The A List 2007. (11 of 12)

campaignlive.co.uk, Friday, 08 December 2006 12:00AM

S
Saatchi, Maurice
Job: Partner, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1.
Work tel: +44 (0)20 7543 4500.
Details: Not supplied.
Everyone's saying: Well-connected, witty, and a living embodiment of M&C
Saatchi's powerful core philosophy: simplicity sells, Baron Saatchi had
a fit of honesty in 2006 when he published a piece on "How I Lost the
Election". After notching up 40 years in advertising, how long will he
stick around for?

Salama, Eric
Job: Chief executive, Kantar.
Company: Kantar, 4 Grosvenor Place, London SW1.
Work tel: +44 (0)20 7656 5702.
Born: 13 April 1961.
Family: Two wonderful boys, Raffi (11) and Sam (nine).
Career history: Labour Party House of Commons; Henley Centre; Wpp;
Kantar.
Favourite ad: Varies over time, but currently Honda's "impossible
dream".
Book: If This Is A Man by Primo Levi.
Album: Toss up between Rumours (Fleetwood Mac) and Born To Run (Bruce
Springsteen).
Website: www.newsnow.co.uk.
TV programme: The West Wing, but won't be able to live off the repeats
much longer.
Magazine (professional): Car.
Magazine (pleasure): Vanity Fair.
Daily newspaper: The New York Times.
Sunday newspaper: News of the World.
Breakfast radio show: Five Live.
What car do you own?: ford focus st.
Most-admired entrepreneur: James Dyson for being passionate, tenacious,
creative and effecting change through a truly superior product.
Favourite technology: Please don't force me to choose between my
BlackBerry and my Zen Creative Jukebox.
Greatest achievement: Having friends and family developed over 45 years
who still want to spend time with me.
Most humbling experience: Coming to terms with issues at home and
realising that I couldn't solve them.
What principle defines your working life?: Treat others as you would
like to be treated: fairly, honestly and by doing what you say you will
do.

Everyone's saying: In the unlikely event of Sir Martin Sorrell ditching
his BlackBerry and opting for a gentler life,: who would succeed him at
the top of WPP? Salama, a one-time Sorrell "fixer", has been mooted as a
long shot runner, perhaps in tandem with a top finance man.

Salmon, Claire
Job: Director of marketing and commercial strategy, ITV.
Company: itv, 200 Grays Inn Road, London wc1x.
Work tel: +44 (0)20 7843 8064.
Born: 12 May 1963.
Family: Daughter Jessica, aged 11, plus three horses, two wallabies,
four cats and two tortoises.
Career history: Head of enterprise unit, The Industrial Society,
1985-1987. Management consultant, Boston Consulting Group, 1987-1991.
Consumer marketing director, Prudential, 1991-1998. Marketing director,
Avis Europe, 1998-2000. Various roles, Centrica: marketing director,
British Gas Services; marketing and strategy director, the AA; managing
director, AA financial services, 2000-2005. Director of marketing and
commercial strategy, ITV, 2005 to date.
Favourite ad: Sony Bravia "balls".
Book: Perfume by Patrick Suskind.
Album: Anything by The Pogues.
Website: ourwallabies.piczo.com.
TV programme: Supernatural.
Magazine (professional): None.
Magazine (pleasure): Horse & Hound, The Week.
Daily newspaper: Financial Times.
Sunday newspaper: Sunday Times.
Breakfast radio show: Today.
What car do you own?: Pink Porsche Boxster s and a 4x4.
Most-admired entrepreneur: james dyson.
Favourite technology: Tin opener.
Greatest achievement: My daughter, Jessica.
Most humbling experience: Climbing Kilimanjaro.
What principle defines your working life?: Stop me if you dare.
Everyone's saying: Bubbly Salmon was kept busy in 2006 as ITV increased
its marketing activity in an attempt to match Channel 4's prolific
output. The restless marketing honcho also found time to trek across a
desert on her hols after overseeing a rebrand of the ITV family of
channels.

Sambrook, Martin
Job: Global account director, Accenture Marketing Sciences.
Company: Accenture Marketing Sciences, 16 Dufours Place, London W1F.
Work tel: +44 (0)20 7734 4080.
Born: 1963.
Family: Anita, Josh and Daniel.
Career history: Touche Ross 1988-1989; Media Audits 1989-2005;
Accenture, 2006 to date.
Favourite ad: Any Boddingtons from the 90s.
Book: Stalingrad by Antony Beevor.
Album: Dark Side of the Moon by Pink Floyd.
Website: BBC Sport.
TV programme: Dr Who.
Magazine (professional): Fortune.
Magazine (pleasure): Guitar Techniques.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Volkswagen Passat Estate, Honda CRV.
Most-admired entrepreneur: Warren Buffet.
Favourite technology: My guitar effects pedal.
Greatest achievement: My family.
Most humbling experience: Travel; every trip brings a new humbling
experience.
What principle defines your working life?: Do your best but no-one is
going to die (ie. live a balanced life).
Everyone's saying: Sambrook, a likeable Manchester United supporting lad
from Walsall, has been focused on Media Audits' absorption into
Accenture's media practice this year. Some say that his profile in the
market has suffered but to many he is the acceptable face of auditing.

Sanderson, Madeleine
Job: Managing director, Partizan.
Company: Partizan, 40-42 Lexington Street, London W1F.
Work tel: +44 (0)20 7851 0239.
Born: 18 January 1964
Family: Three children (six, five and three).
Career history: 1985: Edwards Baker Swannell; 1988: Phoenix Films; 1990:
Fletcher Sanderson Films; 1998: Partizan.
Favourite ad: Birdseye "supermouse", where the woman jumps on the table
and sings: "It's just one of those afters you get now and then." My mum
used to jump on the table and sing it at the most inappropriate times.
Book: Dr Zhivago by Boris Pasternak.
Album: Undisclosed.
Website: Artnet.
TV programme: Extras.
Magazine (professional): Campaign.
Magazine (pleasure): World of Interiors.
Daily newspaper: The Guardian.
Sunday newspaper
The Observer.
Breakfast radio show: Today at home, Chris Moyles in car.
What car do you own?: Volkswagen Beetle.
Most-admired entrepreneur: Chad Hurley and Steve Chen.
Favourite technology: Mobile.
Greatest achievement: My children.
Most humbling experience: Crashing my sister's brand new Vespa.
What principle defines your working life?: Everything is possible if you
have the right attitude.
Everyone's saying: Sanderson has the ability not only to spot new
talent, but also get it to work. Her sweet and innocent persona belies
her shrewd business brain.

Satterthwaite, Christopher
Job: Group chief executive, Chime Commu-nications.
Company: Chime Commu-nications, 14 Curzon Street, London W1J.
Work tel: +44 (0)20 7861 8589.
Born: 21 May 1956.
Family: Married to Teresa; two sons Jamie and Henry; daughter Ellie.
Career history: HJ Heinz, 1979-1981; IMP, 1981-1993.; HHCL, 1993-1999;
Bell Pottinger, 1999-2001; Chime Communications, 2001 to date.
Favourite ad: O2.
Book: From the Holy Mountain by William Dalrymple.
Album: BB King.
Website: Pandora.
TV programme: Time Team.
Magazine (professional): Management Today.
Magazine (pleasure): The Week.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Land Rover Freelander.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: Sky+.
Greatest achievement: No idea.
Most humbling experience: Dancing in front of my children.
What principle defines your working life?: No man is an island.
Everyone's saying: His name came up as a possible candidate for the DDB
chief executiveship this year, but most agree Satterthwaite's got a good
thing going on at Chime.

Savage, Tiger
Job: Head of art / deputy creative director, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1F.
Work tel: +44 (0)20 7544 3605.
Born: 2 June 1969.
Family: Not yet.
Career history: Undisclosed
Favourite ad: Undisclosed
Book: Le Book.
Album: The Best of Blondie.
Website: At the moment, YouTube.
TV programme: Coronation Street.
Magazine (professional): Campaign.
Magazine (pleasure): Surface.
Daily newspaper: The Sun.
Sunday newspaper: All of them (except The Sport).
Breakfast radio show: Heart FM.
What car do you own?: In my head, a Bentley or a DB9.
Most-admired entrepreneur: My friend Matthew Williamson.
Favourite technology: At the moment, my iPod Nano, 'cause it fits in my
purse.
Greatest achievement: Undisclosed
Most humbling experience: Visiting the disabled school that my mum runs.
What principle defines your working life?: It just gets better.
Everyone's saying: Savage has enjoyed a return to form at M&C in 2006.
She's one of adland's best art directors, something in keeping with the
perfect art direction of every outfit.

Schmidt-Vogel, Alexander
Job: Chairman and chief executive, MediaCom Worldwide.
Company: MediaCom Worldwide, Kurfuerstendamm 15, 10719 Berlin, Germany.
Work tel: +49 30 695 807 11.
Born: 4 April 1949.
Family: Wife; two sons.
Career history: Started as a trainee at Gramm & Grey 1976; in 1988,
became the chief executive of the newly established MediaCom Germany; in
2002, appointed chief executive of MediaCom Worldwide.
Favourite ad: The latest Audi commercials - always innovative.
Book: The Five Rings by Musashi.
Album: Tool's 10,000 Days.
Website: Cynical-c.com.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Manager Magazin.
Magazine (pleasure): City Berlin.
Daily newspaper: The New York Times.
Sunday newspaper: The Sunday New York Times.
Breakfast radio show: Peters Bastelstunde.
What car do you own?: Volkswagen Touareg.
Most-admired entrepreneur: Steve Jobs, because he created a totally new
communication channel with the iPod.
Favourite technology: My brand-new Nokia N73.
Greatest achievement: Hopefully: team playing with my colleagues (as the
opposite of ego playing).
Most humbling experience: Most politicians work for their ego, not for
their constituents.
What principle defines your working life?: The next thing is always the
most exciting.
Everyone's saying: The gadget-loving WPP-man, who likes to unwind by
bashing his drum kit, is still famed for his client-facing skills.

Scognamiglio, Marco
Job: Chief executive, WWAV Rapp Collins Group.
Company: WWAV Rapp Collins Group, 1 Riverside, Manbre Road, London W6.
Work tel: +44 (0)20 8735 8200.
Born: 25 June 1963.
Family: Wife and two boys Max and Luca.
Career history: Head of client service, Proximity, 1995-1999. Chief
executive, WWAV Rapp Collins, 1999 to date.
Favourite ad: NSPCC.
Book: Les Miserables by Victor Hugo.
Album: The Darkness.
Website: www.nufc.co.uk.
TV programme: Rugby Special.
Magazine (professional): Campaign.
Magazine (pleasure): Rugby World.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Mini.
Most-admired entrepreneur: Rupert Murdoch.
Favourite technology: My iPod.
Greatest achievement: Getting my three-year-old on skis!
Most humbling experience: Seeing my three-year-old born.
What principle defines your working life?: Work with great people who
you trust and like.
Everyone's saying: WWAV Rapp Collins London has stabilised under
Scognamiglio's leadership and now he's been given responsibility for the
entire UK group. His quick thinking and all-round niceness is proving a
hit with clients, resulting in the agency landing a coveted place on the
Barclays roster.

Scott, Fiona
Job: Managing director, Craik Jones Watson Mitchell Voelkel.
Company: Craik Jones Watson Mitchell Voelkel, 120 Regent Street, London
W1B.
Work tel: +44 (0)20 7734 1650.
Born: 15 January 1965.
Family: Husband Hamish and two sons, Daniel and Finn.
Career history: Sales executive, Campaign, 1988-1989. Media planner,
Publicis, 1989-1991. Account executive to board director, Limbo,
1991-1998. Board director to managing director, Craik Jones, 1998 to
date.
Favourite ad: Honda "power of dreams".
Book: The Return of the Native by Thomas Hardy.
Album: At the moment, Lily Allen's Alright, Still.
Website: Ocado.com. I like to know where my next meal is coming from!
TV programme: Silent Witness.
Magazine (professional): Campaign, obviously.
Magazine (pleasure): Red (or OK! if it's been a really bad day).
Daily newspaper: Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Heart.
What car do you own?: Saab 1993 convertible.
Most-admired entrepreneur: John Bird - founder of The Big Issue.
Favourite technology: My iPod.
Greatest achievement: Passing my driving test (don't ask!).
Most humbling experience: Anything involving me and technology.
What principle defines your working life?: Give it 100 per cent.
Everyone's saying: Craik Jones Watson Mitchell Voelkel may be on fire
creatively, but its new-business performance needs a boost. Scott is
tasked to deliver it.

Scott, Peter
Job: Chief executive, Engine.
Company: Engine, 5 Golden Square, London W1F.
Work tel: +44 (0)20 7806 5203.
Born: 25 February 1947.
Family: Wife, two daughters, one son.
Career history: See last year.
Book: Anything written by Leon Jaume; M6 driver's manual.
Album: Roberta Flack.
Website: Engine.
TV programme: Himalaya with Michael Palin.
Magazine (professional): None.
Magazine (pleasure): The Week.
Daily newspaper: None.
Sunday newspaper: None.
Breakfast radio show: Today.
What car do you own?: BMW M6.
Most-admired entrepreneur: The late Herbert Quandt.
Favourite technology: Digital radio.
Greatest achievement: Regaining health after major riding accident.
Most humbling experience: Giving the oration at the funeral of a
teenager.
What principle defines your working life?: Ambition, pride.
Everyone's saying: The silver-haired Scott is an unashamedly old-school
adman in charge of a resolutely nu-school agency group. Will his
traditional management approach get backs up at Engine? Stephen Woodford
didn't hang around long when Scott returned to the industry...

Scott, Ridley
Job: Founding partner and director, RSA Films and RSA USA Inc.
Company: RSA Films, 42-44 Beak Street, London W1F 9RH.
Work tel: +44 (0)20 7437 7426.
Born: 30 November 1937.
Family: Jake (41), Luke (39) and Jordan (29).
Career history: BBC; commercials director; features director: The
Duellists, 1977; Alien, 1979; Bladerunner, 1982; Black Rain, 1989;
Thelma and Louise, 1991; Gladiator, 2000; Blackhawk Down, 2001;
Hannibal, 2001; Matchstick Men, 2003; Kingdom of Heaven, 2005; A Good
Year, 2006.
Favourite ad: Don't know.
Book: Don't know.
Album: Don't know.
Website: Don't know.
TV programme: Don't know.
Magazine (professional): Don't know.
Magazine (pleasure): Don't know.
Daily newspaper: Don't know.
Sunday newspaper: Don't know.
Breakfast radio show: Don't know.
What car do you own?: Don't know.
Most-admired entrepreneur: Don't know.
Favourite technology: Don't know.
Greatest achievement: Don't know.
Most humbling experience: Don't know.
What principle defines your working life?: Don't know.
Everyone's saying: His forays into commercials direction may have
paused, but Scott still maintains a keen interest in advertising and
keeps a vast office on the top floor of his Soho production company, RSA
Films. Can he be tempted back behind the camera for a 30-second spot
again?:

Senior, Robert
Job: Founding partner, Fallon London.
Company: Fallon London, 67-69 Beak Street, London W1F.
Work tel: +44 (0) 20 7494 9120.
Born: 5 December 1964.
Family: Wife Inge; children Lotte, Bas and Sanne.
Career history: 1987: Burkitt Weinreich Bryant; 1989: DMB&B; 1994:
Simons Palmer. 1998: Fallon.
Favourite ad: Evian "welcome to our factory".
Book: Decline and Fall - Evelyn Waugh.
Album: Faithless - Sunday 8pm.
Website: bbc.co.uk.
TV programme: Life on Mars.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: BMW 530.
Most-admired entrepreneur: Phil Knight.
Favourite technology: The wheel.
Greatest achievement: Being part of Fallon.
Most humbling experience: Looking up Archimedes on Wikipedia.
What principle defines your working life?: Archimedes' principle.
Everyone's saying: Speculation reached a crescendo in the summer that
Senior and his partners were heading for pastures new following the end
of their lucrative earnout deals at Fallon. However, Senior seems to
have nailed his colours to the Fallon mast. While a knee injury has put
paid to his running, Senior remains a passionate sportsman and is an
accomplished skier.

Seymour, Dick
Job: Founder, Seymour Powell.
Company: Seymour Powell, 327 Lillie Road, London SW6.
Work tel: +44 (0)20 7381 6433.
Born: 1 May 1953.
Family: Undisclosed.
Career history: Five years in advertising; two years in film production
design; 22 years with Seymour Powell.
Favourite ad: Guinness "wait".
Book: The Ghita.
Album: Mezzanine by Massive Attack
Website: Undisclosed
TV programme: Father Ted.
Magazine (professional): Undisclosed
Magazine (pleasure): Easy Riders.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Undisclosed
What car do you own?: Audi TT.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: Razr mobile.
Greatest achievement: Staying sane.
Most humbling experience: Trying to communicate with my autistic son.
What principle defines your working life?: Wake up, set hair on fire, go
go go, sleep...(repeat).
Everyone's saying: He may look like a giant teddy bear but Powell
continues showing readiness to stoke controversy, particularly over what
he sees as the design industry's timidity about the future. He asked
delegates at a recent design conference in Berlin: "What kind of
designers are you if you're scared of technology?"

Sharp, Steven
Job: Executive director, marketing, e-commerce, store design and
development, Marks & Spencer.
Company: Marks & Spencer, Waterside House, 35 North Wharf Road, London
W2.
Work tel: +44 (0)20 8718 3393.
Born: 5 July 1950.
Family: Wife and four children.
Career history: Marketing manager/export manager, Bejam Group,
1978-1983. Head of marketing/marketing director, Argyle Group,
1983-1987. Marketing director, Asda, 1987-1989. Marketing director,
Debenhams, 1989-1993. Group marketing director, Burton Group, 1993-1995.
Proprietor, Steven Sharp, 1995-1999. Marketing director, Booker,
1999-2001.Group marketing director, Arcadia Group, 2001-2002.
Consulting, 2003-2004. Executive director, marketing, Marks & Spencer,
2004 to date.
Favourite ad: Levi's "laundrette".
Book: Tinker, Tailor, Soldier, Spy by John le Carré.
Album: The Beatles - Abbey Road.
Website: Amazon.
TV programme: Green Wing.
Magazine (professional): Retail Week.
Magazine (pleasure): GQ.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Mini Cooper convertible.
Most-admired entrepreneur: Bill Gates.
Favourite technology: Smartphone.
Greatest achievement: My current work at Marks & Spencer.
Most humbling experience: Visiting project for disabled workers in
Africa.
What principle defines your working life?: Dovyeryaete no provyeryaete -
old Russian phrase meaning "trust but check".
Everyone's saying: The ponytailed Sharp has played a crucial role in
getting M&S back on course. Not only did he draft in Twiggy and Erin
O'Connor to front campaigns which helped win back the retailer's core
female customers but has done much to restore its reputation in the
City.

Sharpen, Gary
Job: Former creative partner, Sharpen Troughton Owens.
Company: n/a.
Work tel: n/a.
Born: 6 December 1959.
Family: Girlfriend Sandrae and mother Joan.
Career history: 1986-1990: Copywriter, Ogilvy & Mather. 1990-1999:
Integrated creative director, Saatchi & Saatchi. 1999-2003: Creative
partner, Leonardo. 2003-2006: Creative partner, Sharpen Troughton Owens.
Favourite ad: The last one that made me do something rather than just
think "nice ad".
Book: Always the one that I am currently reading.
Album: Always the one to which I am currently listening.
Website: The ones that are about the end not the means.
TV programme: Don't watch enough TV to have one.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Times.
Sunday newspaper: Any.
Breakfast radio show: Five Live/BBC Seven.
What car do you own?: Live in WC1 so prefer to walk, ride the bus or get
a taxi.
Most-admired entrepreneur: Sir Terrence Conran.
Favourite technology: PDA.
Greatest achievement: It's best to be looking to the next one.
Most humbling experience: Travelling throughout Pakistan with my VSO
client, seeing people with so little have so much pride and such a
desire for education.
What principle defines your working life?: Listen, consider and be
decisive.
Everyone's saying: Does the fact that the second agency in a row he's
been involved with has folded make Sharpen the unluckiest creative
director in town? In 2007, he'll want to get some work out there that
reinforces his strong reputation.

Sharrocks, Nigel
Job: Chief executive, Aegis Media UK & Ireland.
Company: Aegis Media, Parker Tower, 43-49 Parker Street, London WC2B.
Work tel: +44 (0)20 7430 6007.
Born: 21 August 1956.
Family: Wife Fiona and children Sam and Mia.
Career history: Chairman, MediaCom; managing director Grey Advertising;
managing director, Warner Bros Pictures UK.
Favourite ad: The Guardian "points of view".
Book: On the Road by Jack Kerouac.
Album: OK Computer by Radiohead.
Website: Google.
TV programme: BBC 10 O'clock News.
Magazine (professional): The Economist.
Magazine (pleasure): Q or Empire.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: BMW Mini.
Most-admired entrepreneur: Andrew Carnegie.
Favourite technology: iPod.
Greatest achievement: Maintaining a decent sense of humour and
perspective.
Most humbling experience: Being told by a stranger that he'd heard Grey
was an awful place to work since Nigel Sharrocks had become managing
director!
What principle defines your working life?: Treat everyone as you would
like to be treated.
Everyone's saying: It's been a busy and fruitful year for Sharrocks.
Aegis' digital offering has grown at a tremendous pace and its media
agencies have been some of the busiest in the industry. But Sharrocks
has still found the time to entertain guests such as Cherie Blair at
home with his BBC newsreader wife, Fiona Bruce.

Shearer, Paul
Job: Global executive creative director, Nitro.
Company: Nitro, 25 Bedford St, London WC2E.
Work tel: +44 (0)20 7759 5999.
Born: 23 February 1967.
Family: Yes.
Career history: I was always attracted to younger agencies with big
personalities and in 1989 I started at Butterfield Day and went to
Simons Palmer. After many great years John Hegarty was kind enough to
give me a job. I guess my favourite years were spent at BBH but I always
regret not being able to produce work good enough. Moved to Wieden and
Kenedy in Amsterdam, where it was a real honour to work for Dan Wieden.
A rather quick spell back at Leo Burnett and here we are in 2006, part
owner of a 70-plus agency. Yikes!
Favourite ad: Nike Y2K.
Book: Taxi Driver Wisdom by Risa Mickenberg.
Album: Ramones by the Ramones.
Website: YouTube.
TV programme: Lost.
Magazine (professional): Four Four Two.
Magazine (pleasure): Four Four Two.
Daily newspaper: The Independent.
Sunday newspaper: News of the World.
Breakfast radio show: Chris Moyles.
What car do you own?: 1968 Porsche 911 RS.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Nokia N93.
Greatest achievement: My children.
Most humbling experience: My experience at Leo Burnett.
What principle defines your working life?: If children don't understand
it, forget it.
Everyone's saying: His contacts at Nike have kept Shearer at Nitro, but
are there enough interesting briefs to satisfy his ambition long term?

Shepherd-Smith, Matt
Job: Chief executive, TBWA\London.
Company: TBWA\London, 76-1980 Whitfield Street, London W1T.
Work tel: +44 (0)20 7573 6666.
Born: 3 September 1967.
Family: Wife Susie; children Harry (eight) and Jake (six).
Career history: Still Price Lintas; Leo Burnett; Bates Dorland. Joined
TBWA in 1998.
Favourite ad: Heineken "water in Majorca".
Book: Birdsong by Sebastian Foulkes.
Album: Rolling Stones - Let It Bleed.
Website: n/a.
TV programme: n/a.
Magazine (professional): The Economist.
Magazine (pleasure): Q.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Porsche 911, Audi A6 Estate.
Most-admired entrepreneur: Richard Branson.
Favourite technology: My telly.
Greatest achievement: Harry (eight) and Jake (six).
Most humbling experience: Can't tell you that.
What principle defines your working life?: n/a.
Everyone's saying: Shepherd-Smith has had a tough year with TBWA\London
suffering considerable instability. His appointment of Steve Henry was a
coup.

Sherwood, Simon
Job: Worldwide chief operating officer, Bartle Bogle Hegarty.
Company: Bartle Bogle Hegarty, 60, Kingly Street, London W1B.
Work tel: +44 (0)20 7734 1677.
Born: 5 January 1956.
Family: Wife, three children.
Career history: 1979: graduate trainee at DDB. 1982: joined TBWA as
account manager. June 1982: joined BBH as account manager. 1989:
managing director, BBH. 1996: chief executive, BBH Asia-Pacific. 1998:
worldwide chief operating officer, BBH.
Favourite ad: Benson and Hedges' Small Cigars spy film with George Cole.
Book: The Right Stuff by Tom Wolfe.
Album: LA Woman, The Doors.
Website: saintsfc.co.uk.
TV programme: Live golf.
Magazine (professional): Campaign.
Magazine (pleasure): Yachting Monthly.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Audi A4 Avant, Porsche 911 Carrera S.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Sky+.
Greatest achievement: Winning "nearest the pin" at the Bartle Bogle
Hegarty golf day.
Most humbling experience: Playing the championship course on Sentosa.
What principle defines your working life?: Knock hard, life is deaf.
Everyone's saying: Now that the 50-year-old Sherwood's more than proved
himself as the architect of BBH's international expansion, how long
before Nigel Bogle passes him the worldwide CEO role?

Simpson, Neil
Job: Board director of The PC Guys and chief executive of Advanceparty.
Company: Advanceparty, Inleaze House, Hungerford Park, Hungerford,
Berkshire, RG17.
Work tel: +44(0)7919 413412.
Born: 5 June 1967.
Family: Simone, Finn and Rafferty.
Career history: Ogilvy & Mather; Bartle Bogle Hegarty; Coca-Cola;
Adidas; Vodafone.
Favourite ad: Anything from 180 Amsterdam.
Book: Is It Just Me Or Is Everything Shit? by Steve Lowe and Alan
McArthur.
Album: Snow Patrol, Eyes Open.
Website: www.nottinghamforest.co.uk and www.advanceparty.com.
TV programme: Sky Sports.
Magazine (professional): Brand Republic.
Magazine (pleasure): American Photo.
Daily newspaper: The Times.
Sunday newspaper: The Observer.
Breakfast radio show: Five Live.
What car do you own?: The family owns: a BMW X5. I sold my Porsche a
long time ago.
Most-admired entrepreneur: Lance Batchelor of The PC Guys (the country's
fastest growing home and business IT support company ).
Favourite technology: Tivoli iPAL.
Greatest achievement: Raising money for DebRA (the skin disorder
charity) every year.
Most humbling experience: Watching a birth.
What principle defines your working life?: Enjoy what you are doing.
Everyone's saying: After 17 years of multinational corporate life,:
Simpson decided that the time was right to feed his entrepreneurial
spirit this year, leaving Vodafone in July. He's gone on to launch a
computer support company.

Sinclair, Jeremy
Job: Chairman, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1F.
Work tel: +44 (0)20 7543 4509.
Born: 4 November 1946.
Family: Married, three children.
Career history: Cramer Saatchi; Saatchi & Saatchi, M&c Saatchi.
Favourite ad: "Labour isn't working".
Book: Catch 22 by Joseph Heller or Three Men in a Boat by Jerome K
Jerome.
Album: Too difficult.
Website: As above.
TV programme: Newsnight.
Magazine (professional): Archive.
Magazine (pleasure): The Spectator.
Daily newspaper: The Times.
Sunday newspaper: Undisclosed
Breakfast radio show: Today.
What car do you own?: Bentley.
Most-admired entrepreneur: Tony Ryan of Ryanair.
Favourite technology: Laptop and e-mail connection.
Greatest achievement: Undisclosed
Most humbling experience: Not enough space to list them.
What principle defines your working life?: Intellectual fun.
Everyone's saying: Despite having newly qualified to receive free
prescriptions and eye tests, Sinclair still puts in the hours at M&C
Saatchi. Once famous for helping keep some of Charles Saatchi's most
wild creative ideas in check, he remains the agency's quiet and cerebral
creative conscience.

Smith, Linda
Job: Chief executive, Starcom UK.
Company: Starcom UK, 89 Whitfield Street, London W1T.
Work tel: +44 (0)20 7190 8000.
Born: 18 July 1962.
Family: Husband Phillip; children Olivia, George and Emma.
Career history: ITV; Capital Radio; MediaVest; GCap; Starcom UK.
Favourite ad: Couldn't possibly just choose one.
Book: Pride and Prejudice by Jane Austen.
Album: David Bowie, Rise and Fall of Ziggy Stardust.
Website: Ocado.com.
TV programme: Extreme Makeover.
Magazine (professional): The Week.
Magazine (pleasure): Red.
Daily newspaper: Evening Standard.
Sunday newspaper: The Mail on Sunday and The Sunday Times.
Breakfast radio show: I flick...
What car do you own?: Ford Galaxy.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: iPod.
Greatest achievement: Hanging on to my husband.
Most humbling experience: They just keep happening, sadly.
What principle defines your working life?: What goes around, comes
around.
Everyone's saying: It's been a big year for Smith as she swapped life in
the radio industry for a role on the media agency side. Starcom's new UK
CEO has been attempting to breathe new life into the Publicis-owned
agency, both inside and out. It's a big challenge.

Smith, Nick
Job: Group managing director, Accenture Marketing Sciences.
Company: Accenture Marketing Sciences, 16 Dufours Place, W1F.
Work tel: 07738 553 443.
Born: 20 September 1962.
Family: Gabriella, 12, Adam, nine.
Career history: Accenture: group managing director, Marketing Sciences
(2006 to date); British Gas: director of marketing and strategy (2001 to
2005); Alliance and Leicester: head of group marketing (1997 to 2001);
Sekonda: managing director (1993 to 1997 ); Gold Greenlees Trott:
account director (1988 to 1992); Dorland Advertising: account manager
(1985 to1988).
Favourite ad: Pot Noodle "Oh so wrong".
Book: The Cement Garden by Ian McEwan.
Album: Hot Fuss by The Killers.
Website: YouTube.
TV programme: Match of the Day, Green Wing, Qi.
Magazine (professional): Undisclosed.
Magazine (pleasure): The Week.
Daily newspaper: The Telegraph.
Sunday newspaper: Undisclosed.
Breakfast radio show: Radio 5.
What car do you own?: Mini Cooper S.
Most-admired entrepreneur: Tony O'Reilly.
Favourite technology: Corkscrew.
Greatest achievement: Climbing Kilimanjaro.
Most humbling experience: Visiting kids in an Aids centre in Nairobi.
What principle defines your working life?: Do the right thing/don't let
anyone down.
Everyone's saying: The former British Gas marketing director seems to be
settling in well at Accenture. As chairman of the Marketing Society,
Smith is a keen networker and can be seen at most of the important
industry events.

Smith, Simon
Job: Founder and creative partner, Weapon7.
Company: Weapon7, 5-41 Folgate Street, London, E1.
Work tel: +44 (0)20 7866 7809.
Born: 6 March 1975.
Family: Married.
Career history: Games designer, Millennium Interactive (Sony),
1995-1996. Designer, BMPTVi, 1997-1999. Creative manager, Static 2358,
1999-2000. Head of creative, UPCtvi, (London and Amsterdam), 2000-2000.
Head of ideas, Phosphorus, 2000-2001. Founder and creative partner,
Weapon7, 2001 to date.
Favourite ad: Sony PlayStation "double life".
Book: Charlie and the Chocolate Factory by Roald Dahl.
Album: Now That's What I Call Music 17.
Website: Google.
TV programme: Two Pints Of Lager and a Packet of Crisps.
Magazine (professional): Contagious.
Magazine (pleasure): Don't read magazines.
Daily newspaper: Don't read newspapers.
Sunday newspaper: Don't read newspapers.
Breakfast radio show: Don't listen to radio.
What car do you own?: MG TF.
Most-admired entrepreneur: Victor Kiam, formally of Remington.
Favourite technology: Windows media centre hooked up to 42-inch plasma
screen.
Greatest achievement: A proud family.
Most humbling experience: My doctor telling me that I would be dead
before I was 25.
What principle defines your working life?: Business takes brains, guts
and luck. Always remember to listen to your gut.
Everyone's saying: As the A List went to press, it looked like the
Weapon 7 founder has done well to cash in by selling to Omnicom,
especially considering the mixed fortunes that interactive TV has
suffered over the past 12 months. Smith now needs to apply his
considerable talents to making interactive TV a genuinely creative
medium.

Smith, Stuart
Job: Head of planning, Wieden & Kennedy.
Company: Wieden & Kennedy, 16 Hanbury Street, London E1.
Work tel: +44 (0)207 194 7029.
Born: 12 September 1969.
Family: One amazing sister and a fantastic mum.
Career history: Statistician, Ministry of Agriculture, 1991-1994.
(Jealous?) Planner, Y&R, 1994-1997. Board planner, D'Arcy/Leo Burnett,
1997-2003. Head of planning, Wieden & Kennedy, 2003 to date.
Favourite ad: I Love Horses & Horse Riding: "I love horses, best of all
the animals, I love horses, they're my friends."
Book: Catch 22 by Joseph Heller.
Album: Sam Cooke at The Copa.
Website: Flickr.
TV programme: The West Wing.
Magazine (professional): Computer Arts (it's not as geeky as it sounds).
Magazine (pleasure): Time Out.
Daily newspaper: The Guardian (not just because it's a client).
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: None - don't really like cars.
Most-admired entrepreneur: Soichiro Honda.
Favourite technology: My Freeview personal video recorder (I don't much
like ads ??and I don't much like most TV).
Greatest achievement: Managing to get scruffier, the further I go in the
industry.
Most humbling experience: Working with someone as clever and prolific as
Russell Davies.
What principle defines your working life?: How long can I keep going
before getting found out?
Everyone's saying: Smith will have a smile on his face after a
prosperous year. In a surprise victory his agency beat The Red Brick
Road in a final shootout to win The Guardian account, then followed
Lurpak, Cravendale and the global Carlsberg accounts.

Snow, Charlie
Job: Planning director, Delaney Lund Knox Warren & Partners.
Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street,
London WC2E.
Work tel: +44 (0)20 7438 4158.
Born: 13 August 1965.
Family: Wife Vicki; children Harry (ten), Lily (eight) and Finn (five).
Career history: DMB&B/D'Arcy, 1995-2000; DLKW, 2000 to date.
Favourite ad: Sony Bravia "balls".
Book: Cloud Atlas by David Mitchell.
Album: Still All Mod Cons by The Jam.
Website: BBC.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Heat.
Magazine (pleasure): Private Eye.
Daily newspaper: The Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: It's a bus.
Most-admired entrepreneur: Tim Berners-Lee.
Favourite technology: Velcro.
Greatest achievement: Having children.
Most humbling experience: Having children.
What principle defines your working life?: Entertainment.
Everyone's saying: Now he's turned 40, will Snow shake off his Krusty
the Clown look? Undoubtedly one of London's finest planning talents.

Snowball, Cilla
Job: Chairman and chief executive, AMV Group.
Company: AMV Group, 151 Marylebone Road London NW1.
Work tel: +44 (0)20 7616 3666.
Born: 1 October 1958.
Family: Run by teenagers.
Career history: ABM, 1981-1983;Ogilvy & Mather, 1983-1992; AMV, 1992 to
date.
Favourite ad: The Guardian "points of view".
Book: Midnight's Children by Salman Rushdie.
Album: Sergeant Pepper's Lonely Hearts Club Band - The Beatles.
Website: Ours.
TV programme: Ray Mears.
Magazine (professional): The Economist.
Magazine (pleasure): Vogue.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Volvo XC90.
Most-admired entrepreneur: Michael Baulk.
Favourite technology: Satnav.
Greatest achievement: My kids.
Most humbling experience: Seeing real poverty in Africa.
What principle defines your working life?: Do what you love and do it
well.
Everyone's saying: By replacing Michael Baulk, Snowball is in charge of
making AMV and Proximity work like a group. She has the charm to pull it
off.

Sorrell, Martin
Job: Chief executive, WPP.
Company: WPP, 27 Farm Street, London W1.
Work tel: +44 (0)20 7408 2204.
Details: Not supplied.
Everyone's saying: Chief executive since 1986, workaholic Sorrell, for
many, is the UK communications industry. Troubles with his Italian
operation dogged the early part of the year for Sorrell, as he hit the
headlines for all the wrong reasons. Nevertheless, he remains one of the
most respected businessmen in the UK.

