The A List 2007. (3 of 12)

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

Cameron, Hugh
Job: Joint managing director, DFGW.
Company: dfgw, Berkshire House, 168-173 High Holborn, London WC1V.
Work tel: +44 (0)20 7632 5208.
Born: 1968.
Family: Linzi and Harvey.
Career history: JWT, 1989-1994; Maher Bird Associates, 1995-1998; McCann
Erickson, 1998-2000; then dfgw. Various roles, longer titles.
Favourite ad: Still Apple's "crazy ones".
Book: Mind the Gap by Ferdinand Mount.
Album: Madonna's Confessions on the Dance Floor.
Website: kontraband.
TV programme: Question Time.
Magazine (professional): Viewpoint.
Magazine (pleasure): Vanity Fair.
Daily newspaper: Financial Times, The Times, The Sun, The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: BMW 120.
Most-admired entrepreneur: Renzo Rosso of Diesel.
Favourite technology: Motorola Pebl phone.
Greatest achievement: My 28-inch waist.
Most humbling experience: Seeing a friend's first feature film.
What principle defines your working life?: More.
Everyone's saying: Cameron has had a disappointing year at DFGW after
the BBC kicked the agency off its roster. He's a gifted strategist and
his talents could be better spent elsewhere.

Campbell, Robert
Job: Managing director, Outsider; partner and chairman, The Viral
Factory; partner, Unit 9.
Company: Outsider, 41-42 Foley Street, London W1W.
Work tel: +44 (0)20 7636 6666.
Born: 30 December 1962.
Family: Married, two children.
Career history: Farmer's son, freelance producer of music videos;
Tarsem's producer, Spots; managing director, Tony Kaye's; managing
director. Outsider.
Favourite ad: Volkswagen "snow plough".
Book: The Pazzi Conspiracy by Sir Harold Acton.
Album: Rolling Stones - Get Yer Ya Ya's Out.
Website: BBC News.
TV programme: Any good documentary.
Magazine (professional): Campaign, New Media Age.
Magazine (pleasure): The Week, Trout & Salmon.
Daily newspaper: The Daily Telegraph.

Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Land Rover.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Video iPod.
Greatest achievement: Kids.
Most humbling experience: Kids.
What principle defines your working life?: What's meant for you won't
pass you by.
Everyone's saying: Probably the savviest producer and one of the
canniest businessman in the industry, Campbell diversified early and was
smart about it. Is it too late for his peers to follow his lead?

Campbell, Robert
Job: Creative director, United London.
Company: United London, Clerkenwell Road, London EC1.
Work tel: +44 (0)20 7915 7555.
Born: 7 November 1958.
Family: One wife, one son.
Career history: Copywriter; WCRS. Copywriter, Abbott Mead Vickers BBDO.
Founded Rainey Kelly Campbell Roalfe.
Vice-chairman, Y&R, EMEA. Vice-president, McCann Erickson, EMEA.
Creative director/managing partner, United London.
Favourite ad: "1001 cleans a big big carpet for less than half a crown".
Book: Machiavelli - The Prince.
Album: Jimi Hendrix - Electric Ladyland.
Website: Primelocation.
TV programme: The news.
Magazine (professional): Campaign.
Magazine (pleasure): Hustler.
Daily newspaper: None.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Mini.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Canon Digital SLR.
Greatest achievement: Having a baby.
Most humbling experience: Having a baby.
What principle defines your working life?: If it isn't enjoyable, don't
do it.
Everyone's saying: Adland is questioning whether the laconic creative
still has the fire in his belly for turning round a struggling agency?
He certainly doesn't need the salary following the sale of Rainey Kelly
Campbell Roalfe to WPP and with two young children to occupy his
passions, Campbell has new domestic priorities.

Candy, Lorraine
Job: Editor-in-chief, Elle.
Company: Elle, Hachette Filipacchi (UK), 64 North Row, London W1K.
Work tel: +44 (0)20 7150 7353.
Born: 8 July 1968.
Family: Husband James; children Russkaya (four), Grace (two) and a new
baby.
Career history: Cornish Times; Wimbledon News; features writer, Daily
Mirror; women's editor, The Sun and Today; features editor, The Times;
deputy editor, The Times Saturday Magazine; editor, B; assistant editor,
Marie Claire; editor, Cosmopolitan.
Favourite ad: The Volvo ad.
Book: Fear and Loathing in Las Vegas by Hunter S Thompson.
Album: Parallel Lines by Blondie.
Website: I barely use the internet.
TV programme: Phoenix Nights.
Magazine (professional): Whichever one I am editing.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Times and the Daily Mirror.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Black Jeep Grand Cherokee.
Most-admired entrepreneur: I tend to admire the medical profession more
than business.
Favourite technology: My microwave.
Greatest achievement: My daughters and my marriage.
Most humbling experience: Travelling to Ethiopia for the Today
newspaper: to report on where Live Aid money had gone ten years after
Michael Buerk's first famine reports.
What principle defines your working life?: It's not rocket science.
Everyone's saying: Elle's editor-in-chief helped the magazine celebrate
its 21st birthday this year. Over the past two years Candy's hard work
and the launch of the travel-sized edition of the magazine has been
rewarded with a circulation increase.

Carroll, Jim
Job: UK chairman, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, LondonW1B.
Work tel: +44 (0)20 7453 4110.
Born: 29 April 1964.
Family: Wife Dycella.
Career history: Strategic Research Group; Madell Wilmot Pringle; Bartle
Bogle Hegarty.
Favourite ad: Smash "Martians".
Book: Graham Swift - Waterland.
Album: Marvin Gaye - I Want You.
Website: www.westhamonline.net.
TV programme: Whatever Happened to the Likely Lads?
Magazine (professional): Campaign.
Magazine (pleasure): Straight No Chaser.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer, The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Audi A3.
Most-admired entrepreneur: Nigel, John and John.
Favourite technology: Transistor radio.
Greatest achievement: Captain, Pembroke Third XI football team.
Most humbling experience: Being dressed as a metrosexual at a deodorant
conference.
What principle defines your working life?: Don't take it home with you.
Everyone's saying: BBH's brilliant strategist is a culture junkie. Make
him your friend if ever you want tickets to sold-out concerts or plays.

Carter, Carolyn
Job: President and chief executive, Grey EMEA.
Company: Grey Global Group, 215-227 Great Portland Street, London W1W.
Work tel: +44 (0)20 7636 3399.
Born: 2 November 1955.
Family: Fabulous husband.
Career history: 1980s: up the ranks at Grey New York. 1988: executive
vice-president, Grey New York. 1996: moved to London as global account
director on Mars. 2000: president EMEA,Grey Worldwide. 2002: president
EMEA, Grey Global Group. 2004: chief executive officer Grey Global Group
EMEA.
Favourite ad: I still love Guinness "noitulove" every time I see it.
Book: The Kite Runner by Khaled Hosseini - simultaneously devastating
and inspiring.
Album: My own playlist.
Website: YouTube.
TV programme: I'm addicted to Lost.
Magazine (professional): The Economist (and Campaign, of course!).
Magazine (pleasure): Vanity Fair.
Daily newspaper
Financial Times, The Wall Street Journal Europe.
Sunday newspaper: The Sunday Times, The New York Times.
Breakfast radio show: Ritual viewing of Squawk Box instead.
What car do you own?: Hate to drive.
Most-admired entrepreneur: Steve Jobs - for innovation, imagination and
personal passion.
Favourite technology: My Nokia.
Greatest achievement: Grey EMEA turnaround.
Most humbling experience: 9/11.
What principle defines your working life?: Satisfy yourself and set your
standards high.
Everyone's saying: Always composed and immaculately turned out, Carter
has navigated the politics surrounding Grey's takeover by WPP well. So
far, not much has changed, but expect the pressure gauge to rise in the
coming months.

Cavers, Mike
Job: Executive creative director, Chemistry Communications Group.
Company: Chemistry Communications Group, Melbury Mews,
158 Hurlingham Road, London SW6.
Work tel: +44 (0)20 7736 5355.
Born: 11 September 1954.
Family: Artist wife Delia and children Ben and Ailsa.
Career history: Started my career in pure design at David Pocknell's
Company, followed by stints at Allen Berrisford's and Larkin May,
followed by a year out teaching at West Glamorgan Institute Swansea,
returning to design at CYB, Y&R's design company. I then moved to Cato
Johnston Sales Promotion as the creative director. After Cato's, I
became a founding partnerof Limbo, Bartle Bogle Hegarty's below-the-line
offering. After ten years, I left to become the creative director of
Payne Stracey. This was followed by three years in Amsterdam as the
European creative director, integation, for TBWA\H on the Nissan
account.
Favourite ad: Sony Bravia "balls".
Book: Freakonomics by Steven D Levitt and Stephen J Dubner.
Album: You Forgot It In People by Broken Social Scene.
Website: www.visualthesaurus.com.
TV programme: Big Brother, Lost and the news.
Magazine (professional): The Economist and Creative Review.
Magazine (pleasure): Mojo and French Property News.
Daily newspaper: I buy a different newspaper every day.
Sunday newspaper: The Sunday Telegraph for the sports section.
Breakfast radio show: I'm at my desk at work before breakfast radio
shows start.
What car do you own?: Volkswagen Golf TDi and vintage Mercedes 280 CE.
Most-admired entrepreneur: Stelios.
Favourite technology: Paper clip and my trusty old mobile.
Greatest achievement: Seeing my children grow into friends I would like
to spend time with.
Most humbling experience: Telling Steve Aldridge of Partners Andrews
Aldridge when he was a student of mine at the West Glamorgan College of
Art that he would never make it in this business (so much for my
talent-spotting skills).
What principle defines your working life?: I know it's a cliché, but
it's "work hard, play hard".
Everyone's saying: The kind of work for which Cavers has become famous
eluded him in 2006. His move from Dialog to Chemistry should re-enthuse
him. Very direct, far too tidy, and rather uncompromising (famous for
being a stingy scorer on awards juries), Cavers is also a regular Mr
Nice Guy.

Chaldecott, Axel
Job: Global creative director, HSBC account, JWT.
Company: JWT, 1 Knightsbridge Green, London SW1X.
Work tel: +44 (0)20 7656 7000.
Born: 11 December 1954.
Family: Married, two children.
Career history: OBM, GGT, WCRS, HHCL, SMLXL, JWT.
Favourite ad: Honda "grr".
Book: Last book I really enjoyed was Down and Dirty Pictures by Peter
Biskind.
Album: iTunes.
Website: Guardian Unlimited.
TV programme: Shameless.
Magazine (professional): Wired.
Magazine (pleasure): Trail.
Daily newspaper: The Guardian, The Daily Telegraph.
Sunday newspaper: Undisclosed.
Breakfast radio show: Undisclosed.
What car do you own?: BMW and Mercedes.
Most-admired entrepreneur: Ian Livingstone.
Favourite technology: CD burner.
Greatest achievement: Helping to launch a low-cost airline in nine
months.
Most humbling experience: Birth of my first child.
What principle defines your working life?: Optimism.
Everyone's saying: Once one of the most famous ad creatives in the UK,
he now keeps a low profile, tucked away within the corridors of JWT.

Chalet, Debbie
Job: Outgoing chief executive, Carlton Screen Advertising.
Company: Carlton Screen Advertising, 12 Golden Square, London W1.
Work tel: +44 (0)20 7534 6363.
Born: 6 March 1959.
Family: Husband Martin and two sons Tom and Harry.
Career history: Ten years in cinema, 15 years in TV - Carlton, Thames
and Granada.
Favourite ad: Honda "cog".
Book: Memoirs of a Geisha by Arthur Golden.
Album: Best of Cafe Del Mar.
Website: lotsroad.com.
TV programme: Cracker.
Magazine (professional): Director.
Magazine (pleasure): Homes & Garden.
Daily newspaper: Saturday Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Virgin.
What car do you own?: Mini Cooper S, Renault Scenic.
Most-admired entrepreneur: Richard Reed who developed Innocent drinks.
Favourite technology: Computer.
Greatest achievement: Being employed in media aged 47 and being the
chief executive.
Most humbling experience: Being in hospital and seeing how hard people
work for dedication, not financial reward.
What principle defines your working life?: Work hard and you will reap
the rewards.
Everyone's saying: Chalet's exit from the company she's worked at for
ten years showed that it's tricky times in the cinema advertising world.
Carlton's ITV bosses believe the numbers could be better. Let's see if
they are right.

Chalk, Chris
Job: Chief strategy officer, Saatchi & Saatchi.
Company: Saatchi & Saatchi, 80 Charlotte Street, London W1A.
Work tel: +44 (0)20 7636 5060.
Born: 21 December 1962.
Family: Married, two daughters.
Career history: GGT; Lowe; Chiat/Day (LA); Goodby Silverstein (San
Francisco).
Favourite ad: Apple "crazy ones".
Book: Any Roald Dahl.
Album: The Verve - Urban Hymns.
Website: The Onion.
TV programme: Soccer AM.
Magazine (professional): Creativity.
Magazine (pleasure): Private Eye.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Capital.
What car do you own?: Volvo XC90.
Most-admired entrepreneur: Pierre Omidyar.
Favourite technology: My video iPod.
Greatest achievement: It hasn't happened yet.
Most humbling experience: Seeing my wife give birth.
What principle defines your working life?: Never stop learning.
Everyone's saying: "Chalkey" is a member of the one-time Lowe planning
elite. He's had a chequered time for the past few years, but appears to
have found stability in Charlotte Street.

Chambers, Dan
Job: Former director of programmes, five.
Company: n/a.
Work tel: n/a.
Born: 13 September 1968.
Family: Partner, Becca; daughter Eva.
Career history: Science editor, Channel 4, 1997-2002. Factual
controller, five, 2002-2003. Director of programmes, five, 2003 to date.
Favourite ad: The Guardian "points of view".
Book: Crime and Punishment by Fyodor Dostoevsky.
Album: No More Shall We Part - Nick Cave.
Website: www.five.tv.
TV programme: Prison Break.
Magazine (professional): Radio Times.
Magazine (pleasure): The New Yorker.
Daily newspaper: Various.
Sunday newspaper: The Sunday Times, The Observer.
Breakfast radio show: Today.
What car do you own?: Mercedes 380 SL (1983); G-Wiz; Peugeot 206.
Most-admired entrepreneur: My father.
Favourite technology: My G-Wiz (electric car).
Greatest achievement: Becoming director of programmes at five.
Most humbling experience: Watching the birth of my daughter.
What principle defines your working life?: Anything is possible.
Everyone's saying: Chambers was kept busy this year as five launched two
new digital channels, five Life and five US. He left the channel in the
autumn.

Cheetham, Andy
Job: Creative director, CheethamBell JWT.
Company: CheethamBell JWT, Astley House, Quay Street, Manchester M3.
Work tel: +44 (0)161 832 8884.
Born: 18 April 1966.
Family: Wife Barbara; sons Fraser and Rory.
Career history: BDH (TBWA) 1986-1989. Charles Barker (Manchester),
1989-1992. Cheetham Bell, 1992-2001. CheethamBell JWT, 2001-date.
Favourite ad: Chivas Regal "to Dad".
Book: Fat, Forty and Fired by Nigel Marsh because I've just read it and
it really struck a chord.
Album: The Best of the Eagles.
Website: Google.
TV programme: Little Britain.
Magazine (professional): Campaign.
Magazine (pleasure): Yachting World.
Daily newspaper: The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: 105.4 Century FM with Darren Proctor.
What car do you own?: Volkswagen Golf GTi.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: iPod.
Greatest achievement: Skippering a boat in a race across the Atlantic.
Most humbling experience: Being stuck in a hurricane while crossing the
Atlantic. There's nothing like the power of the sea to make you feel
small.
What principle defines your working life?: Do it now!
Everyone's saying: Every cloud has a silver lining. The departure of the
Reckitt Benckiser account at least means Cheetham's most high-profile
work will no longer be for the likes of Gaviscon and Senekot.

Chippendale, Mark
Job: Media director, NGN Display.
Company: News Group Newspapers, Times House, 2 Pennington Street, London
E98.
Work tel: +44 (0)20 7782 7349.
Born: 20 January 1961.
Family: Wife Louise, three children, Lauren, Benedict and Joshua.
Career history: Granada, Thames, Geers Gross, Austin West Media, Sky,
Yahoo!, NGN.
Favourite ad: Hamlet "photo booth", Mini "'av a go" (online).
Book: Rainmen by Marcus Berkmann.
Album: An impossible question.
Website: The Sun and News of the World sites; my school's old boys site,
Berry Bros & Rudd.
TV programme: Deadwood.
Magazine (professional): Campaign.
Magazine (pleasure): Decanter, Q.
Daily newspaper: Are you kidding?
Sunday newspaper: There you go again.
Breakfast radio show: Virgin.
What car do you own?: Mercedes E320 Cabrio, Toyota Landcruiser Colorado.
Most-admired entrepreneur: Undisclosed.
Favourite technology: iPod, TomTom 900.
Greatest achievement: Pulling Mrs Chips.
Most humbling experience: Being stumped third bounce off the bowling of
John Ayling.
What principle defines your working life?: Change is good.
Everyone's saying: The appointment of "Chips" to a new role at News
Group was heralded by many as an inspired move by News International. A
popular figure in the TV world after years at Sky Media, his experience,
albeit brief, at Yahoo!, should provide The Sun with a new commercial
direction.

Christie, Neil
Job: Managing director, Wieden & Kennedy.
Company: Wieden & Kennedy, 16 Hanbury Street, London E1.
Work tel: +44 (0)20 7194 7030.
Born: 9 July 1962.
Family: Wife Jennifer; sons Finlay (seven) and Elliott (one).
Career history: ABM, 1984-1987. Yellowhammer, 1987-1992. Bartle Bogle
Hegarty, 1992-1994. TBWA, 1992-2001. Partners BDDH, 2002-2004. Wieden
&Kennedy, 2004 to date.
Favourite ad: Sony PlayStation "double life".
Book: My Secret History by Paul Theroux.
Album: Television - Marquee Moon.
Website: Guardian Unlimited.
TV programme: The Sopranos.
Magazine (professional): Campaign.
Magazine (pleasure): Time Out.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: None.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: My PowerBook.
Greatest achievement: Fathering two apparently normal human children.
Most humbling experience: Same as above.
What principle defines your working life?: Work hard; try to be nice.
Everyone's saying: Christie has enjoyed a successful year at Wieden &
Kennedy. After six months, his agency beat the The Red Brick Road in
final shoot-out to win The Guardian account, then followed Lurpak,
Cravendale and the global Carlsberg accounts. His sober demeanor belies
his sense of fun.

Clark, Ian
Job: General manager, NI Free Newspapers.
Company: NI Free Newspapers, 1 Virginia Street, London E1.
Work tel: +44 (0)20 7782 7677.
Born: 10 February 1962.
Family: Wife Jill; daughters Sophie and Daisy.
Career history: Trainee to senior executive, Saatchi & Saachi,
1986-1988. Media group manager, Y&R, 1988-1997. Media director, Booth
Lockett Makin, 1997-2001. Director of advertising, News Group
Newspapers, 2001-2004. Commercial director, News Group Newspapers,
2004-2005. Director of advertising, The Times and The Sunday Times,
2005-2006. General manager, News International Free Newspapers, to date.
Favourite ad: Undisclosed.
Book: Undisclosed.
Album: Undisclosed.
Website: Undisclosed.
TV programme: Undisclosed.
Magazine (professional): Undisclosed.
Magazine (pleasure): Undisclosed.
Daily newspaper: thelondonpaper (I'm not subtle!).
Sunday newspaper: Undisclosed.
Breakfast radio show: Undisclosed.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Undisclosed.
Favourite technology: Undisclosed.
Greatest achievement: Undisclosed.
Most humbling experience: Undisclosed.
What principle defines your working life?: Undisclosed.
Everyone's saying: The laconic Clark, who not so long ago was media
agency middle management, moved on from The Times to launch News
International's thelondonpaper, a sure sign that he is held in high
esteem in Wapping. His nice guy approach belies a real determination and
shrewd negotiating nous.

Clark, Kelly
Job: Chief executive, Group M Europe.
Company: Group M, 101 St Martins Lane, London WC2N.
Work tel: +44 (0)20 7969 4324.
Born: 16 June 1966.
Family: Wife Kathryn; daughters Abigail and Olivia; son Henry.
Career history: Media director, JWT New York, 1988-1995. Chief
executive, MindShare Asia-Pacific, 1996-2002. Chief executive, MindShare
UK, 2002-2005. Chief executive, GroupM Europe, January 2006 to date.
Favourite ad: Guinness "noitulove".
Book: Joseph Heller's Catch 22.
Album: Handel's Water Music.
Website: www.nytimes.com.
TV programme: 24.
Magazine (professional): Campaign.
Magazine (pleasure): The New Yorker.
Daily newspaper: The Times and Financial Times.
Sunday newspaper: The Sunday Times and The Sunday Telegraph.
Breakfast radio show: The Classic FM Breakfast Show with Simon Bates.
What car do you own?: Volvo XC70.
Most-admired entrepreneur: Bill Gates.
Favourite technology: iPod.
Greatest achievement: An amazing wife who will have me, and three
gorgeous children.
Most humbling experience: Working in China and India, where I got a
glimpse of the future.
What principle defines your working life?: Decide what's right, then get
on with it.
Everyone's saying: Clark has now got his feet under the desk after
moving to run Group M across Europe in 2005 following considerable
success with MindShare in the UK. He is one of WPP's biggest assets.

Clark, Matthew
Job: Partner, Mother.
Company: Mother, The Biscuit Building, 10 Redchurch Street, London E2.
Work tel: +44 (0)20 7012 1800.
Born: 9 November 1966.
Family: Married with three sons.
Career history: Finance director, Barker Nicholson Lewin, 1988-1989.
Finance director, Reay Keating Hamer, 1989-1995. Partner, Mellors Reay &
Partners, 1996-1999. Partner, Mother, 1999 to date.
Favourite ad: Ferraro Rocher "ambassador's party".
Book: Larousse.
Album: Pink Floyd - Dark Side of the Moon.
Website: Google.
Tv programme: The Professionals.
Magazine (professional): Campaign.
Magazine (pleasure): T3.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times, News of the World.
Breakfast radio show: Chris Moyles.
What car do you own?: Mercedes E320 estate, Citroën C1.
Most-admired entrepreneur: Sir Richard Branson.
Favourite technology: Garmin forerunner.
Greatest achievement: Helping make Mother what it is now.
Most humbling experience: Becoming a father.
What principle defines your working life?: Maintain a healthy
work/home/play balance.
Everyone's saying: Clark plays a key role. He has a shrewd business
instinct and believes he's there to use numbers to Mother's advantage to
build expansion and development plans. Not when it comes to expenses, we
trust.

Claydon, Jonathan
Job: Executive chairman, Zulu.
Company: Zulu Network, The Glassmill, 1 Battersea Bridge Road, London
SW11.
Work tel: +44 (0)20 7924 3000.
Born: 19 April 1961.
Family: Partner Annie; children Hope, Kezia and James.
Career history: Trader, Cargill, London, 1983-1987. Desk head, Cargill,
Geneva, 1987-1991. Chairman/chief executive, Claydon Heeley, 1991-2001.
Chairman, Zulu Network, 2001 to date.
Favourite ad: Xbox "missile".
Book: Catch 22 by Joseph Heller.
Album: Marquee Moon by Television.
Website: bbc.co.uk. It is monumental; nothing else gets close.
TV programme: The Office or Thunderbird; depends who I'm with.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Probably Wallpaper*, though I've read Autocar every
week since I was five.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: A draw between Today and Jonathan Ross.
What car do you own?: Aston Martin DB5.
Most-admired entrepreneur: Reg Claydon.
Favourite technology: The wheel.
Greatest achievement: My children, of course.
Most humbling experience: Watching what my friends at the NSPCC Special
Investigation Unit in Penge do for a living.
What principle defines your working life?: We pass this way but once.
Everyone's saying: All eyes are on whether Zulu, the Omnicom-owned
below-the-line network headed by Claydon, will succeed. Claydon has been
hands-on at the agency helping ensure that it does. A very astute
businessman, no-nonsense and confident, he's also a rather laid-back
type.

Clemmow, Simon
Job: Planning partner, Clemmow Hornby Inge.
Company: Clemmow Hornby Inge, 7 Rathbone Street, London W1T.
Work tel: +44 (0)20 7462 8514.
Born: 30 June 1956.
Family: Wife Liz; son Nick (17).
Career history: Planning trainee, B&B, 1982-1983. Planner, GGT,
1983-1988. Planning partner, SPDC&J, 1988-1997. Planning director, TBWA,
1997-1999. Chief executive, TBWA,1999-2001. Planning partner, CHI, 2001
to date.
Favourite ad: Last year, "little tiny bill" for Sainsbury's insurance;
this year, "overtired" for Vauxhall Zafira.
Book: Whatever we're reading in the CHI Book Club.
Album: Let It Bleed by The Rolling Stones (1969).
Website: There's quite a scary one in Lord of the Rings when the hobbits
run into that giant spider ...
TV programme: None.
Magazine (professional): Campaign.
Magazine (pleasure): None.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Telegraph.
Breakfast radio show: Terry Wogan, Radio 2.
What car do you own?: Bentley Continental GT.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: My Pro-Ject Classic turntable.
Greatest achievement: Working for myself.
Most humbling experience: Working for other people.
What principle defines your working life?: Don't work for other people.
Everyone's saying: It doesn't appear to have been the busiest year for
Clemmow. The agency pulled back from the new-business frontline, but its
strategic output remained as strong as ever. With a wry,
seen-it-all-before take on the business, the ski-mad and now rather
well-off Clemmow will stay in the business for as long as it continues
to engage his brain.

Clift, Simon
Job: Chief marketing officer, Unilever, and group vice-president,
personal care.
Company: Unilever, 100 Victoria Embankment, London EC4P.
Work tel: +44 (0)20 7822 6089.
Born: 12 March 1958.
Family: Dogs and foster son. Sad, eh?
Career history: Marketing director, Unilever Mexico, then Elida Fabergé
UK; chairman, personal care, Unilever Brazil; president marketing, home
and personal care, Unilever.
Further details: Not supplied.
Everyone's saying: When Simon Clift became Unilever's first president of
marketing in 2001, it wasn't clear exactly how many home and
personal-care brands the marketing giant had. Names and advertising
often varied wildly. Not so now. Thanks to Clift's efforts both brands
and agencies have been rejigged.

Cochrane, Polly
Job: Director of marketing, Channel 4.
Company: Channel 4, 124 Horseferry Road, London SW1P.
Work tel: +44 (0)20 7306 6411.
Born: 5 April 1964.
Family: Husband Tom Sykes; children Finley (five) and Oscar (three).
Career history: Design assistant, BBC, 1986-1987. Account manager, WCRS,
1988-1990. Account director, CKT, 1990-1992. UK communications manager,
Vanity Fair, Condé Nast Publications, 1992-1994. Product manager, The
Observer, to manager, Guardian Development Unit, 1994-1996. Marketing
manager, Channel 5, 1996-1998. Controller of marketing promoted to
director of marketing, Channel 4, 1998 to date.
Favourite ad: Carlton Draught "big ad".
Book: Don't Put Your Finger in the Jelly Nelly by Nick Sharratt.
Album: Grace by Jeff Buckley.
Website: Gawker.com.
TV programme: Studio 60 - set to fill the gap left by The West Wing.
Magazine (professional): Campaign and Broadcast.
Magazine (pleasure): Condé Nast Traveller and Elle Deco.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Just swapped my Alfa Romeo for a Toyota Prius.
Most-admired entrepreneur: Adam Balon and Richard Reed.
Favourite technology: Electrolux Trilobite Robotic Vacuum Cleaner.
Greatest achievement: My children.
Most humbling experience: The Boxing Day tsunami.
What principle defines your working life?: Who dares (and goes home at
6pm) wins.
Everyone's saying: Film fanatic Cochrane's biggest challenge in 2006 was
overseeing the free-to-air debut for Film4. But that was something the
impressively buttoned-down and creatively attuned Cochrane managed with
Channel 4's customary marketing panache.

Coleman, Adrian
Job: Partner, VCCP.
Company: VCCP, Greencoat House, Francis Street, London SW1P.
Work tel: +44 (0)20 7592 7465.
Born: 10 October 1963.
Family: Daughters Ella, Clara and Eve.
Career history: Esso, 1983-1988; IMP, 1988-1993; HHCL, 1993-2000; AMD,
2000-2001; VCCP, 2002 to date.
Favourite ad: Hamlet "photo booth".
Book: Turn of the Screw by Henry James.
Album: Buddah Bar.
Website: Amazon.
TV programme: Prison Break.
Magazine (professional): Campaign (of course).
Magazine (pleasure): The Spectator.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Magic.
What car do you own?: Maserati Quattroporte.
Most-admired entrepreneur: James Dyson.
Favourite technology: Mobile phone.
Greatest achievement: Having three daughters.
Most humbling experience: Once losing to Ian Priest at golf.
What principle defines your working life?: If you can't be good - be
lucky.
Everyone's saying: As with the rest of the founding partners at VCCP,
Coleman is keen to hit the targets set by Chime and make himself a very
rich man. A task this sensible, sober, safe pair of hands is well on the
way to achieving.

Coleridge, Nicholas
Job: Managing director, Condé Nast.
Company: Condé Nast, Vogue House, Hanover Square, London W1S.
Work tel: +44 (0)20 7499 9080.
Born: 4 March 1957.
Family: Wife Georgia; four children aged seven to 15.
Career history: Cub reporter, Falmouth Packet newspaper, Cornwall,
1976-1979. Associate editor, Tatler, 1979-1982. Columnist, Evening
Standard, 1982-1985. Editor, Harpers & Queen, 1986-1989. Editorial
director, Condé Nast, 1989-1991. Managing director, 1991 to date.
Vice-president, Condé Nast, International, 1999 to date. Author of ten
books.
Favourite ad: Mario Testino Burberry ads.
Book: The Way We Live Now, Anthony Trolloppe.
Album: Diamond Dogs, David Bowie.
Website: Vogue.com.
TV programme: Time Team.
Magazine (professional): The Spectator.
Magazine (pleasure): Country Life.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Telegraph.
Breakfast radio show: Today.
What car do you own?: Chelsea Tractor.
Most-admired entrepreneur: Sir Martin Sorrell.
Favourite technology: BlackBerry.
Greatest achievement: Continuous employment from aged 21.
Most humbling experience: The poverty of India.
What principle defines your working life?: Early starts, gossip and
merriment.
Everyone's saying: Not content with running an uber-glossy publishing
company and commenting on everything media, Nicholas Coleridge still
finds time to churn out the odd risqué novel. Coleridge's latest
attempt, A Much Married Man, got the critics raving.

Collier, Mark
Job: Managing partner, Dare.
Company: Dare, 13-14 Margaret Street, London W1W.
Work tel: +44 (0)20 7299 3000.
Born: 16 August 1960.
Family: Wife Fiona; children Will and Emma.
Career history: Account executive, Hedger Mitchell Stark, 1984. Account
executive, Collett Dickenson Pearce, 1984-1985. Account manager, Bartle
Bogle Hegarty, 1985-1987. Producer, Smith Jones Brown & Cassie,
1987-1993. Head of TV production, Bartle Bogle Hegarty, 1993-1996. Head
of agency production, BBH, 1996-1998. Joint managing director, BBH,
1998-2000. Managing partner, Dare, 2000 to date.
Favourite ad: Of all time? Toss up between Lego "kipper" and Hovis "bike
ride".
Book: The Inheritors by William Golding.
Album: Led Zeppelin II.
Website: bbc.co.uk.
TV programme: Porridge.
Magazine (professional): Campaign, naturally.
Magazine (pleasure): Rugby World.
Daily newspaper: The Daily Telegraph sports section for the excellent
Mick Cleary on rugby.
Sunday newspaper: The Daily Telegraph, The Sunday Times.
Breakfast radio show: n/a.
What car do you own?: Volkswagen Polo, Audi A6.
Most-admired entrepreneur: Tim Smit.
Favourite technology: Sony Ericsson W950i.
Greatest achievement: Professionally, starting Dare from scratch and
persuading some truly talented people to join me.
Most humbling experience: I have at least one every day. Recently,
visiting www.matthampson.co.uk.
What principle defines your working life?: The truth comes out in the
end.
Everyone's saying: The self-styled "oldest man in new media" has a
dilemma on his hands: with Dare now a serious business in its own right,
should the agency stick with the Bartle Bogle Hegarty tie-up that it has
been part of since launch, or investigate other options? Watch this
space.

Collin, Will
Job: Partner, Naked Communications.
Company: Naked Communications, Fifth Floor, 159-173 St John Street,
London EC1V.
Work tel: +44 (0)20 7336 8084.
Born: 18 August 1967.
Family: Partner Fran.
Career history: BMP DDB, 1989-1997; New PHD, 1997-2000; Naked, 2000 to
date.
Favourite ad: Heineken "the water in Majorca".
Book: The Magic Blot - William Archibald.
Album: The La's.
Website: Guardian Unlimited.
TV programme: The Fall and Rise of Reginald Perrin.
Magazine (professional): Campaign.
Magazine (pleasure): Guardian Weekend.
Daily newspaper: The Guardian (Saturday only).
Sunday newspaper: Still reading the Saturday Guardian.
Breakfast radio show: Today on Radio 4; Lauren Laverne on Xfm.
What car do you own?: Peugeot 306XN circa 1993 model.
Most-admired entrepreneur: Larry Page and Sergey Brin - founders of
Google.
Favourite technology: My Nokia N70 phone - it takes decent pictures.
Greatest achievement: Being part of starting Naked.
Most humbling experience: Reading the final dissertations from the IPA
Excellence Diploma students and realising just how much smarter they are
than I.
What principle defines your working life?: Try not to make an arse of
yourself too often.
Everyone's saying: Apparently the sensible one of the Naked founding
line-up, primarily because he occasionally wears trousers rather than
jeans, Collins has one of the best planning brains around. He's devoted
much of his time recently to diversifying the Naked group offer.

Collins, Claudine
Job: Managing partner and group press director, MediaCom.
Company: MediaCom, 180 North Gower Street, London NW1.
Work tel: +44 (0)20 7874 5500.
Born: 14 June 1968.
Family: Wonderful!
Career history: First job at Squires Robertson Gill for four years; CIA
for two years; Media Business for five years; and MediaCom for six
years.
Favourite ad: Sky "What do you want to watch" and the Guinness
"noitulove" ads.
Book: Square Meal! Alternatively most recently The Lovely Bones by Alice
Sebold.
Album: Norah Jones' Come away with me for nostalgic reasons!
Website: Net a Porter.
TV programme: Nip/Tuck and X Factor.
Magazine (professional): Campaign, of course!
Magazine (pleasure): I can't choose just one - so my favourites are Eve,
Red, GQ, Living Etc, InStyle and you can't beat a bit of Heat (when Big
Brother isn't on)!
Daily newspaper: I read all of them when I get in, but would choose The
Guardian on a Monday for the Media Section and Telegraph and Times on
Saturday.
Sunday newspaper: I flick through them all but I always purchase The
Sunday Times, Mail on Sunday, News of the World and, of course, The
Sunday Express.
Breakfast radio show: Heart FM with Jamie and Harriet.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Howard Schultz - Starbucks.
Favourite technology: iPod.
Greatest achievement: Losing six stone.
Most humbling experience: I have always worked in my spare time with
very ill children since I was 18 and there is nothing more humbling than
that.
What principle defines your working life?: You spend most of your time
at work so love what you do and be passionate about it.
Everyone's saying: It's been an eventful year for the flirtatious
Collins as she took on a more senior role at the WPP-owned agency,
becoming a managing partner. Collins, who is attending early-morning
golf lessons, added outdoor to her press duties and has become a
heavyweight on the buying scene.

Collins, Damon
Job: Creative director, Mother.
Company: Mother, The Biscuit Building, 10 Redchurch Street, London E1.
Work tel: +44 (0)7802 773338.
Born: 3 June 1966.
Family: Felix (nine), Gigi (six) and Gabriela (21).
Career history: FCB, 1986-1987; Gold Greenless Trott, 1987-1990; Leagas
Shafron Davis Chick, 1990-1991; Saatchi & Saatchi, 1991-1995; Abbott
Mead Vickers, 1995-2000; Lowe, 2000-2004.
Favourite ad: The Volkswagen Beetle ad with two white rabbits: "In 1949,
there were only two Volkswagens in America."
Book: The Count of Monte Christo - Alexandre Dumas.
Album: London Calling, The Clash.
Website: YouTube.
TV programme: The Simpsons.
Magazine (professional): Marketing Week (just kidding).
Magazine (pleasure): No time to read them.
Daily newspaper: No time to read them.
Sunday newspaper: The Observer.
Breakfast radio show: Virgin.
What car do you own?: KTM LC4 640 Supermoto.
Most-admired entrepreneur: Jason Fretwell (The Toothrush Buddy giant).
Favourite technology: Xda IQ smartphone.
Greatest achievement: Surviving a karate black-belt grading.
Most humbling experience: The births of Felix and Gigi.
What principle defines your working life?: Do your best.
Everyone's saying: Collins appears to have inherited his father's
creative nous but none of his brusque manner. The charming and erudite
creative has turned around Boots' advertising during his time at the
agency and doesn't appear to be too bothered by the relative anonymity
that Mother creatives have to endure.

Copus, Alison
Job: Director of marketing, Virgin Atlantic Airways.
Company: Virgin Atlantic Airways, Manor Royal, Crawley RH10.
Work tel: +44 (0)1293 747 389.
Born: 31 August 1963.
Family: Undisclosed.
Career history: DMFP Ogilvy Group, 1984-1988. Various marketing, jobs,
American Express, 1988-1994. Marketing director, Virgin Atlantic, 1994
to date.
Favourite ad: iPod posters.
Book: Roget's Thesaurus.
Album: Anything by Bryn Terfel.
Website: Amazon.
TV programme: Newsnight, Pop Idol.
Magazine (professional): None.
Magazine (pleasure): Private Eye.
Daily newspaper: The Times, Evening Standard.
Sunday newspaper: All of them.
Breakfast radio show: Today.
What car do you own?: Mini Cooper S.
Most-admired entrepreneur: Richard Branson (obviously!).
Favourite technology: iPod.
Greatest achievement: Avoiding alcohol.
Most humbling experience: Working with the kids of the Richard Branson
school of entrepreneurs in Johannesburg.
What principle defines your working life?: It's only worth doing if you
can be passionate about it.
Everyone's saying: Virgin's tough-talking chief marketer has had a
difficult year with a price-fixing scandal and the malaise surrounding
the summer's terrorist scare on trans-Atlantic flights. Nevertheless,
Virgin Atlantic's cool credentials remain intact and Copus is considered
one of the most agency-friendly clients around.

Costa, Massimo
Job: Chairman/chief executive, Y&R EMEA; chairman, Wunderman EMEA.
Company: Y&R and Wunderman, Greater London House, Hampstead Road, London
NW1.
Work tel: +44 (0)20 7611 6301.
Born: 1 March 1960.
Family: Married, two children.
Career history: 1984: Account manager, McCann Erickson, Italy. 1986:
Account supervisor, TBWA Italy. 1990-1993: Y&R Italia, successively
group account director, vice-president. 1993-1998: Y&R Europe,
successively European account managing director, EVP in charge of Y&R
Middle East. 1998: Managing director, later chief executive, Lowe
Italia. 2002: chairman/chief executive, Y&R Italia. 2005: Chairman/chief
executive, Y&R EMEA, later same year added chairmanship of Wunderman
EMEA.
Favourite ad: Carlton Draught "big ad", Y&R Australia.
Book: The Man Without Qualities - Robert Musil.
Album: Are You Experienced? - Jimi Hendrix.
Website: www.patagonia.com (US shopping/environmental site).
TV programme: None.
Magazine (professional): Campaign.
Magazine (pleasure): None.
Daily newspaper: Corriere della Sera.
Sunday newspaper: Sunday edition Corriere della Sera.
Breakfast radio show: None.
What car do you own?: Land Rover Discovery.
Most-admired entrepreneur: Martin Sorrell.
Favourite technology: Mobile phone.
Greatest achievement: The next one.
Most humbling experience: School.
What principle defines your working life?: Keep it simple, keep it true,
do it now.
Everyone's saying: The man with the most Air Miles in Europe, Costa is
still shaking up the network by consistently visiting every outpost.
Charming, smooth, a real family man and very Italian, Costa is also very
serious about moving Y&R firmly into the emerging Central and Eastern
Europe region.

Cox, Barry
Job: Chief executive, The History of Advertising Trust.
Company: The History of Advertising Trust, 12 Raveningham Centre,
Raveningham, Norwich NR14.
Work tel: +44 (0)1508 548623.
Born: 29 July 1945.
Family: Married with three sons.
Career history: JWT, 1967-1976; CDP, 1976-1988; Elgie Stewart Smith,
1988-1991; Publicis, 1991-1997; Grey London, 1997-2002.
Favourite ad: Guinness "white horses".
Book: Birdsong by Sebastian Faulks.
Album: Astral Weeks - Van Morrison.
Website: www.westhamutd-mad.co.uk.
TV programme: Ten O' Clock News.
Magazine (professional): Campaign (creep).
Magazine (pleasure): None.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: BMW120d.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: Nano.
Greatest achievement: Three amusing sons.
Most humbling experience: Being disqualified for ramming Lowe
Howard-Spink boat when skippering CDP boat in Inter Agency Charity Yacht
Race.
What principle defines your working life?: Non illegitimi carborundum.
Everyone's saying: Cox's appointment has proved the catalyst for a major
profile-raising transformation at HAT. A new building and refurbishment
of the charity's Norfolk headquarters will be unveiled next spring and a
London bridgehead is being established. Meanwhile Cox has hatched
ambitious plans to exploit HAT's huge treasure trove of archive
material.

Craigen, Jeremy
J: ob: Executive creative director, DBB London.
Company: DDB London, 12 Bishops Bridge Road, London W2.
Work tel: +44 (0)20 7258 3979.
Born: 7 May 1963.
Family: Daughter Lily.
Career history: Joined BMP DDB in 1990. Appointed Executive creative
director, 2005.
Favourite ad: The Guardian "points of view".
Book: Roget's Thesaurus.
Album: At the moment, Space Ibiza 2006.
Website: www.bbr.com.
TV programme: The F word.
Magazine (professional): Creativity.
Magazine (pleasure): Decanter.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times, The Observer.
Breakfast radio show: None. All rubbish.
What car do you own?: Porsche 911.
Most-admired entrepreneur: Bill Bernbach.
Favourite technology: iPod.
Greatest achievement: Surviving 12 days in Cannes this year.
Most humbling experience: Watching John Webster's reel.
What principle defines your working life?: Principles? I work in
advertising.
Everyone's saying: The exit of Paul Hammersley at the end of last year
wreaked havoc at DDB, but under the determined stewardship of Craigen,
the agency still maintained its creative standards. Indeed, DDB London
was the most creatively awarded ad agency in the world this year.

Cranmer, Mark
Job: Worldwide chief executive, Research International.
Company: Research International, 6 More London Place, London SE1.
Work tel: +44 (0)20 7656 5000.
Born: 10 March 1958.
Family: Wife, four sons.
Career history: 1975-2006, lots of jobs (some really good) in
advertising and media. Now worldwide chief executive for Research
International, part of WPP.
Favourite ad: Haven't seen any since May 2006.
Book: London by Peter Ackroyd.
Album: Aja - Steely Dan.
Website: chelseafc.co.uk.
TV programme: Match of the Day.
Magazine (professional): The Beano.
Magazine (pleasure): The Week.
Daily newspaper: None.
Sunday newspaper: None.
Breakfast radio show: None.
What car do you own?: Toyota Prius.
Most-admired entrepreneur: Peter Gabriel.
Favourite technology: Mobile phone.
Greatest achievement: I can work half the capability of my mobile phone.
Most humbling experience: Regularly realising what a disgusting git I
have been - in hindsight!
What principle defines your working life?: Take it seriously, it
matters.
Everyone's saying: Cranmer's former colleagues in the media agency world
will continue to monitor the latest stage of his career with curiousity.
One of the most talented media men of his generation, Cranmer also has a
quietly aggressive, abrasive side - so will he ultimately feel at home
in the more cerebral world of market research?

Craze, Mark
Job: Managing partner, Media Planning Group.
Company: Media Planning Group, 11 Great Newport Street, London WC2H.
Work tel: +44 (0)20 7393 9000.
Born: 4 February 1960.
Family: Wife Pauline; son Charlie.
Career history: Account executive, Grandfield Rork Collins;
planner/buyer, TMD; group head, Geers Gross; managing director, Carat;
chief executive, Aegis Media UK & Ireland; managing partner, Media
Planning Group.
Favourite ad: Lynx.
Book: Billy by Pamela Stephenson.
Album: Marvin Gaye - What's Happening.
Website: Google.
TV programme: Lost.
Magazine (professional): No comment!
Magazine (pleasure): The Week.
Daily newspaper: The Sun, The Times, Financial Times.
Sunday newspaper: The Sunday Times, News of the World.
Breakfast radio show: talksport.
What car do you own?: Mercedes SL 500.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: Sky+.
Greatest achievement: My son Charlie.
Most humbling experience: Working with colleagues who speak five
languages fluently.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Eighteen months into his turnaround task at MPG, the
ferociously driven Craze has set the agency on a solid if unspectacular
course. But MPG has not produced the sort of fireworks that might have
been expected from his appointment, and the loss of ING Direct was a
blow. 2007 must see Craze making real strides with the MPG proposition.

Cridge, Mark
Job: Chief executive, glue London.
Company: glue London, 31 Old Nichol Street, London E2.
Work tel: +44 (0)20 7739 2345.
Born: 4 September 1973.
Family: One wife, no kids.
Career history: tw2.com, 1995-1997; Modem Media, 1997-1999; glue London,
1999 to date.
Favourite ad: This morning it was the Mentos Diet Coke fountain on
YouTube.
Book: Capitalism: As If The World Matters by Jonathon Porritt.
Album: More Songs about Buildings and Food by Talking Heads.
Website: deli.ico.us.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Campaign, Contagious.
Magazine (pleasure): None.
Daily newspaper: None.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: None.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Sky+.
Greatest achievement: Guiding glue out of the dotcom collapse.
Most humbling experience: Guiding glue out of the dotcom collapse.
What principle defines your working life?: There's only one way to find
out.
Everyone's saying: The spotlight has been well and truly on glue since
its sale to Isobar in August 2005. By and large, the work has remained
pretty good - this year's highlight was probably the "Ave a word"
campaign for Mini. But a couple of client reviews have raised questions
about client service. The energetic and approachable Cridge seems as
passionate about the work as ever.

Crouch, Bruce
Job: Executive creative partner and managing director, Nitro.
Company: Nitro, 25 Bedford Street, London WC2.
Work tel: +44 (0)20 7759 5990.
Born: Undisclosed.
Family: Undisclosed.
Career history: BDH; Batey; DDB; Bartle Bogle Hegarty; Soul; Nitro.
Favourite ad: Volkswagen "funeral".
Book: Catch 22 by Joseph Heller.
Album: Steely Dan's Greatest Hits.
Website: Red and White Kop.
TV programme: Sky Sports News.
Magazine (professional): Four Four Two.
Magazine (pleasure): Country Life.
Daily newspaper: The Sun.
Sunday newspaper: News of the World.
Breakfast radio show: Five Live.
What car do you own?: Ones I can't effin' use in London.
Most-admired entrepreneur: Roman Abramovich.
Favourite technology: The Rampant Rabbit.
Greatest achievement: Passing on pub footballer genes to someone who
knew what to do with them.
Most humbling experience: Losing to Portugal.
What principle defines your working life?: Have a go and, if it doesn't
come off, bollocks to it.
Everyone's saying: His son's performance in the World Cup will probably
go down as more of a highlight than his agency's creative performance.
The tall (of course) and affable Crouch senior has not yet managed to
craft any really impressive creative credentials for Nitro.

Crumpton, Nikki
Job: Executive planning director, McCann Erickson.
Company: McCann Erickson,: 7-11 Herbrand Street, London WC1.
Work tel: +44 (0)7788 740527.
Born: 22 September 1969.
Family: One soulmate Moussa; two angels Mina (five), Maggie (eight
months).
Career history: Carlton TV, 1991-1994. Media planner, BMP, 1994-1995.
Account planner, BMP, 1995-1998. Planner Fallon, 1998-2002. Head of
planning, Fallon, 2002-2006. Partner, Fallon, 2004-2006.
Favourite ad: Coca-Cola "I'd like to teach the world to sing".
Book: A Prayer for Owen Meaney by John Irving.
Album: Pet Sounds by the Beach Boys.
Website: www.b3ta.com.
TV programme: The West Wing.
Magazine (professional): Management Today.
Magazine (pleasure): Heat.
Daily newspaper: The Guardian/The Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: A very beaten up maroon Ford Finesse estate.
Most-admired entrepreneur: Michael Dell.
Favourite technology: My digital SLR camera.
Greatest achievement: My girls.
Most humbling experience: Too personal to submit.
What principle defines your working life?: People will forget what you
did,people will forget what you said, but people will never forget how
you made them feel.
Everyone's saying: One of advertising's best nurturers of talent,
Crumpton will no doubt enjoy the larger department she has at McCann
Erickson. But was it the opportunity or the size of the financial offer
that attracted her away from Fallon into an altogether different agency
beast? The cynics are saying it's the latter.

This article was first published on campaignlive.co.uk

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