The Week: Advertising Reviews - Alton Towers moves to DLKW

campaignlive.co.uk, Friday, 21 September 2007 12:00AM

Separately, Merlin Entertainments Group has handed the advertising account for Alton Towers to DLKW without a pitch, ahead of the theme park's planned relaunch early next year. DLKW already handles advertising for Legoland, also part of the Merlin group. The account was previously held by TBWA\London.

This article was first published on campaignlive.co.uk

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