Souter, Peter
Job: Deputy chairman, Abbott Mead Vickers BBDO.
Company: Abbott Mead Vickers BBDO, 151, Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3735.
Born: 2 September 1962.
Family: Wife Maggie; boys Teddy, Alfie and Tommy.
Career history: Executive creative director of Abbott Mead Vickers BBDO.
Favourite ad: Chivas Regal "because", Guinness "surfer".
Book: Captain Corelli's Mandolin by Louis de Bernieres.
Album: Revolver by the Beatles.
Website: YouTube.
TV programme: House.
Magazine (professional): Creative Review.
Magazine (pleasure): Now.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Breakfast is time with my children.
What car do you own?: Mercedes, BMW and a classic Metropolitan.
Most-admired entrepreneur: Barry Scott.
Favourite technology: BlackBerry.
Greatest achievement: Making enough time to see my kids grow up.
Most humbling experience: Working on Comic Relief and Make Poverty
History; I get to see a whole different world.
What principle defines your working life?: Work to live, not live to
work.
Everyone's saying: The former head of AMV's creative department now
spends a lot of time working on the BBDO board with Cilla Snowball as
well as having plays published on BBC Radio.

Spring, Stevie
Job: Chief executive, Future.
Company: Future, 2 Balcombe Street, London NW1.
Work tel: +44 (0)20 7042 4000.
Born: 10 June 1957.
Family: Aussie partner; eccentric sister; three gorgeous nieces; one
cute great-niece.
Career history: Marketing manager, Alpine Holdings, 1978-1982. Business
development manager, TVam, 1982-1984. Business development director,
Grey Advertising, 1984-1988 Deputy managing director, Gold Greenlees
Trott, 1988-1992. Managing director WMGO, 1992-1994. Managing director,
Young & Rubicam, 1994-2000. Chief executive, ClearChannel, 2000-2006.
Chairman, Groundwork UK, 2000 to date.
Favourite ad: Sing-along-a-showreel: GGT circa 1988.
Book: Pride and Prejudice by Jane Austen.
Album: Whatever is currently on repeat on the iPod.
Website: GamesRadar.co.uk.
TV programme: Green Wing.
Magazine (professional): Campaign,of course.
Magazine (pleasure): Official PlayStation 2 Magazine.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Renault Clio that I won at the British Gas Ball
last year.
Most-admired entrepreneur: Christine Walker.
Favourite technology: Sky+.
Greatest achievement: Contentment.
Most humbling experience: Community regeneration work with Groundwork.
What principle defines your working life?: A good idea doesn't mind who
has it.
Everyone's saying: When Spring pitched up as chief executive of Future
Publishing, observers wondered if she'd married beneath herself.

Stanners, Kate
Job: Executive creative director, Saatchi & Saatchi.
Company: Saatchi & Saatchi, 80 Charlotte Street, London W1A.
Work tel: +44 (0)20 7636 5060.
Born: 14 June 1962.
Family: Husband David; son Otto (three).
Career history: Art director, GGT, 1986-1994.Group head, Bates,
1994-1996. Creative director/deputy chairman, St Luke's, 1996-2003.
Founder and creative partner, Boymeetsgirl, 2004-2005. Saatchis,
executive creative director 2005 to date.
Favourite ad: Lynx "over the rainbow", Tango "St George".
Book: A Passage to India by EM Forster.
Album: The Undertones.
Website: Ocado.
TV programme: Top Gear.
Magazine (professional): Campaign, Tank, Adbuster, Eye, Creative Review,
Graphis.
Magazine (pleasure): Vogue, Frieze.
Daily newspaper: The Guardian, Evening Standard.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Chris Moyles and Five Live.
What car do you own?: Mini Cooper S, BMW M5.
Most-admired entrepreneur: Anyone who has the guts to get something off
the ground and follow their ideas gets my admiration.
Favourite technology: Sky+.
Greatest achievement: Giving birth.
Most humbling experience: Being a mum.
What principle defines your working life?: Be curious, keep learning,
keep listening.
Everyone's saying: The experienced Stanners must have been disappointed
this year in failing to win a number of pitches that the agency has been
involved in.

Stead, Jonathan
Job: Chief executive, Rapier.
Company: Rapier, The Network Building, 97 Tottenham Court Road, London
W1T.
Work tel: +44 (0)20 7369 8102.
Born: 20 June 1960.
Family: Wife Jessica, two sons, Luca (three), Gideon (four months).
Career history: Rapier 1985 to date. Account manager to chief executive.
Favourite ad: Sony Bravia "balls".
Book: To the Lighthouse by Virginia Wolf.
Album: Desire - Bob Dylan.
Website: weather.com.
TV programme: The Sopranos.
Magazine (professional): Campaign.
Magazine (pleasure): Vanity Fair.
Daily newspaper: Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Aston Martin Virage Volante (6.3), Range Rover
(Supercharged).
Most-admired entrepreneur: Richard Branson.
Favourite technology: BlackBerry.
Greatest achievement: My two sons.
Most humbling experience: Being at Great Ormond Street Hospital while
surgeons performed open-heart surgery on my newborn son.
What principle defines your working life?You reap what you sow.
Everyone's saying: His quiet manner belies a playboy lifestyle. This
would-be action hero completed the haute route ski course and had a
second son, Gideon, in 2006.

Stretton, Steve
Job: Creative partner, Archibald Ingall Stretton.
Company: Archibald Ingall Stretton, 47-48 Berners Street, London W1T.
Work tel: +44 (0)20 7467 6100.
Born: 24 February 1963.
Family: Yes.
Career history: Chequered until I started the agency in 1998.
Favourite ad: "Beer at home means Davenport".
Book: Anything but The Da Vinci Code.
Album: All Mod Cons, The Jam.
Website: The official website of Coventry City FC.
TV programme: Sky Sports News.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Observer Sports/Music Monthly.
Daily newspaper: The Independent.
Sunday newspaper: The Observer.
Breakfast radio show: I haven't listened to breakfast radio since 1980.
What car do you own?: Audi Allroad.
Most-admired entrepreneur: Jimmy Hill.
Favourite technology: The Edding 55.
Greatest achievement: My Blue Peter badge.
Most humbling experience: I'm not writing that here.
What principle defines your working life?: What's a principle?
Everyone's saying: Stretton commands the kind of respect across the
industry that most creative directors only aspire to. He possesses charm
and leadership qualities that inspire his teams to produce some of the
best executed integrated work in town.

Stringham, Peter
Job: Outgoing group general manager, marketing, HSBC Holdings.
Company: HSBC Holdings, 8 Canada Square, London E14.
Work tel: +44 (0)20 7991 8449.
Born: 24 April 1949.
Family: Married, three sons.
Career history: Senior vice-president, Gordon Hill; principal and chief
executive, Stringham & Grant Tandy; president and chief executive, BBDO
Canada; chairman and chief executive, Y& R North America; chief
marketing officer, HSBC.
Favourite ad: This year: Guinness "noitulove".
Book: The Floating Opera by John Barth.
Album: Lyle Lovett.
Website: Nike.
TV programme: Nothing stands out.
Magazine (professional): Harvard Business Review.
Magazine (pleasure): Too many to count.
Daily newspaper: The New York Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: None.
What car do you own?: Jaguar XJS, Jaguar XKR.
Most-admired entrepreneur: Steven Jobs.
Favourite technology: My boat.
Greatest achievement: Haven't done it yet.
Most humbling experience: Have done that too many times!
What principle defines your working life?: Try to be fair and decent
with everyone.
Everyone's saying: The man responsible for aligning the giant global
HSBC account into WPP announced he's leaving next spring. What next for
Stringham?

Studholme, James
Job: Ginger Supremo, Blink/Colonel Blimp/ Furlined.
Company: Blink/Colonel Blimp/ Furlined, 181 Wardour Street, London W1F.
Work tel: +44 (0)20 7494 0747.
Born: 10 February 1960.
Family: Wife and three boys.
Career history: MPC 1981-1982; DireKtion, 1983; Sierra, 1984/85. Blink
since then.
Favourite ad: Silk Cut "Zulu".
Book: A la recherche du temps perdu by Marcel Proust.
Album: Even Serpents Shine by The Only Ones.
Website: BBC.
TV programme: Match of the Day.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Observer.
Breakfast radio show: n/a.
What car do you own?: Volvo XC90.
Most-admired entrepreneur: Steve Jobs.
Favourite technology: iPod.
Greatest achievement: Passing my driving test. Took a lot of attempts.
Most humbling experience: As above.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Widely regarded as one of the best producers and
guitarists in the advertising industry, Studholme has an uncanny knack
for spotting talent, turning it into an A-List director and reinventing
his company, Blink. True to his amateur rock star status, Studholme
dislikes formality and favours a low-key "kitchen supper" with a robust
red over the all too stiff dinner party.

Studzinski, Nik
Job: Executive creative director, Publicis.
Company: Publicis, 82 Baker Street, London W1U.
Work tel: +44 (0)20 7830 3061.
Born: 3 May 1970.
Family: Yes.
Career history: Saatchi & Saatchi; Bartle Bogle Hegarty, Saatchi &
Saatchi; Publicis.
Favourite ad: This year, Sony Bravia "balls".
Book: Summer with Monica by Roger McGough.
Album: Velvet Donkey by Ivor Cutler.
Website: This month, YouTube.
TV programme: Annually Retentive.
Magazine (professional): Contagious.
Magazine (pleasure): New Scientist.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Jonathan Ross on Radio 2.
What car do you own?: Volkswagen Golf GTi.
Most-admired entrepreneur: Jason Fretwell, the inventor of the
Toothbrush Buddy.
Favourite technology: The capo.
Greatest achievement: Not being clubbed to death by anybody listening to
me play the guitar.
Most humbling experience: My divorce.
What principle defines your working life?: Honesty and loyalty.
Everyone's saying: He now has a couple of new accounts to get his teeth
into following the Oxo and Quorn wins. Made some brave moves in
celebrity sponsorship for Asda.

