7 Heaven launches airport ad network

A new airport advertising medium targeting the world's richest travellers is being launched by the media sales company 7 Heaven.

7 Heaven:new aiport advertising medium displayed at Farnborough Airport
7 Heaven:new aiport advertising medium displayed at Farnborough Airport

7 Heaven has secured a network of digital screens in 165 private-jet terminals across Europe, the Middle East and Africa, providing full-motion digital advertising, product placement, sponsorship and editorial opportunities.

An estimated four million passengers travel across the EMEA region in private jets each year – an audience that spends an annual average of £400,000 per head on luxury goods and services. 7 Heaven believes its screens will allow brands to reach 77 per cent of this audience.

Danielle Klein, the founder of 7 Heaven, said the network would open up a previously hard-to-reach audience, with content tailored to location and events such as the World Economic Forum meeting in Davos, Switzerland.

7 Heaven has offices in London, Paris, Geneva and Shanghai.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).