7 things Proximity has learned in the new Omnicom building

Proximity BBDO was the first agency to move into Omnicom network HQ on London's South Bank.

Proximity's executive creative director, John Treacy, shares a few things the agency has learned since it decamped.

1. The Shard makes a nice wizard hat.

2. Meeting rooms are named after local pubs. So if someone suggests meeting in the Lord Clyde you’re never sure where to turn up.

3. It’s a great place to get fit....and fat

4. Even the fire drill is civilised here. A nice lady asks us to leave the building and we do.

5. Our lift is so cool it has its own TV show. But you wouldn’t want to watch it for long…

6. There are only so many welcome discounts we can manage to use in our first week.

7. We love our new view, whatever the weather.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published