Agency: CHI & Partners
campaignlive.co.uk, Friday, 21 September 2007 12:00AM
It seems superheroes are still all the rage in Hollywood, with eyes now turning to a, quite literally, heavy metal hero. Step forward Iron Man, due for release in the UK in May 2008. The first teaser trailer went online recently at www.ironmanmovie.com, and if that was anything to go by, the casting of Robert Downey Jr as Tony Stark, aka ol' Shellhead, could turn out to be a masterstroke on the part of the director, Jon Favreau. Downey Jr brings a sarcastic charm to proceedings, before it gets down to brass tacks and shows the Mark I suit letting rip Guns of Navarone-style. Fanboys are on full-alert.
MATTHEW NORMAN'S COLUMN IN THE EVENING STANDARD
We've always liked Norman's cutting take on sports events in the Evening Standard (he tends to focus on football). And recently, the column has been especially provocative and entertaining. First, his biting criticism of Tottenham Hotspur's executives led to the Standard being banned from the club's White Hart Lane ground, then this week, he launches a highly entertaining attack on the BBC's veteran commentator John Motson. Essential reading for London football fans.
CLEAR CHANNEL'S NORTH LONDON TOWER
Clear Channel has attracted its first advertiser, Halifax Bank of Scotland, to its striking, new roadside tower on the North Circular Road. A specially designed structure, the tower really provides standout, especially when lit at night. It's a good rival to JCDecaux's structures, including the M4 "Torch", and Clear Channel reckons it can hit 4.4 million impacts over a fortnight.
WORLD CUP TWENTY20 CRICKET
In between Rugby World Cup matches, we have been filling time by watching the highly entertaining Twenty20 World Cup on Sky. A form of "cricket-lite", where tactics are replaced by batsman slogging the leather off the ball, Twenty20 in South Africa has been jazzed up with dance music between overs, dancing girls and crazy crowds tempted in by low ticket prices. The only downside? England failed to avenge their Rugby World Cup humiliation and lost again to South Africa.
AND ONE THING WE DON'T ...
THE VIRGIN MEGASTORE BRAND DISAPPEARING
We know the Virgin brand doesn't quite have the youth cachet it once had, but it's a shame that it will be disappearing from 125 UK stores following a management buyout of Sir Richard Branson's retailer. This is probably more down to nostalgia on our part, but we also think the new name, Zavvi, will do it no favours as it takes on HMV. Sounds a bit downmarket to us, rather than young and aspirational.
This article was first published on campaignlive.co.uk
Agency: CHI & Partners