Sutherland, Rory
Job: Vice-chairman, Ogilvy UK.
Company: Ogilvy UK, 10 Cabot Square, Canary Wharf, London E14.
Work tel: +44 (0)20 7566 7000.
Born: 12 November 1965.
Family: Wife Sophie Louisa; twin daughters Hetty and Millie (five).
Career history: World's worst account man. Fired 1990. Rehired 1990 as
copywriter. Head of copy, 1996. Executive creative director, 1997. Group
vice-chairman, 2006.
Favourite ad: "No-one likes us; we don't care" by anon for Millwall FC.
Book: The King James Bible; The Good Curry Guide.
Album: JS Bach, St Matthew Passion.
Website: Wikipedia; www.ratemykitten.com; eBay.
TV programme: Curb your Enthusiasm.
Magazine (professional): Fishing for compliments?
Magazine (pleasure): The Spectator, The Week, Stuff.
Daily newspaper: www.thefirstpost.co.uk.
Sunday newspaper: Kent on Sunday.
Breakfast radio show: Nick Ferrari, LBC 97.3.
What car do you own?: Jaguar XJ6, Ford Focus.
Most-admired entrepreneur: Stelios.
Favourite technology: The B52.
Greatest achievement: Spotting the potential of the internet in 1987.
Most humbling experience: Not making a penny from the prediction.
What principle defines your working life?: Slight favouritism towards
Welsh people.
Everyone's saying: Sutherland remains an outstanding spokesman for the
direct industry and OgilvyOne. He is definitely one of the most gifted
writers in town.

T
Taylor, Stuart
Job: Commercial director, Guardian Newspapers.
Company: Guardian Newspapers, 119 Farringdon Road, London EC1R.
Work tel: +44 (0)20 7713 4143.
Born: 6 April 1963.
Family: Wife Michaela; children Olivia (12) and Cameron (ten).
Career history: Joined The Observer in 1988 after stints at Emap and
ASP. Joined Guardian Newspapers Board in 1999. Chaired the NPA AD Exec
2001-2003 and the NMA 2005 onwards.
Favourite ad: Honda Diesel "hate something, change something".
Book: The River Café Cookbook.
Album: Stone Roses
Website: Guardian Unlimited.
TV programme: The West Wing.
Magazine (professional): The Economist.
Magazine (pleasure): Condé Naste Traveller.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Aston Martin Vantage 1982... in my dreams.
Most-admired entrepreneur: The founders of Innocent.
Favourite technology: The Cat's Eye on my bike - when it works.
Greatest achievement: Cycling up the Alpe d'Huez without too much bad
language.
Most humbling experience: Being caught speeding, expecting the worst,
then being sent on my way after a truly moving lecture from the friendly
policeman.
What principle defines your working life?: Treat others as you would
want to be treated by them.
Everyone's saying: That popular Taylor helped the relaunched Berliner
Guardian to new commercial success but then missed out on the Guardian
Newspapers' MD job to IPC Media's Tim Brooks.

Teer, Phil
Job: Joint managing director (strategy), St Luke's.
Company: St Luke's, 22 Dukes Road, London WC1.
Work tel: +44 (0)20 7380 8888.
Born: 18 May 1967.
Family: Monique and Scott.
Career history: 1993: planner, AMV. 1995: planner, Chiat/Day. 1995:
planner, St Luke's. 1997: planning director, St Luke's. 2002: joint
managing director, St Luke's.
Favourite ad: Right now? Irn Bru "cuckoo".
Book: Going through a Graham Greene phase.
Album: Highway 61 Revisited, although Modern Times ain't bad.
Website: YouTube, aldaily.
TV programme: The West Wing, The Sopranos.
Magazine (professional): Campaign.
Magazine (pleasure): London Review of Books, Word.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today, Parkinson on Sunday.
What car do you own?: Mini Cooper S.
Most-admired entrepreneur: Bill Drummond.
Favourite technology: Memory stick - no more lugging laptops around.
Greatest achievement: I'm still in the middle of it at St Luke's.
Most humbling experience: There are many things I should have done
better. The most humbling is too personal to reveal in a survey.
What principle defines your working life?: Be true to yourself.
Everyone's saying: Tall, loud and Scottish, does anyone know what he's
saying? Teer has maintained his enthusiasm this year, although the
agency lacked momentum in 2006.

Theakstone, Nick
Job: Chief Operating officer, Group M UK.
Company: Group M UK, Theobalds Road, London WC1X.
Work tel: +44 (0)20 7158 5007.
Born: 11 January 1961.
Family: Wife, three daughters.
Career history: 1983: HTV.
1985: BMP. 1990: MediaVest. 2002: MindShare.
2006: GroupM.
Favourite ad: Honda.
Book: Any autobiography.
Album: Any Bowie album.
Website: Sky Sports.
TV programme: News.
Magazine (professional): Campaign.
Magazine (pleasure): Golf magazines.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: LBC.
What car do you own?: Mercedes CCK and Volvo XC90.
Most-admired entrepreneur: Richard Branson.
Favourite technology: Sky+.
Greatest achievement: Having a beautiful wife and three awesome little
girls.
Most humbling experience: The death of someone close.
What principle defines your working life?: Trust, fairness and hard
work.
Everyone's saying: Theako was less high profile in 2006 than he was in
previous years, with his new Group M role providing him with a new
challenge.

Thomas, Paul
Job: Investment director non-TV, MindShare.
Company: MindShare, 40 Strand, London WC2.
Work tel: +44 (0)20 7969 4040.
Born: I try and forget how long ago it was.
Family: Wife Naomi; kids Harry and Amelia.
Career history: Gillette, 1985-1990. McCann Erickson, 1990-1995.
Associated Newspapers, 1995-1997. Universal McCann, 1997-2000, MindShare
2000 to date.
Favourite ad: Apple "1984".
Book: The Prophet by Khalil Gibrand.
Album: The: White Album - The Beatles.
Website: eBay.
TV programme: News at 10.
Magazine (professional): Campaign.
Magazine (pleasure): Evo.
Daily newspaper: The Times.
Sunday newspaper: n/a.
Breakfast radio show: n/a.
What car do you own?: Volvo XC90, Audi TT, Honda Jazz.
Most-admired entrepreneur: n/a.
Favourite technology: The wheel.
Greatest achievement: My children.
Most humbling experience: Visiting a children's hospital ward.
What principle defines your working life?: Determination succeeds,
integrity prevails.
Everyone's saying: Thomas is known as one of the toughest negotiators in
the newspaper business, with a reputation for fighting the corner for
his clients and his agency to the very last.

Thompson, Dianne
Job: Chief executive, Camelot Group.
Company: Camelot Group, Magdalen House, Tolpits Lane, Watford WD18.
Work tel: +44 (0)1923 425000.
Born: 31 December 1950.
Family: One daughter.
Career history: 1974-1979: Export and UK marketing manager, ICI Paints.
1979-1986: Senior lecturer at Manchester Polytechnic, during which time
I founded the ad agency Thompson Maud Jones. 1986-1988: Marketing
director, tools, Sterling Roncraft. 1988-1992: Managing director,
Sandvik Saws. 1992-1994: Director of marketing, Woolworths.
1994-1997: Marketing director, Signet Group. 1997-2000: Commercial
operations director, Camelot Group. December 2000 to date: Chief
executive, Camelot Group.
Favourite ad: The Burger King "subservient chicken" viral.
Book: Bill Bryson - A Short History Of Nearly Everything.
Album: The Beatles - A Hard Day's Night.
Website: bbc.co.uk.
TV programme: Dragons' Den.
Magazine (professional): Too many to list.
Magazine (pleasure): Homes & Gardens.
Daily newspaper: All of the nationals.
Sunday newspaper: All of them.
Breakfast radio show: Today and Classic FM.
What car do you own?: An R Reg Mercedes SLK.
Most-admired entrepreneur: My dad - he was a butcher in Yorkshire.
Favourite technology: My iPod.
Greatest achievement: My daughter Jo.
Most humbling experience: Feeling exhausted (and jubilant!) after a
ten-mile walk for Breast Cancer - and then seeing the coverage of Jane
Tomlinson after her 4,000 mile ride across the US.
What principle defines your working life?: Honesty and hard work.
Everyone's saying: Image-conscious Thompson has balls of steel and she
keeps them in the bottom of a cupboard in her office. The two delicately
crafted steel balls were given to her by the Marketing Society as thanks
for a speech in March 2001. No present was ever more appropriate.

