The World: Boston - US food and drinks companies subpoenaed

campaignlive.co.uk, Friday, 17 August 2007 12:00AM

The US Federal Trade Commission has issued subpoenas to 44 food and drinks manufacturers for a report it is preparing on marketing to children.

The companies are being called upon to disclose how much they spend on reaching children through paid-media, as well as provide information about their marketing practices.

The advertisers issued with subpoenas include Burger King, Campbell Soup Company, Kellogg, Procter & Gamble, PepsiCo, Wendy's, McDonald's, Kraft and Mars.

The information must be provided by 1 November.

This article was first published on campaignlive.co.uk

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