Lastminute reviews European agencies

By Ian Darby,, Friday, 29 June 2007 12:00AM is reviewing its £10 million pan-European agency relationships, and is set to hire OMD to handle its media planning and buying.

Sources suggest that OMD is about to replace Smarter Communications as the travel company's media agency. is also conducting an audit of its creative agency relationships with a view to putting them on a more formal footing. It is working with the pitch consultant Suki Thompson on this. Farm handles the bulk of its UK-specific work, but it also uses other local agencies in markets across Europe.

" wants to make sure its partners are working in genuine partnership," an agency source said. was unavailable for comment.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs