The Week: Media News - Monkhouse fronts new ad

The late comedian Bob Monkhouse has been brought "back to life" to front a new commercial to raise awareness of prostate cancer.

Monkhouse, who died of the disease in December 2003, is shown standing beside his grave as he tells viewers: "I'd have paid good money to stay out of here."

The campaign was created by the The Communications Agency, alongside Red Bee Media.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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