Magazine ABCs July-Dec 2006: The Top 100 Magazines

campaignlive.co.uk, Friday, 23 February 2007 12:00AM

The National Trust Magazine's debut at number four was the highest new entry. Tesco's title saw the largest rise period on period, while Saga Magazine experienced the heaviest decline.

TOP 100 MAGAZINES BY CIRCULATION
RANK RANK TITLE PUBLISHER Total ABC ABC
Dec 06 Jun 06 Dec 2006 Jun 2006
1 1 Sky the magazine John Brown 7,002,232 6,798,495
2 3 Asda Magazine Publicis
Blueprint 2,836,227 2,974,793
3 4 Tesco Magazine Cedar
Communications 2,419,083 1,923,933
4 - The National
Trust Magazine National Trust 1,709,112 -
5 8 Sainsbury's Fresh Seven
Ideas Publishing 1,473,800 1,422,102
6 7 What's on TV IPC Media 1,437,650 1,509,519
7 9 TV Choice H Bauer 1,353,436 1,287,773
8 12 The Somerfield
Magazine Rare 1,244,715 1,092,936
9 14 Radio Times BBC Magazines 1,082,338 1,070,042
10 13 Take a Break H Bauer 1,027,013 1,082,051
11 10 Debenhams Desire Publicis
Blueprint 747,251 745,126
12 18 Reader's Digest Reader's
Digest
Association 717,285 737,345
13 23 OK! Northern &
Shell 624,091 547,714
14 19 Closer Emap 614,141 590,211
15 11 Saga Magazine The Saga
Group 610,771 1,105,140
16 21 Heat Emap 598,623 579,883
17 20 Glamour Conde Nast 588,539 586,056
18 26 Now IPC Media 540,132 539,902
19 22 Chat IPC Media 537,464 554,375

20 25 Unlimited BBC Magazines 524,600 542,250
21 - Norwich Union
Magazine Square One 499,876 -
22 28 That's Life H Bauer 464,762 490,220
23 32 Good
Housekeeping NatMags 463,645 441,151
24 29 New! Northern
& Shell 456,987 458,751
25 31 Cosmopolitan NatMags 455,649 442,384
26 29 Pick Me Up IPC Media 424,410 445,098
27 33 Homebase Ideas Publicis
Blueprint 422,875 424,055
28 26 Sky the magazine
Ireland John Brown 413,683 397,478
29 38 Hello! Hello! 412,807 403,666
30 29 Emma's Diary Lifecycle
Pregnancy Guide Marketing 408,235 414,930
31 37 Love It! News Magazines 407,914 405,441
32 42 Your Family Redwood 395,014 392,475
33 44 Legion Redactive
Media 391,498 -
34 35 Woman IPC Media 388,998 417,362
35 43 Woman's Weekly IPC Media 387,098 391,426
36 40 Yours Emap 383,577 400,132
37 49 Sainsbury's: Seven
The Magazine Publishing 382,792 357,883
38 44 TV Times IPC Media 377,473 372,712
39 34 FHM Emap 371,263 420,688
40 48 Best NatMags 362,417 362,183
41 45 Woman's Own IPC Media 356,811 367,729
42 50 National The National
Geographic Geographic
Society 356,206 355,956
43 37 The Garden RHS
Publications 353,547 353,082
44 42 The Caravan Club The Caravan
Magazine Club 353,216 -
45 57 BBC Good Food BBC Magazines 350,391 325,240
46 53 Time* Time Warner
Publishing 347,620 346,279
47 51 People's Friend DC Thomson 346,962 355,522
48 54 Reveal ACP-Natmag 345,508 342,245
49 - Motoring & Civil Service
Leisure Motoring
Association 337,254 -
50 56 Marie Claire IPC Media 334,729 331,127
51 55 Bella H Bauer 316,281 331,534
52 58 Woman & Home IPC Media 316,034 325,223
53 62 Waitrose Food
Illustrated John Brown 315,211 314,474
54 59 Prima NatMags 315,149 321,617
55 60 Real People ACP-Natmag 311,075 318,105
56 - BMW Magazine Hoffmann Und
Campe Verlag 304,567 -
57 64 Candis Newhall
Publications 301,309 301,114
58 59 Nuts IPC Media 295,002 304,785
59 63 TV Easy IPC Media 293,325 301,576
60 67 More Emap 271,629 271,999
61 68 Star Northern
& Shell 269,723 268,797
62 66 Company NatMags 264,095 275,038
63 71 Heritage Today John Brown 262,148 253,253
64 70 Slimming World
Magazine Miles-Bramwell 255,237 255,035
65 69 TV Quick IPC Media 246,181 262,172
66 72 Weightwatchers River
Magazine Publishing 244,231 250,450
67 - MQ Grand Lodge
Publications 239,157 -
68 74 Men's Health NatMag-Rodale 238,568 235,833
69 65 BBC Gardener's
World BBC Magazines 236,207 300,418
70 73 Ideal Home IPC Media 231,643 237,525
71 78 Healthy River
Publishing 229,769 225,099
72 80 The Economist
- Continental The Economist
Europe Edition Newspaper 226,894 216,482
73 79 Red Hachette
Filipacchi 224,072 221,940
74 75 New Woman Emap 222,076 231,785
75 81 Vogue Conde Nast 219,026 216,218
76 - Computeractive VNU Business
Publications 216,031 -
77 - Grazia Emap 210,200 175,218
78 86 Elle Hachette
Filipacchi 209,172 208,802
79 87 Private Eye Pressdram 208,979 207,437
80 83 High Life Cedar
Communications 207,382 212,919
81 85 TV & Satellite
Week IPC Media 207,327 211,822
82 77 Zoo Emap 204,564 228,024
83 - Camping & The Camping
Caravanning and
Caravanning
Club 201,827 -
84 89 Sugar Hachette
Filipacchi 200,541 200,187
85 90 Easy Living Conde Nast 200,116 200,083
86 - Honda Dream River
Publishing 199,958 -
87 91 My Weekly DC Thomson 195,809 198,980
88 - Scotland in National
Trust Trust for
Scotland 195,034 -
89 94 Country Living IPC Media 193,372 192,250
90 95 Puzzler
Collection Puzzler Media 193,101 192,044
91 99 BBC Top Gear
Magazine BBC Magazines 190,032 179,541
92 98 Inside Soap Hachette
Filipacchi 189,183 183,417
93 93 House Beautiful NatMags 188,160 195,540
94 - Holiday, The
RCI Magazine RCI Europe 185,694 -
95 92 InStyle IPC Media 181,909 197,031
96 96 Full House H Burda Media 181,555 191,987
97 100 Hotline River
Publishing 178,163 172,938
98 - Empire Emap 175,854 175,656
99 - Eve Haymarket 172,419 171,454
100 - The Economist
- United The Economist
Kingdom Edition Newspaper 170,038 162,112



RANK RANK TITLE Period-on-period ABC Year-on-year
Dec 06 Jun 06 change (%) Dec 2005 change (%)
1 1 Sky the magazine 3.0 6,874,090 1.9
2 3 Asda Magazine
-4.7 2,377,126 19.3
3 4 Tesco Magazine
25.7 2,494,330 -3.0
4 - The National
Trust Magazine n/a 1,665,483 2.6
5 8 Sainsbury's Fresh
Ideas 3.6 1,431,766 2.9
6 7 What's on TV -4.8 1,502,977 -4.3
7 9 TV Choice 5.1 1,212,246 11.6
8 12 The Somerfield
Magazine 13.9 1,058,818 17.6
9 14 Radio Times 1.1 1,093,850 -1.1
10 13 Take a Break -5.1 1,155,886 -11.1
11 10 Debenhams Desire
0.3 745,126 0.3
12 18 Reader's Digest -2.7 735,138 -2.4
13 23 OK! 13.9 649,777 -4.0
14 19 Closer 4.1 578,337 6.2
15 11 Saga Magazine -44.7 1,230639 -50.4
16 21 Heat 3.2 575,267 4.1
17 20 Glamour 0.4 585,984 0.4
18 26 Now 0.0 577,818 -6.5
19 22 Chat -3.1 602,308 -10.8
20 25 Unlimited -3.3 386,400 35.8
21 - Norwich Union
Magazine n/a 501,903 -0.4
22 28 That's Life -5.2 550,036 -15.5
23 32 Good
Housekeeping 5.1 468,579 -1.1
24 29 New! -0.4 426,161 7.2
25 31 Cosmopolitan 3.0 461,610 -1.3
26 29 Pick Me Up -13.7 491,669 -13.7
27 33 Homebase Ideas -0.3 399,984 5.7
28 26 Sky the magazine
Ireland 4.1 364,768 13.4
29 38 Hello! 2.3 390,622 5.7
30 29 Emma's Diary
Pregnancy Guide -1.6 413,110 -1.2
31 37 Love It! 0.6 - n/a
32 42 Your Family 0.6 - n/a
33 44 Legion n/a 413,703 -5.4
34 35 Woman -6.8 456,524 -14.8
35 43 Woman's Weekly -1.1 414,778 -6.7
36 40 Yours -4.2 421,438 -9.0
37 49 Sainsbury's:
The Magazine 7.0 414,337 -7.6
38 44 TV Times 1.3 407,878 -7.5
39 34 FHM -11.7 500,865 -25.9
40 48 Best 0.1 400,807 -9.6
41 45 Woman's Own -3.0 409,616 -12.9
42 50 National
Geographic 0.1 356,438 -0.1
43 37 The Garden 0.1 352,735 0.2
44 42 The Caravan Club
Magazine n/a 339,851 3.9
45 57 BBC Good Food 7.7 344,434 1.7
46 53 Time* 0.4 348,054 -0.1
47 51 People's Friend -2.4 359,104 -3.4
48 54 Reveal 1.0 345,502 0.0
49 - Motoring &
Leisure n/a 371,552 -9.2
50 56 Marie Claire 1.1 371,444 -9.9
51 55 Bella -4.6 380,973 -17.0
52 58 Woman & Home -2.8 335,922 -5.9
53 62 Waitrose Food
Illustrated 0.2 311,595 1.2
54 59 Prima -2.0 331,715 -5.0
55 60 Real People -2.2 - n/a
56 - BMW Magazine n/a - n/a
57 64 Candis 0.1 312,547 -3.6
58 59 Nuts -3.2 306,802 -3.8
59 63 TV Easy -2.7 284,602 3.1
60 67 More -0.1 277,862 -2.2
61 68 Star 0.3 213,594 26.3
62 66 Company -4.0 283,429 -6.8
63 71 Heritage Today 3.5 246,566 6.3
64 70 Slimming World
Magazine 0.1 228,517 11.7
65 69 TV Quick -6.1 285,733 -13.8
66 72 Weightwatchers
Magazine -2.5 235,852 3.6
67 - MQ n/a 235,002 1.8
68 74 Men's Health 1.2 233,445 2.2
69 65 BBC Gardener's
World -21.4 235,792 0.2
70 73 Ideal Home 2.1 245,729 -13.8
71 78 Healthy 2.7 266,538 7.0
72 80 The Economist
- Continental
Europe Edition 4.8 213,101 6.5
73 79 Red 1.0 219,689 2.0
74 75 New Woman -4.2 231,066 -3.9
75 81 Vogue 1.3 214,348 2.2
76 - Computeractive n/a 233,060 -7.3
77 - Grazia 20.0 170,783 23.1
78 86 Elle 0.2 208,132 0.5
79 87 Private Eye 0.7 204,847 2.0
80 83 High Life -2.6 216,946 -4.4
81 85 TV & Satellite
Week -2.1 207,119 0.1
82 77 Zoo -10.3 260,470 -21.5
83 - Camping &
Caravanning n/a 197,802 2.0
84 89 Sugar 0.2 250,099 -19.8
85 90 Easy Living 0.0 182,146 9.9
86 - Honda Dream n/a 210,538 -5.0
87 91 My Weekly -1.6 212,574 -7.9
88 - Scotland in
Trust n/a 158,378 23.1
89 94 Country Living 0.6 191,225 1.1
90 95 Puzzler
Collection 0.6 204,223 -5.4
91 99 BBC Top Gear
Magazine 5.8 175,218 8.5
92 98 Inside Soap 3.1 183,026 3.4
93 93 House Beautiful -3.7 198,112 -5.0
94 - Holiday, The
RCI Magazine n/a 199,807 -7.1
95 92 InStyle -7.7 196,857 -7.6
96 96 Full House -5.4 235,787 -23.0
97 100 Hotline 3.0 176,669 -0.8
98 - Empire 0.1 190,224 -7.6
99 - Eve 0.6 163,671 5.3
100 - The Economist
- United
Kingdom Edition 4.9 158,142 7.5

- Sky the magazine led customer publishing's dominance of the top five positions. Its circulation rose above the seven-million mark

- The H Bauer title posted its 12th consecutive ABC increase, but is still someway behind the market leader, What's on TV

- Conde Nast's young women's glossy built on its lead of the women's lifestyle sector with a slight circulation increase

- Good Housekeeping leapt above its sister title Cosmopolitan with a strong period-on-period increase of 5 per cent

- The bottom continues to drop out of the men's lifestyle sector and the market leader FHM led the way with a 25.9 per cent decline

- Emap's celebrity weekly continued to push closer to the 600,000 sales mark with a solid circulation increase

- Emap's weekly glossy was the star turn of the women's sector, delivering a 23.1 per cent rise in its ABC circulation

- Easy Living has hit its stride, producing a good year-on-year sales rise and contributing to a strong Conde Nast performance

- Despite a small fall in circulation, the IPC title managed to perform less badly than its Emap rival Zoo, which lost 21.5 per cent of its sale

- Eve was one of the top performers in the women's lifestyle sector, adding more than 5 per cent to its average circulation

Source: Audit Bureau of Circulations, July- December 2006.

Note *EMEA (excluding BI/SA).

This article was first published on campaignlive.co.uk

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