The A List 2007. (10 of 12)

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

N
Nairn, Andy
Job: Planning director, Miles Calcraft Briginshaw Duffy.
Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London
W1T.
Work tel: +44 (0)20 7973 6940.
Born: 2 August 1970.
Family: Wife Louise; children Alex (five) and Mia (one).
Career history: 1993: account planner, AMV BBDO. 1997: board account
planner, RKCR/Y&R. 2000: planning director, Goodby Silverstein (San
Francisco). 2002: planning director, Miles Calcraft Briginshaw Duffy.
Favourite ad: Guinness "surfer".
Book: A Confederacy of Dunces by John Kennedy Toole.
Album: The Smiths - Hatful of Hollow.
Website: Celticquicknews.
TV programme: The Apprentice.
Magazine (professional): Campaign.
Magazine (pleasure): Heat.
Daily newspaper: Metro.
Sunday newspaper: The Sunday Times.
Breakfast radio show: XFM.
What car do you own?: Subaru Legacy.
Most-admired entrepreneur: My dad.
Favourite technology: Skype.
Greatest achievement: Co-producing "The Alex and Mia Show".
Most humbling experience: Listening to the experiences of the officers
of the Metropolitan Police (an MCBD client).
What principle defines your working life?: Work hard, but have fun.
Everyone's saying: Author of last year's Grand Prix-winning IPA
Effectiveness paper, Nairn is a planner with a good career ahead of him.

Neil, Andrew
Job: Publisher and broadcaster.
Company: Press Holdings, BBC TV, ITP (Dubai), World Media Rights
(London), 292 Vauxhall Bridge Road, London SW1V.
Work tel: +44 (0)20 7961 0002.
Born: 21 May 1949.
Family: Brother James.
Career history: The Economist, 1973-1983. Editor, The Sunday Times,
1983-1994. Executive chairman, Sky TV, 1988-1990. Publisher, The
Scotsman, 1997-2006; The Business, 1999 to date; The Spectator and
Apollo, 2004 to date; handbag.com, 2004 to date; BBC TV, 1995 to date.
Favourite ad: No idea.
Book: Read too many to choose one.
Album: The Beatles' Abbey Road.

Website: Drudge Report.
TV programme: 24.
Magazine (professional): The Economist.
Magazine (pleasure): The Spectator.
Daily newspaper: The Wall Street Journal.
Sunday newspaper: The Sunday Times (London and New York).
Breakfast radio show: Today.
What car do you own?: BMW Series 7, BMW Mini.
Most-admired entrepreneur: Rupert Murdoch.
Favourite technology: My laptop.
Greatest achievement: Launching Sky TV on time.
Most humbling experience: Launching Sky TV on time.
What principle defines your working life?: Hard graft.
Everyone's saying: Pugnacious and a grafter, Neil's been a media star
for almost 25 years but his greatest success remains his period as the
editor of The Sunday Times in the 80s. The hypercritical media jury's
still out on his reinvention as a television presenter.

Newhouse, Jonathan
Job: Chairman, Condé Nast International.
Company: Condé Nast International, 25-28 Old Burlington Street, London
W1S.
Work tel: +44 (0)20 7851 1800.
Born: 30 March 1952.
Family: Married to Ronnie Newhouse. Two children by a previous marriage.
Career history: Chairman of CN International since 1990.
Favourite ad: A Lanvin magazine ad.
Book: The Magic Mountain by Thomas Mann.
Album: Pet Sounds by The Beach Boys.
Website: style.com.
TV programme: The Sopranos.
Magazine (professional): Vogue, GQ, Glamour, Vanity Fair, Tatler, House
& Garden, Condé Nast Traveller, Brides, The World of Interiors, Easy
Living.
Magazine (pleasure): The New Yorker.
Daily newspaper: International Herald Tribune.
Sunday newspaper: The Observer.
Breakfast radio show: Don't listen.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Rei Kawakubo and Adrian Joffe.
Favourite technology: The running shoe.
Greatest achievement: Building up CN International from 25 magazines in
seven countries to 95 magazines in 20 countries, and setting the highest
standards of editorial quality.
Most humbling experience: Launching Myster magazine in Italy in 1990 and
closing it after nine issues.
What principle defines your working life?: Speak softly and carry a big
stick.
Everyone's saying: Under Newhouse's discreet but indefatigable guidance,
Condé Nast's titles have extended their presence to all corners of the
globe. Now he's turned his attentions to one of the biggest remaining
prizes of all - China.

Nohr, Mark
Job: Managing partner, Kitcatt Nohr Alexander Shaw.
Company: Kitcatt Nohr Alexander Shaw, 48-50 St John Street, London EC1M.
Work tel: +44 (0)20 7012 3980.
Born: 19 April 1968.
Family: Yes.
Career history: Early 80s: child actor; late 80s: musician; early 90s:
feature writer, broadsheets; early 90s: freelance copywriter, various
agencies; mid-90s: account handler then board account director, Burnett
Direct Marketing; late 90s: creative director, Burnett DM; early 00s:
group managing director, Burnett Associates Group; 2002 to date:
managing partner, Kitcatt Nohr.
Favourite ad: Malibu "melons" and "seriously easy going".
Book: The Plague by Albert Camus.
Album: Water From An Ancient Well by Abdullah Ibrahim.
Website: eBay.
TV programme: Prime Suspect.
Magazine (professional): Campaign? Harvard Business Review.
Magazine (pleasure): Private Eye.
Daily newspaper: The Guardian, The Times or Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Mercedes E-Class estate.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: My stereo.
Greatest achievement: Becoming a father.
Most humbling experience: Seeing my father pass away.
What principle defines your working life?: Believe, and it will happen.
Everyone's saying: Nohr has been concentrating on shedding his agency's
image as a not-for-profit client specialist, and with some success.
Kitcatt Nohr has won Norwich Union Healthcare and Citroën as well as
keeping its strong COI ties by winning the anti-smoking DM contract from
the DoH.

Nwosu, Enyi
Job: Managing partner, TBWA\Connections.
Company: TBWA\London, 76-80 Whitfield Street, London W1T.
Work tel: +44 (0)20 7573 6666.
Born: 15 April 1970.
Family: Married to Tanya; son Max.
Career history: Media manager, Lowe Howard-Spink, 1992-1998. Group/board
director, Optimedia, 1998-2002. Managing partner, Optimedia, 2002-2003.
Managing partner, TBWA\connections, 2003 to date.
Favourite ad: Nike "airport" from 1998.
Book: King of the World: Muhammad Ali and the Rise of an American Hero
by David Remnick.
Album: Too many favourites.
In 2006, Get Lifted by John Legend.
Website: SkySports, iTunes, Guardian Unlimited.
TV programme: Soccer AM.
Magazine (professional): Campaign, Marketing.
Magazine (pleasure): Condé Nast Traveller.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: John Humphrey's on Radio 4, Nick Ferrari on LBC
and Alan Brazil on talkSport.
What car do you own?: BMW X5.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: iPod.
Greatest achievement: Not sure if achievement is the right word, but
nothing tops my family.
Most humbling experience: Popular one I'm sure - being present at Max's
birth.
What principle defines your working life?: Great ideas will make the
difference.
Everyone's saying: The ever-positive Nwosu is a popular team player over
at TBWA\London. As a creative/media man, his credentials are good. Will
he jump ship in 2007?

O
O'Donnell, Paul
Job: Chairman, EMEA, OgilvyOne Worldwide.
Company: OgilvyOne Worldwide, 10 Cabot Square, Canary Wharf, London E14.
Work tel: +44 (0)20 7345 3148.
Born: 20 July 1962.
Family: Wife Ai Bee; daughter Billie.
Career history: Twenty-one years at Ogilvy - in London Asia/Pacific,
Latin America, London and Europe.
Favourite ad: Pirelli "gripping stuff".
Book: Crime and Punishment by Fyodor Dostoevsky.
Album: In a Silent Way by Miles Davis.
Website: Flickr.
TV programme: Spooks.
Magazine (professional): Business 2.0.
Magazine (pleasure): Bon.
Daily newspaper: Financial Times.
Sunday newspaper: Financial Times: Weekend.
Breakfast radio show: Today.
What car do you own?: Volvo XC90.
Most-admired entrepreneur: Jim Clark.
Favourite technology: This week - a TomTom Go.
Greatest achievement: Keeping going for 21 years!
Most humbling experience: Still waiting for the big one - can't be far
off now.
What principle defines your working life?: To be that self which one
truly is.
Everyone's saying: An OgilvyOne veteran, since O'Donnell took over the
running of the agency it has gone from strength to strength. He ensures
it keeps its identity as it moves closer to its less successful
advertising sibling Ogilvy & Mather.

O'Keeffe, John
Job: Executive creative director, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B.
Work tel: +44 (0)20 7453 4247.
Born: 9 November 1961.
Family: Wife Jane, daughter and son.
Career history: Saatchi & Saatchi, BBH.
Favourite ad: Don't have one.
Book: Pincher Martin by William Golding.
Album: My iPod playlist featuring all the ones I'd hate to admit to
liking.
Website: WhatCar.
TV programme: Ford Super Sunday.
Magazine (professional): Campaign.
Magazine (pleasure): Q.
Daily newspaper: The Guardian.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Today.
What car do you own?: Audi A4 Avant, Hyundai Getz.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Bottle opener.
Greatest achievement: Hopefully yet to come.
Most humbling experience: The previous answer.
What principle defines your working life?: Take it too seriously.
Everyone's saying: O'Keeffe is one of the best creative directors in
town but the pressure is on as adland starts to question the creative
standards at BBH. Nigel Bogle, the agency's co-founder, even went so far
as to say he was embarrassed to collect his Chairman's Award at the
BTAAs when his agency only won a single silver. Can O'Keeffe's
department echo the new-business department's success and start weaving
its magic again?

Oldham, Andrew
Job: Joint managing director, Viacom Outdoor.
Company: Viacom Outdoor, 28 Jamestown Road, London NW1.
Work tel: +44 (0)20 7428 2826.
Born: 30 December 1964.
Family: Wife Marie, three kids.
Career history: Sales manager to sales director, media sales and
marketing, Capital Radio, 1987-1997. Commercial director and joint
managing director, Viacom Outdoor, 1997 to date.
Favourite ad: Honda "power of dreams".
Book: Catch 22 by Joseph Heller.
Album: Dark Side of the Moon, Pink Floyd.
Website: itcclassics.co.uk.
TV programme: Top Gear.
Magazine (professional): The Economist.
Magazine (pleasure): Car.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Mercedes E500 Estate, Aston Martin V8 Vantage.
Most-admired entrepreneur: The founders of Innocent Drinks.
Favourite technology: Digital camera.
Greatest achievement: At work: winning the London Underground contract,
the most valuable outdoor advertising contract in the world.
Most humbling experience: Being a poster fixer for a day. Hugely
skillful and bloody hard graft. Office work - pah!
What principle defines your working life?: Enjoy what you do, be
committed, always give your best.
Everyone's saying: It was a vintage year for Oldham who led Viacom's
successful bid for the mammoth Tfl contract. Oldham is the low-profile
one in his successful partnership with joint MD, Tim Bleakley.

Oldham, Marie
Job: Strategy director, Media Planning Group.
Company: Media Planning Group, 11 Great Newport Street, London WC2.
Work tel: +44 (0)20 7393 2410.
Born: 30 October 1965.
Family: Hubby and three mini Oldhams.
Career history: Wilson Hartnell (Dublin); Burton Wisgard, FCB; Leo
Burnett; BBC Worldwide.
Favourite ad: Mars "believe".
Book: Whatever I'm reading this week.
Album: Sandi Thom: Smile, It Confuses People.
Website: Ocado (otherwise we'd starve).
TV programme: The House of Tiny Tearaways (makes me feel better).
Magazine (professional): Admap.
Magazine (pleasure): Eve.
Daily newspaper: A different one every day.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Merc.
Most-admired entrepreneur: The lady who set up The White Company.
Favourite technology: Wi-fi.
Greatest achievement: Survival.
Most humbling experience: My friends know!
What principle defines your working life?: It CAN be done.
Everyone's saying: MPG's star planner has had some of the weight lifted
from her shoulders as the agency has ramped up its planning resource but
she continues to develop award-winning ideas for Camelot and Magners.

Olins, Rufus
Job: Managing director, Haymarket Brand Media.
Company: Haymarket Brand Media, 174 Hammersmith Road, London W6.
Work tel: +44 (0)20 8267 4956.
Born: 24 February 1961.
Family: Wife Sara; daughter Eliza; son Clem.
Career history: Haymarket, The Sunday Times, Oriental Press Group, The
Sunday Times, Haymarket. Trustee, Almeida Theatre, National Portrait
Gallery Development Board and Salusbury School.
Favourite ad: "How does the man who drives the snow plough get to work?"
VW Beetle.
Book: On Beauty.
Album: Planet Waves.
Website: brandrepublic.com.
TV programme: Question Time.
Magazine (professional): Campaign, and all the other Brand Media titles.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Lexus.
Most-admired entrepreneur: Henry Ford.
Favourite technology: Sky+.
Greatest achievement: My family.
Most humbling experience: Robben Island.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Olins now controls one of the most exciting divisions
within the Haymarket empire (the one that includes Campaign, of course -
as well as Media Week, Marketing, PR Week and Brand Republic). A former
Campaign journalist, Olins has made a name for himself as an exacting
publishing dynamo with a real sensitivity for editorial content - quite
a rare combination in the world of business magazines.

O'Malley, Damian
J: ob: Chief strategy officer, EMEA, McCann Worldgroup.
Company: McCann Worldgroup, 7-11 Herbrand St,London WC1N.
Work tel: +44 (0)20 7961 2039.
Born: 20 May 1956.
Family: Wife Tricia; daughter Ella; twin boys Mac and Finn.
Career history: BMP, 1977-1981; GGT, 1981-1987; WMGO, 1987-1992; DDB New
York, 1992-1997; O'Malley & Hogan (Dublin), 1997-2004; McCann Erickson,
2004 to date.
Favourite ad: Tic-Tac "Why flick a mint with one flavour when you can
flick a mint with two?".
Book: Midnight in Sicily by Peter Robb.
Album: Never Mind the Bollocks by the Sex Pistols.
Website: www.thepixiepit.co.uk/scrabble/.
TV programme: The West Wing.
Magazine (professional): The Economist.
Magazine (pleasure): The New Yorker.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Audi Cab, Volvo XC90.
Most-admired entrepreneur: Jim Kelly.
Favourite technology: My saxophone.
Greatest achievement: Getting to work safely on my motorbike.
Most humbling experience: Getting older.
What principle defines your working life?: Always tell the truth.
Everyone's saying: One of the few remaining members of Rupert Howell's
"McCann Eight", the ever-energetic O'Malley is widely believed to
possess advertising's loudest laugh. He was promoted to the European
planning director role this year. It's a role that sees him attempt to
roll out strategy across the network; a task which some say will be more
difficult than, well, herding cats.

Orr, Will
Job: Managing director, WCRS.
Company: WCRS, 5 Golden Square, London W1F.
Work tel: +44 (0)20 7806 5000.
Born: 11 December 1970.
Family: Wife Charlotte; son Felix.
Career history: Four great agencies (Bartle Bogle Hegarty, WCRS, Leagas
Delaney and Mother), an MBA, and a return to my true love, WCRS.
Favourite ad: Levi's "drugstore".
Book: Middlemarch by George Eliot.
Album: The Stone Roses.
Website: bbc.co.uk.
TV programme: Peep Show.
Magazine (professional): Campaign.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Audi A6 (bought pre-return to WCRS, I hasten to
add).
Most-admired entrepreneur: Nigel Bogle.
Favourite technology: My scooter.
Greatest achievement: Still to come, I hope.
Most humbling experience: My football "career".
What principle defines your working life?: Teams beat individuals.
Everyone's saying: With his steady hands, Orr is a clear managerial
asset at an agency that has enjoyed a successful year. The WCRS culture
seems a more natural home for him than his previous agency, Mother.

Overend, John
Job: Joint managing director, OPera.
Company: OPera Media, Seymour Mews House, 26-37 Seymour Mews, London
W1H.
Work tel: +44 (0)20 7908 3564.
Born: 14 May 1963.
Family: Wife and son Charles.
Career history: 1986: Dorland. 1987: Zenith. 1997: MediaCom. 1998: PHD.
2004: OPera Media.
Favourite ad: Honda "the power of dreams".
Book: Too many to mention.
Album: Hotel California by The Eagles.
Website: The ones that offer the best deal!
TV programme: The Shield.
Magazine (professional): Campaign.
Magazine (pleasure): The Economist.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Ford Fiesta.
Most-admired entrepreneur: All.
Favourite technology: Digital camera.
Greatest achievement: My son.
Most humbling experience: Being present at my son's birth.
What principle defines your working life?: You reap what you sow.
Everyone's saying: The quiet and unassuming Overend is sometimes
regarded as the junior partner in the OPera senior management double
act. After all, although OPera is a joint venture, Overend comes from
the PHD side - smaller than OMD in crude buying terms. But as ITV gets
more scope to throw its weight about, Overend will doubtless get more
opportunities to show his mettle.

Owen, John
Job: Planning partner, Dare.
Company: Dare, 13-14 Margaret Street, London W1W.
Work tel: +44 (0)20 7229 3000.
Born: 23 June 1966.
Family: Wife Jane; two daughters Lily (eight) and Kate (six).
Career history: First I was a teacher; then I was a journalist; then I
founded Motive's digital division. I became director of Starcom IP in
2000 and joined Dare in 2003.
Favourite ad: Dove's "Campaign for Real Beauty".
Book: The Name of the Rose by Umberto Eco.
Album: Heaven Up Here by Echo and The Bunnymen.
Website: bbc.co.uk.
TV programme: Blackadder Goes Forth.
Magazine (professional): Campaign.
Magazine (pleasure): The Observer Sport Monthly.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Five Live.
What car do you own?: Saab 93.
Most-admired entrepreneur: Mark Collier.
Favourite technology: Sony Ericsson W800i.
Greatest achievement: Persuading Jane to marry me.
Most humbling experience: I am a Manchester City supporter...so too many
to mention.
What principle defines your working life?: Do your best.
Everyone's saying: A brilliant new-business year for the agency in 2005
meant the pressure was on to keep up the good work while bedding in a
couple of big new accounts. By and large, Dare succeeded, although the
talent shortage in digital might cause problems if it continues to win
accounts.

Owen, Lucy
Job: Chief executive, Nabs.
Company: Nabs, 91a Berwick Street, London W1F.
Work tel: +44 (0)20 7292 7330.
Born: 22 January 1965.
Family: Two children.
Career history: 1989-1991: Account manager, DDM Advertising. 1991-1994:
Senior account manager/account director, Marketing and Media Solutions.
1994-1996: New client acquisition manager, The Bradford Exchange.
1996-2006: Account director to board director, WWAV Rapp Collins.
Favourite ad: Honda Diesel "hate something, change something".
Book: The Curious Incident of the Dog in the Night-time by Mark Haddon.
Album: Pink Floyd - Dark Side of the Moon.
Website: Innocent.
TV programme: Walking with Dinosaurs.
Magazine (professional): The Economist - Intelligent Life.
Magazine (pleasure): Undisclosed.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today mixed with Kiss FM.
What car do you own?: Volkswagen Passat.
Most-admired entrepreneur: Michael Dell.
Favourite technology: Telephone.
Greatest achievement: Having kids.
Most humbling experience: Having kids!
What principle defines your working life?: What goes around, comes
around.
Everyone's saying: The former WWAV client services director has one of
the toughest jobs in adland - encouraging the industry to open its
collective purse in the name of the industry's charity Nabs. Fortunately
Owen is full of enthusiasm for the task and her consummate client skills
will come in very handy when it comes to cajoling the industry.

Parish, Steve
Job: Chief executive, Tag.
Company: Tag, 29 Clerkenwell Road, London EC1M.
Work tel: +44 (0)20 7251 4571.
Born: 18 July 1965.
Family: Wife Carmel; two daughters Jessica and Isabel.
Career history: Inline Graphics, 1982-1989. Tag, 1989 to date.
Favourite ad: John Smith's Peter Kay series, especially "curry house",
and Honda Diesel "hate something, change something".
Book: Angels and Demons by Dan Brown; Man and Boy by Tony Parsons.
Album: Life's a Riot with Spy Vs Spy - Billy Bragg.
Website: bbc.co.uk, Betfair and www.fool.com.
TV programme: Then: Porridge; now: Lost.
Magazine (professional): Campaign.
Magazine (pleasure): Don't read them.
Daily newspaper: Daily Mail.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live with Nicky Campbell.
What car do you own?: Porsche and BMW.
Most-admired entrepreneur: Gordon Ramsay.
Favourite technology: The internet.
Greatest achievement: My kids.
Most humbling experience: Too many; we're pretty insignificant, really.
What principle defines your working life?: Don't just do it that way
because that's the way it's always been done. Work hard, be honest.
Everyone's saying: Is Tag for sale? What's its price? How much will the
canny (and well-liked) Mr Parish net?

Parry, Roger
Job: Chairman, Johnston Press.
Company: Johnston Press (since 2001), Future (since 2001), Mobile
Streams (since 2005), 1 Cluny Mews, London SW5.
Work tel: +44 (0)20 7341 5444.
Born: 4 June 1953.
Family: Wife Johanna; son Benjamin.
Career history: Saatchi & Saatchi 1976-1977. BBC, ITV/LBC, 1977-1985.
McKinsey & Co, 1985-1988. Aegis, 1988-1994. Chief executive, More Group
1994-1998.
Chief executive, Clear Channel, 1998 to 2004.
Favourite ad: Stella Artois series.
Book: Scoop by Evelyn Waugh.
Album: Sergeant Pepper's Lonely Hearts Club Band - The Beatles.
Website: bbc.co.uk.
TV programme: The West Wing.
Magazine (professional): The Economist.
Magazine (pleasure): Vanity Fair.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: BMW Alpina.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Weather Station.
Greatest achievement: Yet to come.
Most humbling experience: Inability to work a VCR.
What principle defines your working life?: Change is inevitable.
Everyone's saying: The smoothly charming Parry has had his eye on a job
in TV for quite some time and this year his name was frequently linked
with the CEO role at ITV. As a bit of a media polymath, Parry has plenty
of experience of the media and advertising industries, though it's hard
to imagine him eating the sort of humble pie ITV will have to do before
media buyers give it a break.

Paterson, Ewan
Job: Executive creative director, Clemmow Hornby Inge.
Company: Clemmow Hornby Inge, 7 Rathbone Street, W1T.
Work tel: +44 (0)20 7462 8500.
Born: 1 February 1963.
Family: Wife Tricia and three-year-old twins Olivia and James.
Career history: Exploration geologist, 1984-1987. Creative, Y&R,
1990-1995. Creative then joint creative director, BMP DDB, 1995-2004.
Creative director, Bartle Bogle Hegarty 2004-2006. Executive creative
director, Clemmow Hornby Inge, 2006 to date.
Favourite ad: Fedex "the golden package".
Book: Any Human Heart by William Boyd.
Album: Stop Making Sense by The Talking Heads.
Website: Dictionary.com (I'm dyslexic).
TV programme: Sky Digital Channel 405.
Magazine (professional): Er... let me think.
Magazine (pleasure): Bert Trautman's Helmet (Manchester City Fanzine).
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Fighting Talk on Five Live, Saturday mornings.
What car do you own?: Volvo C70 convertible.
Most-admired entrepreneur: Kyle MacDonald, the Canadian who traded a
paper clip for a house.
Favourite technology: Big Bertha II Driver (My leaving present from BMP
DDB).
Greatest achievement: Surviving ten days in LA with Jeremy Craigen.
Most humbling experience: In advertising: John Webster asking me to work
with him on a Walkers Crisps campaign. (We presented a campaign and the
next day lost the business to AMV.)
What principle defines your working life?: Is this the best answer?
Everyone's saying: Paterson's discipline was needed in the CHI creative
department. His brief is to raise the agency's creative reputation.
Strong work for The Daily Telegraph and the hiring of Angus Wardlaw and
Alexei Berwitz from MCBD, as well as Dave Masterman and Ed Edwards from
BBH, were a good start.

Pattison, David
Job: Outgoing chief executive, PHD Network.
Company: PHD Network, 5 North Crescent, Chenies Street, London WC1E.
Work tel: +44 (0)20 7446 0555.
Born: 22 June 1956.
Family: Three sons - Tom,Sam and Joe.
Career history: 1974-1990: Various agencies ending up at WCRS as joint
media director. 1990 to date: PHD.
Favourite ad: Of all time: Fiat "robots". Past ten years: Sony "balls".
Book: London A-Z.
Album: Of all time, Wishbone Ash by Argus. Recently, Simple Things by
Zero 7.
Website: bbc.co.uk.
TV programme: The West Wing (RIP).
Magazine (professional): Campaign, obviously.
Magazine (pleasure): Sports Illustrated.
Daily newspaper: Saturday Guardian.
Sunday newspaper: The New York Sunday Times.
Breakfast radio show: Jonathan Ross on Radio 2 (I have breakfast late on
Saturday).
What car do you own?: Maserati Gran Sport.
Most-admired entrepreneur: Anyone who has the balls to do it for
themselves.
Favourite technology: Currently, my new mobile phone.
Greatest achievement: Being a dad.
Most humbling experience: Being a dad.
What principle defines your working life?: Always work with people who
push you very hard.
Everyone's saying: Pattison's tenure as president of the IPA has
coincided with the global roll-out of the PHD network. After false
starts in the past, Pattison's energy has resulted in PHD's offices
appearing in most major markets. Having tendered his resignation in
November, the big question is where will he turn up next?

Patton, David
Job Senior vice-president, marketing, Sony Europe.
Company: Sony Europe, The Heights, Brooklands, Weybridge, Surrey KT13.
Work tel: +44 (0)1932 816491.
Born: 23 January 1968.
Family: Single.
Career history: 2004-2006: Senior vice-president, marketing. Sony
Europe.
1995-2004: European vice-president, marketing, Sony PlayStation.
1991-1995: Marketing manager, Nintendo.
Favourite ad: Guinness "swimmer".
Book: The World is Flat by Thomas L Friedman.
Album: Hot Fuss by The Killers.
Website: Google.com.
TV programme: Match of the Day.
Magazine (professional): Harvard Business Review.
Magazine (pleasure): Men's Health.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: XFM.
What car do you own?: Audi A3.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Bravia LCD television.
Greatest achievement: Launching PlayStation.
Most humbling experience: Undisclosed.
What principle defines your working life?: Be positive.
Everyone's saying: With the successful Bravia launch under his belt,
Patton may not have won the Grand Prix in Cannes for "balls", but he
will have caught the attention of his bosses.

Pearman, Ian
Job: Managing partner, Abbott Mead Vickers BBDO.
Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3500.
Born: 30 October 1974.
Family: Wife Lindsay and one-year-old son James.
Career history: AMV BBDO lifer. Started as a grad in 1996.
Favourite ad: Blackcurrant Tango "St George".
Book: The Very Hungry Caterpillar by Eric Carle.
Album: Screamadelica - Primal Scream.
Website: Adcritic.com.
TV programme: Curb Your Enthusiasm. Chips.
Magazine (professional): Campaign.
Magazine (pleasure): Private Eye.
Daily newspaper: The Times.
Sunday newspaper: The Week.
Breakfast radio show: Chris Moyles on Radio 1.
What car do you own?: BMW 330ci.
Most-admired entrepreneur: Hugh Hefner.
Favourite technology: Remote controls. For anything.
Greatest achievement: My wife.
Most humbling experience: My son.
What principle defines your working life?: Pay it forward.
Everyone's saying: Has fitted snugly into his managing partner role at
AMV. Despite the size of the challenge facing him in running the
country's largest agency, his appetite for the job is as big as ever.
Has been quietly filling out his remit as he has launched numerous
off-shoots such as Lunar and iChameleon.

Phillips, Amanda
Job: Managing director, Proximity London.
Company: Proximity London, 191 Old Marylebone Road, London NW1.
Work tel: +44 (0)20 7298 1322/24.
Born: 23 October 1969.
Family: Husband, Richard Sector and son Ruben.
Career history: 1987: Direct marketing executive, AXA Equity & Law.
1991: Group account director, WWAV Rapp Collins. 1996: Chief operating
officer, Joshua.
2000: Managing director, McCann Relationship Marketing. 2004: Business
development director, Proximity London. 2004: Director of client
service, Proximity London. 2005-2006: Managing director, Proximity
London.
Favourite ad: NSPCC - anything they do makes me stop and watch.
Book: I Know This Much Is True by Wally Lamb.
Album: Surfacing by Sarah McLachlan; reminds me of my honeymoon in
Canada.
Website: Weight Watchers - true behaviour change!.
TV programme: Strictly Come Dancing - spangle and ballroom - what a
combination!
Magazine (professional): Harvard Business Review.
Magazine (pleasure): InStyle.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Radio 1.
What car do you own?: Mercedes SL & Mercedes S Class.
Most-admired entrepreneur: Oprah.
Favourite technology: Sky+.
Greatest achievement: Getting my Open University degree after seven
years of studying while working.
Most humbling experience: Being a mother.
What principle defines your working life?: Happiness is something I
expect, not aspire to.
Everyone's saying: Phillips inherited a robust network agency. She is
keen to make her mark on it by chasing down the financial services
client that has eluded Proximity for some time and raising its domestic
profile.

Phillips, Paul
Job: Managing director, AAR.
Company: AAR, 26 Market Place, London W1W.
Work tel: +44 (0)20 7612 1200.
Born: 15 June 1962.
Family: Wife Angie; daughter Georgia; son Louis.
Career history: 80s: DDB, Horner Collis and Kirvan.
90s: WM Media and CIA Medianetwork. 1999 to date: AAR.
Favourite ad: Eurostar poster on the M4: "Paris is East, why are you
going West?"
Book: A Man in Full by Tom Wolfe.
Album: Anything by Tom Waites.
Website: Google.
TV programme: The West Wing.
Magazine (professional): Management Today.
Magazine (pleasure): Country Life.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: Rarely read one.
Breakfast radio show: Five Live.
What car do you own?: Don't own a car.
Most-admired entrepreneur: Howard Hughes.
Favourite technology: Mobile phone.
Greatest achievement: Breaking 85 on the golf course. It's taken years.
Most humbling experience: Seeing the true suffering of others, which
reminds me how lucky I am.
What principle defines your working life?: Value only the opinions of
those you care about.
Everyone's saying: The AAR's likeable and hard-working media man had a
busier year in 2006, landing some of the largest media pitches around
(such as ING Direct and Warner Music).

Pinder, Richard
Job: Chief operating officer, Publicis.
Company: Publicis, 82 Baker Street, London W1U
Work tel: +44 (0)20 7935 4426.
Born: 25April 1964.
Family: Yes.
Career history: 1986: graduate trainee, Grey London. 1990: board account
director, Grey London. 1994: client services director, Grey London.
1997: managing director, Ogilvy London. 2000: regional managing
director, Leo Burnett Asia-Pacific. 2004: president, Leo Burnett EMEA.
2006: chief operating officer Publicis.
Favourite ad: Levi's "launderette"
Book: It Doesn't Take A Hero by Norman Schwarzkopf.
Album: Coldplay - A Rush Of Blood To The Head.
Website: www.ba.com.
TV programme: Top Gear.
Magazine (professional): The Economist.
Magazine (pleasure): Evo.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Radio 4.
What car do you own?: 1997 Lotus Elise.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Samsung cell phone.
Greatest achievement: Being lucky enough to persuade Samsung to fire WPP
and hire Leo Burnett worldwide.
Most humbling experience: Failing at being a trainee automotive engineer
at 17.
What principle defines your working life?: Honesty.
Everyone's saying: The speed-boat loving Pinder turned heads when he
moved to the COO's job at Publicis. He's very ambitious and, it seems,
on the fast track.

Pinnington, Chris
Job: Chief operating officer, Euro RSCG Worldwide.
Company: Euro RSCG Worldwide, 15 Alfred Place, London WC1E.
Work tel: +44 (0)20 7240 4111.
Born: August 1956.
Family: Wife Fiona; sons James (17) and Ben (11); daughter Harriet (15).
Career history: Trainee to associated director, D'Arcy Masius,
1979-1982. Director, WCRS, 1982-1988. Managing partner, The Ball WCRS
Partnership Sydney, 1988-1990. Managing director, FCO, 1990-1992.
Managing director and chief executive, Euro RSCG Wnek Gosper, 1992-2002.
Chief executive, Euro RSCG Group UK, 2002-2006. Chief operating officer,
Euro RSCG Worldwide, 2006 to date.
Favourite ad: Citroën C4 "robot dancer".
Book: Undisclosed.
Album: Undisclosed.
Website: Undisclosed.
TV programme: Undisclosed: .
Magazine (professional): Campaign, naturally.
Magazine (pleasure): The Week.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Citroën C3.
Most-admired entrepreneur: Vincent Bolloré.
Favourite technology: ipod.
Greatest achievement: Rather enjoying most of my 26 years in
advertising; 23 with Havas.
Most humbling experience: Plunging off collapsing scaffolding.
What principle defines your working life?: Work with people you like;
clients and colleagues.
Everyone's saying: His financial acumen qualifies him well for most
business tasks. His new role will see the affable Pinnington attempt to
build a network to meet the ambition of the relentless David Jones.

Platt, Steve
Job: Trading director, Aegis UK & Ireland.
Company: Aegis, 43-49 Parker Street, London WC2B.
Work tel: +44 (0)20 7430 6008.
Born: 25 February 1953.
Family: Married with two children.
Career history: Managing director, Carlton Sales; sales director, TSMS.
Favourite ad: John Smith's series with Peter Kay.
Book: Catch 22 by Joseph Heller.
Album: Sergeant Pepper's Lonely Hearts Club Band - The Beatles.
Website: BBC Sport.
TV programme: The Apprentice.
Magazine (professional): Campaign.
Magazine (pleasure): Golf World.
Daily newspaper: The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Mercedes SL500.
Most-admired entrepreneur: Dermot Desmond.
Favourite technology: BlackBerry.
Greatest achievement: Staying married.
Most humbling experience: The birth of my children.
What principle defines your working life?: Never be afraid to ask.
Everyone's saying: Platty, as he is known to his peers in the TV
industry, still likes a beer and a jolly knees-up with his TV pals. He's
much respected and is regarded as one of the best traders in the market.

Pocock, Stuart
Job: Former partner, Agency Assessments International.
Company: n/a.
Work tel: n/a.
Born: 26 June 1951.
Family: Just my long-suffering Wife Ro.
Career history: Automotive engineer, Goodyear Tyre & Rubber. 1968-1972.
Deputy advertising manager, International Paints, 1972-1974. Writer,
Austin Knight Advertising, 1974-1975. Account executive to director,
Charles Barker Black & Gross, 1975-1978. Account director, Shackle
Hanmer & Partners, 1978-1979. Deputy managing director, MCS, 1979-1982.
Managing director, Wethey Scott Pocock, 1982-1988. Managing director,
Pocock & Co, 1988-1998.
Favourite ad: Pretty much anything that John Webster did.
Book: Down to a Sunless Sea by David Graham.
Album: The Beautiful Game (Euro '96 compilation).
Website: Wikipedia.
TV programme: Top Gear.
Magazine (professional): Campaign - natch!
Magazine (pleasure): Car.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Maserati Coupe, Mini Cooper S.
Most-admired entrepreneur: Sir Donald Gosling.
Favourite technology: Minnox Spy Camera (like the one James Bond used to
have).
Greatest achievement: Watch this space!
Most humbling experience: Flying Ryanair.
What principle defines your working life?: Do unto others as you would
have them do unto you.
Everyone's saying: Pocock surprised the industry when he walked out of
Agency Assessments to launch his own venture. Details are still sketchy,
but his likeable disposition should set him in good stead.

Pollard, Ivan
Job: Partner, Naked Commu­nications.
Company: Naked Commu­nications, 159-173 St John Street, London, EC1.
Work tel: +44 (0)20 7663 1771.
Born: 17 June 1962
Family: Wife - Elizabeth, mother - Marilyn, father - Roy... happily
divorced, brother - Dominic... maths teacher in Lincolnshire, going
bald, brother - Darryl... motorbike mechanic, reprobate, beardy bloke,
sister - Tami... holiday rep on Cyprus, too badly behaved to be on Sky.
Career history: Paper boy, 1972-1978; Little chef in a Little Chef,
1979; Nottingham University Student Union secretary, 1984; Community
artist and warden, Radford Community Centre, 1985-1986; Print buyer,
Berry Whitehouse, Nottingham, 1986-1987; Media planner, BMP, 1987-1995;
European media director, Wieden & Kennedy, 1995-1998; Office junior,
Unity, 1998-2003; Partner, The Ingram Partnership, 2003-2005; Partner,
Naked Communications, 2006 - to date.
Favourite ad: "Instant Karma" for Nike by Wieden & Kennedy, closely
followed by "Cresta Bear - it's frothy man" by BMP.
Book: A Prayer for Owen Meaney by John Irving; The Thought Gang by Tibor
Fischer; The Great Jelly of London by Paul Jennings; and whatever book I
happen to be reading at the moment.
Album: Sound Affects by The Jam; Love & Happiness by Al Green; A Human
Sound by The Faith Brothers.
Website: www.phamous69.com.
TV programme: Match of the Day. Even now, I try never to miss it and the
theme music makes me reach for my Adidas Copa Mundials and rush upstairs
to pull on a pair of nylon shorts (of the style worn by Kenny Sansom
circa 1979).
Magazine (professional): Campaign... what do you really expect us to
say?
Magazine (pleasure): British Journal of Photography, Agent Provocateur
Catalogue, Stuff and Grazia.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: I don't - I much prefer to bike, walk, run or
teleport.
Most-admired entrepreneur: Sir Clive Sinclair... a testament to the
triumph of imagination over practicality.
Favourite technology: The combination hot water boiler closely followed
by the computer. And my least favourite is the mobile phone.
Greatest achievement: Enjoying every day... almost.
Most humbling experience: The London Triathlon 2006... neoprene and cold
water.
What principle defines your working life?: To be big is good, to be good
is better but to be both is best.
Everyone's saying: Pollard's 15 minutes on transmedia planning at the
Campaign/APG Battle of Big Thinking in October was a tour de force. No
wonder Naked asked him to be its fourth partner.

Poorta, John
Job: Vice-chairman, Leo Burnett.
Company: Leo Burnett, Warwick Building, Kensington Village, London W14.
John.Poorta@leoburnett.co.uk.
Born: 17 November 1953.
Family: Amanda MacKenzie (brand marketing director at British Gas) is my
missus of 15 years. Alice and Jacob are the wee ones.
Career history: I'm a one-agency man, since 1977.
Favourite ad: The one I'm working on.
Book: The Beatles Recording Sessions by Ian MacDonald.
Album: The White Album is the one I'd take to heaven if I could.
Website: www.arsenalnewsreview.co.uk.
Magazine (professional): None really.
Magazine (pleasure): Jacob's Lego Club magazine is a good read.
Daily newspaper: The Independent 'ish but none really.
Sunday newspaper: Sports pages of The Sunday Times.
Breakfast radio show: I listen to audio books on my iPod.
What car do you own?: Volvo Estate, four years old.
Most-admired entrepreneur: Shona of www.shonamac.com, a designer dress
agency and styling service.
Favourite technology: The sleeveless cardigan.
Greatest achievement: Persuading Amanda to marry me.
Most humbling experience: Being loved by Amanda.
What principle defines your working life?: Hang around and see what
happens.
Everyone's saying: Since shaking the shackles of running the Burnett
planning department, the well-respected Poorta has been free to fill a
roving role in the agency, offering help, advice and a steady hand.

Potter, Michael
Job: Executive chairman, Seven Publishing Group.
Company: Seven Publishing Group, 20 Upper Ground, London SE1.
Work tel: +44 (0)20 7775 7774.
Born: 17 October 1949.
Family: Married, three children.
Career history: Haymarket, publisher of Campaign; Founded Redwood
Publishing, chief executive then chairman; then joined SevenPublishing
as chairman.
Favourite ad: "You can see why Germans were rocket scientists", for
Porsche.
Book: Silk by Alessandro Baricco.
Album: Sergeant Pepper's Lonely Hearts Club Band, The Beatles.
Website: Google.
TV programme: Spooks and House have been best in the past year.
Magazine (professional): Campaign.
Magazine (pleasure): Car.
Daily newspaper: Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Ferrari 456, Aston Martin V8 Vantage, Porsche 997,
1973 Porsche Carrera RS and others.
Most-admired entrepreneur: Rupert Murdoch, closely followed by Charles
Dunstone.
Favourite technology: Faber Castell TK Matic pencil (if that counts).
Greatest achievement: Bungee jump - New Zealand 2006.
Most humbling experience: My one-week tenure as customer magazine
publisher for Heinz.
What principle defines your working life?: I'm sure we could do better.
Everyone's saying: A true innovator in the world of publishing, at 66,
Potter is still very much involved in the company he founded in 2003.

Powell, Dick
Job: Founder and director, Seymour Powell.
Company: Seymour Powell, 327 Lillie Road, London SW6.
Work tel: +44 (0)20 7381 6433.
Born: 26 December 1951.
Family: Wife Lucy; children Jemma, Oscar, Freddie and Gus.
Career history: Formed Seymour Powell with Richard Seymour in 1984 - er,
that's it!
Favourite ad: Honda "cog".
Book: Birdsong by Sebastian Faulks.
Album: Best of Bob Dylan.
Website: Apple.
TV programme: 24.
Magazine (professional): Icon.
Magazine (pleasure): Car.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Today.
What car do you own?: Volkswagen Golf R32 (car), Yamaha R1 and Honda
RC30 (motorcycles).
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Powerbook.
Greatest achievement: Married 29 years, great family, rewarding career.
Most humbling experience: In a moment of arrogance, forgetting the
principle below and being reminded of it by my wife.
What principle defines your working life?: Treat others as you would
like to be treated yourself.
Everyone's saying: Powell bucked tradition when taking on the D&AD
presidency by declaring that "My pitch is that there will be no pitch".
His successor, Tony Davidson, has followed his lead by acknowledging
that there are limits to what can be achieved during just a year in
office.

Poynton, Malcolm
Job: Executive creative director, Ogilvy & Mather.
Company: Ogilvy & Mather, 10 Cabot Square, Canary Wharf, London E14.
Work tel: +44 (0)20 7345 3000.
Born: 25 December 1966.
Family: Wife Lisa; daughter Eden.
Career history: 1985: HKM/Rialto. 1989: BBDO, 1990: OMON. 1993: The
Campaign Palace. 1995: M&C Saatchi. 2000: Saatchi & Saatchi.
2003: Ogilvy & Mather.
Favourite ad: Sir Ernest Shackleton's recruitment ad.
Book: Eat the Rich by PJ O'Rourke.
Album: Big Time - Tom Waits.
Website: Wallyyachts.com.
TV programme: Planet Earth.
Magazine (professional): Wired.
Magazine (pleasure): The Onion.
Daily newspaper: Whichever is on top of the pile that day.
Sunday newspaper: The Observer.
Breakfast radio show: n/a.
What car do you own?: Mercedes.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Skype.
Greatest achievement: Becoming a parent.
Most humbling experience: Being a parent.
What principle defines your working life?: Sticking to principles.
Everyone's saying: Despite some better work for Ford coming through, and
a couple of new accounts to work on, there is still lots for Poynton to
do.

Priest, Ben
Job: Creative director, Rainey Kelly Campbell Roalfe/Y&R.
Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House,
Hampstead Road, London NW1.
Work tel: +44 (0)20 7611 6000.
Born: 22 February 1968.
Family: Wife and mum-to-be Suzie; dogs Poppy and Lucky; horses Henry and
Harvey.
Career history: I started at Ogilvy & Mather in 1991.
Since then I've been lucky enough to work at CDP, Lowe Howard-Spink and
TBWA, and I joined Rainey Kelly in 2004. Along the way, I've worked for
some great people who helped me way more than was reasonable - Alan
Midgeley, Nick Welch and Billy Mawhinney, Alfredo Marcantonio, Guy Moore
and Tony Malcolm, Paul Weinberger, Steve Dunn, Charles Inge, Trevor and,
best of all, Mark Roalfe, James Murphy, David Golding, Alison Hoad, Tony
Harris and all the gang at RKCR/Y&R.
Favourite ad: Stella Artois "'My shout', he whispered".
Book: Wind in the Willows by Kenneth Grahame.
Album: The Smiths - The Queen is Dead.
Website: bbc.co.uk.
TV programme: Blackadder Series 3.
Magazine (professional): Duh! Campaign.
Magazine (pleasure): Golf World.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: BMW 3 series and a very old, very unreliable
Mitsubishi Shogun.
Most-admired entrepreneur: Anyone who has the guts to start their own
business.
Favourite technology: My Callaway Steelhead 3 wood.
Greatest achievement: Getting married to Suzie.
Most humbling experience: Listening to my mum talk about her working
week as a child-protection social worker.
What principle defines your working life?: Give it your all but
remember, your family is more important.
Everyone's saying: Ben Priest has a few new accounts to work his
creative magic on after some early new-business wins. Has maintained a
consistently high standard of work throughout the year and is looking to
push the agency into new media.

Priest, Ian
Job: Founding partner, VCCP.
Company: VCCP, Greencoat House, Francis Street, London SW1P.
Work tel: +44 (0)20 7592 7402.
Born: 7 August 1963.
Family: Wife Virginia; kids Lily, Fynn and Edie.
Career history: Account executive to board director, IMP, 1986-1993.
partner and managing director, HHCL, 1993-2001. Founding partner, VCCP,
2002 to date.
Favourite ad: Blackcurrant Tango.
Book: Long Walk to Freedom by Nelson Mandela.
Album: Joshua Tree - U2.
Website: No particular favourite.
TV programme: Most things on Sky Sports.
Magazine (professional): No particular favourite.
Magazine (pleasure): No particular favourite.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: No particular favourite.
What car do you own?: Volvo XC90.
Most-admired entrepreneur: Anyone who genuinely takes a risk and follows
it through.
Favourite technology: BlackBerry.
Greatest achievement: Professionally - founding VCCP alongside Charles,
Rooney and Adrian.
Most humbling experience: Most creative reviews with Rooney.
What principle defines your working life?: Fairness.
Everyone's saying: Priest seems to be repaying the massive outlay made
by Tim Bell by picking up business and being involved in many pitches
this year. Much of this is down to the team spirit instilled by Priest.

Pringle, Hamish
Job: Director-general, IPA.
Company: IPA, 44 Belgrave Square, London SW1X.
Work tel: +44 (0)20 7235 7020.
Born: 17 July 1951.
Family: Vivienne, Sebastian, Benedict, Tristan and Arabella.
Career history: Graduate trainee, Ogilvy, Benson & Mather, 1973-1974.
Account executive, McCormick Richards, 1974-1975. Account manager to
account director, Boase Massimi Pollitt, 1975-1979. Board director and
new-business director, Publicis, 1979-1982. Board director and client
services director, Abbott Mead Vickers BBDO, 1982-1986. Co-founder and
managing partner, Madell Wilmot Pringle, 1986-1989. Board director,
Leagas Delaney, 1989-1992. New-business director, chairman and chief
executive, KHBB, 1992-1997. Vice-chairman, director of marketing,
Saatchi & Saatchi, 1997-1999. Director, Brand Beliefs, 1999-2001.
Director-general, IPA, 2001to date.
Favourite ad: Sony Bravia "balls".
Book: Secret Knowledge by David Hockney.
Album: Taj Mahal by Taj Mahal.
Website: www.ipa.co.uk.
TV programme: Drop Dead Gorgeous.
Magazine (professional): The Week.
Magazine (pleasure): Private Eye.
Daily newspaper: Metro.
Sunday newspaper: The Sunday Times.
Breakfast radio show: n/a.
What car do you own?: Chrysler Voyager and Vauxhall Corsa.
Most-admired entrepreneur: Vivienne Pringle.
Favourite technology: Our Panasonic home phone system.
Greatest achievement: Being outside centre in Glenalmond's unbeaten
First XV 1969.
Most humbling experience: Being Kit Molloy's nephew.
What principle defines your working life?: More good ideas per minute.
Everyone's saying: That can of worms otherwise known as Transfer of
Undertaking Protection of Employment (TUPE, for short) promises to
become a big problem for Pringle and the IPA during the coming year. Not
only is the legislation inflexible and poorly conceived, but it
threatens to pit member agencies against each another. Pass the headache
pills!

Proctor, Dominic
Job: Worldwide chief executive, MindShare.
Company: MindShare, airport lounges.
Work tel: +44 (0)20 7969 4001.
Born: 6 September 1956.
Family: Lindsay, Clemmie, Georgia, Max and Cicely. Plus a dog, a cat and
a parrot.
Career history: Various agencies, all disappeared. Then JWT for 12
years, six as chief executive. Then current job since 1997.
Favourite ad: Kit Kat campaign mid-80s.
Book: Cheque book.
Album: Pearlfishers by George Bizet.
Website: FT.com.
TV programme: Review of 2003 Rugby World Cup.
Magazine (professional): The Economist.
Magazine (pleasure): Private Eye.
Daily newspaper: The New York Times.
Sunday newspaper: The Sunday Telegraph.
Breakfast radio show: Today.
What car do you own?: Ford Focus, Aston Martin DB9. Both clients, of
course.
Most-admired entrepreneur: Sir Martin Sorrell.
Favourite technology: My wine fridge.
Greatest achievement: MindShare.
Most humbling experience: Visiting hospitals.
What principle defines your working life?: Have fun or move on.
Everyone's saying: Proctor has had a busy year as the big rival media
networks clash more frequently. He is seen as one of the most
gentlemanly and accomplished operators in this competitive world.

Pugh, David
Job: Former chief executive, Titan Outdoor Advertising.
Company: Titan Outdoor Advertising, 128 Buckingham Palace Road, London
SW1W.
Work tel: +44 (0)20 7838 4000.
Born: May 1955.
Family: Married, two children.
Career history: Marketing manager, mobile phones, British Telecom,
1983-1986. Marketing director, Telegraph Group, 1986-1996. Chief
executive, Mills & Allen, 1996-1999. Managing director, Maiden Outdoor,
2000-2006. Chief executive, Titan Outdoor, 2006.
Favourite ad: The Guardian "points of view".
Book: The Hitch Hiker's Guide to the Galaxy, Douglas Adams.
Album: Wish You Were Here - Pink Floyd.
Website: bbc.co.uk.
TV programme: Dragon's Den.
Magazine (professional): Private Eye.
Magazine (pleasure): The Spectator.
Daily newspaper: The Daily Telegraph
Sunday newspaper: The Observer.
Breakfast radio show: XFM.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Undisclosed.
Favourite technology: Undisclosed.
Greatest achievement: Eating with chopsticks.
Most humbling experience: See above.
What principle defines your working life?: The truth plays best.
Everyone's saying: When Pugh's company, Maiden, was acquired by Titan
earlier in the year, anything could have happened. But, unlike others,
he survived the changes... until recently. Having spent the summer
steering what is now a true outdoor giant through an important period
internally, Pugh now leaves for pastures new. A case of "watch this
space" to see where one of the biggest players in outdoor will
re-emerge.

R
Ramsey, Russell
Job: Deputy executive creative director, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B.
Work tel: +44 (0)20 7734 1677.
Born: 19 February 1961.
Family: Wife Anouk, three daughters.
Career history: Saatchi & Saatchi; Bartle Bogle Hegarty.
Favourite ad: Levi's "creek".
Book: Freakonomics by Steven D Levitt, Stephen J Dubne.
Album: The Stone Roses.
Website: bbc.co.uk.
TV programme: Life on Mars.
Magazine (professional): Campaign.
Magazine (pleasure): GQ.
Daily newspaper: The Times.
Sunday newspaper: The Mail on Sunday.
Breakfast radio show: Today.
What car do you own?: Audi Allroad.
Most-admired entrepreneur: John Lewis.
Favourite technology: Google Earth.
Greatest achievement: Levi's Twist.
Most humbling experience: Undisclosed.
What principle defines your working life?: Wisdom is knowing which facts
to ignore.
Everyone's saying: With the growing logjam of talent at the top of the
BBH creative department, adland is starting to speculate who'll be the
first to jump ship and take on the executive creative director duties
elsewhere. Ramsey is the hot favourite to make the jump first.

Ramzan Golant, Farah
Job: Chief executive, Abbott Mead Vickers BBDO.
Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3725.
Born: 11 May 1964.
Family: Husband Ben; daughter Ishtar; son Zachary.
Career history: 16 years at Abbott Mead Vickers BBDO, from account
manager to chief executive (since 2004).
Favourite ad: Guinness "noitulove".
Book: Franz Kafka - The Trial.
Album: Elvis Greatest Hits.
Website: bbc.co.uk/jam.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Harvard Business Review.
Magazine (pleasure): Tatler.
Daily newspaper: The Wall Street Journal.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Virgin.
What car do you own?: Mercedes CLK convertible.
Most-admired entrepreneur: Peter Erskine.
Favourite technology: Motorola Gold D&G Razr.
Greatest achievement: Creating, with 300 people, the new buzz at AMV.
Most humbling experience: Falling out with my best friend.
What principle defines your working life?: Unscheduled, daily acts of
courage.
Everyone's saying: If the rumours about the top job in New York are to
be believed, the ambitious, fast-talking Golant's career is motoring
forward. However, failure to hold on to the BBC and anti-smoking
accounts show some cracks appearing in her agency's seams.

Ratcliffe, Jane
Job: Managing director, MediaCom.
Company: MediaCom, 180 North Gower Street, London,NW1 2NB.
Work tel: +44 (0)20 7874 5742.
Born: 24 June 1963.
Family: John, daughter - Georgie, son - Ben.
Career history: BMP 1981-1992 -Trainee/Media Planner / Account Director.
MediaCom 1992 - to date Client Services Director / Joint MD / MD.
Favourite ad: National Dairy Council "dancing milk bottles".
Book: Jane Eyre.
Album: Corrine Bailey Rae.
Website: Cbeebies - my life is overtaken by my kids at home!
TV programme: Dragons' Den.
Magazine (professional): Undisclosed.
Magazine (pleasure): OK!.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Terry Wogan.
What car do you own?: Mercedes E Class.
Most-admired entrepreneur: My husband.
Favourite technology: My mobile phone.
Greatest achievement: Having two wonderful children.
Most humbling experience: Visiting the City of the Dead in Cairo.
What principle defines your working life?: Do everything to the best of
your capabilities and you'll never let yourself down.
Everyone's saying: Ratcliffe is extremely low-key, preferring to let her
work do the talking. She is also one of the main drivers of MediaCom's
investment-in-people ethos.

Reddy, Mark
Job: Head of art, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B.
Work tel: +44 (0)20 7734 1677.
Born: Halloween.
Family: Anatole (actor in the wings) and Florian (consummate gamer).
Career history: Much too long and eclectic to list. Wherever creativity
has been and is possible.
Favourite ad: Dave Dye's Merrydown posters.
Book: The Well-Tempered Garden by Christopher Lloyd.
Album: Walking down Rainhill by Jake Shimabukuro.
Website: eBay.
TV programme: The BBC weather (South-West).
Magazine (professional): Varoom (new Association of Illustrators'
magazine).
Magazine (pleasure): AnOtherMan, Issue 1, autumn winter 2005. Just look
at the type and weep.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Four-year-old Volkswagen Golf 1.6 16v. I still
can't bring myself to own another car. Twelve years on the account seems
to have worked.
Most-admired entrepreneur: Richard Reid, ex-Volkswagen account man who
co-founded Innocent smoothies. A model holistic brand.
Favourite technology: The ukulele. A pre-war Martin O.
Greatest achievement: Being able to play around 20 chords on the above.
Most humbling experience: Listening to Jake Shimabukuro playing While My
Guitar Gently Weeps.
What principle defines your working life?: Be diverse. Keep learning new
skills.
Everyone's saying: When Robert Campbell left McCann Erickson in 2005, it
was only a matter of time before Reddy left, too. Arriving at
quality-obsessed BBH seems a perfect move for one of the best art
directors in town.

Rickard, Annie
J: ob: Chief executive, Posterscope.
Company: Posterscope, Cardinal Tower, 12 Farringdon Road, London EC1M.
Work tel: +44 (0)20 7336 6363.
Born: 23 July 1953.
Family: Two children aged 15 and 12.
Career history: Was an original shareholder and founder in Posterscope.
Favourite ad: Apple outdoor campaign.
Book: Anything by Philip Roth.
Album: Anything by the Pet Shop Boys.
Website: None.
TV programme: The West Wing.
Magazine (professional): Campaign, of course!
Magazine (pleasure): None.
Daily newspaper: The Times and The Guardian.
Sunday newspaper: None.
Breakfast radio show: None.
What car do you own?: BMW.
Most-admired entrepreneur: Gordon Ramsay.
Favourite technology: Mobile.
Greatest achievement: I have loved it all.
Most humbling experience: Attending oncology at Great Ormond Street.
What principle defines your working life?: Be as straight as you can.
Everyone's saying: The leading lady of the poster world has been at the
helm during a successful year for the outdoor behemoth. In fact, Rickard
has been with the company so long (she co-founded it back in 1982) she's
almost become part of the (street) furniture.

Riley, Phil
J: ob: Chief executive, Chrysalis Radio.
Company: Chrysalis Radio, Chrysalis Building, Bramley Road, London W10.
Work tel: +44 (0)20 7470 1077.
Born: 4 June 1959.
Family: Wife Jean; daughters Alex and Jessica; son Matthew.
Career history: Presenter/producer, BRMB,1980-1986. Programme director,
Xtra/BRMB, 1988-1990. Managing director, Radio Aire, 1990-1994. Managing
director/chief executive, Heart FM/Chrysalis Radio, 1994 to date.
Favourite ad: Imperial War Museum - the perfect radio ad.
Book: It's Not About the Bike by Lance Armstrong.
Album: Born to Run - Bruce Springsteen.
Website: youtube.
TV programme: 24.
Magazine (professional): Campaign.
Magazine (pleasure): The: Economist.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Nick Ferrari.
What car do you own?: Lexus 4x4 hybrid.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: DAB radio.
Greatest achievement: Hiring the people who've built Chrysalis Radio
into a big-three group.
Most humbling experience: Too many to mention.
What principle defines your working life?: Work hard and enjoy it.
Everyone's saying: Flagship brand Heart FM has been doing the business
in the Rajars, as Chrysalis takes advantage of GCap's woes in the London
market. Riley has overseen some interesting innovations this year as
well. Such as a scaling up of podcast production services for clients,
and the broadcast of a three-hour show on LBC without a presenter, where
callers went straight to air to fill the time.

Rimini, Marco
J: ob: Worldwide head of communications planning, MindShare.
Company: MindShare, 40 The Strand, London WC2.
Work tel: +44 (0)20 7969 4680.
Born: 20 March 1964.
Family: Wife Suzanne; children Lucia (seven), Emilio (five) and Clara
(two).
Career history: Ted Bates/Still Price Court/Euro, 1985 to 1993. Head of
planning/deputy managing director, CIA, 1995 to 1999. JWT, head of
strategy, 1999 to date.
Favourite ad: The Guardian "points of view".
Book: What People Do by Richard Scarey.
Album: The Clash, London Calling.
Website: Arsenal news review.
TV programme: Dr Who.
Magazine (professional): Campaign.
Magazine (pleasure): The Spectator.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Volkswagen Touran.
Most-admired entrepreneur: Bill Gates.
Favourite technology: BlackBerry.
Greatest achievement: Still enjoying work.
Most humbling experience: WPP graduate recruitment.
What principle defines your working life?: You can do great work and
work in a civilised way.
Everyone's saying: The Arsenal fanatic swapped life at JWT for a global
planning role at a media agency. He has made the transition to his new
role at MindShare with ease and is enjoying a new lease of life.

Roalfe, Mark
Job: Chairman and executive creative director, Rainey Kelly Campbell
Roalfe/Y&R.
Company: RKCR/Y&R, Greater London House, Hampstead Road, London NW1.
Work tel: +44 (0)20 7611 6862.
Born: 31 July 1959.
Family: Hope, Jack.
Career history: WCRS, AMV, RKCR/Y&R.
Favourite ad: Guinness "surfer".
Book: The Diving Bell and the Butterfly by Jean-Dominique Bauby.
Album: Pink Floyd - Wish You Were Here.
Website: Britart.com.
TV programme: 24.
Magazine (professional): The Economist.
Magazine (pleasure): The Economist.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Johnny Vaughan.
What car do you own?: Discovery, BMW 6 Series.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Satnav.
Greatest achievement: My children.
Most humbling experience: Having children.
What principle defines your working life?: It's only advertising, no-one
dies.
Everyone's saying: Roalfe is a crucial rudder in the good ship Rainey
Kelly. The only original founder left, he's key to its entrepreneurial
spirit. He's humble and friendly, something that sets him apart from his
creative peers.

Robertson, Charlie
Job: Brand consultant, red spider.
Company: red spider, www.redspider.co.uk.
Work tel: +44 (0)7771 892982.
Born: 11 June 1954.
Family: Wife Teresa and three angels.
Career history: 1976: BMP. 1982: head of planning, Bartle Bogle Hegarty.
1990: Leith Agency; red spider consultancy; CSO United Advertising.
Favourite ad: Smash "Martians".
Book: Shock of the New by Robert Hughes.
Album: Chloe's megamix 1.
Website: Eyestorm.
TV programme: Spooks.
Magazine (professional): Campaign.
Magazine (pleasure): Interiors.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Fred McAuley.
What car do you own?: Audi TT 3.2.
Most-admired entrepreneur: David Murray.
Favourite technology: Archos multimedia handheld.
Greatest achievement: Yet to come.
Most humbling experience: Scoring an own goal when we were 15-200 up.
What principle defines your working life?: Thinking that there must be a
better way.
Everyone's saying: Robertson is an iconoclastic thinker, but there's not
much evidence that his brain is being put to good use at United.

