Carphone Warehouse dumps Big Brother

By Danielle Long,, Friday, 09 March 2007 12:00AM

Carphone Warehouse is severing all ties with Channel 4's Big Brother after the racism row surrounding Celebrity Big Brother 2007.

Carphone Warehouse has sponsored the reality TV show for the past three years, and when the furore surrounding Celebrity Big Brother kicked off, it said it would continue to support the main summer series.

However, Channel 4 is now in talks with other "high-profile" brands for the £2.5 million sponsorship package, which includes branding and advertising opportunities across TV, video-on-demand, online, radio and mobile. The broadcaster hopes to announce a new sponsor within the next eight weeks.

David Charlesworth, the head of sponsorship at Channel 4, said the Big Brother package offered great value for brands. He added: "Big Brother's unpredictability enables it to cut through and build awareness at astonishing speed."

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs