Diesel seeks agency for ad brief

Be the first to comment
Diesel... seeking agency
Diesel... seeking agency

LONDON - The Italian fashion brand Diesel is looking for an advertising agency to handle a through-the-line project in the UK.


The company has approached a number of UK shops with a brief for a big, 360-degree idea. It is unclear whether Diesel's incumbent, the Publicis hotshop Marcel, is involved in the project.

The project comes as Diesel's former agency KesselsKramer prepares to launch a UK office. KesselsKramer enjoyed a long relationship with Diesel, and won a Cannes Gold Lion for its work on the account.

A source close to the fashion company said the winning agency would be well placed to take a wider role on the fashion line as it gears up to celebrate its 30th anniversary next year.

A spokeswoman for Diesel denied the company was considering making any changes to its advertising arrangements.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published