WCRS scoops £3m DCSF creative brief
campaignlive.co.uk, Friday, 05 October 2007 12:00AM
The Department for Children, Schools and Families has handed WCRS a £3 million advertising brief to promote the Government's new Diploma scheme.
The agency picked up the account following a competitive pitch against Delaney Lund Knox Warren & Partners, Proximity and Iris. The pitch was handled by COI.
Targeted at 14- to 19-year-olds, the qualification offers students an extra way of gaining either academic or work-based learning by offering specialisation in one subject.
The scheme will provide courses in five areas, including engineering, creative and media, and involve schools and colleges working with employers to offer hands-on experience alongside other qualifications such as GCSEs, A-levels and apprenticeships.
WCRS has been briefed with raising awareness and understanding of the new qualifications among young people, parents, teachers and local employers.
The fact-based campaign will break across a range of media, including PR, radio, online and events.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency