The Week

By Staff, campaignlive.co.uk, Thursday, 26 July 2007 08:00AM

LONDON -

Coca-Cola reviews £35m UK media planning and buying

Coca-Cola has called a pitch for its £35 million UK media planning and buying account.

Vizeum, which handles Coca-Cola's planning business, and Universal McCann, the incumbent on UK media buying, will both be invited to repitch.

Vizeum took the planning account from Universal following the company's last media review in 2000.

Coca-Cola's roster of UK advertising agencies - Mother, Lowe London and VCCP - are unaffected by the review.

Cathryn Sleight, the marketing director at Coca-Cola Great Britain, said the review had been called as a result of the rapid pace of change in the media environment over the past seven years, rather than by the performance of the incumbent agencies.

Separately, Wieden & Kennedy Amsterdam's "Happiness factory" ad for Coca-Cola has picked up an "outstanding commercial" nomination at the 2007 Emmy Awards. The spot is up against six other ads, all of which aired in primetime slots in the US.

 

WE'RE AKIN TO BUILDERS

The Chris Ingram (pictured) debacle highlights how we are perceived as an industry. The long, slow, painful realisation that we are no longer trusted to offer advice to clients that they are prepared to pay for - unlike management consultancies and some smart design companies - is a particularly uncomfortable truth. We are now perceived in the same way as the local builder: not trusted with the detail of what is required for the creation of an edifice, but, in future, merely the construction of some of the individual parts - an extension, if we are lucky. The job of architect has definitely passed to the management consultancies and a few agency oligarchs. www.holycow.typepad.com

 

TIME LAD-LAND GREW UP

I'm pretty happy where I am right now, but I had to go through two other agencies to find it. [And then there] are the times I haven't fitted in because I am a "girl". I occasionally get emotional, I need to be fed three times a day or I get grumpy, I don't want to take the client out to a lap-dancing club and I have a life outside of work that doesn't revolve around the pub. There have been times at previous agencies where I've been fairly sure I was being excluded from things on the basis of my chromosomes. Or when I was included, the clients could be just as bad. Classic quote from one senior client when one of my directors rocked up to a sporting event with me and another girl from his account team in tow: "Oh, you brought girls then..." almostalwaysthinking.wordpress.com

 

ADVERTISING NEWS

DM spend on the up

Spend on direct marketing rose by more than 16 per cent to 16.4 billion in 2006, according to figures from the Direct Marketing Association. The fastest-growing sector was consumer communications, which grew by almost 19 per cent. The average annual salary for people employed in UK direct marketing is now £28,400.

 

Morrisons signs Van Outen

Morrisons has become the latest supermarket to use celebrities in its TV advertising. Denise Van Outen (pictured) will be the first in a series of stars to appear in a new campaign, which introduces the slogan: "Fresh choice for you." The first ad, by Delaney Lund Knox Warren & Partners, shows her searching for the source of fresh food before returning to Morrisons and watching it being prepared by staff.

 

Capital to sponsor buskers

Capital Radio and News International's thelondonpaper will be the new sponsors of buskers on the London Underground after signing a deal with Transport for London. The deal, brokered by CBS Outdoor, covers 30 pitches and more than 400 licensed buskers, plus ad slots on CBS sites and editorial coverage for both sponsors in each other's media products. There will also be a website, buskear.com, where buskers can upload their personal profiles and sample tracks, and users can see when performers are appearing at each pitch.

 

ASA raps L'Oreal ads

The Advertising Standards Authority has ruled that L'Oreal's recent campaign for its Telescopic mascara featuring Penelope Cruz, which was created by McCann Erickson, could be misleading, after the company admitted the actress was wearing false eyelashes when the ad was filmed.

 

GCap pens Simpsons deal

GCap Media has signed an exclusive six-figure deal to promote The Simpsons Movie across its portfolio of radio stations. The push will include an attempt to break the world record for building the tallest doughnut tower and a live interview with the show's creator, Matt Groening. The Welshy Calling slot on Johnny Vaughan's Capital breakfast show will also include a series of live Bart Simpson-style prank phone calls to real towns named Springfield.

 

Danone in marketing push

Danone Waters is to back its brands, which include Evian and Volvic (pictured), with a 15 per cent increase in marketing spend and new campaigns focused on the benefits of drinking water. It is also planning the relaunch of its V energy drink in September, with a campaign by Rainey Kelly Campbell Roalfe/Y&R.

 

MEDIA NEWS

OMG Digital launched

Omnicom Group has formed a global digital media buying unit called OMG Digital, which will be headed by Sean Finnegan, previously the head of digital media at OMD USA. The operation will manage global digital media buying for OMD and PHD clients and will aim to make bulk savings. Finnegan will report to the Omnicom Media Group chairman, Daryl Simm.

 

Pompey invests in radio

Portsmouth FC has bought three local radio stations in a deal worth up to £1.95 million, and is forming a joint venture with The Local Radio Company to manage them. The Premier League club has bought an initial 26 per cent in the joint venture, which includes The Quay in Portsmouth, Spirit FM in Chichester and Isle of Wight Radio, for £1 million, with the option to increase its stake to 50 per cent over the next year.

 

Emap joins forces with C4

Emap has confirmed that it will sell a 50 per cent share of its music TV business to Channel 4 in a deal worth £28 million. The acquisition includes The Hits, The Box, Smash Hits, Kerrang!, Q, Kiss and Magic channels, and follows last week's decision to offload its Irish radio stations for about £135 million. The new joint venture will look at digital growth opportunities, including video-on-demand, and is understood to be planning to close The Hits and launch the 4Music brand on Freeview. Sky will continue to sell airtime across the channels under its existing contract, which runs until 2009.

 

Facebook court row

Mark Zuckerberg, the founder of Facebook, has been accused in court of stealing the idea for the social networking site from fellow Harvard students. Cameron Winklevoss, his brother Tyler, and Divya Narendra, the founders of the rival ConnectU website, claim they employed Zuckerberg (pictured) as a programmer in 2003, but that he subsequently stole their source code and business plan and launched his own site. They want total control of Facebook - which is currently estimated to be worth up to $10 billion - plus damages that could reach $1 billion. Zuckerberg, 23, is counter-suing for defamation.

 

Economist mag revamp

The Economist is to launch Intelligent Life, its annual lifestyle magazine, as a quarterly publication from September.

The title will be redesigned in a large format and will be sold in the UK, continental Europe, the Middle East and Africa, with a UK coverprice of £4.95.

Nuts TV to go live IPC is to launch a branded TV channel, Nuts TV, on Freeview, in partnership with its sister company Turner Broadcasting System. The channel will broadcast for six hours, five days a week on topics including girls, sport, cars and entertainment.

 

Virgin in Setanta link-up Virgin Media and Setanta have teamed up to give customers of Virgin Media's XL basic TV package access to six Setanta Sports channels for free. The deal means that subscribers will get 250 sport events a year, including Setanta's 46 Barclays Premier League games. Viewers of the Premier League will now pay around £110 less with Virgin than they would with Sky.

 

Emap's More to go weekly

Emap is to convert its fortnightly More magazine to a weekly from September in a bid to capture a share of the lucrative women's weekly market. The title had a circulation of 271,629 in the latest ABCs.

This article was first published on campaignlive.co.uk

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