The Week: Advertising Reviews - H&D wins Auto Trader task

campaignlive.co.uk, Friday, 28 September 2007 12:00AM

Hurrell and Dawson is to handle advertising duties for Auto Trader following a pitch against two undisclosed agencies.

A statement from the website and publishing business put a spend of £15 million on the business. Hurrell and Dawson will lead an above-the-line and digital campaign to push a number of Auto Trader products, including its new car sales business. Auto Trader previously worked with JWT. The agency's co-founder Nick Hurrell said: "Auto Trader is a deeply impressive machine when it comes to buying or selling a car. It is also a hugely successful publishing business that wants to remain ahead of its competitors in the online world."

This article was first published on campaignlive.co.uk

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