Diary: Turkey of the Week - Dentsu/Toyota Prius

campaignlive.co.uk, Friday, 14 September 2007 12:00AM

Ian Darby is disappointed by Dentsu's latest spot for the Toyota Prius:

"The Prius has a massive buzz and excitement around it for its environmental credentials and hybrid engine. Not that you'd guess it from this lame, bland and predictable spot, which uses every conventional image from the 'family ad' scrapbook. Hollywood stars love it, Jeremy Clarkson hates it, but all you get from watching this commercial is more mentions of 'synergy' than can be found in a bad business book."

This article was first published on campaignlive.co.uk

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