Diesel seeks agency for ad brief

LONDON - The Italian fashion brand Diesel is looking for an advertising agency to handle a through-the-line project in the UK.

Diesel... seeking agency
Diesel... seeking agency

The company has approached a number of UK shops with a brief for a big, 360-degree idea. It is unclear whether Diesel's incumbent, the Publicis hotshop Marcel, is involved in the project.

The project comes as Diesel's former agency KesselsKramer prepares to launch a UK office. KesselsKramer enjoyed a long relationship with Diesel, and won a Cannes Gold Lion for its work on the account.

A source close to the fashion company said the winning agency would be well placed to take a wider role on the fashion line as it gears up to celebrate its 30th anniversary next year.

A spokeswoman for Diesel denied the company was considering making any changes to its advertising arrangements.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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