Robertson, Kate
Job: UK group chairman, Euro RSCG Worldwide.
Company: Euro RSCG Worldwide, 15, Alfred Place, London WC1.
Work tel: +44 (0)20 7240 4111.
Born: 10 October 1955.
Family: Husband Bruce and teenage daughter Ella.
Career history: Director, JWT Europe, 1992-1994.
Business development director, Bates Europe, 1994-1997. Chief executive,
Scholz & Friends London, 1998-2002. Executive vice-president, Euro RSCG
Europe, 2003-2005.
Favourite ad: At the moment, it's "emperor penguins" for Canal Plus;
I've got hundreds of favourites.
Book: Of all time: The Cloud of Unknowing, and Le Petit Prince by
Antoine de Saint Exupéry; right now: The Secret Life of Bees by Sue Monk
Kidd.
Album: Ella Fitzgerald with Count Basie.
Website: bbc.co.uk.
TV programme: Unreported World.
Magazine (professional): BusinessWeek.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The Sun and The Times.
Sunday newspaper: The Observer and The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Five-year-old Smart car (from before I came to
Euro RSCG).
Most-admired entrepreneur: Bolloré is dead cool.
Favourite technology: My head - doesn't need the IT department or cables
and I can take it everywhere.
Greatest achievement: Not sure I've achieved much. I'm a great team
player, though.
Most humbling experience: People's deaths.
What principle defines your working life?: Integrity and the certainty
that "It can be done".
Everyone's saying: David Jones' eyes and ears on the ground in London,
Robertson has more energy than a basketful of puppies and a passion for
the industry that borders on the eccentric. She's a tenacious
new-business woman, but the jury is still out on whether her mercurial
nature makes her the ideal agency group head.

Rodes Vila, Alfonso
Job: Chief executive, Media Planning Group.
Company: Media Planning Group, 17 D. Fleming, 08017 Barcelona, Spain.
Work tel: +34 93 306 8900.
Born: 9 August 1961.
Family: Married with three children, Carmen 12, Gloria, ten, and
Leopoldo, eight.
Career history: 1981-1989: Director, Banco de Progreso. 1989-1996:
General director, Banco Urquijo Privada Catalua. 1996-2006 Chief corporate development officer, Media Plannin g Group. 2001-2006: Chief executive, MPG Spain. 2003-2006: Regional manager, MPG Southern Europe. 2006 to date: chief executive, MPG. Favourite ad: HSBC. Book: Physiologie du Goût by Brillat-Savarin and the Michelin Guide. Album: James Taylor, You Have a Friend. Website: eBay. TV programme: Anything with football in it. Magazine (professional): Campaign, Advertising Age and El Periódico de la Publicidad. Magazine (pleasure): National Geographic. Daily newspaper: International Herald Tribune, El País and La Vanguardia. Sunday newspaper: La Vanguardia. Breakfast radio show: Protagonistas on Punto Radio. What car do you own?: Mercedes E320, Citroën Mehari, Volkswagen Camper. Most-admired entrepreneur: My father. Favourite technology: Always the latest one: right now my Dell Latitude D420 PC. Greatest achievement: Family and good friends. Most humbling experience: Every time I visit Fundació Esperanza, a not-for-profit organisation for terminal patients suffering from Aids and drug addiction. What principle defines your working life?: My son's question to me this morning: Where are you travelling today? Everyone's saying: Few were surprised when Alfonso succeeded his brother at the helm of MPG this year. His main task is building the network in the non-Latin markets. Rosenshine, Allen Job: Outgoing chairman, BBDO Worldwide. Company: BBDO Worldwide, 1285 Avenue of the Americas, New York NY 10019, USA. Work tel: +1 212 459 6301. Born: 14 March 1939. Family: Wife Missy; children Andy, Jon, Lizzy and Laura; grandchild Brooke. Career history: Teacher, Brooklyn College, 1960-1962. JB Rundle Advertising, 1962-1965. BBDO, 1965 to date. Favourite ad: Outside of BBDO, Nike "just do it". Book: Zen and the Art of Motorcycle Maintenance by Robert Pirsig. Album: Abba's Greatest Hits. Website: None. TV programme: Deadwood. Magazine (professional): The Economist. Magazine (pleasure): None. Daily newspaper: The New York Times. Sunday newspaper: The New York Times. Breakfast radio show: None. What car do you own?: Dodge Magnum, Chrysler Crossfire, Jeep. Most-admired entrepreneur: Bill Gates. Favourite technology: iPod. Greatest achievement: Being a founder of Omnicom. Most humbling experience: Being a founder of Omnicom. What principle defines your working life?: Don't lie to anyone unless it's for their own good. Everyone's saying: More than 40 years with BBDO and its 67-year-old chairman must be happy now to be sitting back on his gilded perch looking back at a hugely successful career. The fact that Rosenshine has played the game how he wants to play it is evident in the name of his memoir published this year, called Funny Business: Moguls, Mobsters, Mega-stars and the Mad, Mad, Mad World of the Ad Game. The industry will miss him. Rothwell, Paul Job: Managing director, Gorgeous Enterprises. Company: Gorgeous Enterprises, Gorgeous House, 11 Portland Mews, London W1F. Work tel: +44 (0)20 7287 4060. Born: 14 June 1961. Family: Married, two daughters. Career history: BMP, 1984-1988. Paul Weiland Film Co, 1988-1996. RSA, 1996-1997. Gorgoeus, 1997 to date. Favourite ad: The Guardian "points of view". Book: Undisclosed. Album: Undisclosed. Website: youtube. TV programme: 24. Magazine (professional): Undisclosed. Magazine (pleasure): Gardens Illustrated. Daily newspaper: The Guardian. Sunday newspaper: The Sunday Times. Breakfast radio show: Undisclosed. What car do you own?: Mercedes Sprinter Van. Most-admired entrepreneur: Bill Gates. Favourite technology: Computer. Greatest achievement: Undisclosed. Most humbling experience: Filming in many very poor regions of the world. What principle defines your working life?: Be honest about your competitors' work. Be honest about your own. Everyone's saying: Rothwell has a well documented ability to attract A list creatives to his roster of directors and an admirably stubborn streak in his refusal to branch out into more mainstream, lucrative ads. His company may not be prolific, but its output is always top notch. Rowley, John Job: Chief executive, Leith. Company: Leith, 37 Shore, Edinburgh EH6; (Farm) 1-4 Vigo Street, London W1. Work tel: +44 (0)131 561 8600, +44 (0)20 7758 1400. Born: 23 March 1961. Family: Married with two children (aged four and three). Career history: 1989: joined Leith. Favourite ad: Orange "relationships". Book: The Otterbury Incident by C Day Lewis. Album: Imperial Bathroom by Elvis Costello. Website: AA routefinder, lost without it (literally). TV programme: Live golf, football, tennis, cricket, Olympics, etc, etc, plus the news. Magazine (professional): Campaign. Magazine (pleasure): The Economist. Daily newspaper: The Daily Record. Sunday newspaper: Scotland on Sunday. Breakfast radio show: Today. What car do you own?: Volvo. Most-admired entrepreneur: The Green & Blacks chocolate people. Favourite technology: The baby wipe. Greatest achievement: Eight hours sleep. Most humbling experience: Four years without eight hours sleep. What principle defines your working life?: Treat others as you'd want to be treated. Everyone's saying: Rowley is constantly looking to move his agency in new directions and explore new revenue streams instead of fighting with the rest of the pack for the small number of clients available to Scottish agencies. Rusbridger, Alan Job: Editor, The Guardian. Company: Guardian Newspapers, 119 Farringdon Road, London EC1R. Work tel: +44 (0)20 7239 9644. Born: 29 December 1953. Family: Married, two children. Career history: Cambridge Evening News; The Observer; London Daily News. The Guardian: reporter, diary editor, feature writer, launched Weekend Guardian, G2, Guardian Unlimited. Editor since 1995. Member GNL, GMG Boards, Scott Trust. Favourite ad: The Guardian "points of view". Book: Scoop by Evelyn Waugh. Album: On the Beach - Neil Young. Website: Guardian Unlimited. TV programme: C4 News. Magazine (professional): UK Press Gazette. Magazine (pleasure): New York Review of Books. Daily newspaper: The Guardian. Sunday newspaper: The Observer. Breakfast radio show: Today Programme. What car do you own?: Volvo Estate. Gee whiz. Most-admired entrepreneur: Steve Jobs. Favourite technology: PowerBook G4. Greatest achievement: Taking The Guardian digital and Berliner. Most humbling experience: Fatherhood. What principle defines your working life?: "As heretofore". The only instruction given to a Guardian editor on appointment. Everyone's saying: Rusbridger continues to reap the success of The Guardian's relaunch with circulation nudging in the right direction and an eyebrow-raising pay rise this year. An avid musician he spent his summer holidays attending "Piano Camp", a residential course involving ruthless tuition on the ivories.

This article was first published on campaignlive.co.uk

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