Thompson, Peter
Job: Chief executive, Joshua G2.
Company: Joshua G2, Wells Point, 79 Wells Street, London W1T.
Work tel: +44 (0)20 7453 7900.
Born: 2 April 1955.
Family: Wife Karen and six children.
Career history: Trainee at HCF Advertising (BBDO), moved to SP&M
(pioneering below-the-line operation), founded PML, forerunner of
Joshua.
Favourite ad: Heineken "water in Majorca".
Book: Churchill's History of World War II.
Album: Anything by Miles Davis.
Website: bbc.co.uk.
TV programme: Have I Got News For You.
Magazine (professional): Brand Strategy and Campaign (of course!).
Magazine (pleasure): Any vintage aircraft magazine.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Land Rover, Land Cruiser and Volkwagen Golf GTi.
Most-admired entrepreneur: Nick Spindler, my business partner of 20
years.
Favourite technology: Sky+.
Greatest achievement: Having six brilliant children.
Most humbling experience: Privilege of being alive.
What principle defines your working life?: Commitment and integrity (I
hope).
Everyone's saying: A busy 2006 for the publicity-shy Thompson as Joshua
was forced to cut costs to meet WPP's steep margins and renamed to
Joshua G2 to reflect its membership of Grey Global's below-the-line
network. Thompson's job is to ensure the agency retains the culture that
made it successful.

Thompson, Simon
Job: Regional marketing director, Europe, Motorola.
Company: Motorola, Redwood, Crockford Lane, Chineham Business Park,
Basingstoke, Rg24.
Work tel: +44(0)1256 790790.
Born: 17 August 1967.
Family: Very happily married with two young children who hate sleeping.
Career history: Analyst in the computer industry (hated it!); every job
you could ever think of at Honda (loved it!); marketing at Motorola (now
gathering speed).
Favourite ad: Lynx. The "geek" who managed to pull a couple of gorgeous
girls, it is truly amazing stuff. And, of course, "impossible dream" at
Honda. For me, the perfect brand movie and the right time to move on.
Still makes the hairs on the back of my neck stand up when I see it on
TV.
Book: Life of Pi by Yann Martel and Catcher in the Rye by JD Salinger.
Album: Travis' The Man Who and Fleetwood Mac's Rumours. The latter is
the best driving music in the world.
Website: bbc.co.uk. Frankly, the world's best by far.
TV programme: Lazy Town on CBeebies (highly recommended for all!) and
Top Gear. The only two programmes that silence both me and my boy.
Magazine (professional): Campaign to see what agencies say about
clients. Marketing to see what clients say about agencies.
Magazine (pleasure): Cars (Top Gear, Car) and technology (Stuff, T3).
Typical boy.
Daily newspaper: The Times. Accurate yet boring. Just an information
dump.
Sunday newspaper: The Sunday Times. Less accurate but not so boring.
Love the sports section and the Style magazine.
Breakfast radio show: Never listen to radio in the morning. Always on
the phone. Am I missing anything?
What car do you own?: Porsche 911... in my dreams. Reality is a BMW.
Great driver's car but appalling badge. I hate the image. Reminds me,
must sell it and buy something less obvious.
Most-admired entrepreneur: The man who has just opened a corner shop
near where I live. Killed his established opposition by providing
friendly service and without starting a price war. A true quality-driven
marketer.
Favourite technology: The "media kit" in my car. It often breaks (dealer
told me it is Microsoft powered) but that seems to add to the fun since
my history is numerous Hondas that simply never broke.
Greatest achievement: A car ad without a car in it. I loved that. Proved
the establishment is wrong. And snaring my wife. The wife snaring was
much harder to achieve than the ad.
Most humbling experience: The Tuesday nights when I serve soup to the
homeless at Westminster. It takes me from multimillion-dollar decisions
to free soup. A bizarre yet very important experience. Reminds me that I
live a lucky and happy life.
What principle defines your working life?: Be the same at work as you
are at home. Honest, loyal, committed and be true to yourself. Why is it
that the latter is so difficult for people at work? Very frustrating.
Everyone's saying: Five years as Honda's marketing honcho saw Thompson
buy category-shaking advertising - and boost sales in a declining
market. The big question is can he do it all over again at Motorola? We
hope so.

Thompson, Suki
Job: Managing director, The Haystack Group.
Company: The Haystack Group, 8 Hanover Street, London W1.
Work tel: +44 (0)20 7290 2660.
Born: 7 February 1967.
Family: Married, two children, Jazmyn and Sam.
Career history: FCA; TBWA; Kendall Tarrant Hong Kong; Clear Spirit;
Haystack from 2001.
Favourite ad: Guinness "white horses".
Book: Falling Leaves by Adeline Yen Mah.
Album: David Bowie - Ziggy Stardust and the Spiders from Mars.
Website: Amazon.
TV programme: 24.
Magazine (professional): 3G Networks.
Magazine (pleasure): Vogue.
Daily newspaper: The Times.
Sunday newspaper: The Mail on Sunday.
Breakfast radio show: Today.
What car do you own?: Grand Jeep Cherokee, Porche 911 Convertible.
Most-admired entrepreneur: Cuddly Charles Dunstone.
Favourite technology: Mobile phone.
Greatest achievement: Setting up my own company.
Most humbling experience: Childbirth.
What principle defines your working life?: Passion and integrity.
Everyone's saying: That tireless networker Suki Thompson is here to
stay. High-profile advertising reviews were scarce in 2006, however.

Thomson, Don
Job: Group commercial and operations director, Chrysalis Radio.
Company: Chrysalis Radio, Bramley Road, London W10.
Work tel: +44 (0)20 7470 1012.
Born: 8 September 1952.
Family: Wife Karen, two children.
Career history: Sales manager, Kelloggs, 1975-1979. Sales executive,
Piccadilly Radio, 1979-1981. Regional, sales manager, LWT, 1981-1988.
Sales director, Piccadilly Radio, 1988-1989. Managing director, Radio
Sales Company, 1990-1993. Chrysalis Radio, 1994 to date.
Favourite ad: Tango radio ads.
Book: French Revolutions by Tim Moore.
Album: Jacques Loussier Plays Satie.
Website: Media Guardian, eBay.
TV programme: Have I Got New For You, Hell's Kitchen, etc.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Golf Monthly, T3.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Times
Breakfast radio show: Nick Ferrari on LBC.
What car do you own?: BMW Touring.
Most-admired entrepreneur: Charles Dunstone, Gordon Ramsay.
Favourite technology: BlackBerry, Sky+.
Greatest achievement: Starting Chrysalis Radio from scratch with Phil
Riley.
Most humbling experience: Too many to mention.
What principle defines your working life?: Do as you would be done by.
Everyone's saying: Chrysalis' tough but likeable veteran has enviable
contacts in the radio industry and had an interesting time streamlining
its radio sales teams.

Thornton, Jim
Job: Grand Master Emperor Supernova executive creative director, Leo
Burnett.
Company: Leo Burnett London, somewhere near the M4.
Work tel: Err, I don't know. Never rung myself. I have people to do that
for me. (It's +44 (0)20 7751 1800, ed).
Born: 19 January 1963.
Family: The world is just one big happy family as far as I'm concerned.
Career history: JWTGGTGGTBSTTBWA MOTHER.
Favourite ad: "Tasty tasty" for Kellogg's Bran Flakes, written by the
incomparable Ian Hutton.
Book: Ones where a bloke dies and this other bloke has to find out who
did it.
Album: Whatever my daughter tells me is currently hip. Today it's The
Dirty Pretty Things. Tomorrow, who knows? The young are so fickle.
Website: www.oatcake.co.uk.
TV programme: The one where a bloke dies and this other bloke has to
find out who did it.
Magazine (professional): Contagious.
Magazine (pleasure): Heat.
Daily newspaper: Whatever's left on the table of the 8.03 from Plumpton.
Sunday newspaper: Those big ones.
Breakfast radio show: Five Live.
What car do you own?: An old golf and an old Discovery, which,
incidentally, is the worst f*****g car I've ever driven. But the
children like it.
Most-admired entrepreneur: Jason Fretwell.
Favourite technology: The transistor radio.
Greatest achievement: Living to the age of 43.
Most humbling experience: Encountering Bruce Haines' wardrobe.
What principle defines your working life?: Do the right thing. Please.
Everyone's saying: Cannes succcess for Burnett's road safety spot
supplied the often tetchy Thornton with temporary satisfaction. Bitterly
disappointed with the Morrison's result, he now needs to focus on
getting work right for existing clients.

Tilbian, Lorna
Job: Executive director, Numis.
Company: Numis Corporation, Cheapside House, 138 Cheapside, London EC2V.
Work tel: +44 (0)20 7776 1569.
Born: April Fool's Day!
Family: Divorced.
Career history: Graduate trainee, Sheppards & Chase, 1984-1988.
Director, SG Warburg, 1988-1995. Executive director, Panmure Gordon,
1995-2001. Executive director, Numis Corporation, 2001 to date.
Favourite ad: M&S Food ads.
Book: DH Lawrence - Women in Love.
Album: Coldplay - A Rush of Blood to the Head.
Website: Media Guardian.
TV programme: Newsnight.
Magazine (professional): Campaign.
Magazine (pleasure): Hello.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: LBC.
What car do you own?: Maserati Spyder (used to!).
Most-admired entrepreneur: Michael Spencer.
Favourite technology: BlackBerry.
Greatest achievement: Helping to build and shape Numis.
Most humbling experience: Helping to build and shape Numis.
What principle defines your working life?: Reputation is all - and you
can only lose it once.
Everyone's saying: Tilbian remains the UK media analyst that the marcoms
groups take most seriously. Renowned for her forensic scrutiny of a
balance sheet and taking company flim-flam with a cellar-full of salt.

