Naked scoops £3m DCSF planning brief

campaignlive.co.uk, Friday, 17 August 2007 12:00AM

Naked Communications has been chosen by the Department for Children, Schools and Families to handle communications planning for the launch of the Government's new Diploma qualification.

The agency was appointed to the £3 million brief after a three-way pitch through COI. It will work with the DCSF on communications strategy ahead of the launch of the Diploma in September 2008. Advertising activity is expected to begin this autumn to raise awareness of the scheme.

Diplomas will provide courses in five areas, from engineering to creative and media subjects, and will involve schools and colleges working with employers to offer hands-on experience alongside other qualifications such as GCSEs, A-levels and apprenticeships.

Naked won the business on the basis of developing a range of communications approaches to meet the different needs of young people. The DCSF is in the process of holding pitches to appoint creative and digital agencies.

The scheme is designed to provide skills for higher education or employment.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs