The World: Bangkok - McCann Worldgroup awarded Tiger Beer task

campaignlive.co.uk, Friday, 11 May 2007 12:00AM

Asia-Pacific Breweries has awarded below-the-line duties for its Tiger Beer brand to McCann Worldgroup in Thailand.

The move brings to a conclusion APB's relationship with Leo Burnett/Arc Worldwide.

McCann was given the go-ahead after a pitch against Burnett and two other undisclosed agencies.

The appointment follows news that alcohol advertising is likely to face heavy restrictions in Thailand.

This article was first published on campaignlive.co.uk

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