World Media 2007: If it's Tuesday it must be Rio
campaignlive.co.uk, Friday, 30 March 2007 12:00AM
Alasdair Reid delves into the travelling, partying, sleeping, CrackBerry and media habits of eight members of the globe-trotting media elite.
ALISON BROLLS, Senior manager, global marketing and media planning, Nokia
Age: At the beginning of a business trip significantly younger than by the end of it ...
Work HQ: I hot desk between Nokia in the UK and Helsinki HQ.
Centre of gravity: I couldn't operate without my husband and soulmate, who conveniently happens to be fantastic in the kitchen. Add to that two grown-up stepsons who don't need any looking after - quite the opposite, they keep me tuned into what's fresh and new.
Typical week: UK to Helsinki on Sunday, back in the UK on Tuesday late evening; leave for Singapore on Wednesday night, arrive Singapore Thursday night; leave for UK on Friday night, home before daylight breaks in the wee small hours on Saturday.
Number of countries visited by mid-January in 2007: France, Finland, Singapore, US and Denmark.
Air Miles earned in 2006: Can't say. Since I work for Nokia the frequent flyers' club of choice of course has to be with Finnair.
Best media idea in any market during 2006: Digital outdoor was pretty big in 2006. One of the best was the Adidas campaign on the underground in Tokyo. Along the tunnels, a series of light boxes showed a running man, whose speed was synchronised to the speed of the train. Passengers rode back and forth just to see the Adidas running man again.
Unforgettable media owner party: Sacrilege to say this, but nowadays I tend not to go to these sorts of events - I prefer discussions one-to-one. But if it was based in the Agua Spa at The Sanderson my arm could be twisted.
Extravagance when travelling: Massages - everywhere you go there's a new type of massage to try. And another hot tip - bright light therapy in Finland.
CrackBerry or Treo?: My addiction is to Nokia Eseries mobile devices from our Enterprise Solutions business group.
Longest time without sleep in the line of professional duty: Don't really sleep much on aircraft overnighters. Dozing is as good as it gets. So two nights with no sleep is the record so far. A 12-hour sleep marathon followed.
Favourite airport: Changi, Singapore.
Fastest-growing market you're responsible for: The most fascinating have to be India and China.
Media diet when travelling: I like news aggregators like Google news and weirder sites such as trendspotting.com and damninteresting.com. I seek out the locally quirky and different - it gives a unique insight into the way a place ticks. But I also make a point of checking out the local, most-visited websites in each country. The indispensable reference site for this has to be www.alexa.com.
BOB CROZIER, Managing director, Europe, the Middle East and Africa, Forbes
Age: Not stated
Work HQ: Piccadilly, London.
Centre of gravity: Fashionable and trendy Notting Hill with family and friends.
Typical week: Travelling across Europe, Middle East and Africa to meet clients in Paris, Frankfurt, Dusseldorf, Hamburg, Moscow, Zurich, Milan, Athens, Amsterdam, Madrid or Dubai - or to HQ in New York. Otherwise, I'm in London catching up on work.
Number of countries visited by mid-January in 2007: Russia, Greece, Spain, Germany, Netherlands.
Air Miles earned in 2006: I have no idea - gazillions.
Best media idea in any market during 2006: Elevation Partners and Bono buying 40 per cent equity share of Forbes.
Unforgettable media owner party: Vogue summer party at The Serpentine in London's Hyde Park.
Extravagance when travelling: iPod and a good book.
CrackBerry or Treo?: A 24/7 BlackBerry user.
Longest time without sleep in the line of professional duty: Twenty-six hours when my plane was delayed.
Favourite airport: Schiphol, Amsterdam.
Fastest-growing market you're responsible for: Russia.
Media diet when travelling: Forbes, Forbes.com, Financial Times, The Wall Street Journal, International Herald Tribune, BBC News 24, CNN.
GRAHAM DUFF, President, Europe, the Middle East and Africa, Universal McCann
Work HQ: 42 St Johns Square, London.
Centre of gravity: Single life in London N1.
Typical week: Monday - London. Tuesday - Frankfurt. Thursday - Istanbul. Friday - Paris on Eurostar. Saturday - West Ham United (more depressing than any airport lounge at the moment). Sunday - late flight to New York.
Number of countries visited by mid-January in 2007: Australia, France, Greece, Italy.
Air Miles earned in 2006: A few.
Best media idea in any market during 2006: Denmark Mediacasts for Microsoft.
Unforgettable media owner party: Not sure media owners know who or where I am.
Extravagance when travelling: A beer in the lounge on the way home.
CrackBerry or Treo?: The BlackBerry is handy but I know where the off button is.
Longest time without sleep in the line of professional duty: Probably any trip back from the USA because I'm crap at sleeping on planes.
Favourite airport: Singapore.
Fastest-growing market you're responsible for: Turkey.
Media diet when travelling: I actually get to read the UK trade press now. The Times and the omnipresent and often appalling Daily Mail. The Wall Street Journal and USA Today, if available. Websites for the usual sports updates and weather.com.
COLIN GOTTLIEB, Chief executive, Europe, the Middle East and Africa, Omnicom Media Group
Work HQ: Seymour Mews, London W1.
Centre of gravity: Hadley Wood in North London where I share a home with my wonderful wife of 23 years, our three beloved grown-up children and a German Shepherd who will kill you but doesn't like puddles of water. And White Hart Lane, the home of football.
Typical week: Varies enormously but typically involves at least two trips to separate markets.
Number of countries visited by mid-January in 2007: Four.
Air Miles earned in 2006: No idea.
Best media idea in any market during 2006: The launch of the Sony Bravia across Europe. A beautifully integrated campaign using outstanding creative work from Fallon blended across lots of channels resulting in a sharp increase in market share and emotionally putting Sony firmly back on top.
Unforgettable media owner party: Nothing has come close to beating Guy Zitter's Daily Mail St Moritz trip years ago.
Extravagance when travelling: A decent bed in a decent hotel.
CrackBerry or Treo?: Yes. My wife calls my BlackBerry that "bloody insect". But it really is essential.
Longest time without sleep in the line of professional duty: Nearly 24 hours after being stranded by bad weather in Poland.
Favourite airport: Madrid, Terminal 4.
Fastest-growing market you're responsible for: Russia. Outstanding team in an unbelievable market.
Media diet when travelling: Financial Times and The Economist as they always have something interesting and important to say; CNBC in the morning because it is spiky and relevant, plus the latest edition of Evo because it's by far the best car magazine on the planet.
STEVE KING, Worldwide chief executive, ZenithOptimedia
Work HQ: 24 Percy Street, London W1.
Centre of gravity: Hotel we ran as a guesthouse in Marlow and converted into a family home 18 months ago. One wife, five kids, one dog, six cars.
Typical week: No such thing as a typical week. Trips depend on client needs, new business and local office crises. Travel all but two or three weeks a year.
Number of countries visited by mid-January in 2007: Only two - a slow start to the year.
Air Miles earned in 2006: At a guess, 600,000.
Best media idea in any market during 2006: Hewlett-Packard's Meet and Delete - an online and MTV campaign involving ZenithOptimedia, Goodby Silverstein and MTV. A fantastic collaborative campaign.
Unforgettable media owner party: ITV Rugby World Cup Party in Sydney, 2003.
Extravagance when travelling: Lunch at the Seafood Bar in Terminal 4 rather than snacks in BA's Business Lounge.
CrackBerry or Treo?: BlackBerry and phone - very obsessive.
Longest time without sleep in the line of professional duty: I am more moody, irrational and unproductive than normal if not regularly fed and slept.
Favourite airport: No such thing. I hate all of them.
Fastest-growing market you're responsible for: India or Russia - equal in growth.
Media diet when travelling: The Economist to make me seem smart; The Sunday Times for the supplements that I never read at home, especially the sports and review sections, and Vanity Fair, my favourite magazine.
JACK M KLUES, Chairman, Publicis Groupe Media
Work HQ: 35 West Wacker Drive, Chicago, Illinois.
Centre of gravity: My wife of 30 years, Beth, is both golf partner and life partner. My two children are grown up, but we keep close tabs on them - one is at Turner Broadcasting in Chicago, the other teaches sixth grade in Scottsdale, Arizona.
Typical week: Just before the holidays, I was in London for a speech, flew the same afternoon to Paris, and left that night for Seoul. Next day, I flew to Beijing for CCTV's annual advertising auction ... and then home to Chicago. Around the world in six days.
Number of countries visited by mid-January in 2007: It has been a relatively quiet start to the New Year. Paris, New York (three times), and San Jose, California.
Air Miles earned in 2006: 200,000 (estimate).
Best media idea in any market during 2006: ZenithOptimedia's global Meet and Delete multimedia programme for Hewlett-Packard personal computers in partnership with MTV.
Unforgettable media owner party: I attended my first NFL Super Bowl as a guest of ABC Television Network. It was in Miami, more than 15 years ago. ABC made all its guests feel like VIPs from hotel check-in to post-game snacks.
Extravagance when travelling: Having at least one nice dinner and the chance to share a good bottle of cabernet.
CrackBerry or Treo?: I think I meet the criteria, checking my BlackBerry every 30 minutes and trying to reply while attempting to multitask.
Longest time without sleep in the line of professional duty: It's always around last-minute preparations for business review or pitches - usually 24 hours.
Favourite airport: Hong Kong.
Fastest-growing market you're responsible for: Difficult to answer since many of our markets are enjoying huge success.
Media diet when travelling: USA Today, The Wall Street Journal, Financial Times, ESPN.com. And you can't be in the business without a steady diet of Campaign.
JEFFREY MERRIHUE, Chief executive, Accenture Marketing Sciences
Work HQ: Soho, London.
Centre of gravity: Dream flat in Mayfair with a wife, two kids and two cats. Walking to work makes up for a lot of air travel.
Typical week: A recent USA trip went: London to Miami on Monday; Bentonville on Tuesday; Atlanta, Wednesday; Detroit, Thursday, finishing in New York on Friday, with an early dinner at Il Mulino and then a BA flight at 10pm back to London.
Number of countries visited by mid-January in 2007: UK, Switzerland, India, US, China, Barcelona and Greece.
Air Miles earned in 2006: A million.
Best media idea in any market during 2006: Diageo's viral advertising campaign called Tea Partay.
Unforgettable media owner party: Accenture's Robert Redford event at Mosimann's.
Extravagance when travelling: Good dinners such as Il Mulino in New York (best Italian outside of Italy) and Trishna in Mumbai (best Indian anywhere).
CrackBerry or Treo?: I am a heavy mobile phone user and do my e-mail exclusively on my laptop. I tried small screen e-mail and didn't like it.
Longest time without sleep in the line of professional duty: I was always asleep in the line of professional duty ... it's the parties that keep me up.
Favourite airport: Sydney.
Fastest-growing market you're responsible for: China and India are unstoppable.
Media diet when travelling: Paper media is The Economist. Online, it's Contagious.
DOMINIC PROCTOR, Chief executive, MindShare Worldwide
Age: 50 going on 30
Work HQ: The Strand, London and Seventh Avenue, New York.
Centre of gravity: My wife, four children, dog, cat and parrot all live in London. So that is definitely home (although I am not keen on the cat).
Typical week: The great thing about this job is that there isn't a typical week. Or even a typical year. I am away around 60 per cent of the time. The best weeks are when a big trip gets cancelled at the last minute and I get a week in London with an empty diary.
Number of countries visited by mid-January in 2007: US (three trips taking in five different cities), China, Singapore, Mexico, Italy. And the Swiss Alps.
Air Miles earned in 2006: No idea, because they always get spent by the family - "the" Air Miles, rather than "dad's" Air Miles.
Best media idea in any market during 2006: The trouble is that you tend to remember stunts. We did a wonderful banner on the inside of a window cleaner's cradle in Tokyo. It was for NorthWest Airlines and they wanted to reach top businessmen, so the cleaners went up and down the tower pausing at windows where board meetings were taking place.
Unforgettable media owner party: Don't really do many. Quite properly, they invite the people who spend the money rather than the people with the fancy titles. That said, I did manage to sneak over to the World Cup final with Yahoo!.
Extravagance when travelling: None, although I guess we shouldn't take it for granted that we often stay in great hotels and eat in great restaurants.
CrackBerry or Treo?: Yes, it is a BlackBerry; but I am not as obsessive as Sir Martin Sorrell.
Longest time without sleep in the line of professional duty: No problem sleeping. Just ignore all medical advice and have a few glasses of decent red.
Favourite airport: The arrivals hall at any Heathrow terminal.
Fastest-growing market you're responsible for: Of our big markets, it has to be China, but there are plenty of others growing strongly.
Media diet when travelling: I always read local newspapers when I'm abroad. It is so important to know what is going on and to get a local view. Online tends to be FT.com and the BBC. But there is still a market for much better hotel television channel aimed at business travellers ...
This article was first published on campaignlive.co.uk
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