Once you're over the shock of the late Bob Monkhouse discussing his own death in a new ad to raise awareness of prostate cancer, you cannot but marvel at the technological triumph of this production. May it benefit a very worthy cause - and collect some deserved awards along the way.
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.
"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.