Diary: Turkey of the Week - Dentsu/Toyota Prius

campaignlive.co.uk, Friday, 14 September 2007 12:00AM

Ian Darby is disappointed by Dentsu's latest spot for the Toyota Prius:

"The Prius has a massive buzz and excitement around it for its environmental credentials and hybrid engine. Not that you'd guess it from this lame, bland and predictable spot, which uses every conventional image from the 'family ad' scrapbook. Hollywood stars love it, Jeremy Clarkson hates it, but all you get from watching this commercial is more mentions of 'synergy' than can be found in a bad business book."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs