from Canada, damn thing won't go faster than 25mph but
it's fine for around-town stuff).
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Magic.
Greatest achievement: Not being a boring, self-obsessed shit for the
past few years. Mostly.
Most humbling experience: Getting old.
What principle defines your working life?: 1) Thinking backwards from
imaginary "success" to create real successes. 2) Understanding that
people are the most important creative medium and that many "delusions"
can be made to come true. 3) Method thinking. Ask me about it sometime
when you have an hour and a bottle of good, cheap red wine.
Everyone's saying: The pressure gauge at United has reached red. The
charismatic Berlin has succeeded in bringing together a group of local,
extremely creative, agencies, but can he turn them into a credible
network offering? Some believe he'll throw in the towel before
turnaround is achieved.

Bermann, Georges
Job: Producer, Partizan.
Company: Partizan, 10 rue Vivienne, Paris 75002, France.
Work tel: + 33 2 53 45 01 23.
Born: 29 February 1952.
Family: Married, one child.
Career history: Partizan since 1986.
Favourite ad: Levi's "drugstore".
Book: L'étranger by Albert Camus.
Album: Let it Bleed - Rolling Stones.
Website: Partizan.com.
TV programme: Seinfeld.
Magazine (professional): Campaign.
Magazine (pleasure): None.
Daily newspaper: Le Monde.
Sunday newspaper: None.
Breakfast radio show: I don't listen to radio.
What car do you own?: Peugeot 307.
Most-admired entrepreneur: Jack Warner.
Favourite technology: Paper and pen.
Greatest achievement: My daughter.
Most humbling experience: My daughter.
What principle defines your working life?: Fun.
Everyone's saying: A pharmacist turned commercials producer, Bermann
appears to be concentrating on the Partizan big guns while his UK
managing director, Madeleine Sanderson, is focusing on young talent.
While not exactly known for his rollicking sense of humour, the fact
that he has kept his star director Michel Gondry for so long suggests he
engenders loyalty.

Betts, Gary
Job: Executive creative director, Delaney Lund Knox Warren & Partners.
Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street,
London WC2.
Work tel: +44 (0)20 7438 4038.
Born: 20 November 1957.
Family: Wife Jane; daughter Holly (16); son Sam (14).
Career history: Saatchi & Saatchi; DDB; CDP; BMP; WCRS; McCann Erickson;
Delaney Lund Knox Warren & Partners.
Favourite ad: First Howard spot from the Halifax.
Book: Tony Benn's autobiography.
Album: Antony and the Johnsons.
Website: Google Earth.
TV programme: The Catherine Tate Show.
Magazine (professional): Art Review.
Magazine (pleasure): Art Review.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Radio 4.
What car do you own?: Bentley GT Continental.
Most-admired entrepreneur: James Dyson.
Favourite technology: iPod.
Greatest achievement: Walking 14 peaks in one day in the Lake District
with Nigel Long.
Most humbling experience: Losing a running race to my 14-year-old son.
What principle defines your working life?: Keep happy and be positive.
Everyone's saying: Winning the Morrison's account bought a smile to
Betts' face, not to mention an increase in budget to bolster his
creative department. 2006 saw Keith Terry promoted to creative director
as well as the appointment of three new creative teams.

Bignell, Mark
Job: Joint managing director, OPera Media.
Company: OPera Media, Seymour Mews House, 26-37 Seymour Mews, London
W1H.
Work tel: +44 (0)20 7908 3560.
Born: 22 July 1967.
Family: Claire, Florence and Dorothy.
Career history: Zenith; BMP DDB; OMD, OPera.
Favourite ad: Sony Bravia "balls".
Book: One Day in the Life of Ivan Denisovich by Alexander Solzhenitsyn.
Album: The Stone Roses.
Website: www.lutontown.co.uk.
TV programme: Brian Sewell's The Grand Tour.
Magazine (professional): Campaign.
Magazine (pleasure): Condé Nast Traveller.
Daily newspaper: The Sun.
Sunday newspaper: The Sunday Times and News of the World.
Breakfast radio show: www.normanjay.com.
What car do you own?: Second-hand Ford Focus.
Most-admired entrepreneur: My dad.
Favourite technology: The iPod, still.
Greatest achievement: My daughters.
Most humbling experience: None.
What principle defines your working life?: None.
Everyone's saying: 2007 should prove another volatile year in the UK
airtime market. When CRR goes, we'll see the true value of group buying
directors, and the bright, competent Bignell will be keen to impress.

Billett, John
Job: Chairman, Billetts & MPMA.
Company: Billetts, Alhambra House, 27-31 Charing Cross Road, London
WC2H.
Work tel: +44 (0)20 7321 4002.
Born: 28 November 1943.
Family: Wife Glynis; children Andrew (31), Nicola (27) and Sam (22);
grandchildren Mia (five) and Abi (two).
Career history: Unilever/Lintas, 1966-1970. Masius, 1970-1973. Media
director, Wasey Campbell-Ewald, 1973-1976. Media director, Allen Brady &
Marsh, 1976-1981. Chief executive, Billett & Company 1981-1989. Group
Chief executive UK, CIA, 1989-1995. Chairman, Billetts/MPMA, 1995 to
date.
Favourite ad: Fiat Strada.
Book: Civilisation by Lord Clark.
Album: Giant Steps by John Coltrane.
Website: ba.com.
TV programme: Waking the Dead.
Magazine (professional): AdAge.
Magazine (pleasure): The Garden (Royal Horticultural Society).
Daily newspaper: The Times and The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Toyota Yaris and Range Rover.
Most-admired entrepreneur: Carlos Ghosn.
Favourite technology: BlackBerry.
Greatest achievement: I'm still here.
Most humbling experience: Two hundred and fifty industry friends turning
up to the surprise 60th birthday for me.
What principle defines your working life?: Focus on the customer needs
and get it right first time.
Everyone's saying: The Americans have always been suckers for a plummy
English accent and the mannerisms of a toff, no matter how overcooked.
All of which bodes well for Billett as he attempts to establish a firmer
foothold in the US - a market that has, to date, resisted the
blandishments of media auditors.

Bishop, Alan
Job: Chief executive, COI.
Company: COI, Hercules House, Hercules Road, London Se1.
Work tel: +44 (0)20 7261 8210.
Born: 2 August 1953.
Family: Single.
Career History: Ted Bates; Msg; Fcb, 1974-1985. Chairman, North America,
Uk, international, Saatchi & Saatchi, 1985-2002.
Favourite ad: "The Tate by Tube".
Book: Independence Day by Richard Ford.
Album: Revolver - The Beatles.
Website: Directgov.
TV programme: Test cricket.
Magazine (professional): Campaign.
Magazine (pleasure): The Observer Music Monthly.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: None.
Most-admired entrepreneur: Isambard Kingdom Brunel.
Favourite technology: Refrigerator.
Greatest achievement: Don't know yet.
Most humbling experience: All the kindnesses of strangers.
What principle defines your working life?: It's easy to make right
decisions, it's tough to make least-wrong ones.
Everyone's saying: As boss of the country's fifth-largest advertiser and
one of the most sociable clients, it's no wonder Bishop's name tops
agency Christmas card lists. A good year for COI, which is using new
media to its advantage. Bishop is fascinated by politics and has
recently discovered a love of sailing.

Bleakley, Tim
Job: Joint managing director, Viacom Outdoor.
Company: Viacom Outdoor, Camden Wharf, 28 Jamestown Road, London NW1.
Work tel: +44 (0)20 7428 2804.
Born: 23 October 1965.
Family: Wife Clare; the scamps George, Jack and Ella .
Career history: Account director ITV; sales controller, Talk Radio;
sales director, talksport; managing director, TWGImpact; broadcast sales
director, Emap Advertising.
Favourite ad: Nike "scorpion" with Eric Cantona.
Book: The Colditz Story by PR Reid.
Album: (What's the Story) Morning Glory? - Oasis.
Website: manutd.com.
TV programme: ER.
Magazine (professional): Campaign.
Magazine (pleasure): Red Issue.
Daily newspaper: Metro and Financial Times.
Sunday newspaper: The Sunday Times and The Observer for the sports mag.
Breakfast radio show: Brazil and Beaky talksport, Today and Parry and
Townsend on Saturdays' talksport.
What car do you own?: XC90 Volvo.
Most-admired entrepreneur: Anyone who has put their balls or house on
the line.
Favourite technology: In-car DVD.
Greatest achievement: George, Jack and Ella, but I can only claim 50 per
cent of that.
Most humbling experience: The team and I handed out gifts last Christmas
at the children's ward at St Mary's in Paddington the day before
Christmas Eve. I dressed up as Father Christmas for a laugh, but nothing
had prepared me for some really ill kids who had never met Father
Christmas before. Humble pie, anyone?
What principle defines your working life?: The best argument should win
the day, nobody has a monopoly on ideas, where are we going to be
tomorrow that is a better place than we arrived at today.
Everyone's saying: It was a good year for Viacom as United supporting
Mancunian Bleakley helped land the mammoth London Underground contract.
Viacom is now implementing its plans for the network that includes lots
of new display technologies. The industry has been bowled over by its
plans.

Bogle, Nigel
Job: Group chief executive, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B.
Work tel: +44 (0)20 7453 4416.
Born: 27 April 1947.
Family: Nathan, Amy, Ben and Rosie.
Career history: Leo Burnett; TBWA; Bartle Bogle Hegarty.
Favourite ad: Undisclosed.
Book: This week it is Human Traces by Sebastian Faulks.
Album: This week it is Curious George by Jack Johnson.
Website: This week it is Second Life.
TV programme: Top Gear.
Magazine (professional): Campaign.
Magazine (pleasure): Autosport.
Daily newspaper: Various.
Sunday newspaper: The Sunday Times, The Mail On Sunday.
Breakfast radio show: Today.
What car do you own?: Audi RS4 Avant. Porsche 911 Carrera.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Sky+.
Greatest achievement: Still working on that.
Most humbling experience: Parenthood.
What principle defines your working life?: Run at the future, not away
from it.
Everyone's saying: How much energy does the 59-year-old Bogle exude
after 24 years at BBH? How driven is he to build BBH still further? How
long before Hegarty hands the worldwide chairman title to him? Bogle's
dedication to his agency has only deepened over the years.

Boles, Mike
Job: Creative partner, Rainey Kelly Campbell Roalfe/Y&R.
Company: Rainey Kelly Campbell Roalfe/YR, Greater London House,
Hampstead Road, London NW1.
Work tel: +44 (0)20 7611 6568.
Born: 29 July 1965.
Family: Wife Pat Doherty; sons Elliot and Truman.
Career history: Saatchi & Saatchi; BMP DDB; Rainey Kelly Campbell
Roalfe/YR.
Favourite ad: The one just over the horizon.
Book: Crime and Punishment by Fyodor Dostoevsky; The Gruffalo by Julia
Donaldson and Axel Scheffler.
Album: The Smiths.
Websites: You Tube; The Onion.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Campaign.
Magazine (pleasure): Time Out.
Daily newspaper: timesonline, The Sun, The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Lauren Laverne.
What car do you own?: A silver one.
Most-admired entrepreneur: Charles Saatchi.
Favourite technology: iPod.
Greatest achievement: The birth of my two sons.
Most humbling experience: Watching John Webster's showreel after his
memorial.
What principle defines your working life?: Keep it simple.
Everyone's saying: Boles is part of the Rainey Kelly old guard and
created much of the agency's better work with his partner Jerry Hollens.
They are still integral to the agency and the pair are the right-hand
men/wisdom-givers to Ben Priest and Mark Roalfe.

Bolloré, Vincent
Job: Chairman of the board, Havas.
Company: Havas, 2 allée de Longchamp, 92150 Suresnes, France.
Work tel: + 33 1 58 47 80 00.
Born: 1 April 1952.
Family: Four children.
Career history: 1970-1976: Assistant at the European Union Bank.
1976-1981: Manager at the Compagnie Financiere Rothschild. From 1981:
Chairman and managing director of Bolloré Group.
Favourite ad: Evian.
Book: L'écume des jours by Boris Vian.
Album: Rolling Stones.
Website: www.bollore.com.
TV programme: Direct 8.
Magazine (professional): Undisclosed.
Magazine (pleasure): Undisclosed.
Daily newspaper: Direct Soir.
Sunday newspaper: Journal du Dimanche.
Breakfast radio show: Europe No. 1.
What car do you own?: Citroën C6.
Most-admired entrepreneur: Bill Gates.
Favourite technology: Electric battery.
Greatest achievement: My children.
Most humbling experience: Employee in a bank.
What principle defines your working life?: Work smiling.
Everyone's saying: There's nothing that the billionaire industrialist
known as the Breton Buccaneer enjoys more than a good scrap. He proved
it in his bruising battle for control of Havas and for boardroom
representation at Aegis. Will Havas be the vehicle which enables him to
become France's next media magnate? Don't bet against it.

Bond, Fredrik
Job: Director, MJZ.
Company: MJZ, 45a Brewer Street, London W1F.
Work tel: +44 (0)20 7434 4000.
Born: 5 February 1970.
Family: Wife Jenny, kids Lea and Keela.
Career history: Mod Film, Sweden; Harry Nash, London.
Favourite ad: Sony Bravia "balls".
Book: Jules Verne - Around the World in 80 Days.
Album: Imagine by John Lennon.
Website: DN.se.
TV programme: Möte med det okända, TV 3.
Magazine (professional): Campaign.
Magazine (pleasure): Frieze.
Daily newspaper: The Guardian, The New York Times.
Sunday newspaper: The New York Times.
Breakfast radio show: None.
What car do you own?: Toyota Prius and Highlander.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: My MacBook.
Greatest achievement: My kids.
Most humbling experience: Being in a relationship for 16 years.
What principle defines your working life?: It's never too late.
Everyone's saying: The UK hasn't seen enough of Bond's skill with the
camera this year - the director is increasingly focusing his efforts on
the lucrative US market. Known for his dry sense of humour and love of
the high life,: Bond also has a reputation for being driven by money.

Bond, Steve
Job: Managing director, Posterscope Group.
Company: Posterscope Group, Cardinal Tower, 12 Farringdon Road, London
EC1M.
Work tel: +44 (0)20 7336 6363.
Born: 31 August 1958.
Family: Wife Diane Gregory; children Richard, Sarah, Mathew, Claire and
Sam.
Career history: Started in out-of-home media in March1977, so the magic
30 years is up next year!
Favourite ad: Apple iPod.
Book: A non-fiction crime book goes down well, although I never finish
them.
Album: U2 - The Joshua Tree.
Website: www.weatheronline.co.uk (I travel a lot, so need to know what
to pack!).
TV programme: Very light TV viewer, but like to catch sports and music
programmes when at home, which is not often.
Magazine (professional): Golf World (I spend a lot of time on courses).
Magazine (pleasure): FHM or Condé Nast Traveller.
Daily newspaper: The Times.
Sunday newspaper: The Mail on Sunday.
Breakfast radio show: I'm a radio tart; as soon as the appalling ads or
the chat starts I switch to another station.
What car do you own?: Porsche 911.
Most-admired entrepreneur: Richard Branson.
Favourite technology
iPod or Caddy Plus.
Greatest achievement: Having lots of kids and still managing to play
lots of golf and other sports.
Most humbling experience: Travelling around Africa, brings you down to
Earth and makes you realise how good we have it in the UK.
What principle defines your working life?: I've always been told to work
hard and the benefits will come at some point - but I'm still waiting!
Everyone's saying: Bond has enjoyed a good year at the helm of
Posterscope. While many businesses in outdoor have endured mixed
fortunes, he's kept the poster specialist on a steady course. He's also
very popular with Nabs, after using his legendary negotiating skills to
help the charity bust the ú1 million mark at its last Big Bash.

Bonnett, Tim
Job: Chief executive, Tequila\London.
Company: Tequila\London, 82 Dean Street, London W1D.
Work tel: +44 (0)20 7440 1140.
Born: 6 June 1964.
Family: Yes.
Career history: Aer Lingus; Option One; John Menzies; Shell.
Favourite ad: Apple "1984".
Book: I Was Vermeer by Frank Wynne - everyone loves an underdog who
comes out on top.
Album: Anything by Annie Lennox - voice of an angel.
Website: Ocado - Waitrose food and to your door!
TV programme: Grand Designs - in a sea of rubbish interior design shows,
this stands out.
Magazine (professional): Harvard Business Review - I like the big words!
Magazine (pleasure): Condé Nast Traveller - we can dream.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: 70s Mercedes 300sl and a Vespa.
Most-admired entrepreneur: Alan Yau: went from working behind the
counter at a Chinese takeaway to opening Hakkasan and Yauatcha, my two
favourite restaurants.
Favourite technology: Satnav - kills the arguments in the car and has a
sexy voice that never shouts back.
Greatest achievement: Setting up a wildlife charity to protect
endangered species.
Most humbling experience: Going to Ethiopia with Comic Relief.
What principle defines your working life?: Treat others as you would
like to be treated yourself.
Everyone's saying: Bonnet is concentrating on smoothing out the wrinkles
after a very bumpy merger with TBWA\GGT and the departure of his
executive creative director. The agency faced reviews on PruHealth and
Abbey, but it attracted Cordell Burke as its executive creative
director.

Boothby, Chris
Job: Head of investment management, Aegis Media.
Company: Aegis Media, Parker Tower, 43-49 Parker Street, London WC2B.
Work tel: +44 (0)20 7550 3216.
Born: 10 February 1960.
Family: Wife Caroline; children Sam (14), Chloe (12) and Christian
(nine).
Career history: Telesales operative,: The Guardian, 1982-1983. TV buyer,
ABM, 1983-1985. Buyer, Bass, 1985-1989. Buying director, BBJ, 1989-2003.
Operations director, Vizeum UK, 2003-2005.
Favourite ad: Carling "dambusters".
Book: Portrait of an Artist as a Young Man by James Joyce.
Album: Style Council - Home and Abroad.
Website: 4thegame.com (I was their resident "People's Poet" during the
recent World Cup!).
TV programme: Predictably - live sport, especially football.
Magazine (professional): Campaign,of course.
Magazine (pleasure): No time to read magazines, but occasional cricket
monthlies.
Daily newspaper: The Daily Telegraph - especially the sports section.
Sunday newspaper: The Times.
Breakfast radio show: Today.
What car do you own?: BMW X5.
Most-admired entrepreneur: The bloke who started my daughters "school
run" bus service - making a fortune!
Favourite technology: iPod.
Greatest achievement: Professionally - maintaining Coors' loyalty after
20 years. Personally, demolishing and rebuilding our house - 18 months
of torment but ultimately worth it.
Most humbling experience: My children's successes, both big and small.
What principle defines your working life?: Treat everyone with due
respect. Respect breeds loyalty both from superiors and subordinates.
Everyone's saying: Renowned family man Boothby took on greater
responsibilities this year. Previously Boothby headed global trading for
Vizeum. He now heads global trading for Aegis Investment Management,
incorporating the Carat and Vizeum networks. A good job too as Aegis has
been picking up business here, there and everywhere.

Boyd, Chris
Job: Chief executive, Audit Bureau of Circulations UK & Ireland.
Company: Audit Bureau of Circulations UK and Ireland, 211 High Street,
Berkhamsted, Herts HP4.
Work tel: +44 (0)1442 800870.
Born: 13 December 1947.
Family: Wife Suzanne; daughters Charlotte and Hannah.
Career history: Sales executive, IPC Media, 1970-1984. Publishing
director, IPC Media, 1985-1994. Managing director and board director,
IPC Southbank, 1995-1998. Sabbatical, 1999-2000.Chief executive, ABC Uk
& Ireland, 2000 to date.
Favourite ad: Stella Artois "ice-skating priests".
Book: Mao: The Unknown Story by Jung Chang.
Album: In Session (Live) - Albert King and Stevie Ray Vaughan.
Website: www.bbc.co.uk.
TV programme: Grand Designs.
Magazine (professional): Press Gazette.
Magazine (pleasure): Too difficult. I like a broad range.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: BMW 318 Touring and MX5.
Most-admired entrepreneur: Gordon Ramsey.
Favourite technology: Boase SoundDock.
Greatest achievement: Still having the same desire to try to deliver the
best, where possible, at 58 as I did when I was 28!
Most humbling experience: Realising the demand from readers to a very
basic promotion that had become increasingly over-subscribed! (Not as
bad as the Hoover incident, though.)
What principle defines your working life?: Trust and respect others.
Never be afraid to ask.
Everyone's saying: Boyd is leading the ABC into the digital future with
an investigation of providing multi-platform circulation certificates.
It's something that the former IPC director won't hurry into though.

Boyle, Gerry
Job: Chief executive, Zenith-Optimedia.
Company: Zenith-Optimedia, 22 Percy Street, London W1T.
Work tel: +44 (0)20 3003 9001.
Born: 29 June 1971.
Family: Wife Caroline; children Caitlin and Rory.
Career history: Leo Burnett, 1994-1997; Michaelides & Bednash,
1997-1999; ZenithOptimedia, 1999 to date.
Favourite ad: The Economist posters.
Book: Anything by Irvine Welsh.
Album: Sergeant Pepper - The Beatles.
Website: metcheck.com.
TV programme: 24.
Magazine (professional): Campaign.
Magazine (pleasure): GQ.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Chris Moyles.
What car do you own?: Toyota RAV4, Mercedes A Class.
Most-admired entrepreneur: My brother in law - Rene Bester.
Favourite technology: Sky+.
Greatest achievement: Getting a job at Leo Burnett, following
university.
Most humbling experience: I'm humbled every day by my children.
What principle defines your working life?: To be fair.
Everyone's saying: The cerebral Glaswegian ascended to the chief
executive role at ZenithOptimedia after attending a residential
management course. But he's lost none of his passion for getting stuck
into client work.

Bray, Michael
Job: President, DDB Europe.
Company: DDB Worldwide, 12 Bishops Bridge, London W2.
Work tel: +44 (0)20 7258 4211.
Born: 23 December 1950.
Family: Two sons Max and Tom.
Career history: Started in Leo Burnett, Venezuela, in 1973. Moved to Y&R
New York in 1975, then to DDB New York in 1977. Moved to DDB Madrid in
1982 and then to DDB London in 1982, where I've been ever since.
Favourite ad: Volkswagen "changes".
Book: A Short History of Nearly Everything by Bill Bryson.
Album: Too many to choose from.
Website: eBay.
TV programme: Mostly news, sports and movies.
Magazine (professional): Campaign, Ad Age.
Magazine (pleasure): GQ.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Don't listen to radio in the morning.
What car do you own?: Volkswagen
Most-admired entrepreneur: Bill Gates.
Favourite technology: My Bang & Olufsen stereo.
Greatest achievement: Co-producing two brilliant sons.
Most humbling experience: Spending a weekend with my best friend just
before he died.
What principle defines your working life?: Try to be straightforward.
Everyone's saying: What took him so long? The duration of Bray's search
for a London chief executive was painful (there were several account
losses). Bray did well to snare the much-respected Stephen Woodford for
the role, but there is now a lot of time to make up.

Brazier, Paul
Job: Executive creative director, Abbott Mead Vickers BBDO.
Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3511.
Born: 29 July 1962.
Family: Wife Diane; children Eva (four) and Jude (18 months).
Career history: Four years at Cogent Elliott; four years at WCRS; 15
years at Abbott Mead Vickers BBDO.
Favourite ad: The Guardian "points of view".
Book: Humble Masterpieces by Paola Antonelli.
Album: Beatles 1967-1970.
Website: Primelocation.
TV programme: Match of the Day.
Magazine (professional): The Economist.
Magazine (pleasure): Art Review and GQ.
Daily newspaper: The Guardian and Daily Mirror.
Sunday newspaper: The Observer and The Sunday Times.
Breakfast radio show: Nursery rhymes in the car.
What car do you own?: BMW X5.
Most-admired entrepreneur: Jason Fretwell.
Favourite technology: Mobile phone.
Greatest achievement: Becoming executive creative director at Abbott
Mead Vickers BBDO.
Most humbling experience: With my wife when she gave birth.
What principle defines your working life?: Perseverance furthers.
Everyone's saying: With a Cannes Grand Prix under his belt, Brazier will
have been content with his work for about ten minutes. The quietly
determined Brummie will be striving even harder for double success.

Brien, Nick
Job: Worldwide chief executive, Universal McCann.
Company: Universal McCann, 622 Third Avenue, New York NY 10017.
Work tel: +1 646 865 3657.
Born: 18 January 1962.
Family: Anastasia, Lucas and Delilah.
Career history: Joined Universal McCann in 2005 as the worldwide chief
executive, from global CEO of Arc Worldwide. Previously president of
corporate business development for Starcom MediaVest Group (SMG). Before
that, chief executive of Leo Burnett London.
Favourite ad: Honda Diesel "hate something, change something".
Book: Guns, Germs and Steel - The Fate of Human Societies by Jared
Diamond. Memoirs of Hadrian by Marguerite Yourcenar.
Album: Coldplay.
Website: ft.com.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Business Week.
Magazine (pleasure): Vanity Fair and Wallpaper.
Daily newspaper: Financial Times and The Wall Street Journal.
Sunday newspaper: The New York Times.
Breakfast radio show: None.
What car do you own?: Honda Civic.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Memory stick.
Greatest achievement: Marrying Anastasia.
Most humbling experience: Having children.
What principle defines your working life?: Optimism.
Everyone's saying: The globetrotting Brien has more energy and
determination than most and a forceful personality to match, but he has
his work cut out taking Universal McCann into a new age given recent
account losses.

Briginshaw, Paul
Job: Creative director and partner, Miles Calcraft Briginshaw Duffy.
Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London
W1T.
Work tel: +44 (0)20 7073 6900.
Born: 2 March 1954.
Family: Laura, Francesca and Oliver.
Career history: Left Royal College of Art in 1979; sleeve designer, EMI
Records; art director - Masius, Grey, Geers Gross, Colman RSCG; head of
art, CDP; art director, Abbott Mead Vickers BBDO; founding
partner/creative director, Miles Calcraft Briginshaw Duffy.
Favourite ad: Sony Bravia "balls".
Book: Henri Cartier-Bresson - Photographs.
Album: Radiohead - OK Computer.
Website: lensmodern.com.
TV programme: University Challenge.
Magazine (professional): Communication Arts.
Magazine (pleasure): Vogue Italia.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Lauren Laverne on XFM.
What car do you own?: Audi TT 3.2, Subaru Outback.
Most-admired entrepreneur: My father.
Favourite technology: Boeing 747 400.
Greatest achievement: Starting MCBD with M, C and D.
Most humbling experience: Proudly sending a career update to my old
school magazine. I wrote: "Got into the RCA. Pursued a career in
advertising. Quite a few awards." They printed: "Got into the RAC.
Pursued a career in advertising. Few rewards."
What principle defines your working life?: Get up earlier than everyone
else.
Everyone's saying: While the work is strong this year, Briginshaw's and
Duffy's creative department has struggled to hold on to its better
teams, with high-profile signings defecting to both Clemmow Hornby Inge
and TBWA\London. Although a Mr Nice Guy, Briginshaw still has ambition
and ego.


Brooks, Martin
Job: Chief executive, Zulu.
Company: Zulu, The Glassmill, Battersea Bridge, London SW11.
Work tel: +44 (0)20 7942 0000.
Born: 21 August 1967.
Family: Partner Sarah.
Career history:: Theatre producer, 1989-1991. Account manager/director,
Claydon Heeley, 1992-1997. General manager, Claydon Heeley Beijing,
1998-2000. Agency Republic, chief executive, 2001-2005.
Favourite ad: Blackcurrant Tango "Sebastian".
Book: Any Human Heart by William Boyd.
Album: Stone Roses, Stone Roses.
Website: YouTube - I could spend all day on it.
TV programme: Still The Catherine Tate Show.
Magazine (professional): Marketing Services Financial Intelligence.
Magazine (pleasure): Yachting World.
Daily newspaper: Guardian Unlimited.
Sunday newspaper: The Observer.
Breakfast radio show: Radio 4.
What car do you own?: Volkswagen.
Most-admired entrepreneur: Len Schlessinger, chief operating officer,
Victoria's Secret.
Favourite technology: Russian space pen (it's a pencil).
Greatest achievement: Raising ú lots for Shelter.
Most humbling experience: India.
What principle defines your working life?: Fail to honour thy people and
they will fail to honour you.
Everyone's saying: "Tigger with brains", as he's known within his
agency, has spent this year rushing around on the hunt for acquisitions
to add to the new kind of mini-network he's building for Omnicom. He's
brought mobile and interactive TV into the fold - will search be next?

Brooks, Tim
Job: Managing director, Guardian Newspapers.
Company: Guardian Newspapers, 119 Farringdon Road, London EC1R.
Work tel: +44 (0)20 7278 2332.
Born: 30 September 1957.
Family: Wife Ann; children Jac, Bella and William.
Career history: Founder, Media Week, 1985; Emap, 1991-2000; director,
IPC Media, 2000-2006.
Favourite ad: Hamlet "Columbus".
Book: The Diaries of Samuel Pepys.
Album: Abbey Road - The Beatles.
Website: Guardian Unlimited.
TV programme: The Sopranos.
Magazine (professional): Media Week (obviously!).
Magazine (pleasure): NME.
Daily newspaper: The Guardian (derr!).
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Volvo V70, Mazda RX-198.
Most-admired entrepreneur: Nick Logan.
Favourite technology: My iPod.
Greatest achievement: My family.
Most humbling experience: Divorce.
What principle defines your working life?: People do their best work
when they are enjoying it.
Everyone's saying: Brooks' move from IPC to The Guardian took many by
surprise, but his intelligence, team-building skills and new-media
experience are a strong combination. The only surprise is that The Daily
Telegraph didn't poach Brooks to join its team of former Emap stars
before The Guardian got its hands on him.

Bryant, George
Job: Managing partner and head of planning, Abbott Mead Vickers BBDO.
Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3831.
Born: 10 September 1970.
Family: My Wife Rachel; daughters Gabriella and Jasmine.
Career history: Good agencies.
Favourite ad: Guinness "surfer".
Book: Too many.
Album: Paul's Boutique - Beastie Boys.
Website: Google.
TV programme: Curb Your Enthusiasm.
Magazine (professional): The Economist.
Magazine (pleasure): Empire.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Sunday Morning.
What car do you own?: Saab 900.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: The internet.
Greatest achievement: Being myself.
Most humbling experience: My daughters.
What principle defines your working life?: Surround yourself with great
ideas.
Everyone's saying: As part of the team that runs one of the more
successful network outposts in London, Bryant should take satisfaction
from AMV's 2006 performance. However, planning is not something AMV is
famous for, something Bryant must change.

Brymer, Chuck
Job: President and chief executive, DDB Worldwide.
Company: DDB Worldwide Communications Group Inc, 437 Madison Avenue, New
York, NY 10022, USA.
Work tel: +1 212 415 3240.
Born: 30 July 1959.
Family: Wife Tracy. Daughters Lindsay, Hope and Savannah. Son Jackson.
Career history: Started out at BBDO in 1982 in Houston, Texas and later
at BBDO in New York. Joined Interbrand in 1985 as president of US Group.
Became global chairman and chief executive of company in 1994 following
acquisition by Omnicom. During 20 years with Interbrand, built
Interbrand into the largest branding and identity consultancy in the
world. Joined DDB Worldwide as the global president and chief executive
in April 2006.
Favourite ad: Avis "we try harder".
Book: Bonfire of the Vanities by Tom Wolfe.
Album: The White Album, The Beatles.
Website: Undisclosed.
TV programme: The Daily Show with Jon Stewart.
Magazine (professional): Communications Arts.
Magazine (pleasure): Wired.
Daily newspaper: The New York Times.
Breakfast radio show: NPR.
What car do you own?: One for fun, one for family.
Most-admired entrepreneur: Richard Branson. Does it his way and seems to
have fun doing it.
Favourite technology: Electric razor.
Greatest achievement: Kids who (apparently) still think I'm OK.
Most humbling experience: Trying to learn another language.
What principle defines your working life?: Play to win ... but have fun
doing it. Always work with people who inspire you.
Everyone's saying: DDB's new global chief moved over from Interbrand. On
the positive side, an external perspective could be useful. On the
negative side, does he know anything about advertising?

Buchanan, Peter
Job: Deputy chief executive, COI.
Company: COI, Hercules House, Hercules Road, London SE1.
Work tel: +44 (0)20 7261 8386.
Born: 23 October 1947.
Family: Wife Jane.
Career history: Trainee to group account director, Saatchi & Saatchi,
1974-1990. Client services director, Impact FCA!, 1990-1994. Director of
advertising; director of marcomms; deputy chief executive, COI, 1994 to
date.
Favourite ad: Currently, Honda "impossible dream".
Book: Coming Up for Air by George Orwell.
Album: Roy Woods' Greatest Hits.
Website: Brand Republic.
TV programmes: CSI and Channel 4 News.
Magazine (professional): Campaign, of course!
Magazine (pleasure): Private Eye.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: I need silence first thing in the morning.
What car do you own?: Golf GTi.
Most-admired entrepreneur: The guys who launched Innocent.
Favourite technology: Expensive secateurs or a Ducati Desmosedici RR.
Greatest achievement: To still be in this business after more than 30
years.
Most humbling experience: Occasionally having to accept that I'm wrong.
What principle defines your working life?: Optimism, honesty and making
a difference.
Everyone's saying: If adland awarded Oscars, Buchanan would surely be a
prime contender for the best supporting act. As COI's faithful number
two, he ensures the Government's information machine remains fleet of
foot and respected by its agency roster despite having celebrated its
60th birthday in 2006.

Buhlmann, Jerry
Job: Chief executive, EMEA, Aegis Media.
Company: Aegis Media, Parker Tower, 43-49 Parker Tower, London W2B.
Work tel: +44 (0)20 7550 3281.
Born: 26 November 1959.
Family: Wife Lisa, two step-daughters, two sons and a daughter.
Career history: Y&R; WCRS; chief executive/owner, BBJ, 2000-2003.
Favourite ad: Guinness.
Book: Undisclosed.
Album: Various jazz albums.
Website: www.farrvintners.com.
TV programme: Sky Premier League Football.
Magazine (professional): The Economist.
Magazine (pleasure): Undisclosed
Daily newspaper: The Daily Telegraph, Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Audi RS6.
Most-admired entrepreneur: Undisclosed.
Favourite technology: Corkscrew.
Greatest achievement: Creating and building BBJ into a significant
business.
Most humbling experience: Comparing my day at the office with my wife's
as an A&E nurse.
What principle defines your working life?: Make a difference everyday
and keep perspective.
Everyone's saying: Buhlmann might have thrown his toys out of the pram
when Mainardo de Nardis was handed the plumb Aegis job at the end of
last year. But the relentlessly professional (if rather humourless)
Buhlmann has kept his cool (no doubt helped by a few lucrative share
options - though he did cash in some chips in the autumn). This paid off
with the triumphant landing of General Motors' ú400 million media
business.

Bullmore, Jeremy
Job: Member, advisory group, WPP.
Company: WPP, 27 Farm Street, London W1J.
Work tel: +44 (0)20 7408 2204.
Born: 21 November 1929.
Family: Wife, two sons and one daughter.
Career history: JWT, 1954-1987; WPP, 1988 to date.
Favourite ad: Anything by EH Brooks.
Book: Lucky Jim by Kingsley Amis.
Album: The Wombles.
Website: Guardian Unlimited.
TV programme: Yes, Minister.
Magazine (professional): Forecourt Trader.
Magazine (pleasure): Private Eye.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Mercedes estate, Suzuki jeep.
Most-admired entrepreneur: Cameron Mackintosh.
Favourite technology: Laptop.
Greatest achievement: Surviving.
Most humbling experience: Being made to box for my regiment.
What principle defines your working life?: Somebody's watching.
Everyone's saying: More than half a century since its launch as a
trainee copywriter in 1954, the Bullmore brand has never been stronger.
For proof, read his recently published collection of essays which
originally appeared in consecutive WPP annual reports - Apples, Insights
and Mad Inventors.

Bungay, Bil
Job: Founding partner, Beattie McGuinness Bungay.
Company: Beattie McGuinness Bungay, 16 Short's Gardens, London WC2H.
Work tel: +44 (0)20 7632 0400.
Born: 27 September 1964.
Family: Nelly, Lucas (seven) and Carla (three).
Career history: TBWA for bloody ages.
Favourite ad: Honda "cog".
Book: Faber Book of Reportage.
Album: U2 - Boy.
Website: Google Earth.
TV programme: Given up on tv. Too many crap ads.
Magazine (professional): Campaign.
Magazine (pleasure): Stuff, New Scientist.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: None.
What car do you own?: Nissan X-Trail.
Most-admired entrepreneur: Richard Branson, Steve Jobs.
Favourite technology: 12-inch Mac Powerbook.
Greatest achievement: Starting BMB.
Most humbling experience: Meeting Nelson Mandela.
What principle defines your working life?: Never work with idiots.
Everyone's saying: Chatterbox Bungay doesn't hug the limelight to the
extent his agency co-founders do, but his influence on the business is
clear in its creative output. His is a keen art director's eye, and he
casts it over all the work leaving the building.

Burkitt, Hugh
Job: Chief executive, The Marketing Society.
Company: The Marketing Society, 1 Park Road, Teddington TW11.
Work tel: +44 (0)20 8973 1352.
Born: 24 April 1945.
Family: Wife Jan, four sons and one daughter.
Career history: Unilever trainee; adperson agency boss; Marketing
Society chief executive.
Favourite ad: Volkswagen "funeral".
Book: Decline and Fall by Evelyn Waugh.
Album: Four Last Songs by Richard Strauss sung by Jessye Norman.
Website: Fulham FC.
TV programme: The Simpsons.
Magazine (professional): Marketing.
Magazine (pleasure): Private Eye.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Mercedes E-Class estate.
Most-admired entrepreneur: James Dyson.
Favourite technology: The Dyson dual cyclonic vacuum cleaner.
Greatest achievement: Creating a successful independent advertising
agency.
Most humbling experience: Being fired by Interpublic in 1981.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Burkitt's success at keeping the Marketing Society
contemporary and relevant belies his old school charm and impeccable
manners. During the coming year he'll doubtless want to extend the
influence of the Panoramic Group, which he helped form to champion
marketing's role in UK business.

Burn, Johnnie
Job: Sound designer/ managing director, Wave Recording Studios.
Company: Wave Recording Studios, 32 Great Pulteney Street, London W1f
9NW.
Work tel: +44 (0)20 7439 8080.
Born: 15 May 1970.
Family: Undisclosed.
Career history: 1989 teaboy; 1999 founded Wave Recordings.
Favourite ad: Kiss FM "music is life".
Book: Undisclosed.
Album: Electro 13.
Website: Undisclosed.
TV programme: Undisclosed.
Magazine (professional): Undisclosed.
Magazine (pleasure): Undisclosed.
Daily newspaper: Undisclosed: .
Sunday newspaper: Undisclosed
Breakfast radio show: Undisclosed.
What car do you own?: Old 911.
Most-admired entrepreneur: Undisclosed.
Favourite technology: Undisclosed.
Greatest achievement: Undisclosed.
Most humbling experience: Undisclosed.
What principle defines your working life?: Undisclosed: .
Everyone's saying: Burn's talent, charm and humour have made Wave the
place to visit for sound sessions, while his company's parties still set
the benchmark for a hedonistic night out.

Buscombe, Peta (Baroness)
Job: Chief executive and director-general, the Advertising Association.
Company The Advertising Association, 7th Floor North, Artillery House,
11-19 Artillery Row, London SW1P.
Work tel: +44 (0)20 7340 1100.
Born: 12 March 1954.
Family: Husband Philip; children Nathalie (19), Leo and Christopher
(18).
Career history: 1983-1984: Lawyer and inspector, Barclays Bank.
1984-1987: Assistant secretary and legal adviser, Institute of
Practitioners in Advertising. 1983-1999: Joint owner/director, Holcombe
Hotel, Oxfordshire. 1993-1998: Joint managing partner, Buscombe & Fiala.
1997-1999: Vice chairman, Conservative Party. 1999-2001: Shadow minster,
trade and industry. 2001-2002: Shadow minister, home affairs and legal
affairs. 2002-2005: Shadow minister, culture, media and sport and deputy
to the shadow Lord Chancellor. 2005 to date: Shadow minister, education
and skills.
Favourite ad: Orange.
Book: The Last Ride by Tom Eidson.
Album: Dark Side of the Moon, Pink Floyd.
Website: Google.
TV programme: Spooks, although now that Prime Suspect is back, the
latter!
Magazine (professional): For advertising, Campaign; for politics, The
Week.
Magazine (pleasure): Waitrose Food Illustrated.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: 2 Ten FM.
What car do you own?: Aston Martin Classic DB7.
Most-admired entrepreneur: James Dyson.
Favourite technology: USB stick.
Greatest achievement: After marriage and children, a peerage.
Most humbling experience: Speaking in the House of Lords.
What principle defines your working life?: Adaptability, commitment and
enthusiasm.
Everyone's saying Buscombe's appointment to take charge of the AA is a
bit like gamekeeper turning poacher. A former Tory front bench
spokesperson in the House of Lords, she now has the task of defending
advertising against her party's rigorous questioning of the industry's
ethics.

Butcher, Michael
Job: Editor, Reveal.
Company: ACP-Natmag, 33 Broadwick Street, London W1F.
Work tel: +44 (0)20 7430 2161.
Born: 23 April 1965.
Family: Partner.
Career history: Correspondent, Burda Media; picture editor, Best;
assistant editor, Here!; assistant editor, Now; deputy picture editor,
Mail on Sunday; associate editor, Ideal Home; associate editor, Prima;
associate editor, Now; deputy editor, Closer; special projects, IPC;
editor, Reveal.
Favourite ad: Bounty Kitchen Roll "Audrey and Brenda".
Book: The Nibelungenlied.
Album: Too many to choose between.
Website: eBay.
TV programme: Bad Girls.
Magazine (professional): Bunte.
Magazine (pleasure): National Enquirer.
Daily newspaper: Daily Mirror.
Sunday newspaper: News of the World.
Breakfast radio show: Jamie and Harriet on Heart 106.2.
What car do you own?: Audi TT.
Most-admired entrepreneur: Jade Goody.
Favourite technology: TV remote control.
Greatest achievement: Driving from Dollywood to Hollywood - and back
again.
Most humbling experience: Doing a story on an East German child's
treatment for cancer at the Royal Marsden.
What principle defines your working life?: Make every day count.
Everyone's saying: Reveal found its feet in the latest ABCs. Bullish
about the future, Butcher sees no reason why it shouldn't continue this
growth.

Butler, John
Job: Chief executive, Harrison Troughton Wunderman.
Company: Harrison Troughton Wunderman, Greater London House, Hampstead
Road, London NW1.
Work tel: +44 (0)20 7611 6323.
Born: 10 August 1968.
Family: Wife Melanie, son George.
Career history: 1991-1993: Volunteer, US Peace Corps. 1993-1995: MBA,
Finance & Decision Science, Tulane University. 1995-1999: Brand manager,
Marlboro, Philip Morris. 1999-2001: Global account director,
imagination, Ford Motor Company brands. 2001-2004: Business integration
director, Masterfoods, Grey Global Group. 2004-2006: Managing director,
The Disruption Consultancy, TBWA. 2006 to date: chief executive,
Wunderman UK.
Favourite ad: VW "small".
Book: Brave New World by Aldous Huxley.
Album: Fables of the Reconstruction - REM.
Website: www.thejohncleese.com.
TV programme: The Daily Show with John Stewart.
Magazine (professional): Fast Company.
Magazine (pleasure): Wired.
Daily newspaper: International Herald Tribune.
Sunday newspaper: Undisclosed.
Breakfast radio show: Undisclosed.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Neil Johnson.
Favourite technology: The corkscrew.
Greatest achievement: It's still ahead of me, I hope!
Most humbling experience: Dressing up in a duck costume on national
television.
What principle defines your working life?: Honesty.
Everyone's saying A virtual unknown in the industry, Butler jumped into
his new role with the gusto of a man determined to make a difference. He
has restructured the agency, disposing of management jobs in the
process. He clearly has his sights set on a bigger, Wunderman network
role.

Butterfield, Leslie
Job: Managing partner, Ingram.
Company: Ingram, 101 Wigmore Street, London W1U.
Work tel: +44 (0)20 7016 8215.
Born: 31 August 1952.
Family: Growing!
Career history: Account planner, BMP, 1975-1980. Planning director,
Abbott Mead Vickers BBDO, 1980-1987. Planning director and chairman at
Partners BDDH, 1987-2000. Chief executive, Butterfield8, 2001-2003.
Favourite ad: Honda.
Book: The Murder of Roger Ackroyd by Agatha Christie - because the
narrator dunnit.
Album: Pet Shop Boys.
Website: Four Seasons Hotels - because I can lose myself in it.
TV programme: Newsnight.
Magazine (professional): Oh, come on!
Magazine (pleasure): Autocar.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Mercedes G-Wagen, Chrysler 300C, Alfa Romeo SZ,
Ferrari 355 Spider.
Most-admired entrepreneur: Sir Richard Branson, if I must.
Favourite technology: My Bang & Olufsen TV.
Greatest achievement: Completing my book about the Mercedes-Benz brand -
Enduring Passion.
Most humbling experience: Seeing my baby daughter born this year.
What principle defines your working life?: You can make money and have
principles.
Everyone's saying: Butterfield might be relatively low key and
understated in his approach, but beneath the surface lurks a razor-sharp
mind. Once described as "the David Abbott of the planning world",
Butterfield has the reputation of being able to push both clients and
colleagues to new heights. Those interested in German motor history
might want to check out his recently published book Enduring Passion:
The Story of the Mercedes-Benz Brand.

C
Cabral, Juan
Job: Creative director and partner, Fallon London.
Company: Fallon London, 67-69 Beak Street, London W1F.
Work tel: +44 (0)20 7494 9120.
Born: 28 February 1978.
Family: Isabel.
Career history: Agulla & Baccetti; Mother; Fallon.
Favourite ad: I'd say Guinness "dream club".
Book: Ficciones by Jorge Luis Borges.
Album: Lately, it's been Funeral by Arcade Fire.
Website: Google.
TV programme: Lost.
Are they all dead?
Magazine (professional): Kilimanjaro.
Magazine (pleasure): Q.
Daily newspaper: clarín.com.
Sunday newspaper: Whatever is on the coffee shop.
Breakfast radio show: 6 Music all day.
What car do you own?: I've had four bicycles since living in London -
all stolen.
Most-admired entrepreneur: Ariel Avila.
Favourite technology: The first Walkman.
Greatest achievement: Sanity?
Most humbling experience: Climbing Everest barefoot.
What principle defines your working life?: Say what I feel, even though
I shouldn't.
Everyone's saying: Cabral no doubt felt robbed by last year's Cannes
jury - his "balls" film for Sony was a cert for the Grand Prix. Never
one to sulk or rest on his laurels, though, the quiet but intense
Argentinian creative has upped the bar with his latest film for the
Japanese electronics giant, employing ú1 million of Semtex and 70,000
litres of paint to decorate a Glaswegian housing estate.

Cadman, Mark
Job: Chief executive, Euro RSCG London.
Company: Euro RSCG London, Cupola House, 15 Alfred Place, London WC1E.
Work tel: +44 (0)20 7257 6002.
Born: 30 December 1963.
Family: Wife Ayesha; two daughters Molly and Grace.
Career history: Graduate trainee, DDB New York, 1988-1990. Account
manager/director, Publicis, 1990-1993. Account director, Abbott Mead
Vickers BBDO, 1993-1995. Director in charge, JWT, 1995-1998. Head of
account management, Ammirati Puris Lintas and Lowe Lintas; managing
director, Lowe, 1998-2005. Managing director, JWT, embarassingly short
period. Chief executive, Euro RSCG London, 2006 to date.
Favourite ad: BT starring Stephen Hawking.
Book: Birdsong by Sebastian Faulkes.
Album: Atomic Kitten, but Russ has upgraded me to Gorillaz.
Website: eBay.
TV programme: Desperate Housewives.
Magazine (professional): BusinessWeek.
Magazine (pleasure): Gardens Illustrated.
Daily newspaper: The Times and The Sun.
Sunday newspaper: The Sunday Times and News of the World.
Breakfast radio show: Magic.
What car do you own?: A rather tired Audi A4 estate.
Most-admired entrepreneur: Sir Frank Lowe.
Favourite technology: iPod.
Greatest achievement: My two beautiful daughters who keep me honest.
Most humbling experience: Achieving little or nothing at JWT.
What principle defines your working life?: Be tough on the issues, but
fair with your people.
Everyone's saying: The former JWT managing director earned himself the
nickname "the toast fascist" during his time at the beleaguered WPP shop
in Knightsbridge for cancelling free breakfasts as a cost-cutting
measure. Can he do something more worthwhile at Euro?

Calcraft, Helen
Job: Managing director, Miles Calcraft Briginshaw Duffy.
Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London
W1T.
Work tel: +44 (0)20 7073 6900.
Born: 18 November 1966.
Family: Two daughters Rosa (six) and Maya (four).
Career history: Ten years at Abbott Mead Vickers BBDO from graduate
trainee to board/new-business director. MBA at London Business School.
Seven years at Miles Calcraft Briginshaw Duffy.
Favourite ad: Barclays "big" with Anthony Hopkins.
Book: I Know Why The Caged Bird Sings by Maya Angelou.
Album: Handel's Semele.
Website: net-a-porter.com.
TV programme: Lost.
Magazine (professional): Er, Campaign.
Magazine (pleasure): Grazia.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: I prefer to be driven.
Most-admired entrepreneur: Jacqueline Gold.
Favourite technology: Digital camera.
Greatest achievement: Losing every bet I ever made with Jeremy Miles and
never paying up. (To date, I owe 187 hours in the shower).
Most humbling experience: Spending three months in the paediatric
intensive care unit at St Mary's.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Calcraft is one of London's best - and most charming
- female suits. And beneath her slightly scatty demeanour (she's forever
losing things) lies a very sharp and politically astute business brain.
She'll need it following last year's sale to the Canadian Cossette
Communication Group - the pressure will be on to deliver the figures as
she and her three co-founders target those lucrative earn-outs.

Calcraft, Stef
Job: Partner, Mother.
Company: Mother, Biscuit Building, 10 Redchurch Street, London E2.
Work tel: +44 (0)20 7012 1963.
Born: 3 January 1963.
Family: Wife Tara.
Career history: Brand manager, Unilever, 1987-1990. Account director,
Leo Burnett, 1990-1993. Board director, Bartle Bogle Hegarty, 1993-1996.
Partner, Mother, 1996 to date.
Favourite ad: Levi's "swimmer".
Book: For Whom The Bell Tolls by Ernest Hemingway.
Album: Vaughan Williams' Symphony No 5 in D.
Website: Primelocation.
TV programme: 24, Antiques Roadshow.
Magazine (professional): n/a.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times/The Observer.
Breakfast radio show: Classic FM.
What car do you own?: Smart Brabus and Mercedes 500SL.
Most-admired entrepreneur: Andrew Carnegie.
Favourite technology: The web.
Greatest achievement: Asking the love of my life to marry me and,
astonishingly, not being refused.
Most humbling experience: Losing a brilliant best friend after
university. He turned his back on a high-flying City career and joined
VSO, while I joined Unilever. He was tragically killed helping others
while I am still here. Nearly 20 years on I think about him more than
ever.
What principle defines your working life?: Optimism and hard graft, in
equal measure.
Everyone's saying: As Mother's second largest shareholder and
co-founder, Calcraft was instrumental in grabbing Boots from JWT, and
has stewarded some strong work on the account in 2006.

This article was first published on campaignlive.co.uk

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