The Week: Creative Reviews - Grey lands £25m Toshiba

Toshiba is set to appoint Grey to its £25 million pan-European advertising account after a final pitch against Lowe, Saatchi & Saatchi and Young & Rubicam.

Grey, which is due to meet Toshiba again later this week, is the only remaining agency on the pitch after the other three were knocked out earlier in the week. The business was previously split between several agencies across the region.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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