campaignlive.co.uk, Friday, 19 October 2007 12:00AM
So it looks like Fallon's Budweiser win has lengthened its lead at the head of the new-business table (see below). But, as the end of the year approaches, CHI & Partners, Bartle Bogle Hegarty and Abbott Mead Vickers BBDO are slugging it out for second place.
Nevertheless, look lower down the table for the most impressive action. Delaney Lund Knox Warren & Partners has moved up from 48th place to seventh. Wins from Freeview, GM, Alton Towers and, well, erm, Homeform have made all the difference.
Meanwhile, in the media league, there's a lot less activity. There's less than £5 million between Mediaedge:cia and Carat, so you can bet that MEC is going to face some challenges to its number-one place by the end of the year.
The Fortis pitch is entering its final stages. Grey, Leo Burnett and Ogilvy will finish their presentations today (Thursday). The agencies can expect a two-week-long deliberation before a winner is announced.
Meanwhile, some of those annoying un-named pitches have been put on hold. The AAR's "financial brand" is going to sleep, as is the Observatory's "food brand".
It seems that Viagra is not hurrying for a pitch conclusion: the competing agencies, Tullo Marshall Warren, WWAV and Tequila, were all, still, on tenterhooks as Campaign went to press.
This article was first published on campaignlive.co.uk
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