Weather Channel chooses eType

EType has won the exclusive advertising contract for The Weather Channel from Ad2one, following a competitive pitch.

As the online advertising division of Media Initiatives Group, eType aims to increase revenues and boost awareness of the site, which has 1.5 million monthly unique users.

Rob Gay, managing director of eType, said: "We will work alongside to build the site's profile with advertisers by pitching standard ad formats, as well as specific campaigns and sponsorships that complement the site's content and appeal to users."

Portals, including Yahoo! and Orange, have implemented's technology to provide users with up-to-the-minute weather conditions and forecasts from around the world. Other eType clients include hi5, The Eggnetwork, Excite, Miniclip and Visit London.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published