Tilley, Andy
Job: Partner, Ingram.
Company: Ingram, 7-10 Beaumont Mews, London W1.
Work tel: +44 (0)20 7016 8200.
Born: 22 September 1956.
Family: Wife Ollie; children Grace, Mark and Laura.
Career history: BMP; Delaney Fletcher; Zenith Media; Unity; Ingram.
Favourite ad: Benson & Hedges "iguanas" and Hamlet's "photo booth".
Book: The Gormenghast Trilogy - Mervyn Peake.
Album: Led Zeppelin IV and Hunky Dory by David Bowie.
Website: www.abebooks.co.uk.
TV programme: Fawlty Towers (ever) and Nighty Night (recently).
Magazine (professional): Private Eye.
Magazine (pleasure): Uncut.
Daily newspaper: The Guardian and The Times.
Sunday newspaper: The Observer and The Sunday Times.
Breakfast radio show: Today.
What car do you own?: 356 Speedster; M Sport BMW 5 Series.
Most-admired entrepreneur: Charles Dunstone (if I said Chris Ingram, you
would accuse me of brown-nosing).
Favourite technology: Nikon D200 (a present from Ivan Pollard) and my
D-Snap.
Greatest achievement: Three very talented kids.
Most humbling experience: Experiencing first-hand what special-care
nurses do for their day job compared with mine.
What principle defines your working life?: White can be black.
Everyone's saying: Tilley recovered from health problems in 2006 to
resume his role as one of the top strategists at Chris Ingram's
consultancy. His work for the TV marketing body Thinkbox has started to
show some results.

Tindall, Justin
Job: Creative director, The Red Brick Road.
Company: The Red Brick Road,: 50-54 Beak Street, London W1F
Work tel: +44 (0)20 7575 7654.
Born: 17 August 1965.
Family: Daughter Misty; girlfriend Susan.
Career history: 1991-1994: SMI Advertising. 1994-1998: FCA. 1998 to
2006: DDB London.
Favourite ad: Levi's "twisted".
Book: Envelopes by Harriet Russell.
Album: OK Computer by Radiohead.
Website: www.music-map.com.
TV programme: Grand Designs.
Magazine (professional): Contagious.
Magazine (pleasure): Vice.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: XFM.
What car do you own?: Range Rover.
Most-admired entrepreneur: Damien Hirst.
Favourite technology: Remote-control lighting (don't sit next to me at a
dinner party).
Greatest achievement: Not getting found out.
Most humbling experience: Losing my virginity - it was awful.
What principle defines your working life?: Fear of being found out.
Everyone's saying: Plucked from the successful cosiness of DDB's
creative bosum, how will Tindall fare at The Red Brick Road?

Townshend, John
Job: Creative partner, Rapier.
Company: Rapier, The Network Building, 97 Tottenham Court Road, London
W1T.
Work tel: +44 (0)20 7369 8000.
Born: 17 June 1962.
Family: Step-children Lorna (17) and Simon (16); full-on Isobel (five)
and George (three).
Career history: Ogilvy & Mather, 1987-1991. Yellowhammer, 1991-1994.
DMB&B, 1994-1997.
Favourite ad: Heineken "water in Majorca".
Book: Midnight's Children by Salman Rushdie.
Album: KLF - The White Room.
Website: www.chinchoi.com.
TV programme: Later with Jools Holland.
Magazine (professional): Creative Review.
Magazine (pleasure): Q.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Jonathan Ross on Radio 2 on Saturday.
What car do you own?: Nissan Figaro (me), Chrysler Grand Voyager (my
swarm).
Most-admired entrepreneur: Helen Townshend (founder, Chin Choi).
Favourite technology: Roland V-Kit - electronic drums.
Greatest achievement: Not running the London Marathon in under four
hours. In fact, not running any marathon at all.
Most humbling experience: Playing sport. And being made scorer of the
school cricket team.
What principle defines your working life?: Work hard, play hard, be nice
to people.
Everyone's saying: Some solid campaigns for unsexy service brands such
as Telewest and South-East Trains are helping Townshend's crusade to
deliver direct response advertising that stands up against
above-the-line creative.

Trott, Dave
Job: Creative director, Chick Smith Trott.
Company: Chick Smith Trott, 57, Rathbone Place, London W1T.
Work tel: +44 (0)20 7907 1200.
Born: 22 May 1947.
Family: Wife Cathy Heng; children Jade and Lee.
Career history: BMP, 1970-1980. GGT, 1980-1990. BST, 1990-1993. WTCS,
1993 to date.
Favourite ad: Currently, "'I'm a Mac', 'I'm a PC'" American Apple
campaign.
Book: Damon Runyon - On Broadway.
Album: Woody Allen, The Night Club Years 1964-1968.
Website: www.mrscruff.com.
TV programme: Fred Dibnah's Age of Steam.
Magazine (professional): Lurzer's Archive (for the ads not the
opinions).
Magazine (pleasure): Private Eye.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Used to be Danny Baker.
What car do you own?: None. I borrow my wife and children's cars.
Most-admired entrepreneur: Berry Gordy (Motown).
Favourite technology: Oyster Card.
Greatest achievement: D&AD's Advertising Rejects course.
Most humbling experience: Oxfam's third world debt presentation.
What principle defines your working life?: "Generals don't win wars.
Sergeants win wars" - Napoleon.
Everyone's saying: Despite a rebranding to Chick Smith Trott and its
acquisition by Paul Simon's group Cagney, Trott's agency still fails to
produce work that bears any resemblance to that with which he made his
name with in the 80s. He's still an industry legend though.

Tucker, Adam
J: ob: Creative partner, DDB London.
Company: DDB London, 12 Bishop's Bridge Road, London W2.
Work tel: +44 (0)20 7258 3979.
Born: 12 March 1966.
Family: Wife Maggie; son Alfie.
Career history: SMI, four years; FCA, three years; BMP DDB, six years.
Favourite ad: Nike "shaderunner", Blackcurrant Tango "St George".
Book: Underworld - Don DeLillo.
Album: Van Halen 1.
Website: www.bbc.co.uk.
TV programme: The Sopranos.
Magazine (professional): None.
Magazine (pleasure): The Week, Modern Toss.
Daily newspaper: The Guardian.
Sunday newspaper: Saturday's Guardian.
Breakfast radio show: Five Live.
What car do you own?: Dented Audi.
Most-admired entrepreneur: Trish, landlady of The Prince of Wales, W2.
Favourite technology: Telly.
Greatest achievement: Arriving at Patisserie Valerie before John
O'Keeffe.
Most humbling experience: Singing a TV script in a desperate attempt to
sell it.
What principle defines your working life?: Nothing makes a person more
productive than the last minute.
Everyone's saying: He lost his partner, Justin Tindall, to The Red Brick
Road. A new promotion under his belt, now will be his time to shine.

Tullo, Paul
Job: Board creative director, Tullo Marshall Warren.
Company: TMW, 81 Kings Road, London SW3.
Work tel: +44 (0)20 7349 4015.
Born: 3 January 1957.
Family: Married, two children.
Career history: 1980: Various design companies. 1987: founded TMW. 2006:
TMW becomes part of the Creston Group.
Favourite ad: Guinness "surfer".
Book: The Reader by Bernhard Schlink.
Album: Desire - Bob Dylan.
Website: ba.com.
TV programme: Blackadder.
Magazine (professional): Campaign.
Magazine (pleasure): The Economist.
Daily newspaper: The Independent.
Sunday newspaper: The Independent on Sunday.
Breakfast radio show: Today.
What car do you own?: Toyota Yaris.
Most-admired entrepreneur: Don Elgie.
Favourite technology: Laptop.
Greatest achievement: Being part of the team that made TMW what it is
today.
Most humbling experience: Every time I lose a pitch, I feel humbled.
What principle defines your working life?: Never accept second best.
Everyone's saying: The agency's highly visual, crisp output owes a lot
to Tullo's design background. But don't be fooled by the softly spoken
Tullo - despite staying out of the spotlight, he's clearly a natural
entrepreneur. He started his first agency in 1983. His second - Tullo
Marshall Warren - started four years later, sold to Creston for ú38
million this year.

Twinn, Ian
Job: Director of public affairs, ISBA.
Company: ISBA, Langham House, 1b Portland Place, London WC1B.
Work tel: +44 (0)20 7291 9020.
Born: 26 April 1950.
Family: Married to Frances; two sons in their twenties.
Career history: Senior lecturer in town planning, South Bank London
1975-1983. MP for Edmonton, 1983-1997. MEP for London, 2003-4. Director
of public affairs at ISBA since 1998.
Favourite ad: At the moment, Guinness "noitulove" is winning.
Book: Any PD James.
Album: My son's Charusmea recording, from pure repetition.
Website: eBay books.
TV programme: Newsnight.
Magazine (professional): Transactions of the Institute of British
Geographers.
Magazine (pleasure): Gardens Illustrated.
Daily newspaper: The Daily Telegraph and The Sun.
Sunday newspaper: The Sunday Telegraph.
Breakfast radio show: Today.
What car do you own?: Toyota Avensis estate.
Most-admired entrepreneur: Michael Heseltine.
Favourite technology: Garlic press.
Greatest achievement: Winning the election in 1983.
Most humbling experience: Still winning in 1992.
What principle defines your working life?: Fairness and justice.
Everyone's saying: With the obesity debate continuing to generate more
heat than light it seems likely that Twinn's reasoned advocacy on behalf
of advertisers will remain in demand. He is adamant that severe
restrictions on food and drink advertising on children's channels would
kill them off.

This article was first published on campaignlive.co.uk

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